Process of Communication
Process of Communication
- ADELEYE, W.A.
The process of communication involves the systematic exchange of information,
ideas, thoughts, and feelings between individuals or groups. This process is dynamic,
interactive, and typically follows specific steps to ensure that the message is
effectively transmitted and understood. Below is a detailed discussion of the
communication process and its stages:
1. Sender/Source: The sender initiates the communication by generating and
encoding the message.This can be an individual, a group, or an organization. The
sender identify the purpose of the communication, craft a message that aligns with the
intended purpose and ensure clarity and relevance of the message. For instance, a
manager deciding to announce a change in company policy.
2. Message: This is the content or information that the sender wants to
communicate.This can be verbal (spoken or written) or non-verbal (facial expressions,
body language, tone of voice, etc.). This message could involve ideas, facts, emotions,
or instructions to be shared. It must be structured with tone, and clarity.Example: The
actual words, visuals, or gestures conveying the change in company policy.
3. Encoding: Encoding takes place when the sender formulates his idea into a
message to be transmitted to the receiver, using a series of symbols- verbal/ or non-
verbal, written or oral. The sender should encode the message keeping in mind the
purpose of communication and should select words or symbols that help the receiver
understand the communication correctly and to achieve the expected feedback.
Encoding is a process of creating a message for transmission by an addresser to an
addressee. A way that an individual puts his thought together with the way he is going
to communicate. Eg: using speech by thinking of another language and the way he is
going to put it in a sentence and also if he is going to use sign language. The sender as
well as the receiver should attach the same meaning to the symbols or words,
otherwise communication will fail. Thus proper encoding is essential for successful
communication.
The key factors here are: choice of language, tone, medium and consideration of the
receiver’s background and context. Example: Writing an email or giving a verbal
presentation about the policy change.
4. Channel/Medium: An appropriate medium chosen to send the message is known
as channel. It is the vehicle which facilitates the sender to convey the message to the
receiver. Channel is a system used to transmit a message, whereas medium is one of
the forms/ types used under that system. For example oral communication is a channel
and telephone conversation is a medium. There are three broad channels of
communication and there are several media under each. These are listed below:
Channels Meedium
Oral/Non Verbal face- to-face conversations, telephone
conversations, audio tapes, voice mails, body
language gestures, etc
Written letters, memos, reports, manuals, notices,
circulars, questionnaires, minutes, emails, faxes,
etc.
7. Feedback: Feedback is the response given by the receiver of the message to the
sender of the message. When the encoder receives feedback, he gets to know that
communication has been accomplished. Feedback can be immediate, later, can be
positive or negative. It can be verbal or non verbal. In communication feedback plays
an important role. It ensures that the receiver has received the message and
understood it just as it was intended by the sender. Feedback is the most important
component of communication. Without feedback, the communication process is
incomplete.
Types of Feedback:
o Verbal: Asking questions, agreeing, or disagreeing.
o Non-verbal: Nodding, facial expressions.
o Written: Replying to an email or filling out a survey.
Importance: Feedback ensures that the message has been understood and provides the
sender with information on whether adjustments are needed.
Example: Employees asking for clarification or expressing their concerns about the
policy.
8. Noise/Interference: This referred to any factor that disrupts or distorts the
communication process. Types of noise include: