MICE PRELIMS REVIEWER destination and venue for major events and

encourage private sector investment.

Development of M.I.C.E in the Philippines
1. Position the Philippines as a preferred
1950 - it started as private initiative to promote
MICE venue
the Philippines as a tourist destination,
Philippine Tourist and Travel Association 2. Encourage Investment in
PPTA Established
Accommodation Facilities, Convention Centers
1972 - President Ferdinand Marcos signed PD
and Airports
No. 1. This led to the establishment of the WAG NIYO LANG SUBUKAN ITANONG FULL NAME SA EXAM
Department of Trade and Tourism and the Maria Esperanza Christina Garcia Frasco -
creation of the Philippine Tourism Commission. Secretary of Department of Tourism

1973 - It was later rename the Ministry of Tourism DEPARTMENT OF TOURISM ATTACHED
accordance with the amendments to the 1973 AGENCIES
Constitution.
Under the Tourism Act of 2009, there are eight (8)
1976 - The development of the Philippine attached agencies, namely:
convention industry became official government
- DEPARTMENT OF TOURISM (DOT)
policy, a milestone year that marked the
- DUTY FREE PHILIPPINES CORPORATION
establishment of Southeast Asia’s first full-
- TOURISM INFRASTRUCTURE AND
fledged convention center, the Philippine
ENTERPRISE ZONE AUTHORITY (TIEZA)
International Convention Center (PICC); and the
- PHILIPPINE RETIREMENT AUTHORITY
creation of the Philippine Convention Bureau
- INTRAMUROS ADMINISTRATION
(PCB) as a government corporation dedicated to
- Philippine Commission on Sports SCUBA
the promotion of Philippines as a meetings and
Diving
convention destination. That same year, the
- NATIONAL PARKS DEVELOPMENT
Philippines successfully played host to the
COMMITTEE
International Monetary Fund - World Bank Joint
- Nayong Pilipino
Conference that signaled the entry of the
Philippines into the world conventions market. STAKEHOLDERS - are the entities who are
involved with the MICE/Events The level of
1987 - The Philippine Convention Bureau (PCB)
influence on the MICE will depend on such
was later reorganized to become the Philippine
factors as:
Convention and Visitors Corporation (PCVC)
• Motives (financial, emotional, political, or
2009 - Tourism Promotions Board (TPB), under
social)
the RA 9593 - Tourism Act of 2009, in response to
• Power and Authority
market developments which embraced the new,
• Resources
more specialized, and quality-oriented Incentive
• Degree of involvement
Travel Industry.
PARTNERSHIP - formed among the stakeholders
Philippine Department of Tourism - MICE
could be through a mix public and private
STRATEGY: To improve the tourism
involvement.
competitiveness of the Philippines, the strategy
of the DOT is to position the Philippines as a
CLIENTS – are the source of revenue of the a. Trade Association – which are
event, they are the buyer who gives the final made up of individuals and corporations
approval to host events and the main celebrator. that operate within an industry, or are
bound similar business concern.
- The segment of clients are Individuals and
b. Professional Associations – are
Families, organizations/companies and
formed by individuals in a common or
public sector.
affiliated profession.
Public Sector – this represents a broad cross- c. Non-profit Organizations –
section of buyers, from government institutions these are buyers from non-profit sector,
and agencies to local government units who host referred as the SMERF – social, military,
civic events. educational, religious and fraternal.

Individuals and Families - are typical prospects INDEPENDENT ORGANIZERS - They become
for life-cycle events. These clients normally hold the intermediary between the original planners
parties to celebrate and to commune and of the convention (client organization), the
rekindle relationships. Even wakes and funerals provider of the venue and facilities’, the various
are now well orchestrated events. suppliers and the actual delegates to ensure that
the convention or meetings is a success. They
Organizations/Companies – are typical
act as a liaison. plan, manage, and execute
prospects for events to convene and for
events.
commerce, commonly referred to be a corporate
event. They compose the market for meetings, - They coordinate with product supplier
seminars, conferences, conventions, product and service providers to ensure the
launches, bazaars, selling events, sales achievement of event objectives. They
promotion activities, incentive trips and conceptualized the event, rent venues,
recreational activities hire suppliers, execute the strategy and
manage the risks to achieve the event
THIS SEGMENT CAN BE FURTHER
objectives.
DIVIDED INTO:
PCO PROFESSIONAL
1. Companies and Business
CONGRESS/CONVENTION/CONEFERENCE
establishments - These firms can either
ORGANIZER - Any person whose principal
be sole proprietorship, partnerships or
activity is to organize, promote, manage, and /or
corporations whose main business can
arrange meetings or conventions for a fee or
be retail, manufacturing or service.
lawful consideration.
Events of these firms are part of the
operating calendar or in response to the - US Professional Licenses in MICE events.
demand for their products or even to help - CMP – Certified Meeting Professional
to achieve the corporate objectives and - CSEP – Certified Special Events
support the management functions. Professional
2. Association and organizations – of - CTSM -Certified Trade Show Marketer
people that have a common interest or
In the Philippines, people engaging in MICE and
purpose.
Events are highly encouraged to become a
competent tourism professional through national
certification. The Technical Education and Skills destinations, audio-visual contractors,
Development Authority (TESDA), the government graphic designers, telecommunication
agency tasked to manage and supervise companies, transport group, interpreter,
technical education and skills development in resource speakers, caterers, florist,
the Philippines, has defined competencies for exhibition and stage contractors and
person seeking to be hired as Events technology providers.
Coordinator, Conference Coordinator of
CONVENTION VENUES - There are many
Function Coordinator, Events Management
available venues for the MICE/Events. These
Services NC III.
includes purpose-built convention centers,
INTERMEDIARIES - acts as catalyst bringing exhibition centers and residential venues such
together the buyers and suppliers together for a as hotels and special venues .
unified program for a specific destination such
- Philippines has played host to several
as Convention Visitor Bureaus and Destination
high-profile events. Among the preferred
Management Companies
venues are the:
Convention Visitor Bureaus – This is often a o PICC-Philippine International
partnership between the government and the Convention Center
hospitality and tourism industry. Its main role is o WTC – World Trade Center
to market a destination an attractive venue for o CICC – Cebu International
MICE and provide service support to both event Convention Center
planners and industry suppliers. o SMX Convention Center.

Destination Management Companies – They PHILIPPINE INTERNATIONAL CONVENTION

act as local experts for the destination. Thus, CENTER (PICC), CCP Complex, Roxas
their recommendations provide you with Boulevard, Manila, Philippines - An architectural
valuable inputs you may not receive elsewhere. landmark on its own, housing works of various
DMC offer the following services: Filipino master artists in painting, the Philippine
International Convention Center made history as
- Creative proposal for special events
Asia’s first convention center, setting a trend that
- Guest tours
led to countries to build their own. It provides the
- VIP amenities and transportation
perfect venue for every gathering and purpose. It
- Shuttle Services
offers excellent facilities for meetings,
- Staffing within MICE events
conventions, exhibits and special events – a
- Team Building Activities
Plenary Hall that can seat more than 3,500; an
- Onsite Registration, etc.
elegant Reception Hall, Exhibit Areas and other
SUPPLIERS - represent the different specialist – meeting rooms.
organization or individuals that provides support
SMX CONVENTION CENTER - The country's
products and services to organizer. This
newest and largest privately-run exhibition and
companies will bring the MICE/Event concept
convention center, SMX is a world-class venue
into a reality.
for international exhibitions, large-scale local
- Suppliers also called VENDORS, they trade events, major medical and other industry
include but not limited to , venue, conventions and corporate functions. It is an
integral part of the Mall of Asia Complex, an the famous Dinagyang Festival are featured on
innovative business and leisure park that the glass walls of Iloilo Convention Center. It is a
addresses the needs of every event organizer. Its two-storey structure with a total floor area of
proximity to the Mall of Asia integrates business 11,832 square meters. The main hall on the
with recreation, shopping and entertainment. ground floor has a 3,700-seat capacity and 500-
seat function rooms on the second floor. A
WORLD TRADE CENTER – MANILA - In the
rooftop of 1,500 sqm is available for outdoor
Philippines, World Trade Center Metro Manila is
functions. In 2015, it became the venue of the
the first world-class exhibition center which was
Asia Pacific Economic Cooperation (APEC)
inaugurated on November 1996. The first of two
Ministerial Meetings.
exhibition halls cover a total floor space of 8,300
square meters. Set to be added to the complex in M.I.C.E. ORGANIZATION
the near future is another exhibition hall, a high-
HONORARY CHAIRMAN
rise office/commercial building, as well as a
hotel. It will house the offices and club facilities - Optional position
such as restaurants, lounges and other - This person has sole function of lending
amenities. prestige to the event.
- Reserved for a high-ranking government
CEBU INTERNATIONAL CONVENTION CENTER
dignitary, an authority from the industry,
(CICC) - is a structure built by the Cebu
or professional who commands the
Provincial Government in time for the 12th
respect of a large majority.
ASEAN Summit in January 2007 and the 2nd East
Asia Summit. It is a three-story structure with a CONGRESS CHAIRMAN
gross floor area of 28,000 square meters and
- Selected and appointed by the host
situated on 3.8 hectares of land in Mandaue City.
committee.
- The Cebu Convention Center features an - Overall in-charge of convention
International Media Center, a large management.
Plenary Hall, an Exhibition Hall, and - Must have excellent organizational and
several Meeting Rooms. The Cebu leadership skills.
International Convention Center is an - Responsibility to negotiate with
ideal venue for conventions, meetings, international counterpart association, he
trade shows, business conferences, should preferably be known in
sports, corporate events, expositions and international circles.
other special events.
BOARD OF ADVISERS - Composed of respected
Iloilo Convention Center - Considered is a personages with expertise to guide policy
state-of-the-art convention venue in Western decisions or with stature in the community to
Visayas, the Iloilo Convention Center is the open up opportunities for convention.
symbol of Ilonggo passion and culture. It is built
THE SECRETARIAT - Responsible for registration,
on a 1.7 hectare of lot in Iloilo Business Park
printing and documentation, and language
designed by Ilonggo architect William
services.
Coscolluela. Its exterior fins design is inspired by
Paraw Regatta sailboats and abstract designs of
 - Serve as clearing house for all conference - ORAL Translation is also known as
information, and disseminating pertinent INTERPRETATION. This can be done
information to all concerned parties to CONSECUTIVE (translation is done very
facilitate necessary action. few sentences through public-address
- Coordinating the various committee's system); SIMULTANEOUS (delegates hear
undertaking since they serve as the main the interpretation through headsets at the
coordinating body for all conference same time that the speakers speaks)
arrangements.
REGISTRATION AND INFORMATION SERVICES,
SECRETARIAT FUNCTIONS PRE-CONGRESS CONGRESS PROPER

▪ Central Communication CONFERENCE EVALUATION - To determine their

and Information reactions to specific aspects of the
▪ Administrative Services conference/convention. The secretariat must
▪ Printing and conduct a survey among participants before the
Documentation end of the congress to determine their reactions
▪ Language Services to specific aspects of conference.
▪ Registration and
- The value of surveys to the host
Information Services
association is perhaps limited to
▪ Conference Evaluation
generating information that may guide the
CENTRAL COMMUNICATION AND future hosting of other international
INFORMATION - serves as link with the conventions.
international association. Centralizing - However, surveys may be very important
communication with the secretariat avoids for the international association, which
confusion and facilitates good coordination. organizes the convention every few years

ADMINISTRATIVE SERVICES FINANCE - Congress Fund commonly called.

- Personnel - Primary source of funds is REGISTRATION

- Legal Services FEES.
- Communications Facilities - Additional Funds: Sponsorship, Exhibits,
- Office Management Advertisements, Fund-raising campaigns,
- Procurement Grants, Donations, Subsidy.
- Arrange ancillary services o Accurate budgeting is dependent
upon accurate information. Every
PRINTING & DOCUMENTATION - Printing entails
element of congress organization
major expenses which is incurred in the early
must be included. To clarify these
stages of congress preparation. Documentation
elements, the committees
is a standard requirement of most international
concerned must prepare the
conferences and business sessions.
following:
LANGUAGE SERVICES - when there is more ▪ Basic / scientific program
than one official conference language a ▪ Promotion and marketing
professional translator is needed. For business strategy
sessions, translation may be written or oral. ▪ Outline social program
EARLY NEEDS – you will need a substantial - Your responsibility as host committee is
amount of funds at a very early stage, mainly for largely limited to the provision of meeting
printing office supplies, promotional materials, rooms, technical and documentation
communications and other secretariat requirements.
expenses. - The international association, as a matter
of courtesy, usually allows the host
SEED MONEY - whether from previous
country’s special participation in the
convention’s surplus or from other funds.
business sessions as well as in the
Finance Committee is also responsible in opening and closing ceremony.
identifying the financial objectives of the MICE
PROMOTION - Congress promotions are
events. It may classify into the following:
directed towards attracting congress
- Hosted MICE events – maximize the participants and stimulating support for the
budget to cover all expenses and achieve congress. All promotional activities must be
the objectives. measured against yard stick since promotion
- Break-even events – aim to recover all can be very expensive.
expenses thru revenues generated.
- Each congress promotional activity must
- Profit – oriented events – the objective is
be:
to increase revenues to level much higher
o Attractive
than expense.
o Informative
o Expenses in MICE event
o Cost – effective
▪ Fixed Expenses – remain
o Timely
constant irrespective of
changes in quantity Several aspects of promotion require
▪ Variable Expenses – professional handling: advertising, press center
expenses that vary with operations, the conduct of press conferences
changes in quantity. and important presentations before international
- The Finance committee administers the fora. Unless there is a qualified association
congress funds. It reviews BUDGET member, or a PCO, to do the job, you may have
Proposals and subsequent revisions by to hire a consultant to handle the critical aspects
the different committees and of promotions. The consultant must be able to
recommends appropriate action to the address the communication needs, not only of
Chairman. It must set up a system to the local but also the foreign target markets. He
ensure adherence to the approval must be someone familiar with the technical or
congress budget. specialized filed represented by the congress.
- Final authority over financial matters rest
- The main components of a promotional
on the Congress Chairman.
program are:
PROGRAM - The program committee should o Print Materials
closely coordinate with the secretariat, which is o Personal Communications
the entity directly responsible for the conference o Advertising
programs. o Publicity
o Outdoor décor
 o Promotional trip from the other arriving passengers. Develop a
o Direct mail / e-mail master plan that will determine all aspect of
airport coordination with concerned agencies;
PHYSICAL AND TECHNICAL ARRANGEMENTS -
for regular port courtesies to congress
refers to seating arrangement and furnishings
participants; and special facilitation
inside the meeting/function rooms as well as in
arrangements for conference VIPs and
the reception area outside the room. The
dignitaries.
physical set up must be conducive to eliciting
the results desired from the conference session. - Airport reception and facilitation is 100
percent coordination with not one or two,
TECHNICAL PROVISIONS - pertains to light,
but several agencies:
sound and technical aspect for needed
o Department of Foreign Affairs –
equipment for the convention/events.
Visa and protocol arrangement
Tour - It is standard practice for Manila o Bureau of Immigration – port
conventions to provide a complimentary city courtesies such as the provision of
tour. You may include some tours in the the special immigration counter
registration fees. o Department of Finance / Bureau of
Customs – port courtesies and
- However, it is always better to have
facilitation in custom clearances
additional optional tours which
of congress materials and
participants can pay for separately.
giveaways.
Appoint an official tour operator to
o Ninoy Aquino International Airport
prepare pre – and post-convention tour
– entry passes, VIP lounge and
packages.
permits.
o Ground Tour Transportation -
o Department of Tourism – lei
Some conventions require airport-
reception and use of information
to-hotel transfer and back. But you
counters
must always provide shuttle
o Armed Forces of the Philippines –
service between the hotels and the
Civil Relations Service – security
convention venues, and to and
requirements.
from the official social functions.
Unless, the host, specifically
committed complimentary shuttle
service.

AIRPORT RECEPTION AND FACILITATION

It is customary for the Philippine host

association to extend port courtesies to all
congress participants and guests. However,
review the merits of this practice as it applies to
your convention. It would be helpful to provide
identifying markers to your participations and
guests in advance to easily distinguish them