Cognitive Schema
Cognitive Schema
Cognitive Schema
Contents
Schema Theory
Two Key Studies on Schema Theory: Bartlett (1932) & Riso et al. (2006)
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Schema Theory
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Schema Theory
What is a schema?
A schema is a mental representation of something i.e. a schema for concrete, tangible things such as
‘cat’, ‘house’, ‘mother’ or for abstract ideas/concepts such as ‘freedom’, ‘jealousy’, ‘love’
A schema holds all of the information that an individual has assimilated over the course of their life so
far, obtained via direct personal experience e.g. going to school or via the media e.g. watching a TV
series about school life or via contact with others e.g. parents telling you about their experience of
school
There are frame schemas which include the details and characteristics of an item or person or object
e.g. ‘cat’, ‘house’, ‘mother’
There are script schemas which include the sequences and expectations as to what will be involved in
an event or experience e.g. going to school involves taking the bus, chatting with friends at break,
being in lessons, hearing the bell sound, being set homework etc.
A schema can be adapted according to experience e.g. if you meet someone who has been home-
schooled then your ‘school’ schema will accommodate this new information i.e. some people don’t
actually go to a school for their schooling but instead they learn at home
A person’s schemas are not right or wrong, they are simply the product of assimilation and thus are
subjective – people’s schemas may overlap but they will not be identical as each schema is built on
individual experience
What is the relevance of schema and memory?
A schema is a set of pre-existing ideas, beliefs and concepts an individual has about people, places,
events, ideas etc. which means that schemas may give rise to distorted memory
When you experience an event either directly or indirectly it is usual for schematic activation to guide
your understanding/expectation of that event e.g. you plan a holiday to Italy where you expect to see a
lot of people waving their arms around in an excitable way and eating pasta (not at the same time of
course!) hence schemas also contribute to stereotypes
The problem with having set and pre-determined schemas is that they can interfere with accurate
recall– this happens when someone recalls an event not as it truly happened but as a result of
schematic interference i.e. their schemas ‘got in the way’ of 100% accurate recall of the event
(generally people are unaware of this happening)
Schemas are relevant to reconstructive memory (which is dealt with as a separate Revision Note on
this site) as they produce biased recall e.g. you are in a pub and there is a fight, the police ask you what
you witnessed and you say that one man was bleeding but in fact this is not true – your schema for
‘fight’ added blood at the scene because it fits your schema for ‘fight’
Cultural schemas may lead to incorrect and faulty recall of material which does not align with or fit into
a person’s schema based on their own culture
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Schemas are continually forming, being adapted, and are sometimes discarded if they are no longer
relevant to us.
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Exam Tip
Do be careful NOT to use schema theory research for a question on ‘Thinking and Decision-Making’ or
‘Cognitive Biases’. You will receive ZERO marks if you do – schema theory is a theory in itself and it can
also be used to answer questions on reconstructive memory but THAT’S IT!
If you try to ‘shoehorn’ schema theory into any other questions, then you will be wasting your time as
the examiner will not award you any marks for trying to do so
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Worked example
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SAQ - Short Answer Question - 9 marks
Describe one study of schema theory. [9]
The command term ‘Describe’ requires you to go into some study detail. Here are some paragraphs
that describe the results of a schema theory study:
Bartlett found that the British participants tended to change the Native American story to suit their own
cultural schemas. For example; levelling took place which could be seen in the shortening of the story
(the original story was approximately 350 words and the participants’ version was around 180 words).
They also tended to omit details which were irregular to their schema e.g. no mention of the
supernatural elements of the story, even missing out the key focus of ghosts fighting.
Sharpening also occurred, where participants omitted cultural points e.g. place names were simply
ignored, and assimilation occurred when participants changed words to suit their own schema –
instead of recalling the word ‘canoe’, the participants would recall the word ‘boat’; ‘paddling’ was
recalled as ‘rowing’.
Assimilation also occurred where the story was altered to suit the participants’ schema. For example,
the recalled story would follow a more traditionally Western narrative format. Bartlett concluded that
people do not record events or stories like a camera but instead they take information in and distort it
to fit their schema, omitting details, changing anything that is not consistent with their pre-existing
schema.
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Two Key Studies on Schema Theory: Bartlett (1932) & Riso et al.
(2006) Your notes
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This is very dated research: university students in the UK are much more aware of wider multi-cultural
issues today than they were in the 1930s which means that the results may lack temporal validity
Bartlett’s sample was small and limited to an elite demographic of university students who were all Your notes
male which makes the findings difficult to generalise
Key terms:
Cultural schemas
Serial reproduction
Reconstructive memory
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