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The E Commerce Landscape an Overview

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4 views10 pages

The E Commerce Landscape an Overview

Uploaded by

leganur967
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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The E-Commerce

Landscape: An
Overview
The global e-commerce market reached $5.7 trillion in 2023. It9s set to
grow to $8.1 trillion by 2026.

Key drivers include mobile shopping, social commerce, and


personalisation, transforming online retail.

SB by Sanjar Bahodirov
Rise of the Digital Consumer
Global Digital Buyers Mobile Commerce Personalisation
Impact
There are 2.14 billion digital buyers Mobile sales represent 72.9% of all e-
worldwide, shaping retail trends. commerce transactions in 2023. 80% of consumers prefer personalised
shopping experiences, boosting sales.
Successful E-
Commerce Business
Models
B2C
Direct sales to customers, like ASOS and Tesco.

B2B
Business sales between companies, e.g., Alibaba and Amazon
Business.

C2C
Consumer-to-consumer platforms such as eBay and Etsy.

Subscription
Recurring revenue models like Birchbox and Netflix.
Case Study:
Amazon's E-
Commerce
Domination
2023 Revenue Key Strategies
Amazon earned $574.78 Customer obsession, vast
billion, leading the market. selection, and Prime
membership drive loyalty.

Diversification
Expands into cloud computing, advertising, and streaming services.
Marketing Strategies
for E-Commerce
Success

SEO PPC Social Media


Boosts organic traffic Advertising Engages audiences
through optimised Targets customers and builds brand
content. with paid online ads. presence.

Email
Marketing
Drives loyalty and
repeat purchases
through campaigns.
Supply Chain and Logistics
Challenges
Last-Mile Inventory Returns Global Logistics
Delivery Management Management
Managing international
Optimising delivery routes Balancing stock levels to Efficient handling of returns shipping and customs
to reduce costs and meet demand without to maintain customer regulations effectively.
improve speed. excess. satisfaction.
Payment Gateways and Security
Popular Gateways
Platforms include PayPal, Stripe, and Worldpay.

PCI DSS Compliance


Ensures secure handling of payment card data.

Fraud Prevention
Detects and blocks fraudulent transactions.

Alternative Payments
Includes cryptocurrencies and mobile wallets.
Legal and Regulatory Considerations
GDPR
1 Protects customer data privacy across the EU.

Consumer Rights
2
Ensures fair treatment and protection for online shoppers.

Tax Regulations
3
Compliance with VAT and sales tax obligations.

E-Commerce Directives
4
Adherence to industry-specific legal frameworks.
Future Trends in E-Commerce

AI & Machine Learning AR/VR


Personalised recommendations and
1 Immersive shopping improving
chatbot support. 2 customer engagement.

Voice Commerce 4 Sustainability


Shopping via voice assistants like 3 Eco-friendly packaging and ethical
Alexa and Google Assistant. sourcing gains importance.
Conclusion: Navigating the Future of
E-Commerce
Adaptability & Customer-Centric Embracing New
Innovation Approach Tech
Key drivers of sustained e- Drives growth and builds lasting Enhances competitiveness in
commerce success. loyalty. evolving markets.

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