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Design Thinking 2022-23

The document outlines an MBA examination paper on Design Thinking, consisting of multiple sections including brief questions, case studies, and discussions on various concepts related to design thinking. It covers topics such as innovation, creativity, empathy, and the design thinking process, with specific case studies like CCPL's use of design thinking. The examination requires students to demonstrate their understanding of these concepts through various formats, including illustrations and discussions.

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dharmuking9667
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12 views2 pages

Design Thinking 2022-23

The document outlines an MBA examination paper on Design Thinking, consisting of multiple sections including brief questions, case studies, and discussions on various concepts related to design thinking. It covers topics such as innovation, creativity, empathy, and the design thinking process, with specific case studies like CCPL's use of design thinking. The examination requires students to demonstrate their understanding of these concepts through various formats, including illustrations and discussions.

Uploaded by

dharmuking9667
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sub Coder KMBN-106

Printed Pases:02
Paper Id: f- ffi161-l Roll No.

MBA
(sEM r) THEORY EXAMINATION 2022'23
DESIGN THINKING
Totol Marks: 100
Time: 3 Hours
Note: Attempt all Sections. If require any missing clata; then choose suitabiy'

SECTION A

brief. 2 x 10 = 20
1. Attempt a// questions in
(a) \\'trat is inncr ation?
(b) Vi'hat is creative thinking?
(c) Define the concept of Design thinkirg?
(d) What is convergent thinking?
(e) Why a good design is simple to unoerstand?
(0 What is meant bY wicked Problems?
(g) What is empathY?
(h) What is brainstorming?
(i) what
What is prototype'/
rs prototype?
{ Lr
id}" '{
(,)
I'^''' *o"inot
^r:IUser's
What is the meaning of ','""'"
mapping? '>--'-';'
mapPing) r .
ji-...' t n h,,",
,-',ut"
$PJt6'r e - ''-' '- '"'" . i:..i '-'
E* :
2. Attempt any two of the follor#Ihfri ,,4 :"
rSxi-cso

CASE STUDY *t i,' l'.,. ''


CCPL is one of the lndiafu"eompanies thar ore using design thinking'\QbPl- calls
this organizational thiir{dfig ' Antevasin'. orre foot roottrd inrvhere they come
f"^-
from and
and rhe other firof
the nther constantly morins
foot oonsfanilv imoy,at{Qp ahd
mor,ng towards imovatlOn lhd creativity
and ideation. 'i'he compaly Jr*ius.eO the tools of
through consumers' empathy
"the brands such as
empathy, rapid prototyping and visualizalion to rei
Cintt,oianA good knight to create new ones and inct"qa*#'in sales. Cinthol
loduy,
has adopted-effectivJnew marketing strategy *i:}ed arvay liom,celebrity
${
endorsement to focus on consumers' exper.iqn&-]and by understanding their
behavior towards-freshness, deodorization gskln care. CCPL has set up some
booths equipped with virtual reality hea{Sq&that enable consumers from these
areas to freshness of Q-O=thol. People can wear headsets and
"*plr;"n"e.the
immerse their sense into a lemonyjr&{riorld.
,a) I ustrate the consumers' mean i n gfu].E6nnection to Cintho I'
II

,li Disc-rss the eiie'-tireness tf thinkingof GCPL'


--{ltte'-xin .'f Design thinlcing Process.
cr Sugges; th3 compan) for {ehqr,iiilrzation

SECTION C
3. Attempt any one part of the following: 10x1=10

(a) Differentiate between innovation and creativity.


(b) Explain briefly the design thinking process.

APz?ftFP*t$* ! *3-S3"2S?3 fi&:4?:$4 I 1t?.Ss'Xr&{.??


Attempt any one part of the following:
(a) Discuss Empathy mapping with 10xI=I.0
exampie,
(b) How consumer,s persona helps
in design thinking?

Attempt any one part of the following:


10x1=1{)
H^ow.Design thinring is important
f:] "Design
(b) thinking
in sociar innovarion? Discuss.
is froUtem so;r*';;r"rch,," Discuss

Attempt an y orre partof the following:


(a) Discuss the SCAMpER approach 10x1=10
(b) Exprain The different *"yr ;&i" of ideation.
tt e prout"rn statemenr.

7. Attempt any orrepafr of the foltowing:


10x1=10
(a) How Design thinking cao be appried
in Hospitar Industry? Discuss.
to' the apprication of ,t"p of Design thinking in education
3:lrTr """i

t;
.J

'QP23DP2*19?
I ?3-SS-t$*3 $$r,{rrg.{. i 1.tf ili.}*.:.::

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