Introduction
Introduction
Introduction
I – Concept and business model of IKEA
Aspect of the IKEA company
1- Product range
2-Sustainability and social responsibility
International expansion
Design and collaboration
Client experience
6-future trend of IKEA
CULTURAL AND ECONOMIC IMPACT
Conclusion
1
Introduction
1-produt range
3-international expansion
IKEA is known for its functional and affordable design. They frequently
collaborate with renowned designers and artists to create exclusive
collections, adding a creative and contemporary touch to their products.
Collaborations with designers like Karim Rashid, Virgil Abloh, and others
expand IKEA's offerings, attracting diverse styles and influences. These
partnerships reflect IKEA's commitment to providing a variety of aesthetic
choices to its global customer base.
3
5-client experience
The impact of IKEA on culture and the economy is significant. Culturally, IKEA
has influenced interior design trends by popularizing a modern, functional,
and affordable style. The concept of flat-pack furniture has also changed how
consumers perceive furnishing and contributed to the democratization of
design.
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shaping consumer expectations regarding value for money and accessibility.
Conclusion
In conclusion, IKEA stands out for its innovative approach to affordable and
functional furniture, its iconic Scandinavian design, and its commitment to
sustainability. With its self-service concept, the company has revolutionized
the furniture shopping experience. However, some critics highlight concerns
related to the quality and environmental impact of mass production. Despite
this, IKEA remains a major influence in the world of widely accessible interior
design.