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data analatic

The assignment requires students to create a data-driven solution to a business problem using data analytics skills learned in the course. It consists of two main tasks: analyzing customer satisfaction scores from Sao Paulo and London, and providing insights for a marketing campaign based on order data. Submissions must include a Word file with detailed answers and an Excel file for calculations, adhering to academic integrity guidelines.

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23 views4 pages

data analatic

The assignment requires students to create a data-driven solution to a business problem using data analytics skills learned in the course. It consists of two main tasks: analyzing customer satisfaction scores from Sao Paulo and London, and providing insights for a marketing campaign based on order data. Submissions must include a Word file with detailed answers and an Excel file for calculations, adhering to academic integrity guidelines.

Uploaded by

tradeviewmaxi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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BUS1001 – Data Analytics Concepts

Assignment 2: Create a data-driven solution to a business problem


Marks: 50 (Equivalent to 20% of the final grade)
Assignment Type: Individual

Overview
Throughout this subject, you have gained an understanding of business databases and useful skills to
analyse and visualise data. This assignment will provide you with an opportunity to demonstrate how
data analytics helps businesses to gain actionable insights and create data-driven solutions to a
business problem through the database in BUS1001-Ass2.xlsx.

Academic Integrity
Plagiarism occurs when you use words, ideas, or work products attributable to another
identifiable person or source:
• without attributing the work to the source from which it was obtained
• in a situation in which there is a legitimate expectation of original authorship
• in order to obtain some benefit, credit, or gain which need not be monetary
Self-plagiarism refers to the re-submission of work as if it were original. You may not
submit your own academic work for assessment when it has already been submitted for
assessment at another time (including at another institution), without the express
permission of the academic staff member who will assess it.

By submitting* this piece of work and signing this document, I declare that:
1. The work is my own work.
2. I have not previously submitted all or part of this work for assessment in any subject, unless the
subject coordinator for the current subject (or my research supervisor, if applicable) has given
me written permission to reuse specific material and I have correctly referenced the material
taken from my own earlier work.
3. I have read and agree to be bound by the Statutes, Regulations and Policies of the
University relating to Academic Integrity available at
http://www.latrobe.edu.au/students/academic-integrity; and
4. I may be subject to student discipline processes in the event of an act of academic
misconduct by me including an act of plagiarism or cheating.
I further grant to the University or any third party authorised by the University
(www.latrobe.edu.au/text-match) the right to reproduce and/or communicate (make available
online or electronically transmit) the work I have submitted for the purpose of detecting
plagiarism.
Assignment Requirements
1. (20 marks) Given the customer satisfaction scores collected from the two cities, Sao Paulo
and London, in the Q1 worksheet of the BUS1001-Ass2.xlsx file, use the learnt statistical
analysis techniques with MS Excel to provide answers/interpretations for the following
questions.
a. (3 marks) What is the probability of having a satisfaction score above 4.5 from a Sao
Paulo customer? And from a London customer? (Hint: see Task 1 of Week 6)
b. (4 marks) What is the 95% confidence interval of the average satisfaction score from
Sao Paulo customers? (Hint: see Task 1 of Week 7).
c. (5 marks) With 95% confidence, can one claim the average satisfaction score of Sao
Paulo customers is greater than 4.1?
d. (8 marks) Apply hypothesis testing to find out whether one can claim the average
satisfaction score in Sao Paulo is significantly higher than the average score in
London with 95% confidence. Assume the variances of satisfaction scores from both
cities are equal.

2. (30 marks) The Becommerce company wants to conduct a marketing campaign to promote
their products in one of their customer cities. They want to get an insight into their business
so that they can come up with strategies for a successful marketing campaign.
The Order table in the Data worksheet of the BUS1001-Ass2.xlsx file records the order data
of the company. You are required to analyse the provided data to support the company in
deciding which customer city they should target, and which products to promote. Visualise
the result of your analysis in a dashboard, and give recommendations based on insights or
findings uncovered from your analysis.

Specifically, you will:


• Formulate four analytics tasks/questions. For example, “what are the top … that
have the highest …?”
• Analyse and visualise the results to answer the formulated questions. Then, create
a dashboard to combine the created visualisations telling a story about the key
patterns/insights that your analysis has discovered.
Hint: You should formulate many questions and then choose four that you can
combine to create a good story in a dashboard that can recommend appropriate
actions for a successful campaign to promote their products. You should choose
appropriate visualisation types to convey your messages (e.g., bar chart, line chart,
pie chart, etc.). Remember to apply visualisation best practices.
• Describe the insights shown in your visualisations.
• Recommend appropriate actions based on your insights so the company can
have a successful marketing campaign.
Submission Guidelines
Your submission to this assignment is required to have TWO FILES:
1) A WORD file: Contains ALL the answers. The file should have 2 sections:
• Section 1: Each answer for Question 1 must show working out step by step, and
• Section 2: Describe the analytics questions, show visualisations, state insight of each visualisation,
your dashboard and recommendation that is backed up by your analysis.
2) An EXCEL file (for the purpose of checking your calculations, not for marking): Includes
all the calculations that you show in the Word file for both questions. Note that if this file
is missing or the content of this file does not match the answers in the WORD file, NO
MARK WILL BE AWARDED for all questions.

Marking rubrics
The marker will use the following marking guide to assess your work. Please make sure you
understand what you need to cover for each question in this assignment.
Submissions having a high similarity score will be considered plagiarism/collusion and will be
reported to the Academic Integrity Advisors.

Question 1 - (20 marks)

A full mark is given for each correct step-by-step answer. Half of the mark will be given for something close.

Question 2 - (30 marks)

Criterion Standard exceeded Standard met Standard not


met
Creative problem- 5-6 3-4 0-2
solving – - Formulate clear analytics - Formulate clear - Makes little or no
Formulate tasks/questions analytics attempt to formulate
analytics - Provide logical/reasonable tasks/questions the analytics
tasks/questions arguments to why you want - No or tasks/questions.
to ask the questions. illogical/unreasonable
arguments to why you
(6 marks)
want to ask the
questions.
Data analysis and 13-18: 7-12: 0-6
Visualisations - Provide correct analysis - Provide correct - The analysis and
and visualisations to answer analysis and visualisations do not
the formulated analytics visualisations to relate to the formulated
(Comprise at least questions. answer the formulated analytics task.
4 charts and - Show a comprehensive analytics questions. - Wrong calculations.
a dashboard) and effective dashboard for - Missing an effective
your data story. dashboard for your
- Have appropriate choices data story.
(18 marks) of visualisations. - Not all visualisation
- The visualisations are choices are
well-designed and appropriate.
formatted to convey the - A reasonable effort in
message/insight. designing and format
the visualisation.
Criterion Standard exceeded Standard met Standard not
met
Data 5-6: 3-4: 0-2:
interpretation – - Has excellent logic flow. - Moderate quality of - Has no or poor logic
Insights and - The insights and logic. flow.
recommendations recommendations are well- - The insights and - The insights and
supported and well- recommendations are recommendations are
(6 marks) reasoned based on the aligned with the not supported by the
visualisations. visualisations but visualisations.
missing elements or
- Assumptions noted.
assumptions that
lead readers to doubt
the quality of the
solution.

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