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Questions

The document outlines a comprehensive questionnaire for a restaurant, covering various aspects such as background, market and customer insights, product segmentation, competition, company philosophy, vision, mission, goals, and competitive dynamics. It aims to gather information on the restaurant's origins, customer demographics, menu offerings, competitive landscape, and future aspirations. This structured approach is designed to understand the restaurant's operations and strategic positioning in the market.

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Bea Mae Maclang
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4 views

Questions

The document outlines a comprehensive questionnaire for a restaurant, covering various aspects such as background, market and customer insights, product segmentation, competition, company philosophy, vision, mission, goals, and competitive dynamics. It aims to gather information on the restaurant's origins, customer demographics, menu offerings, competitive landscape, and future aspirations. This structured approach is designed to understand the restaurant's operations and strategic positioning in the market.

Uploaded by

Bea Mae Maclang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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1.

Background

1. When and how did your restaurant start?

2. What inspired you to open this kind of restaurant?

3. Who are the key people behind the restaurant’s success?

4. What are some challenges you faced when starting out?

5. How has the restaurant grown since it opened?

2. Market and Customer

1. Who are your main customers (e.g., families, students, workers)?

2. What do your customers love most about your restaurant?

3. How do you attract new customers?

4. What feedback do you usually receive from your regular customers?

5. Do you adjust your menu or service based on customer preferences?

3. Segment Products

1. What are the best-selling items on your menu?

2. Do you offer meals for specific diets (e.g., vegetarian, low-sugar)?

3. How do you decide what dishes to add or remove?

4. Do you offer combo meals or promotions?

5. Which product segment brings in the most income?

4. Competitors
1. Who are your biggest competitors in this area?

2. How do you stand out from other nearby restaurants?

3. What makes your food or service different from competitors?

4. Have you learned anything valuable from your competitors?

5. How do you respond to new restaurants opening near you?

5. Company Philosophy

1. What values guide your business every day?

2. How do you train your staff to reflect your values?

3. Why is customer service important to your restaurant?

4. Do you support any local causes or environmental practices?

5. How do you ensure quality and consistency?

6. Vision

1. What is your long-term vision for this restaurant?

2. How do you see your restaurant five years from now?

3. What changes are you planning to meet future goals?

4. Do you plan to open new branches?

5. How do you want your restaurant to be known in the future?


7. Mission

1. What is the mission or main purpose of your restaurant?

2. How do you deliver your mission every day?

3. How do your food and service reflect your mission?

4. What role does customer satisfaction play in your mission?

5. Is your mission written and shared with your staff?

8. Goals

1. What short-term goals are you currently working on?

2. What are your long-term goals for the restaurant?

3. How do you measure the success of your goals?

4. Do you have goals for customer service improvement?

5. What goals do you have for your staff and kitchen operations?

9. Competitive Dynamics

1. How do you stay competitive in today’s food market?

2. Do you use online platforms (like GrabFood or social media) to compete?

3. How do you respond to changing food trends?

4. What strategies help you maintain your edge over others?

5. How do price changes in ingredients affect your competition strategy?

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