Welcome to

Online monitoring in the tourism

sector

The online monitoring report on the tourism sector conducted by our friends at Atribus
provides some very interesting insights. Tourism is always a sector worth analyzing, as it is
one of the main drivers of the Spanish economy and has been the sector most negatively
impacted by Covid -19 of all major economic sectors.

The forced shutdown of the tourism industry has phone number library allowed business
owners to reflect, creatively adapt to the current situation, and seek, during this period of
confinement, a reinvention of the tourism sector more aligned with current reality. We are
witnessing the construction of a new tourism industry, a time when creativity and the
redesign of old business models are imperative to save the sector, which Spain has relied
on over the years.
This new scenario caused by the coronavirus pandemic, which has generated so much fear
among people, and in this case among travelers, requires the swift implementation of
innovative and secure tools to reassure travelers and, above all, to ensure their safety
throughout their journeys and at the destinations they arrive in.

Having up-to-date and reliable information from the institutions themselves is essential for
both tourists and the sector itself.

Many diverse studies have been conducted on the situation facing the tourism sector, many
of them using online monitoring to gauge people's feelings regarding tourism.

In this post, we discuss a case of online monitoring in tourism conducted using the Atribus
tool from April 19 to May 7, which addresses the topic at hand. Active listening was
conducted on the Twitter social network. Through online monitoring, we obtain
quantitative data (number of tweets, retweets, and replies) that reflect metrics such as
reach and impressions, among others.

As well as qualitative data (the sentiment generated by each tweet: positive, negative, or
neutral, as well as the set of themes that are grouped together for a better understanding of
the data).

Once all this vast amount of information related to

tourism was collected
All the mentions were grouped around 3 main themes: Travel, Hotels and
Restaurants/Bars

.-The group of mentions that have been grouped in the TRAVEL category refers to the
following topics: Adaptation of air mobility, Anti-contagion controls, Exhaustive cleaning of
means of transport, Domestic and nearby destinations, Mobility in your own car,
Promotion of open and natural spaces, Accommodation in rural houses, Preferred
destinations: national parks, virgin spaces, small towns and coastal areas.

.-The group of mentions that have been grouped in the HOTELS category refers to the
following topics: Controlled and reduced common spaces, Possible incorporation of rapid
tests, Personal self-contagion kit (mask, gel, gloves), Safety distances in common areas and
restaurants, Room service or self-service, Reduction of physical interaction, Online check-in
and check-out or through robots, Access to rooms without knobs or keys, Control of the
sanitary measures that are being carried out in the hotel through QR codes.

.-The group of mentions that have been grouped in the RESTAURANTS/BARES category
refers to the following topics: Specific hygiene measures, New work processes to adapt
opening hours and purchase management, Terraces will be the new protagonists,
Promotion of takeaway .

Solidarity for the local economy, Measures for

workers
Temperature control, uniform and mask, Minimum distance except for members of
cohabitation or 10 people maximum, Elimination of decorative elements. Tourism
represents more than 10% of global GDP, is directly responsible for 14% of global
emissions, and 1 in 11 people works in this sector. Tourism's impact on climate change is
significant.

In Spain, representing more than 12% of GDP in 2019, tourism activity in 2020
experienced an unprecedented collapse due to the impact of the COVID-19 crisis . The
tourism sector's contribution to GDP fell from 12.4% in 2019 to 5.5% in 2020.

Boosting sustainable tourism will be one of the most important keys to relaunching this
sector, SMEs in general, and reactivating the economy based on sustainability, highlighting
its economic, social, and environmental impacts, the 2030 Agenda, and aligning with and
implementing the 17 Sustainable Development Goals (SDGs) adopted by all United Nations
countries in 2015.

S SDG Poster Letter e1623762289127

A unique opportunity to make the sector more responsible and committed to the
environment and to carry out the transformation towards sustainable tourism .

Sustainability in tourism not only has advantages and benefits for tourism businesses
themselves, but also for customers, consumers, and residents. Involving tourists in the
commitment to sustainability, extending it to themselves, and supporting products and/or
services that are environmentally and environmentally responsible for local communities,
is essential to promoting awareness and training in sustainability among all stakeholders.

The activation of local economies and the creation of jobs, business opportunities, and
social participation. It also promotes cultural heritage, diversity, and local products.
Promote sustained, inclusive, and sustainable economic growth, full and productive
employment, and decent work for all:

Sustainable Development Goal 8.

There are several lines of support being launched around sustainable tourism . Recently,
the Secretary of State for Tourism (SETUR) published the call for Sustainable Tourism
plans for 2021 on an ordinary basis in March. It is expected that the extraordinary call will
be published later. The Chamber of Commerce has incorporated new Tourism
Competitiveness and Sustainability programs financed with Feder Funds, and one of the
main lines of NEXT GENERATION will be to promote economic recovery through
sustainability.

The introduction of a sustainability approach to a destination's tourism products and

services should be seen as a process of strengthening and transformation through which
the territory, involving its host community, strengthens the development of new economic,
sociocultural, and environmental policies that benefit everyone, including visitors.

Sustainable destination governance, beyond the purview of governments and

administrations, has become one of the major current challenges facing the tourism
industry. Therefore, it is essential to have the participation of all tourism stakeholders and
forces that interact with the destination. It is also essential to have a common project, with
a shared vision that defines destination management and its proper governance.Europe
creates the first regulation on Artificial Intelligence and robots: facial recognition is
prohibited in public areas, with some exceptions. A major step in the digital transformation
of European companies.
Artificial Intelligence (AI) is a term coined in the 1950s. Although it tends to be identified
with a single technology, it actually encompasses a wide variety of techniques and
methodologies whose theoretical foundations were developed more than 70 years ago. It
culminates in a combination of algorithms designed to create machines that exhibit the
same capabilities as humans, thus leading the digital transformation of recent years.

The European Union is preparing a series of measures to address the opportunities and
challenges of artificial intelligence, focusing on trust in digital technology and its potential
impact on both individual citizens and society and the economy. The new rules also seek to
ensure a favorable environment for researchers, developers, and companies to operate.

Parliament is working on a Commission proposal, presented on April 21, 2021, to make

Europe the global hub for trustworthy artificial intelligence. It seeks to allocate €20 billion
annually to boost private and public investment in digital transformation.

The proposal follows an approach based on risk levels

INADMISSIBLE RISK

AI systems deemed to pose a clear threat to people's security, livelihoods, and rights will be
prohibited. This includes AI systems or applications that manipulate human behavior to
circumvent users' will and systems that allow for "social scoring" by governments.

HIGH RISK

Systems considered high-risk include AI technologies used in critical infrastructure,

educational or vocational training, employment, workforce management and access to self-
employment, essential public and private services, enforcement of laws that may interfere
with people's fundamental rights, migration management, asylum, and border control, and
the administration of justice and democratic processes. Their use in these fields will be
subject to strict obligations before they can be commercialized.

In particular, all remote biometric identification systems are considered high risk. Their
live use in publicly accessible spaces for law enforcement purposes is prohibited in
principle. Strict exceptions are defined and strictly regulated (for example, when strictly
necessary to search for a missing child, to prevent a specific and imminent terrorist threat,
or to detect, locate, identify, or prosecute a perpetrator or suspect of a serious crime). Their
use will be subject to authorization from a judicial body or other independent body and
appropriate limits in terms of duration, geographical scope, and databases searched

LIMITED RISK

These are AI systems with specific transparency obligations: when using AI systems as
chatbots, users must be aware that they are interacting with a machine in order to make an
informed decision about whether to continue.

MINIMUM OR ZERO RISK

The proposal allows the free use of applications such as AI-based video games or spam
filters. The vast majority of AI systems fall into this category. The draft regulation does not
intervene here, as these AI systems pose only minimal or no risk to citizens' rights or
safety.

Furthermore, in terms of governance, the Commission proposes that national market

surveillance authorities oversee the new rules, while the creation of a European AI
Committee will facilitate their implementation and promote the creation of standards in
this area. This new proposal is yet another example of the EU's strategy to regulate the use
of technology and protect citizens, a trend that accelerated with the enactment of the GDPR
regulation.

Artificial intelligence plays a major role in the digital transformation of society and is
already present in many areas of everyday life. Its rapid advancement will bring further
changes to work, business and finance, healthcare, security, agriculture, and many other
areas. Digital technology is also critical to the European Green Deal and the recovery from
the COVID-19 pandemic.

On the other hand, the COVID-19 pandemic is slowing down many economic sectors and
jeopardizing the health of the global population. It's clear that all governments need to
promote citizen health to overcome the crisis it's causing. Discover how Artificial
Intelligence plays a very important role in Digital Health (here).

The State Secretariat for Tourism (SETUR) launched the Sustainable Tourism Destination
Plans (PSTD) program on March 30th . These plans were developed with the participation
of the autonomous communities and the Spanish Federation of Municipalities and
Provinces (FEMP).
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