Research Methodology UNIT4,5,6
Research Methodology UNIT4,5,6
Primary Data: This is data that you collect yourself for your specific research. It is original
and hasn't been used before.
o Example: If you're studying how different diets affect weight loss, you might collect
data by tracking the weight and diet habits of participants over a set period.
Secondary Data: This is data that someone else has already collected and published. You can
use this data to support or compare with your own research.
o Example: If you're researching climate change, you might use data from
environmental agencies or past studies that have already measured temperature
changes.
1. Observation Method:
o Explanation: This is when you observe things directly to gather data without asking
people. The researcher notes down what they see, often in a controlled setting.
o Example: If you're studying how children behave in a playground, you might sit and
observe how they interact with each other. You wouldn't ask them any questions;
you'd just watch and record their actions.
o Structured Observation: You plan exactly what you want to observe and how to
record it.
Example: Watching children play specific games and counting how often
they share toys.
2. Interview Method:
o Explanation: You ask people questions to gather information. This can be done face-
to-face (personal interview) or over the phone (telephone interview).
o Personal Interview:
Advantages: You can ask follow-up questions if you need more details, and
you get richer, more detailed answers.
o Telephone Interview:
Example: If you're researching people's opinions about a new product, you
might call people on the phone and ask them questions.
Advantages: Faster and cheaper than personal interviews, and you can reach
people who are far away.
3. Questionnaire Method:
o Example: If you're doing a survey on people's eating habits, you might send out a
questionnaire asking them about their daily meals.
o Advantages:
You can reach a large number of people, even if they're spread out
geographically.
It’s cost-effective.
People can answer in their own time, which means they may provide more
thoughtful responses.
o Before you use questionnaires, it's important to do a pilot survey. This is like a
practice run where you test your questions with a small group to see if they work well
or need changes.
Example: If you're unsure whether your survey questions make sense, you
ask a few people to fill it out first and give feedback.
Observation: Directly see how things happen in real life, but it can be costly and limited to
what you can observe.
Interview: Allows you to gather detailed information and clarify responses, but it can be
time-consuming and requires skilled interviewers.
Questionnaires: Good for reaching a large group of people quickly, but responses can be less
detailed than interviews.
ANALYSIS OF DATA
When you collect data for your research, the next step is to analyze it. Data analysis is the process of
interpreting the data you’ve gathered to answer your research questions or test your hypothesis.
Depending on the type of data (quantitative or qualitative), the way you analyze it can vary. Let’s
break down the analysis process in simple terms:
Quantitative data refers to numerical data, like survey responses or measurements. You may analyze
this data manually (using paper and pen) or by using a computer program (like Excel, SPSS, or R).
Manual Analysis: You may manually calculate averages, percentages, or perform basic math
on your data. This method works well for small amounts of data but can be time-consuming
for larger datasets.
Computer Analysis: Most researchers use computer programs to analyze large sets of data
quickly and accurately. These programs help you calculate averages, correlations, trends, and
more.
o Example: If you collected survey data on people's ages, incomes, and education
levels, you might use a computer program like Excel to calculate the average age or
SPSS to see if there’s a relationship between education and income.
Cross-Tabulation: In quantitative studies, you often want to see how different variables are
related. Cross-tabulation is a technique where you analyze how two or more variables
compare with each other.
o Example: You might want to see if age groups (under 30, 30-50, 50+) have different
opinions on a product. Cross-tabulation would show how opinions differ across these
age groups.
Qualitative data refers to non-numeric data, such as interviews, observations, or open-ended survey
responses. Analyzing qualitative data requires a more subjective approach, as you're looking for
themes or patterns in people’s words or behaviors.
Manual Analysis: You can read through your notes, interviews, or observations multiple
times and note down any patterns, ideas, or themes that come up.
o Example: If you interviewed people about their favorite hobbies, you would read
through each interview carefully and look for common themes like "outdoor
activities" or "creative hobbies."
Using Computer Programs: There are special computer programs designed to help analyze
qualitative data. These programs help you organize your data, identify themes, and make the
analysis process easier.
o Examples: Programs like NVivo or Ethnograph help you organize your interview
transcripts or field notes. They allow you to search for specific keywords, identify
where themes appear, and organize data by categories.
o Example: If you had a lot of interview transcripts, you could use NVivo to find all
mentions of a specific theme (like "family" or "work stress") in the text. The program
would highlight where those themes appear across all your data.
1. Develop a Framework: As you read through your notes or interview transcripts, you can
create a framework (or outline) for your report. You organize your data into this structure, so
it makes sense in your write-up.
o Example: If you’re studying job satisfaction, you might create sections in your report
for “work environment,” “salary,” and “career growth.” As you analyze your data,
you slot the responses into these categories.
2. Identify Main Themes: Another way is to transcribe your notes (write them out clearly) and
then go through them repeatedly to identify the key themes or ideas. These themes will guide
your analysis.
3. Use Computer Programs: If you have a lot of data, you can use programs like NVivo or
NUD*IST. These programs help you organize and search through your data more efficiently.
They highlight themes in your data and can even suggest patterns.
o Example: You might upload your interview transcripts into NVivo. The software can
highlight all mentions of "stress" or "work-life balance" and help you organize the
responses according to those themes.
Definition:
Generalization is the process of taking specific findings from a study or survey and applying them to a
larger group or population. It’s like drawing a big-picture conclusion based on a small sample.
🔍 Example of Generalization:
Suppose you survey 100 college students, and 80 of them say they prefer online classes. From this,
you might generalize that “most college students prefer online classes.”
✅ However, this is only a valid generalization if your sample is large enough, diverse, and
representative of the larger group.
Saves time and resources by allowing inferences without studying every individual.
⚠️Important Caution:
The more diverse and random your sample, the more reliable your generalization will be.
Real-Life Application:
In market research, companies generalize customer behavior based on a sample of consumer
feedback.
In health studies, researchers may generalize the effects of a treatment after studying a
representative group of patients.
🔍 2. Interpretation
Definition:
Interpretation means analyzing your data to explain its meaning, significance, or implications. It’s
not just about stating what happened (the result), but about exploring why and how it happened.
📘 Example of Interpretation:
Let’s say your survey finds that 80% of students prefer online classes. Simply reporting the number is
not enough. An interpretation would explore why this preference exists. You might say:
"Students likely prefer online classes because they find them more flexible and time-saving,
especially with the increasing use of digital tools and busy modern schedules."
In Qualitative Research:
Interpretation helps you find themes like "lack of resources" or "student engagement issues"
across their responses, offering deeper insights into the education system.
Conclusion:
Generalization is about making broad conclusions based on research findings, but it must be
done carefully to avoid jumping to conclusions from insufficient data.
Interpretation helps explain the meaning behind your findings and can provide deeper
insights into the data.
UNIT 5
Ethical Issues:
When writing a research report, there are some important ethical rules you must follow to
ensure your work is honest, respectful, and trustworthy. Here are the main ethical issues to
keep in mind:
1. Honesty
Be truthful in your report.
Do not fake or change any data to make your results look better.
Report the findings exactly as they are, even if they are not what you expected.
2. No Plagiarism
Always give credit to the original authors when you use their ideas, words, or
research.
Don’t copy-paste from books, articles, or websites without mentioning the source.
3. Confidentiality
If your research involved people (participants), protect their identity.
Do not share their names or personal details unless they gave permission.
4. Informed Consent
Before collecting data from people, make sure they understand what the research is
about and agree to take part.
This is called getting informed consent.
5. No Harm to Participants
Your research should not cause physical or emotional harm to anyone.
Be respectful, and don’t pressure people to answer or take part.
6. Avoid Bias
Your report should be fair and neutral.
Don’t let personal opinions or preferences affect your data or conclusions.
8. Transparency
Be open and clear about how you collected and analyzed the data.
If there were any problems or limitations in your research, mention them honestly.
9. Responsibility to the Public
Your report should benefit society or contribute to knowledge.
It should not mislead or harm the public.
💡 Example:
If a scientist invents a new type of medicine during research, commercialization happens when that
medicine is approved, manufactured, advertised, and sold in pharmacies to help people and make
profit.
3. 🚀 Encourages Innovation
o Researchers and inventors are motivated when they know their work can succeed in
the real world.
Steps in Commercialization:
4. Marketing
It should be affordable and accessible, especially if it's useful to public health or education.
Here’s a simple explanation of the terms: Copyright, Royalty, Intellectual Property Rights (IPR),
and Patent Law – all related to protecting creative and innovative work.
Meaning:
Rights given to people over the creations of their minds (like books, music, inventions, logos, etc.)
Copyright
Patents
Trademarks
Designs
Trade secrets
📚 2. Copyright
Meaning:
It protects original creative works like books, songs, movies, software, art, and photographs.
Publish
Copy
Sell
Perform
💰 3. Royalty
Meaning:
A payment made to the creator or owner when someone else uses their work (like music, books,
inventions, or land).
Example:
If a singer’s song is played in a movie or radio, the singer gets royalty.
🧪 4. Patent Law
Meaning:
A patent is a legal right given to an inventor to make, use, or sell their invention for a certain
number of years (usually 20 years).
Example:
If someone invents a new machine or medicine, they can patent it so that no one else can copy or sell
that invention without permission.
🧾 In Summary:
o Lyrics
o Melody
o Composition
o Audio recordings
o Music videos
Why Important?
o Others cannot use, remix, or publish your track without your permission.
2. Moral Rights
3. Royalty Payments
If someone:
o Plays it on TV/radio
o Uses it in a movie
4. Performance Rights
o Broadcast on radio or TV
📌 Organizations like IPRS (India), ASCAP (USA) collect and distribute these royalties to creators.
👉 You must get permission or license from the original owner. Otherwise, it's copyright
infringement.
✅ Summary Table
Sampling/Remixing Laws Using other’s music in new tracks Original copyright holders
What it means: Copying content (text, images, tables, figures) from books, articles, or
websites that have already been published.
What's allowed?: Only if you have permission or if it's used under fair use or creative
commons licenses.
🚫 2. Plagiarism
What it means: Copying someone else’s work, words, or ideas and presenting them as your
own without credit.
Examples:
Why it's wrong: It’s unethical and can lead to serious consequences like failing a course or
losing a job.
Citation: Giving proper credit to the original source when you use someone else’s idea,
research, or words.
Why Important?
Shows honesty
Builds trust
Avoids plagiarism
🔁 4. Reproducibility
What it means: Others should be able to repeat your experiment or study and get similar
results.
Why important?: Proves that your findings are reliable and valid.
In coding or experiments, share your method, tools, and data clearly so others can follow.
👤 5. Accountability
What it means: Taking full responsibility for the honesty, accuracy, and originality of your
work.
Researchers must:
📌 Summary Table
Citation & Giving credit to sources and people Shows respect and
Acknowledgement who helped transparency
Reproducibility Others can repeat and verify your Ensures reliability of research
work
Accountability Being responsible for your work and Builds credibility and
actions integrity
💼 4. Publication of Application
Your application gets published in the Patent Journal after 18 months
of filing.
You can also request early publication by paying a fee.
🏆 7. Grant of Patent
If all conditions are satisfied, your patent is granted and published.
You receive a patent certificate.
📌 Summary Table
Step Description
1. Patentability Check
2. Drafting the Application
3. Filing (Provisional or Complete)
4. Publication of the Application
5. Request for Examination (RFE)
6. Responding to Objections
7. Patent Granted
8. Renewing Annually
UNIT 6
Testing & Report writing in Research Methodology:
Here’s a simple and clear explanation of Testing & Report Writing,
including how to prepare the conclusion, suggestions, and recommendations
section in your research report:
🔬 Testing in Research
Testing is the process of checking whether your research findings support your
hypothesis or not.
✅ What You Do in Testing:
Analyze the data collected.
Use statistical tools to check patterns or relationships (e.g., t-test, chi-
square).
Decide if your hypothesis is true or false.
Draw final conclusions based on the test results.
🔚 1. Conclusion
This section answers:
What did you find?
Did you achieve your research objectives?
Was your hypothesis correct or not?
🟢 Keep it simple and clear.
🔹 Example:
The research found that social media has a significant impact on the study
habits of college students.
💡 2. Suggestions
Here, you give practical advice based on your findings.
🔹 Example:
Colleges should conduct awareness programs on balancing study time and
social media use.
📌 3. Recommendations
These are your actionable ideas for future improvement or further research.
🔹 Example:
Future research can include a larger sample size from different colleges to make
the results more general.
Introduction
Artificial Intelligence (AI) tools have rapidly transformed the research
landscape. From helping researchers find relevant literature, analyze data, and
write drafts, to assisting in grammar checking and reference management—AI
tools are making research faster and more efficient.
One critical area where AI tools are making a strong impact is plagiarism
detection. Plagiarism, or copying someone else's work without giving credit, is
a serious ethical issue in academics. AI-powered plagiarism detection tools like
Turnitin, Grammarly, and Copyscape help researchers check for originality
and ensure academic honesty. These tools maintain the integrity and
trustworthiness of research by identifying copied or improperly cited content.