fireworks Advertising (U) Ltd

Company Profile

© 2018 fireworks Advertising (U) Limited All Rights Reserved. This document contains
highly confidential information and is the sole property of FIREWORKS Advertising (U)
Limited.
No part of it may be circulated, quoted, copied or otherwise reproduced without the written
approval from FIREWORKS Advertising (U) Limited.
| Contents
Who are We
Our group structure
Our Values
Our Service
Brand Strategy
Our Clients
Our Team
Account structure
Our Work
Our partnerships
| Who are We
fireworks Advertising is a communication, sales and marketing advisory firm that delivers more comprehensive
solutions than the traditional advertising agency.

We opened our doors in June 2008 and have never looked back since.

Over the years, we have made our mark in the industry by delivering captivating and impactful campaigns that create
top of mind awareness for our clients’ brands and ultimately help them to achieve their business objectives.

We make sure that we understand your business inside out and provide tailor made strategies to keep you ahead of
the pack.
 | Our Values

WE DELIVER OUTSTANDING VALUE TO OUR CLIENTS, STAFF, SUPPLIERS AND COMMUNITY BY

CREATING CAPTIVATING, TIMELY AND COST-EFFECTIVE CAMPAIGNS.

OUR PEOPLE ARE DEPENDABLE AND UPHOLD INTEGRITY AT ALL TIMES

WE ALWAYS WORK AS A TEAM AND VALUE

EVERYONE'S IDEA REGARDLESS OF POSITION.
| Our Services
 Fireworks Group

fireworks Media

Advertising Media Business Unit PR Business Unit Loggos+ Business

Business Unit Unit
Responsible for Affiliated to the 4th
Responsible for media strategy, largest PR groups in is a specialized
development of planning, buying and the world responsible system based
captivating placement for protecting and creative agency
advertising ideas growing our client’s focused on brand
that connect image in the market Identity systems
consumers to our development. One
clients products and of its kind in
services Uganda.
OUR SERVICES: FROM STRATEGY TO EXECUTION
We offer a range of services to cover brand strategy and execution
.

STRATEGIC INSIGHTS EXECUTION INSIGHTS

#1. #1.
Generate Market Define
Place Insights Critical Tasks

#2. #3. #2. #3.

Marketing/ Marketing/
Interpret Understand Define Culture:
Brand Brand
Brand Product Required Clarify Way of
Goals Outcomes
Essence Benefits Competencies Work

4#.
#4. Optimize
Distill Account
Value Proposition Structures

• Marketing /brand plan development • ATL/BTL communications

Our • Market /consumer research coordination • Media planning, buying and monitoring
Services
• Integrated communications strategy • Publicity and crisis communications
• PR and Corporate relations policy • Digital communications.
BRAND STRATEGY
Strategy establishes a marketplace position in order to communicate what a company, product or service
does and who it’s for.

Many brands fail to achieve their goals even in growth markets. Where the market is right but the strategy weak,
brand fatality often follows initial sales success.

fireworks Advertising helps clients achieve a fine balance between thematic brand communications and short-term
promotional campaigns. Where your entire brand needs an overhaul, we shall be glad to discuss how fireworks
may assist you with planning and execution of your rebranding campaign.
.
Creative Media Public Digital
Planning & Relations Services
Buying
Producing or using original Avenues for conveying The process of planning, Describes information,
and unusual ideas advertising or publicity, executing and evaluating music, images and other
including, but not limited to: programs that build public content recorded or
At fireworks Advertising, publications, television, radio, awareness and broadcast using computer
creativity is not merely about billboards, transit advertising, understanding of a company technology
art. We pride ourselves with a direct mail and the internet. by communicating through
genre of creativity that means other than paid
combines artistic mien with a Our media team combines local advertising.
deep understanding of the knowledge with globally tested We deliver seamless
consumer or audience’s mind media management tools to fireworks Advertising’s award campaigns that combine
and motivation. Above all, we deliver the greatest value your winning PR and Digital both conventional and digital
believe that the success of brand can afford. We now work marketing team has what it media to deliver a richer
any campaign should be with daily monitoring reports that takes to navigate your brand brand experience for your
judged by impact on audience allow our team of media experts through the maze of editorial target customers, whether
behavior and by extension, to obtain make-goods for your coverage and online chatter. on thematic or promotional
the commercial impact. campaigns on daily basis. . campaigns
OUR CLIENTS.
THE ACCOUNT STRUCTURE
Engagement shall be the overall client liaison charged with overall project management and timely delivery of campaigns

Will oversee consumer and market analysis and

Strategy and
drive overall communications direction Account
Planning

To develop and produce creative To develop and execute integrated

Creative Media
concepts for all campaigns media plans across platforms

Engagement

To maximize reach by driving publicity for the

Will monitor and respond to online chatter brand and influencing the editorial agenda to
Public
while triggering consumer engagement and Digital
Relations generate the social permission required for
conversations on the digital space product adoption
| The Work
| Centenary Bank
Raising the bar
CASE STUDY : CENTENARY BANK : Supa woman Club

Create inroads in the women’s segment and position the bank to

TASK
dominate the women’s banking segment

Conducted research & analysis and recommended a unique product

OUR APPROACH
targeted to women

Create & own a women’s movement or club to save and invest with a
STRATEGY
view to engage, empower Ugandan women to succeed financially.

1300 accounts opened within 6 months and successful positioning of

RESULTS
the bank within women’s segment
 SuperWoman TVC: https://www.youtube.com/watch?v=bfa5G-SEh_k

CenteSupawoman TVC ( Click to play)

| Centenary Bank
Centevolution
CASE STUDY : CENTENARY BANK : Cente Volution

Develop an Integrated marketing campaign that promote the new and

TASK existing youth products for youths between the age 18 – 30 Years
“Position Centenary Bank as a darling to the Youths”

Conducted a dip stick research into the youth segment & generate
OUR APPROACH
insights upon which we based our strategy and campaign.

Create a special account that is relevant to the youth in terms of features

STRATEGY as well as look and feel while positioning the Bank as a partner that
understands their challenges and needs.

Successfully launched an attractive youth product that has resonated

RESULTS well with the youth and has brought in droves of students and other
young people.
CenteMobile TV Commercial ( Click to play)
Powerful internal campaign against Fraud
Behind the scenes ( Click to play)
| Corporate Rebranding
NSSF
A Renewed Promise
CASE STUDY : NSSF Corporate Rebranding

In view of the poor brand image and perception in the market, review the
TASK
brand and recommend way forward

Conducted research & analysis, internal workshops, processes audit

OUR APPROACH
and made recommendations.

Rebrand NSSF in order to open a new clean chapter with a renewed

STRATEGY
promise.

Strong vibrant brand with 6 trillion shillings from 2 trillion in 2011 and
RESULTS TODATE
serving 1.6 members.
Our Renewed Promise campaign Outdoor Billboards
Our Renewed Promise campaign Outdoor Billboards
| NSSF Go
CASE STUDY : NSSF GO

Increase awareness and usage of the Fund’s e channels in order to

TASK
improve members’ access to their accounts from wherever they are.

Based on consumer insights & review of the product’s unique

OUR APPROACH proposition, we created an impactful campaign that connected with
members lifestyles.

Positioned the E-channels as;

STRATEGY
“so easy to use, you will always want to know”

Members signed up for the channels and service delivery tremendously

RESULTS TODATE improved within the Fund. The Fund is perceived to be innovative,
transparent and convenient.
NSSF Go TV commercial
 NSSF Go TV commercial

NSSF GO TVC ( Click to play)

NSSF Go Print adverts
First agency to place media with location-specific messaging
Broadband Company Launch TV Commercial ( Click to play)
BroadBand: Evidence of success
Q3. Look at statements on this card and tell me which one best describes the reason that made you consider choosing
the ISP you subscribe to currently ?

Base: (n=217) ALL respondents

 | Sales Promotion
No body excites UGANDANS
LIKE Crown Beverages
2010 2011 2012
Online game ( Click to play)
We are an award winning agency
Winner of the PRAU PR Excellence Award for Campaign of The Year 2009
PRAU BEST PR Campaign of the year (2009),
PRAU Best Corporate Publications (2010)
Arcay – Burston Marsteller Africa Network – Outstanding PR Practice Award (2011)
PRAU Best Crisis Communications (2011) PRAU Overall Excellence Award (2011)
PRAU Best Crisis Communications (2012): Public Relations Association of Uganda
Client: Uganda Breweries Limited

Project: RED CARD CAMPAIGN

 Client: Ministry of East African Community Affairs

Project: East African Regional Integration Mass Awareness Campaign

Karibu East Africa TV Commercial ( Click to play)
| Media Placement
Airport Branding
Disruptive Billboards
Inflatable Placement
News paper Wrap
 | Self Promotion
A Few Ad Agencies Have Promoted
THEMSELVES AS SUCCESSFULLY as fireworks
Press ad
fireworks Annual Art Exhibition
 Multimedia Self Promotion Campaign

We placed an ad in a regional newspaper, whose role was to drive traffic to our Facebook page

Press ad
THANK YOU