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cognitive_bias

The document is a UX Design Cheatsheet that outlines various cognitive biases and their effects on user behavior, along with corresponding design strategies and examples. It covers biases such as Anchoring, Scarcity, Social Proof, and more, providing insights on how to leverage these biases to enhance user experience. Each bias is paired with a practical design approach and a real-world example to illustrate its application.

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Nguyen Thuy Linh
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12 views1 page

cognitive_bias

The document is a UX Design Cheatsheet that outlines various cognitive biases and their effects on user behavior, along with corresponding design strategies and examples. It covers biases such as Anchoring, Scarcity, Social Proof, and more, providing insights on how to leverage these biases to enhance user experience. Each bias is paired with a practical design approach and a real-world example to illustrate its application.

Uploaded by

Nguyen Thuy Linh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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UX Design Cheatsheet Repost this

Cognitive Bias Summary


A cognitive bias is a mental shortcut that causes people to think or act in irrational,

often subconscious ways, based on patterns rather than logic.


Bias User Effect Design Strategy Example
Anchoring Bias First info shapes perception Lead with premium or reference price Spotify’s Premium plan first

Scarcity Bias Urgency from limited availability Show limited time/stock offers B ooking com’s Only rooms left
. “ 2 ”

Social Proof Follow actions of others I nclude ratings testimonials user counts
, , A ma on’s
z ustomers also bought”
“C

Framing Effect Wording changes perception Use positive simple compelling framing
, , “$1 /day” vs “$30/month” pricing

Loss Aversion Fear of loss > hope of gain Frame benefits as avoiding loss Fitness app showing health decline risks
Endowment Effect Ownership increases value Offer free trials that build investment Dropbox free storage

Choice Overload Too many choices = paralysis C urate or personalize content N etflix’s recommendations
Bandwagon Effect Do what seems popular H ighlight trends or user activity LinkedIn’s “X viewed this job”

Confirmation Bias Seek info that aligns with beliefs Personalize recommendations Y ouTube feed
Mere Exposure Effect Repetition builds familiarity Repeat mascots, colors, slogans Duolingo’s owl

Peak-End Rule Judge by peak & end moments C reate strong final experiences A irbnb’s post-trip survey
Sunk Cost Fallacy Stick with things we’ve invested in Show time/effort invested LinkedIn’s profile meter

Hyperbolic Discounting Prefer short-term rewards Use instant wins for long-term behaviors Workout streaks & badges
Decoy Effect Preferences shift with weak 3rd option A dd decoy plans to guide choice SaaS: Basic / Pro / Enterprise

Reciprocity Feel obligated to return favors Offer helpful free tools/content Mailchimp’s free templates

Zeigarnik Effect Remember incomplete tasks Use progress bars and checklists LinkedIn’s “profile strength”

Authority Bias Trust experts/official sources Use authority figures badges affiliations
, , “ Endorsed by Harvard”

Default Effect Stick with default options Use smart ethical defaults
, Pre-checked newsletter opt-in

IKEA Effect Value things we help build A llow customi ation or co-creation
z C anva’s branded templates

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