GROUP NUMBER O2 WORD DOC
GROUP NUMBER O2 WORD DOC
QUESTION FOUR:
A company is assessing whether to discontinue one of its three product lines due to declining
profitability. Describe the role of relevant costing and cost-volume-profit (CVP) analysis in this
decision. Explain how fixed and variable costs, contribution margin, and opportunity costs
should be evaluated. Under uncertain market conditions, what decision-making tools can the
company use to manage risk and uncertainty? Include how price elasticity and demand
forecasting influence such strategic choices. Provide calculations and rationale to support a
discontinuation or continuation decision
QUESTION ONE
PART I: Cost Accounting Techniques and Costing Methods
Cost accounting is a way for businesses to figure out how much it costs to make products or
provide services. Whether it's a factory making physical products or a service company like a
hotel, cost accounting helps businesses track and understand their costs. There are different
methods or techniques that businesses use to calculate costs, such as marginal costing,
absorption costing, and standard costing.
1. Marginal Costing:
This method looks at the variable costs of making one additional unit of a product. Variable
costs are the costs that change depending on how much you produce, like raw materials or
direct labor. Fixed costs, like rent or the salary of a manager, are not included in this
calculation. This method is useful when a company wants to decide whether it should accept
a special order or not. For example, if a factory that makes school desks gets a special order,
it may choose to accept the order if the price covers only the variable costs, like the cost of
materials and labor needed for that specific order.
2. Absorption Costing:
Unlike marginal costing, absorption costing includes both variable and fixed costs in the
cost of a product. This means that every unit of product produced carries a share of the fixed
costs, like rent or utilities. This method is commonly used for external reporting and is
required by accounting standards to provide a full picture of a product’s cost. For example, a
company that produces cement will use absorption costing to calculate the full cost of
producing cement and report that to tax authorities.
3. Standard Costing:
Standard costing involves setting an expected or standard cost for different expenses like
materials, labor, and overhead. After that, businesses compare the actual costs to the
standard costs. If the actual cost is higher or lower than the expected cost, the difference is
called a variance. This helps businesses track where they are overspending and find areas
where they can improve. For example, in a food processing plant, if the actual labor costs are
higher than expected, the managers can investigate why this happened and see if there’s any
waste or inefficiency that needs to be addressed.
PART II: Role of CVP Analysis and Decision-Making Techniques
Cost-Volume-Profit (CVP) analysis is a useful tool in managerial accounting that helps managers
understand how profits change when costs, sales volume, or prices change. Think of it as a way
to answer important business questions like: “How many items do we need to sell to cover all
our expenses?” or “What happens to our profit if the cost of materials goes up?”
A key concept in CVP is the break-even point—this is the number of units a company needs to
sell to cover all its costs (both fixed and variable). Once that point is passed, every additional
sale adds directly to profit. This is especially helpful for startups or when launching a new
product, as it shows the minimum performance needed to avoid losing money.
Another important method is relevant cost analysis. This involves looking only at the costs that
will change because of a decision. For example, imagine a bakery considering whether to bake
cakes overnight. The rent won’t change whether they bake at night or not, so it’s not a relevant
cost. But extra electricity or wages for night staff are relevant because they only happen if the
decision is made.
Risk and uncertainty also play a big role in business decisions. Risk means there’s some
information available—for example, there might be a 50% chance that fuel prices go up.
Uncertainty means the future is unknown—we don’t have enough data to predict what might
happen. In these situations, managers use tools like sensitivity analysis to prepare for different
outcomes. For instance, they might ask: “What if our sales drop by 10%, 20%, or more? How
would that affect our profits?” This helps them plan for the worst-case scenarios.
Take the example of a transport company thinking about buying a new bus. They need to look
at the relevant costs, such as the bus's price, fuel, and maintenance. But they also need to
consider uncertainty, like future fuel prices or changes in passenger numbers. CVP analysis can
help them figure out if the investment still makes sense even if some conditions change.
In conclusion, tools like CVP analysis, relevant cost analysis, and sensitivity analysis help
managers make smarter, more informed decisions. They don’t eliminate risk, but they make it
easier to plan ahead and avoid costly mistakes.
PART III: Quality Control and Selling Price in Cost Management
Quality control plays a big role in setting the selling price of a product. If a company produces
high-quality goods, they can charge a higher price because customers trust the product. But good
quality also comes with quality-related costs, such as inspection, testing, and training workers.
Prevention Costs:
These are the costs that a company incurs to prevent problems from happening in the first place.
It’s like taking steps to make sure things run smoothly and avoid defects. For example, if you
train your workers to do their jobs better, or if you maintain your machines regularly to keep
them from breaking down, those are prevention costs. The idea is to avoid problems before they
even start.
Appraisal Costs:
These are the costs involved in checking and inspecting products to make sure they meet the
required quality standards. It’s like when you inspect a car before you buy it, to make sure it
doesn’t have any issues. In a business, this could be things like having quality control inspectors
check products, or testing materials to make sure they are up to standard. These costs help catch
problems early.
Setting the right price is very important for any business because it affects profits, how many
customers buy, and whether the business survives or not. Different things influence the price of a
product or service:
Production Cost: If it costs more to produce, the selling price also increases. This
includes raw materials, labour, rent, and electricity.
Customer Demand: When people want something a lot, the price can go up. But when
demand is low, businesses might reduce prices to attract buyers.
Competitors’ Prices: If other companies sell similar items for less money, you might
also lower your price to compete.
Business Goals: If a company wants to enter the market and attract customers fast, it
may use low prices (penetration pricing). If it wants to make big profits quickly, it may
use high prices (skimming pricing).
Perception and Value: People are willing to pay more for brands they trust or think are
high quality.
Government Laws: There are rules to protect consumers from unfair pricing. For
example, in Tanzania, price controls apply to fuel and some food products.
Economic Conditions: If inflation is high or people have less money, prices may have to
be adjusted to keep customers.
2. Pricing Policies, Objectives, and Strategies in Business
Every business needs a plan for how it sets its prices. This plan must match its goals.
Pricing Policies are rules like offering discounts, charging different prices for different
markets, or keeping prices stable.
Pricing Objectives include earning more profit, growing the business, beating
competitors, or surviving tough times.
Pricing Strategies are how the company reaches these goals. For example:
Cost-based pricing: Price is based on how much it costs to make.
Competition-based pricing: Price depends on what other sellers are charging.
Value-based pricing: Price depends on how useful the product is to the customer.
Example: If a company in Mbeya starts selling eco-friendly cooking stoves, it may use
penetration pricing (lower price) to attract rural customers. But if the product is unique, it can
use value-based pricing to charge more.
3. Understanding Cost-Plus Pricing (Full and Marginal Cost Methods)
Cost-plus pricing is simple. The company adds a profit margin (markup) on top of its costs.
(a) Full Cost Pricing (Absorption Method)
Example:
A Tanzanian factory produces rechargeable torches.
Evaluating the Discontinuation of a Product Line: Cost Analysis and Strategic Tools
When a company considers stopping a product line due to reduced profits, it must look beyond
the surface. It is essential to evaluate both financial and strategic impacts using tools like
relevant costing, cost-volume-profit (CVP) analysis, and cost behavior knowledge. Here's a
simplified explanation of how each of these helps make a wise decision.
Relevant costing helps a company focus on future costs and revenues that will change directly if
it chooses to stop or continue a product.
Relevant Costs are only those that will be affected by the decision. For example, variable
costs such as materials and direct labor usually stop if the product is discontinued—so
they’re relevant.
Avoidable Fixed Costs (e.g., salaries of staff tied only to that product) are also relevant
since they can be saved.
Unavoidable Fixed Costs (like head office rent) stay regardless of the decision—so
they’re not relevant here.
The contribution margin—which is the income left after paying variable costs—shows
what the company loses if the product is dropped.
Opportunity Costs come into play if discontinuing the product frees up machines, labor,
or space for other, more profitable activities.
2. Using CVP Analysis for Better Understanding
Cost-Volume-Profit (CVP) analysis is a tool used to understand how profits change when costs
or sales volumes shift. For a discontinuation decision:
It checks if the product line earns enough to cover its own costs.
The break-even point shows the sales needed to avoid loss.
CVP analysis allows managers to simulate various sales levels to see how profits are
affected.
If the product isn't breaking even or close to it, discontinuation might make sense.
3. Fixed vs. Variable Costs, Contribution Margin & Opportunity Cost
Business conditions are rarely predictable. To handle this uncertainty, several techniques can
help:
Sensitivity Analysis
If demand doesn't change much with price, the company might try raising prices to
improve profits instead of stopping the product.
5. Example: Should the Company Stop the Product?
Net Impact:
Loss = 40 million – 10 million = TZS 30 million profit reduction
The company should keep the product unless the freed resources can earn more than TZS 30
million elsewhere.
GENERAL CONCLUSION
In conclusion, this discussion has shown that effective cost and quality management play a
critical role in helping businesses make informed decisions. The use of different costing
techniques like marginal, absorption, and standard costing enables companies to understand their
production costs clearly. Marginal costing helps in short-term decisions like special orders, while
absorption costing is important for accurate product pricing and reporting. Standard costing helps
in setting cost benchmarks and in controlling any unexpected increases in costs.
Cost-Volume-Profit (CVP) analysis and decision-making tools like relevant costing and risk
analysis are also essential for businesses. These tools guide managers in understanding how
costs, volume, and profit interact. They help determine break-even points, assess profitability,
and make decisions under uncertainty. For example, when launching a new product or evaluating
whether to continue a product line, these tools give insights into financial impact and possible
outcomes.
Moreover, quality control directly impacts the final selling price and reputation of the business.
When a company invests in prevention, inspection, and employee training, it may face higher
initial costs, but in the long run, this builds trust and allows for premium pricing. The
understanding of quality costs—such as prevention, appraisal, and failure costs—is important in
setting a competitive and fair price that also covers all hidden expenses.
In pricing decisions, businesses must balance between internal cost structures and external
market forces like demand, competition, and government regulations. Strategies such as cost-
based, value-based, or competition-based pricing help firms set prices that match their goals,
whether they aim for market entry, survival, or profit maximization. Price elasticity of demand
and demand functions further assist in predicting customer responses to price changes.
Finally, when considering discontinuing a product, tools like relevant costing, CVP analysis,
contribution margin, and opportunity cost evaluation help to avoid decisions that may seem right
on the surface but hurt the company in the long run. Even under uncertain conditions, methods
such as scenario and sensitivity analysis help managers to plan and reduce risk.
REFERENCES