IME - UNIT 2
IME - UNIT 2
NOWGONG POLYTECHNIC
6TH SEMESTER
B. DECISION MAKING
DEFINITION:
Decision-making is the process of selecting the best possible alternative from multiple
available options to achieve a desired goal or outcome. It involves identifying a problem,
gathering information, analyzing alternatives, and choosing the most suitable course of action.
DECISION-MAKING PROCESS
The decision-making process consists of several structured steps to ensure a logical and rational
choice. Below are the key steps involved:
3. Identify Alternatives
4. Evaluate Alternatives
C. COMMUNICATION
DEFINITIONS
Communication is the sum of all things one person does when he wants to create understanding
in the mind of another. It involves systematic and continuous process of telling, listening and
understanding. - Louis Allen
Communication is transfer of information from the sender to the receiver with the information
being understood by the receiver. - Harold Koontz and Heniz Weihrich
Communication is a process by which people create and share information with one another in
order to reach common understanding. - Rogers
The word communication has been derived from the Latin word ‘communis’ which means
‘common’ which consequently implies common understanding. Communication is defined in
different ways. Generally, it is understood as a process of exchange of ideas, views, facts,
feelings, etc., between or among people to create common understanding.
IMPORTANCE OF COMMUNICATION
(i) Acts as basis of coordination: Communication acts as basis of coordination. It
provides coordination among departments, activities and persons in the organisation. Such
coordination is provided by explaining about organisational goals, the mode of their
achievement and inter relationships between different individuals, etc.
(ii) Helps in smooth working of an enterprise: Communication makes possible for the
smooth and unrestricted working of the enterprise. All organisational interactions depend on
communications. The job of a manager is to coordinate the human and physical elements of an
organisation into an efficient and active working unit that achieves common objectives. It is
only communication which makes smooth working of an enterprise possible.
(iii) Acts as basis of decision making: Communication provides needed information for
decision making. In its absence, it may not be possible for the managers to take any meaningful
decision. Only on the basis of communication of relevant information one can take right
decision.
(iv) Increases managerial efficiency: Communication is essential for quick and effective
performance of managerial functions. The management conveys the goals and targets, issues
instructions, allocates jobs and responsibilities and looks after the performance of subordinates.
Communication is involved in all these aspects. Thus, communication lubricates the entire
organisation and keeps the organisation at work with efficiency.
(v) Promotes cooperation and industrial peace: Efficient operation is the aim of all
prudent management. It may be possible only when there is industrial peace in the factory and
mutual cooperation between management and workers. The two way communication promotes
cooperation and mutual understanding between the management and workers.
(vi) Establishes effective leadership: Communication is the basis of leadership. Effective
communication helps to influence subordinates. While influencing people, leader should
possess good communication skills.
(vii) Boosts morale and provides motivation: An efficient system of communication
enables management to motivate, influence and satisfy the subordinates. Good communication
assists the workers in their adjustment with the physical and social aspect of work. It improves
good human relations in industry.
TYPES OF COMMUNICATION
1. Formal Communication - Formal communication flows through official channels
designed in the organisation chart. This communication may take place between a superior and
subordinate, a subordinate and superior or among same cadre employees or managers. The
communications may be oral or written but generally recorded and filed in the office.
Formal communication may be further classified as –
a. Vertical communication flows vertically, i.e., upwards or downwards through formal
channels. Upward communications refer to flow of communication from subordinate to
superior whereas downward communication indicates communication from a superior to
subordinate. The examples of upward communication are – application for grant of leave,
submission of progress report, request for grants, etc. Similarly, the examples of downward
communication include – sending notice to employees to attend a meeting, ordering
subordinates to complete an assigned work, passing on guidelines framed by top management
to the subordinates, etc.
b. Horizontal or lateral communication takes place between one division and another.
For example, a production manager may contact marketing manager to discuss about schedule
of product delivery, product design, quality, etc. The pattern through which communication
flows within the organisation is generally indicated through communication network.
Different types of communication networks may operate in formal organisation. Some of the
popular communication networks are presented and discussed in given figure.
(i) Single chain: This network exists between a supervisor and his subordinates. Since
many levels exist in an organisation structure, communication flows from every superior to his
subordinate through single chain.
(ii) Wheel: In wheel network, all subordinates under one superior communicate through
him only as he acts as a hub of the wheel. The subordinates are not allowed to talk among
themselves.
(iii) Circular: In circular network, the communication moves in a circle. Each person can
communicate with his adjoining two persons. In this network, communication flow is slow.
(iv) Free flow: In this network, each person can communicate with others freely. The flow
of communication is fast in this network.
(v) Inverted V: In this network, a subordinate is allowed to communicate with his
immediate superior as well as his superiors superior. However, in later case, only prescribed
communication takes place
2. Informal Communication - Communication that takes place without following the
formal lines of communication is said to be informal communication. Informal system of
communication is generally referred to as the ‘grapevine’ because it spreads throughout the
organisation with its branches going out in all directions in utter disregard to the levels of
authority. The informal communication arises out of needs of employees to exchange their
views, which cannot be done through formal channels. Workers chit-chating in a canteen about
the behaviour of the superior, discussing about rumours that some employees are likely to be
transferred are some examples of informal communications.
The grapevine/ informal communication spreads rapidly and sometimes gets distorted. It is
very difficult to detect the source of such communication. It also leads to generate rumours
which are not authentic. People’s behaviour is affected by rumours and informal discussions
and sometimes may hamper work environment. Sometimes, grapevine channels may be helpful
as they carry information rapidly and, therefore, may be useful to the manager at times.
Informal channels are used by the managers to transmit information so as to know the reactions
of his/her subordinates. An intelligent manager should make use of positive aspects of informal
channels and minimise negative aspects of this channel of communication.