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how to differentiate

The document provides strategies for clothing brands to differentiate themselves through unique selling propositions, using examples from various brands like Hard Jewelry and Pitchfork. It emphasizes the importance of relatable marketing, creativity, world-building, and emotional connection with consumers. Additionally, it offers resources and tools for aspiring clothing brand owners to enhance their business operations.

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tom.sportplayer23
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1 views

how to differentiate

The document provides strategies for clothing brands to differentiate themselves through unique selling propositions, using examples from various brands like Hard Jewelry and Pitchfork. It emphasizes the importance of relatable marketing, creativity, world-building, and emotional connection with consumers. Additionally, it offers resources and tools for aspiring clothing brand owners to enhance their business operations.

Uploaded by

tom.sportplayer23
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SEAGGS

HOW TO STAND OUT AND DIFFERENTIATE YOUR CLOTHING BRAND


Here’s a YouTube I made that has accompanying visuals for this topic:
https://www.youtube.com/watch?v=i0I8bNtKV6s

There’s not really a right or wrong way to run your brand, but there are more efficient
and strategical methods when making business decisions.

I’m going to be going through a few brands as examples and show how each one uses
a unique selling proposition to stand out amongst the noise.

Hard Jewelry
First we have Hard Jewelry. They sell jewelry. One thing I, and I’m sure many people,
have noticed is there use of memes. They use memes as relatable vehicles to promote
benefits of owning their jewelry. They’re tying their product to feelings.
Examples:
This one with the happy old man… which portrays returning purchases and customer
loyalty.
This roller blade back flipper… which is clearly the ideal male gaze, and can only be
achieved with owning some Hard Jewelry.
And this frightened dog who can’t bear to see his friend wearing soft jewelry. You and
your friends don’t want Soft Jewelry, ya’ll want Hard Jewelry.
These memes relay different feelings and relatability, and that’s an attractive appeal for
consumers.

Pitchfork
They first posted their shoes, which gave them a lot of traction, then expanded to
clothing. Their content is very “streety”, never a professional photo shoot studio, this
appeals to feeling more “real” and less staged. They never show their identity so there
is a curious ambiguity to them, and they frequently work with the homeless population
for some of their content, and I’m sure they compensate them positively in some way,
with free clothes, food, or money, but I’m not sure. Aside from their products looking
really cool, there’s something so transparent about them. They do hide their identity, but
I think it’s to have the main focus on the products. They show their shoes and clothes
for what they are, which is simply shoes and clothes, out in the streets, on all kinds of
people. They’re transparent and real. And they’re actually one of my favorite brand
aesthetics, check em out.

Warren Lotas
Next is Warren Lotas. I’ve been following him for a few years and I’ve noticed a few
things. Warrens a standup fella who likes bikes, girls, guns, and skeletons. Lots of
skeletons. And that’s unique selling proposition one. He’s taken this recognizable
element and has made it his main artistic vehicle. He’s made various NBA themed
drops, collabed with The Weeknd, Faze, Dodge, and worked with other artists, all using
his signature skeletons. He has his shtick. A skeleton shtick. Find your own shtick and
milk it.

Get Some Sleep


Next is Get Some Sleep. This brand is very sad boy, night time hours vibes with some
sprinkled in romanticism. Super relatable feelings. Here’s some examples. Phrases like,
Get Some Sleep, Everyone I Love is Here, The World Is Better With You, and I Hope I
Don’t Feel Like This Forever all portray feelings of angst, love, yearning, and
appreciation. Their clothes are fairly minimal, so the spotlight is on the text and the
feeling it’s communicating. Graphics don’t have to be all you offer, a specific phrase that
generates a feeling can be just as powerful and attractive.

Badson
Next is Badson. This dudes a beast. Badson’s selling proposition is just mad creativity,
he makes pieces that tend to create and exist in their own lane, rarely any peers in their
genre. Puffers, jackets, hoodies, pants, everything is very refreshing yet strangely
cohesive. He rarely makes multiple color ways of his pieces, whatever it is, that’s what
you get. The story is there, it’s done, the garment has been executed exactly how it was
meant to be. Think outside the box and put new spins on garments. Here’s a great
exercise, if you couldn’t use any type of screen print or embroidery for a garment, so no
main graphics, how would you make it stand out and look “new,” yet familiar.

Advisory Board Crystals


Next is Advisory Board Crystals. There’s 3 things that make them stand out to me. They
crush “property healing” crystals and mix them into their dyes, that’s pretty damn cool,
they love to collaborate with organizations, of all kinds, and they love shiny things… and
.. busy fabrics. Their brand is very wholesome to me, very charming and good for this
earth kinda vibes. They’re always promoting good causes.
They have also sold things for “retail clothing price” and then offer the clothing for free.
Example is this Earthquake hoodie, where you get it free if you buy a $250 emergency
information zine. This is also a cool marketing tactic, as it requires the customer to get
an item that you really want them to get, i.e. the zine with “life saving information.”
Support good causes, and make charmingly loud pieces.

Jakischrist
Next is Jakischrist. He is very good at world building; specifically focusing on his artwork
and how it associates with the clothing. It’s very whimsical. Nature-y and youthful.
Looking at his illustrated look book, the combination of nature elements, advanced
backpack tech, and survival tools, brings me to the conclusion that these young
characters live in some recovered, overgrown, post apocalyptic world, the stuff of
fantasies and adventure. This is also supported by their Mountain Cap. Wearing this
thing makes me want to shoot some ducks and chop some wood. Think about world
building; once you have a world in mind, ask yourself what would live inside it, then
make that.

Magdalsade
Another example of world building is my other brand: Magdalsade. I use animations and
info cards to tell my dark, medieval themed story; this is also supported by my clothes,
duffle bag, utility NFT’s, and a redeemable wax seal system. World building is a good
way to maintain cohesion and to engulf your consumers with more content.
And those were 8 brands that use different types of differentiations that make them
memorable, to me at least. Use these examples to help inspire how you operate your
brand and where it can take you.

Also, check out my digital asset bundles if you want more of my assets at a cheaper
price! These bundles include brand tools like clothing templates for design, a
manufacturer list to get your clothes, a measurement pattern pack with pre-made size
charts, and lots of other tools to help you in your clothing brand business.
Seaggs STARTER Bundle here, apply the 25% off discount SEAGGS4U and save $19
Seaggs DESIGNER Bundle here, apply the 25% off discount SEAGGS4U and save
$19
Seaggs OMEGA Bundle here, apply the 25% off discount SEAGGS4U and save $70

If you have any more questions, please DM me on Instagram @byseaggs, and I'll try to
get back to you as quickly as possible.

***********

Also, check out our other free digital products here for more free clothing brand sauce.

Remember to fail forward, embrace happy accidents, and keep pushing forward, life is
full of peaks and valleys.

Thanks for reading and Happy Designing.

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