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Cisco UCC Ent Case Study Neb Damjanovic

The document presents a case study on Cisco Unified Contact Center, detailing its extensive customer base and product offerings. It highlights Cisco's history in the customer contact business, including key acquisitions and technological advancements. Additionally, it discusses business challenges and solutions related to increasing productivity and revenue in contact center operations.
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0% found this document useful (0 votes)
21 views35 pages

Cisco UCC Ent Case Study Neb Damjanovic

The document presents a case study on Cisco Unified Contact Center, detailing its extensive customer base and product offerings. It highlights Cisco's history in the customer contact business, including key acquisitions and technological advancements. Additionally, it discusses business challenges and solutions related to increasing productivity and revenue in contact center operations.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Cisco Unified

Cont a ct Cent er
E nt er p r ise Ca se
S t u dy

Nebojsa Damjanovic - C onsu l t ing S y st em Eng ineer


T amp a, F l or id a U S A
( M er r il l L y nch , A mer ican Ex p r ess, I B M
G E, F O R D, G M , C it ibank , F l or id a P r emier )

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 1


Agenda

 Contact Center Customers

 W h y Ci sco Contact Center

 K ey T ech ni cal M ark et T ransi ti ons

 Ci sco S O N A and U ni f i ed
Communi cati ons

 Ci sco Customer Contact S trateg y

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 2


C o nt ac t C ent er P o r t f o l i o b y P r o du c t L i ne

Unified Contact Center Express


Unified Contact Center Enterprise
Unified Contact Center H osted

Unified Contact Center Enterprise


Unified Contact Center H osted

Unified I P I V R
Unified CV P

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 3


0  1 3 M i l l i o n P h o nes i n 6 Y ear s

13M+ C i s c o IP P h o n e s S h ip p e d to O v e r
4 8 ,0 0 0 +U C C u s to m e r s In c lu d in g 7 0 % +o f th e
F o rtu n e 5 0 0 U s in g C is c o U n if ie d
C o m m u n ic a tio n s
 200+ c u s t o m e r s d e p l o y i n g m o r e t h a n 5 , 000 I P p h o n e s
 8 M +U n it y s e a ts s h ip p e d
 1 .1 M +C o n ta c t C e n te r s e a ts
 200K + M e e t i n g P l a c e l i c e n s e s
 3 0M + V o I P p o r t s s h i p p e d
 8 0M + P o w e r o v e r E t h e r n e t p o r t s
 7 0K + C i s c o U n i f i e d C o m m u n i c a t i o n s M a n a g e r l i c e n s e s
 6 5 K +C is c o U n if ie d C o m m u n ic a t io n s M a n a g e r E x p r e s s
lic e n s e s
C is c o I s D i s p l a c i n g 16 , 0 0 0 T D M P h o n e s E v e r y
B u s in e s s D a y
C is c o S h i p p e d O v e r 1M+ P h o n e s E a c h o f L a s t
4 Q u a rte rs

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l S o u r c e : C i s c o , J u n e 20 0 7 4


Brief history of Cisco’s cu stom er con ta ct
b u sin ess
 1999: Entered market via acquisition of GeoTel
 1999 – 2 0 0 1: V irtual call centers, advanced C TI ,
netw ork-b ased I V R
 2 0 0 1 – p resent: A C D routing for C isco C allM anag er
 2 0 0 3 – p resent: I nteg rated multi-ch annel contact,
seamless inb ound/ outb ound b lending
2 0 0 3 – p resent: A dvanced sp eech self service, intellig ent
netw ork-b ased queuing and treatment
 2 0 0 6 : A cquisition of A udium
 2 0 0 7 and b ey ond: I nteg ration of know ledg e w orkers,
customer interaction analy sis, video into p roducts
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 5
S t r o ng H i s t o r y o f S u c c es s i n C u s t o m er
C o nt ac t
Sp ieg el
T elec o m N ew Z ea la n d A m e r ic a n E x p r e s s
Com p uter Scien ces Corp . Credit Suisse F irst B oston
Chea p T ick ets
A c c es s H ea lth B a r c la y C a ll
A b b ey N a tion a l E m p ire B lue Cross B lue Shield N orw est M ortg a g e
R osen b luth I n tern a tion a l A eg on U SA C itiz en s B a n k
U n ited Hea lthca re Ca ll I n tera ctive
Sta rw ood/ I T T L a n ds ’ E n d Household Credit Services
N orthw est A irlin es A tos M ultim edia T ra velers
C a b le & W ir eles s O ra n g e
W est T el eservices I n f o n et W a chovia
CI B C R oy a l & Sun A llia n ce
A ir tel J C P en n ey M o r g a n S t a n le y D e a n W itt e r
A lls ta te Fis h er S c ien tif ic SD V N a tion a l W estm in ster
F irst D irect B a n k C A IS In te rn e t
A A A -R E SP O N SE D el ux e C orp orat ion Con tin en ta l A irlin es
S p r in t
W ach ovia
A T & T F ord Con tin en ta l A ir
A m er ic a n A ir lin es
Fr a n c e T elec o m N a tio n a l S u p p o r t C e n te r
U SA T oda y
Cib a V ision
A m er ic a O n lin e Fidelity Sun L if e F edera l E x p ress
Con verg y s
N ex tel
ED S
D ub a i I n tern et City B ritish G a s
M etris C en da n t U U N et
C h a s e A etn a Progressive Insurance C itic o r p
G M A C
M on tg om ery W a rd Sea rs D e u ts c h e B a h n F ir s t U S A P rotection O n e
A ir T ours
D ell C o m p u ter Q u a lip h o n e
P r iv ileg e I n s u r a n c e v C u s to m er W ells F a rg o E n erg is
B r it is h T e le c o m IB M
V oiceStrea m E x cel Com m un ica tion s C o m p a q C en s u s B u r ea u
A llm e r ic a F in a n c ia l
U S A G ro u p D a m a rk I n tern a tion a l P a cif ic G a s & E lectric W hitb rea d
In te rn a l R e v e n u e S e r v ic e
F reem a n s
D elta A ir lin es Provid ian F inancial
U n ited P a r c el S er v ic e
G E Ca p ita l R etevision
Sta p les J a z z T el A m erica n Cen tury W orldn et
C a p ita l O n e
P r u den tia l I n s u r a n c e M B N A
G E I C O D ir ec t A m er ix Sta te of Ca lif orn ia Ca rlson W a g on lit T ra vel B ell C a n a da
O rien ta l T ra din g
is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d .M Ca i s r c o r C io o n ftt
i d e n I t i n a l ter n a tio n a l
U S A irw a y s© 2 0 0
P r e s e n ta tio n _ ID 7 C
Fr a n k lin R es o u r c es Con E dison 6
P eop l e Cha l l en g e
Increase Productivity
 O v e r v ie w
– 4 4 8 B r a n c h e s ( in c lu d in g s to r e fr o n ts )
– 4 30 0 C u s t o m e r S e r v i c e A g e n t s
– 1. 8 M C a l l s / Mo n t h
– O r d e r s t o B r a n c h e s D r i v e Ma j o r i t y o f R e v e n u e
 S o lu tio n
– C V P a n d IP C C E n te r p r is e
 In c u m b e n t
– A v a y a , C o m d ia l, a n d E x e c u to n e
 R e s u lts
– A b le to S e a m le s s ly E x p a n d to In c lu d e N e w B ra n c h e s
– P r o v id e s E n te r p r is e C la s s C o n ta c t C e n te r E v e r y w h e r e w ith S in g le
A d m in is tr a tio n P o in t
– P r o v id e s R o b u s t D is a s te r R e c o v e r y
• S y s te m L e v e l
• B r a n c h -b y -B r a n c h B a s i s
– C o n v e r te d B r a n c h e s a r e E x c e e d in g R e v e n u e T a rg e ts
– S e r v ic e L e v e ls S k y r o c k e te d
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 7
Bu sin ess Cha l l en g e
Increasing R evenue
 O v e r v ie w
– U S O p e r a tio n s
– 4 0 0 A g e n ts
– In b o u n d a n d O u tb o u n d G ro u p s
 S o lu tio n
– IP C C E n te r p r is e w it h O u tb o u n d O p tio n
 In c u m b e n t
– N o rte l
 R e s u lts
– B le n d in g o f In b o u n d a n d O u tb o u n d R e s o u rc e s
– H ig h ly S k ille d R e s o u r c e s fr o m In b o u n d S k ills e t b r o u g h t in to O u tb o u n d
S k ills e t w h e n th e r e a r e le s s th a n 2 0 C a lls Q u e u e d
– R e v e n u e T a r g e ts m e t w ith n o in c r e a s e in A g e n t C o u n t
– B e t t e r R e p o r t i n g Me t r i c s
– A b a n d o n R a te R e d u c e d b y H a lf
– S e r v ic e L e v e l In c r e a s e d b y 4 0 %
– A v e ra g e S p e e d o f A n s w e r Im p ro v e d b y 4 5 %
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 8
Bu sin ess Cha l l en g e
Increasing R evenue
 O v e r v ie w
– G lo b a l O p e r a tio n s
– 130 0 0 A g e n t s
– 8 0 lo c a tio n s
– In b o u n d
 S o lu tio n
– IC M w ith A v a y a /N o r te l
 In c u m b e n t
– N o rte l
 R e s u lts
– B e t t e r R e p o r t i n g Me tr ic s
– A b a n d o n R a te R e d u c e d b y H a lf
– S e r v ic e L e v e l In c r e a s e d b y 6 0 %
– A v e ra g e S p e e d o f A n s w e r Im p ro v e d b y 6 5 %

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 9


P rocess Cha l l en g e
V irtual iz ed O p erations

 O v e r v ie w
– 8 0 m illio n c a l l s , 17 0 m i l l i o n m i n u t e s p e r y e a r
– 30 0 , 0 0 0 c u s to m e r s p e r d a y , 2 5 ,0 0 0 c a lls p e r h o u r
– 30 0 0 + A g e n ts
– A ll s ite s s e e n a s “C u s t o m e r I n t e r a c t i o n N e t w o r k ”
 S o lu tio n
– IP C C H o s te d
 In c u m b e n t
– E r ic s s o n
 R e s u lts
– G a in e d 10 % p r o d u c tiv it y v ia e ffic ie n t u s e o f a g e n t r e s o u r c e s
– A llo w s ra p id d e p lo y m e n t o f n e w s ite s to h a n d le p e a k tr a ffic p e r io d s
– S y s te m c o m b in e s in fo r m a tio n a n d r e s o u r c e s to b e tte r u n d e r s ta n d
th e ir b u s in e s s

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 10


C i s c o -o n-C i s c o
G l o b al B ac k b o ne S er v i c es

24 x 7
F o llo w th e s u n
A ll o r n o th in g
In th e a te r , d u r in g b u s in e s s h o u r s , la n g u a g e s u p p o r t

London
Brus s el s

B e i j i ng

T ok y o

S e u l

San J os e
R T P , N C

Sy d ney

Support Backbone

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 11


Intelligent Contact Management
D ep loy ment
L o n do n B r u s s els
A m s ter da m -

R T P

S a n J o s e

ICM
S ydn ey

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 12


V ar i et y o f C al l C ent er s o n I P C C
G C C –c o m p le x ity :
•5 0 C o u n t r i e s / L o c a t i o n s w i t h i n c o u n t r y / t o l l f r e e a c c e s s
•8 2 p o s s i b l e n u m b e r s d i a l e d
•1 3 7 U n i q u e c a l l h a n d l i n g a p p l i c a t i o n s
•7 L o c a t i o n s ( 3 o u t s o u r c e d )
•1 21 h i d d e n C T I R o u t e p o i n t s
•1 1 S k i l l s e t s ( g l o b a l l y )
•6 5 C a l l t y p e s ( e x : G C C C is c o L iv e , G C C K o re a n )

C o r p O p s –H ig h v o lu m e , s h o r t ta lk tim e .
•8 00 c a l l s p e r a g e n t / d a y
•1 00% tra n s fe rs

•G T R C –C o m p le x p h o n e tr e e s , a g e n ts o n lin e

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 13


T o p 5 r eas o ns w h y c u s t o m er s c h o o s e
C i s c o C o nt ac t C ent er Ap p l i c at i o ns

1 ) P rov en track record of i nnov ati on


2 ) E ase of use and g row s w i th y our b usi ness
3 ) F l ex i b l e d ep l oy ment op ti ons
4 ) S up p orts th i rd -p arty sol uti ons and ap p l i cati ons
5 ) A d d resses customer p ai n p oi nts

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 14


C E O s : P u t t i ng C u s t o m er s F i r s t i n 2 0 0 8
Customer service top of list of issues in recent CEO report.

S ource: N Y S E C E O R ep ort 2 0 0 8 , O p inion R esearch C orp orat ion, 2 0 0 7


P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 15
R ec r u i t i ng C o nt ac t C ent er T o p T al ent
 L a u r e n t P h i l o n e n k o – V P & G M, C o n t a c t C e n t e r B u s i n e s s U n i t
 J o h n H e r n a n d e z – D i r e c t o r o f P r o d u c t Ma n a g e m e n t
 A le x S m e lik – S o lu tio n s A r c h ite c t
 S te v e n V a u g h a n –D ir e c to r o f A d v a n c e d S r v s
 Mu r a l i S i t a r a m –V P o f E n g in e e r in g
 R i c h a r d Mc L e o d – D i r e c t o r o f B u s i n e s s D e v e l o p m e n t
 C liv e S a w k in s –D ir e c to r o f A p p lic a tio n s
 R i c k Mo r a n – V P o f Ma r k e t i n g
 R o x a n n S w a n s o n –V P V o ic e A p p lic a tio n S a le s
 J o h n V a n D e r L i n d e - B u s i n e s s D e v e l o p m e n t Ma n a g e r

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 16


T he P hon e O ften D estroys Cu stom er T ru st
T od a y ’s ty pica l service ex perience often d a ma g es g ood w ill
a nd ch a lleng es customer loy a lty .

I nconsistent service A g ent d oesn’t k now


ex perience w h oI a m

P oor usa b ility , e.g ., A g ent not tra ined


“voicema il j a il” to h a nd le my prob lem

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 17


C u l p r i t : S i l o s t h e C o nt ac t C ent er

IV R Q u al it y C h at
M onit or ing

A C D A g ent E-mail
Desk t op

C T I W or k f or ce V id eo
O p t imiz at ion

P B X O u t bou nd Dash boar d and


Dial er A nal y t ics
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 18
S am p l e C u s t o m er T es t i m o ni al s

“W“E ach e ev b alusi nessa uni


uated numb t w ier l l b ofe sol ab l uti
e to ons ch tooose sup ap v ort
ari our
ety of
v f eatures
i si on of thendat -to-end
b est suid ts i g w i talh at th ey w ant
communi catitoons. h av eCif sco’s
or
th ei r customers.
contact center techT h nol e core og y sol easiutil y on
stood w i l l b out
e common
as th e b est
fand
i t tothmanag
en th eye our
’l l b eh i abg h l ev ol toume th i nk of ofd ata
i t asand a l av carte f orf i c
oi ce traf
i enh
n a ancements
secure and and ef f i cif eatures.
ent si ng ”l e-netw ork env i ronment. ”
Jeff Henderson
B a rrydent
V i c e-P resi G ra a nt nd,
Hea d C ofh C i ef
orpT ecorah nol
t e T ogec y h nol
O ffi ogc er y
T D I B R a M nkC

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 19


Cisco S el f S erv ice M om en tu m
Recognized as top self service platform in 2007

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 20


Cu st om er -Cent r ic
Ca r e

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 21


C u s t o m er S er v i c e 2 . 0 ? User Centric
S im p l e & L ig h tw eig h t
D ecentra l iz ed
P a rticip a to ry
W EB 1 .0 W EB 2 .0

N etsca pe G oog le

Ofoto F lick r

B rita nnica Online W ik iped ia

P ersona l w eb sites B log g ing

C ont ent M anag ement W ik is

C ont act C ent er ? ? ? ? ?

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l S o u r c e : “W h a t i s W e b 2. 0 , ” O’R e i l l y 20 0 5 22


Customer Driven Care
I d ent i f y R el at e Engage Ex t end P r ed i c t
C ustomer D emand

Y o u w i l l k no w m e w h en I c o nt ac t y o u

P redictions
 A g ent s w il l not need t o au t h ent icat e cal l er s
 P er sonal iz at ion w il l be t h e nor m, not t h e ex cep t ion
 C r oss ch annel sessions w il l be consist ent – 1 0 0 % of d at a f r om a
w eb session w il l p er sist t o t h e p h one

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 23


Customer Driven Care
I d ent i f y R el at e Engage Ex t end P r ed i c t
C ustomer D emand

Y o u w i l l t ak e m y p r o b l em as s er i o u s l y as I d o

P redictions
 S op h ist icat ed cr isis manag ement t ech niq u es w il l be ap p l ied
br oad l y t o cu st omer ser vice
 Ever y emp l oy ee w il l be avail abl e t o p r ovid e cu st omer ser vice
 C u st omer s w il l no l ong er need t o escal at e t o su p er visor s

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 24


Customer Driven Care
I d ent i f y R el at e Engage Ex t end P r ed i c t
C ustomer D emand

Y o u w i l l w o r k ar o u nd m y s c h ed u l e and l i f es t y l e

P redictions
 No cal l er w il l ever be p u t on h ol d ag ain
 8 0 % of al l cu st omer ser vice w il l be h and l ed via sel f ser vice
 H al f or mor e of al l cu st omer issu es w il l be r esol ved by cu st omer
g ener at ed cont ent in ex p er t commu nit ies

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 25


Customer Driven Care
I d ent i f y R el at e Engage Ex t end P r ed i c t
C ustomer D emand

W e w i l l i nt er ac t i n t h e c h annel t h at I c h o o s e

P redictions
 S M S w il l accou nt f or 6 0 % of al l w r it t en car e commu nicat ions and
w il l become t h e r eceip t f or most t r ansact ions
 4 0 % of car e int er act ions w il l invol ve vid eo, 2 5 % w il l invol ve T V s
 6 5 % of vid eo int er act ions w il l be p r er ecor d ed ( e. g . sh ow me)

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 26


Customer Driven Care
I d ent i f y R el at e Engage Ex t end P r ed i c t
C ustomer D emand

Y o u w i l l ant i c i p at e m y need s i n ad v anc e

P redictions
 M ood s and cont act int ent w il l be ant icip at ed by t h e ent er p r ise
 C al l er w il l g o t o t h e r ig h t p l ace t h e f ir st t ime - even if t h at is
ou t sid e of t h e cont act cent er
 2 0 % of al l car e cal l s w il l not h ap p en at al l

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 27


K ey T ech nica l
M a r k et T r a nsit ions

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 28


C o nt ac t C ent er : S t eady T r ans i t i o n t o I P
1 , 2 00 I P g r o w s f r o m 2 5 % to 6 0 % o f s ea t
s h ip m en ts f r o m 2 0 0 5 to 2 0 0 9
Worldwide Agent Shipments (000’s)

1 , 000

8 00

6 00

4 00

2 00

0
2 004 2 005 2 006 2 007 2 008 2 009
I P A g en t S ea ts
S o u r c e: G a r tn er ( 2 0 0 6 ) T r a ditio n a l T D M A g en t S ea ts
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 29
I P A d op tion : E n terp rise v s. Con ta ct Cen ter
9 0%

8 0%

7 0%

6 0%
I P M igra tion

5 0%

4 0%

3 0%

2 0%

10%
2 004 2 005 2 006 2 007 2 008 2 009

E n ter p r is e I P T elep h o n y ( L in es )
S o u r c e: G a r tn er ( 2 0 0 6 ) , S yn er g y R es ea r c h ( 2 0 0 6 ) I P C o n ta c t C en ter ( S ea ts )
P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 30
Ar c h i t ec t u r al R ev o l u t i o n ( no t E v o l u t i o n)
T h e conta ct center w ill look very d ifferent in a few y ea rs.
C ont act C ent er A r ch it ect u r e
F u nct ion
C u r r ent Emer g ing
Scripting P ro prie ta ry V X M L , C C X M L

C a l l C o ntro l A C D , P B X C C X M L , SI P

“A ge nt” A v a il a b il ity A C D P re s e nce Se rv e r

V o ice / D a ta A l ignm e nt C T I V o I P ( SI P )
SO A -b a s e d
R o u ting L o gic P ro prie ta ry
b u s ine s s ru l e s
“A ge nt” D e s k to p P ro prie ta ry , f a t cl ie nt I M , A ny I P e nd po int

R e po rting P ro prie ta ry E nte rpris e B I s u ite s


P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 31
Cisco D ifferen tia tion :
P rotectin g A l l L ev el s of U n ified Com m u n ica tion s
A p p l i c a t i ons V a lu e-A dded C o m p o n en ts

Messaging, Customer Care,


and O th er A p p l ic ation S of tw are

E ndp oi nt s U s er I n ter f a c es O nl y Ci sco O f f ers


a Comp reh ensi v e
I P P h ones, V id eo T erminal s,
and O th er D el iv ery D ev ic es S y stems
A p p roach to
C a l l C ont rol S ys tem C o n f ig a n d O p er a tio n U ni f i ed
Communi cati ons
I nf rastruc ture and P rotoc ol s f or
Cal l Management and O p eration S ecuri ty

I nfra st ru c t u re N etw o r k Fo u n da tio n

S ec ure, R el iab l e
Communic ations th at Connec ts
A l l of th e O th er Comp onents

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 32


D id y ou know ?

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 33


N e z ab oravite da se p rij avite na C isco N etw orkers 2 0 0 8 !

h ttp :/ / w w w . cisco. com/ w eb / europ e/ cisco-


netw orkers/ 2 0 0 8 / index . h tml

P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 34


P r e s e n ta tio n _ ID ©2 0 0 7 C is c o S y s te m s , In c . A ll r ig h ts r e s e r v e d . C is c o C o n fid e n tia l 35

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