Scribd
Upload
18 views

Abstract

The document examines the e-commerce landscape, focusing on the strategies of major players Flipkart and Amazon. It compares their business models, funding, revenue generation, and customer experiences in the context of the Indian market. The study aims to identify which company may emerge as the leader in the competitive e-commerce sector.

Uploaded by

vta2284
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
18 views

Abstract

The document examines the e-commerce landscape, focusing on the strategies of major players Flipkart and Amazon. It compares their business models, funding, revenue generation, and customer experiences in the context of the Indian market. The study aims to identify which company may emerge as the leader in the competitive e-commerce sector.

Uploaded by

vta2284
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

ABSTRACT

INTERNET became more powerful and basic tools for every person's need and the way
people work by integrating various online management tools using internet, innovative
companies have set up the payment system for taking customer orders, facilitate making of
payments, customer service, collection of marketing data, and online feedback respectively.
These activities have collectively known as e-commerce or Internet commerce. Online
shopping made so easy for everyone with their product variations and simple way to buy
things. An attempt has been made to critically examine various corporate and business level
strategies of two big e-tailers and those are Flipkart and Amazon. Comparison have been
done considering e-commerce challenges, their business model, funding, revenue generation,
growth, survival strategies, Shoppers’ online shopping experience, value added
differentiation, and product offerings. Both these big players made their own mark in India,
but who is going to be ultimate winner or be the top one is going to be. A comparative study
of Flipkart.com with one of the close competitor Amazon.com delivers the information about
the different strategies to succeed in e-commerce market and different opportunities available
in India.

You might also like