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Final ICT 111 CSS Docx Copy

The document is a final examination for an Internet Marketing course at Colegio de la Ciudad de Zamboanga, consisting of multiple-choice questions and essay prompts. It covers various topics related to affiliate marketing, social media optimization, and marketing metrics. General instructions emphasize the importance of legibility, adherence to rules, and the prohibition of cheating.

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jericogregorio80
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6 views8 pages

Final ICT 111 CSS Docx Copy

The document is a final examination for an Internet Marketing course at Colegio de la Ciudad de Zamboanga, consisting of multiple-choice questions and essay prompts. It covers various topics related to affiliate marketing, social media optimization, and marketing metrics. General instructions emphasize the importance of legibility, adherence to rules, and the prohibition of cheating.

Uploaded by

jericogregorio80
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Republic of the Philippines

Colegio de la Ciudad de
Zamboanga
City Government of Zamboanga
Final Examination
Internet Marketing (1CT-111)
Name: __________________________________ Score: ____________
Course/Program: __________________________ Date:
____________

GENERAL INSTRUCTIONS:

1. Any form of ERASURE (S) will invalidate your answer


2. Use BLACK OR BLUE ink only.
3. Write LEGIBLY.
4. Read and understand the question before answering.
5. Strictly follow instructions.
6. NO CHEATING

Test I. Directions: Answer each question intelligently and concisely.


Encircle only the letter of the correct answer. 1 (one) point each

1. What is affiliate marketing?


A. Selling your own products online
B. Promoting others’ products and earning a commission
C. Running online ads for free
D. Buying products at a discount

2. Which of the following is a key component of affiliate marketing?


A. Influencer contracts
B. Commission-based payment
C. Product ownership
D. Customer support

3. What is an “affiliate link”?


A. A link to a competitor's site
B. A tracking link to monitor traffic and sales
C. A social media hashtag
D. A direct product purchase button

4. Which platform is commonly used for affiliate marketing?


A. Amazon Associates
B. Uber Eats
C. Dropbox
D. Gmail

5. Which metric is important in affiliate marketing?


A. Bounce Rate
B. Conversion Rate
C. Load Time
D. Keyword Density

6. What does the term “cookie duration” refer to in affiliate


marketing?
A. The lifespan of a browser cookie used for tracking
B. The time a customer spends on a page
C. The expiration of affiliate membership
D. The length of an advertisement
1
7. Which type of content is often used in affiliate marketing?
A. Product reviews
B. Daily horoscopes
C. Memes
D. Email’s

8. What is the role of an “affiliate network”?


A. Creating products
B. Connecting affiliates with merchants
C. Managing customer service
D. Sending promotional emails

9. How does an affiliate earn money?


A. By purchasing products from merchants
B. By referring visitors who make a purchase
C. By clicking their own links
D. By selling physical ad space

10. Which of these is a common challenge in affiliate marketing?


A. Inventory management
B. Building trust with your audience
C. Shipping delays
D. Managing employees

11. What is the primary goal of Social Media Optimization (SMO)?


A. Sell products directly
B. Optimize social media ads
C. Increase visibility and engagement on social media platforms
D. Automate customer service

12. Which of the following is a key element of SMO?


A. Link building
B. Keyword stuffing
C. Content sharing
D. Doorway pages

13. Which metric best measures engagement on a social media


post?
A. Impressions
B. Reach
C. Click-through rate
D. Comments and shares

14. Hashtags are used in SMO to:


A. Attract bots
B. Make posts look longer
C. Increase searchability and visibility
D. Decrease bounce rate

15. Which platform is most commonly used for B2B SMO strategies?
A. TikTok
B. LinkedIn
C. Snapchat
D. Pinterest
2
16. What is the ideal frequency for posting on Instagram for
business growth?
A. Once a month
B. Once a year
C. At least 3 times a week
D. Every hour

17. A call-to-action (CTA) in a post should:


A. Be vague
B. Encourage the user to take a specific action
C. Be hidden in the comments
D. Include irrelevant keywords

18. What tool can help schedule and analyze social media posts?
A. Canva
B. Google Docs
C. Hootsuite
D. Excel

19. Which content type generally performs best for engagement on


social media?
A. Plain text posts
B. Static images only
C. Video content
D. Unformatted articles

20. User-generated content (UGC) helps SMO by:


A. Reducing page load speed
B. Creating SEO penalties
C. Building trust and increasing reach
D. Confusing algorithms

21. What is the primary purpose of social media marketing?


A. To entertain users
B. To boost SEO rankings
C. To connect and engage with target audiences
D. To create viral content
22. Which platform is best for B2B marketing?
A. Instagram
B. LinkedIn
C. Snapchat
D. Pinterest

23. What does “engagement” mean in social media?


A. Number of times ads are shown
B. Users interacting through likes, comments, shares
C. Total followers
D. Number of hashtags used

24. What is a “hashtag” used for in social media?


A. To increase character count
B. To tag other users
C. To categorize content and improve discoverability
3
D. To add humor

25. Which of the following is a paid social media marketing


strategy?
A. Organic reach
B. Influencer collaboration
C. Sponsored posts
D. Content creation

26. What is a social media algorithm?


A. A tool for editing photos
B. A list of popular influencers
C. A set of rules determining what content users see
D. A customer database

27. What is the main advantage of using video content in social


media?
A. It costs less
B. It can be ignored easily
C. It increases engagement and retention
D. It’s easy to make

28. What does “reach” refer to in social media metrics?


A. The number of comments on a post
B. The number of people who see your content
C. The number of times you post
D. The number of followers gained

29. Which metric indicates the effectiveness of a paid ad?


A. Impressions
B. Click-through rate (CTR)
C. Shares
D. Followers

30. What is a content calendar used for?


A. Tracking user behavior
B. Scheduling and planning content in advance
C. Counting hashtags
D. Calculating budgets

31. Which metric measures the percentage of visitors who complete


a desired action (eg., purchase, sign-up) on a website?
A) Bounce Rate
B) Conversion Rate
C) Click-Through Rate (CTR)
D) Impressions

32. What does "ROAS" stand for in marketing analytics?


A) Return on Ad Spend
B) Revenue of Advertising Strategy
C) Rate of Audience Segmentation
D) Retention of Active Subscribers

33. Which attribution model gives more credit to touchpoints closer


to the conversion?
4
A) First-Touch Attribution
B) Linear Attribution
C) Time-Decay Attribution
D) Last-Touch Attribution

34. What is the primary purpose of A/B testing in marketing?


A) To segment customers based on demographics
B) To compare two versions of a campaign to determine performance
C) To forecast future sales
D) To track social media engagement

35. Which metric is used to calculate Customer Lifetime Value


(CLV)?
A) Average Order Value (AOV) × Purchase Frequency × Customer Lifespan
B) Total Revenue ÷ Number of Customers
C) Gross Profit ÷ Marketing Spend
D) (Revenue − Cost of Goods Sold) ÷ Total Customers

36. What does "UTM" stand in UTM parameters used for tracking
campaigns?
A) Universal Tracking Module
B) Urchin Tracking Module
C) User Traffic Monitor
D) Ultimate Traffic Metric

37. Which tool is primarily used for visualizing customer journey


maps?
A) Google Analytics
B) Tableau
C) Hotjar
D) HubSpot

38. Which stage of the marketing funnel focuses on retaining


existing customers?
A) Awareness
B) Consideration
C) Conversion
D) Retention

39. What does "incrementality testing" measure in marketing?


A) The total revenue from a campaign
B) The true impact of a campaign by comparing exposed vs. unexposed
groups
C) The cost per click of ads
D) The organic vs. paid traffic ratio

40. Which statistical method is commonly used in marketing mix


modeling?
A) Regression analysis
B) Cluster analysis
C) Sentiment analysis
D) Hypothesis testing

5
Test II. Essay: 10 points each
Rubrics:

1. Who are digital service provider?

6
2. What is House Bill 7425?

Prepared By:
7
Rogelio P. Alvarez
Instructor I

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