UNIT 10

Media and Information

Literate Individual
 LEARNING TARGETS
In this unit, you should be able to do the following:

● Reflect on the positive and negative effects their personal consumption of

media and information has had on their thoughts and behavior.

● Internalize the methods through which they can maintain or improve their
level of media and information literacy as technology progresses.
● Give concrete ways by which they can make their community and society as a

whole better through their media and information literacy.

 WHAT IS LITERACY?
Over the course of human history, society
has always valued literacy. While the word
“literacy” is rooted in knowledge of
reading and writing (from Middle English and
Latin for ‘letters’), it has since come to mean
the possession of knowledge or
competence in a field.
Literacy in the Modern Era
Planning

In 1991, E.H. Hiebert discussed literacy as

the ability to actively transform texts, as
opposed to the old notion of simply reading
them.

In the same year, J. A. Langer took that

further and viewed literacies as “ways of
thinking”.
Elfrieda H. Hiebert
Educator and Researcher
Literacy in the Modern Era

In your own words, give possible

definitions of Media and Information
Literacy.

What does it mean to be Media

and Information Literate?
Literacy in the Modern Era
Media and Information Literacy is an
interrelated set of competencies
that help people to maximize
advantages and minimize harm in
the new information, digital and
communication landscapes.
Essential questions for this lesson:
1. How do media and information affect each person?
2. How do media and information affect society?
IMPACTS 0F MEDIA
AND INFORMATION
The Impact of Media and Information
Information and media literacy
empowers a person that can properly
use media and information .

This empowerment comes from the

ability to:
• view and create media critically
• ability to make informed judgments
How might a person who is not media about the information it provides.
literate individual react to this?
Take Note!

Maximize advantages

Minimize harm
Quick Recall
Do you still remember the two (2) new sets of
literacies?

✓ Digital Age Literacy

✓ Civic Literacy
Quick Recall
What are the different forms of Digital Age Literacy?

✓ Computer
✓ Technological
✓ Information
✓ Visual
✓ News
Quick Recall
What are the different forms of Civic Literacy?
✓ Environmental
✓ Gender
✓ Financial
✓ Multicultural
✓ Media
 Advantages
of being a Media and
Information Literate
Individual
Advantages of MIL-I

Individual Impact

Societal Impact
Advantages of MIL

Individual Impact
✓ Improve Quality of Life
✓ Better Professional Opportunities
✓ Improve learning Environment
Individual Impact
Improve Quality of Life

We have convenient access

to information and services,
as well as the ability to
create and share them.
Individual Impact
Improve Quality of Life
Media allowed us to access
information we need at a moment’s
notice.
These digital devices allow you to
write, record, and shoot to gather
or create information that can then
be shared
 Better Professional
Individual Impact
Opportunities
There are more opportunities for
professional growth and more
feasible self-employment
options.
Individual Impact
Better Professional Opportunities
The diversity of new media has even made
self-employment a more viable option.
Classes, training sessions, and seminars
are now available online for those seeking
continued professional development.
Individual Impact
Improved Learning Environment
Learners have more ways to access information from
varied resources.
Example: e-books and digital recordings of lectures
Individual Impact
Improved Learning Environment
In many schools, the Online Public Access Catalog (OPAC) has
supplemented or replaced the venerable card catalog, allowing
students a more efficient way to search through their library’s store
of information
 Individual Impact
Improved Learning Environment
A media and information-literate
student should know better than to
assume that all this information is of
equal value or appropriateness, and
make wise decisions accordingly
Advantages of MIL
Societal Impact
✓ Better Economic Opportunities
✓ Greater Political Participation
✓ More Cohesive Social Groups
✓ Greater Public Information and Education
Societal Impact
Better Economic Opportunities
An increasingly media and information
literate population is better suited for the
emerging needs of modern job
opportunities in new media.
Societal Impact
Better Economic Opportunities
Media and information literacy equips learners,
and thus potential employees, with skills suited
to the multifaceted nature of modern,
technologically-assisted communication.
Societal Impact

More Cohesive Social Groups

Communication is easier and more
affordable. It allows families to stay
close despite great distances, and
communities to stay informed and
unified.
Societal Impact
Increased and Enhanced Political
Participation
More than ever, media and information
have a greater reach. They provide
more people the opportunity for their
voices to be heard and allow greater
inclusion and involvement in the rich,
diverse political process.
Societal Impact
Greater Public Information and
Education
This improved ability to contextualize
events allows a person to develop an
informed stand on the issue: an opinion
that is shaped by facts.
Societal Impact
Greater Public Information and
Education
Greater access to information can grow a
more informed electorate and citizenry,
who understand historical events and
issues in the proper context and make
informed choices.
Cognitive Bias
One view of media and information literacy,
it assumes that it is all about making sure
we have the “correct” information, but it
does not end there.

Cognitive biases can get in our way while

seeming to be normal ways of thinking.
Think about it
Imagine your first day of class back
when you were in Grade 11.

What were your first impression of

your classmates who were wearing
eyeglasses?
Cognitive Bias
Cognitive bias refers to the systematic errors in our thinking and
decision-making processes that can affect how we perceive and
interpret information. Our brains often employ shortcuts or heuristics
to quickly process and make sense of the vast amount of information
we encounter.
Cognitive Bias
Lesson Recap

Ready?
Lesson Recap

It is the possession of knowledge

or competence in a field.

Literacy
Lesson Recap
It is a way of thinking that helps
one navigate the evolving, media-
rich landscape to maximize its
benefits and avoid its pitfalls.
Media and Information
Literacy
Lesson Recap
It is a concept which aims to capture the
well-being, whether of a population or
individual, regarding both positive and
negative elements within the entirety of
their existence at a specific point in time.

Quality of Life
Lesson Recap
OPAC stands for?
Online Public Access
Catalog
Lesson Recap
This empowers a person to properly use Media and
Information. This empowerment comes from the
ability to view and create media critically, and the
ability to make informed judgment about the
information it provides

Media and Information

Literacy