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Mackenzie Commercial Real Estate

MacKenzie Commercial Real Estate Services utilizes Esri's Business Analyst and GIS technology to enhance efficiency in commercial real estate by analyzing data throughout the property life cycle. Their tools, including MapDash and Business Analyst Online, allow brokers to conduct tenant searches, assess market demand, and create detailed reports for clients. The integration of local and commercial data helps optimize investment strategies and improve decision-making for real estate transactions.

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Jules De Dieu
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16 views2 pages

Mackenzie Commercial Real Estate

MacKenzie Commercial Real Estate Services utilizes Esri's Business Analyst and GIS technology to enhance efficiency in commercial real estate by analyzing data throughout the property life cycle. Their tools, including MapDash and Business Analyst Online, allow brokers to conduct tenant searches, assess market demand, and create detailed reports for clients. The integration of local and commercial data helps optimize investment strategies and improve decision-making for real estate transactions.

Uploaded by

Jules De Dieu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Case Study

Organization
MacKenzie Commercial
Real Estate Services

Location
United States

Industry
Commercial Real Estate

Better Commercial Real


Estate from Development
to Management
MacKenzie uses Esri® Business Analyst , including Business
TM

Analyst Online (BAO ), to understand and analyze vast


SM SM
“GIS has definitely made
amounts of data used at every stage of the commercial real our company more
estate life cycle. The software helps the company offer services efficient and has been
to new customers by performing tenant searches and analyzing an invaluable tool for
market demand. making smarter and faster
decisions.”
What did they do? Matt Felton
MacKenzie’s brokers view, discover, and print maps when they explore new Managing Director of GIS and
Research
commercial locations. For more in-depth analysis, they use Business Analyst
MacKenzie Commercial Real
and Esri’s Tapestry Segmentation data to characterize neighborhoods for
TM

Estate Services
clients. Whether the task is to simply plot a list or provide a more in-depth
analysis of the market, every broker can follow replicable steps.

Do I need this?
Esri solutions easily combine local information, such as tax maps, with
commercial data (aerial and plat maps) for a more accurate, timely view of
a location. Once a potential site has been identified, it can be explored
more thoroughly by layering hundreds of other types of data, including
nearby businesses and traffic counts. Geographic information system (GIS)
technology helps the company combine authoritative data with its own local
market intelligence for the best view of the commercial real estate landscape.
Need more details?
MacKenzie’s GIS team supports approximately 40 brokers in the company with
mapping and data discovery needs, which vary depending on the type of client
being served. Decision makers gain a better understanding of overall performance
of a location and how it compares to other sites. The workflow and business tools
created by MacKenzie enable the broker and client to work together to craft a
proactive strategy to optimize the long-term return on investment of the building
asset or the whole portfolio.

MapDash—A business dashboard and centralized real estate portal based on Esri’s
ArcGIS Online, MapDash provides easy access for brokers to create and share lease
SM

information with their customers. With the dashboard, clients see the latest portfolio
status and alerts and messages on the map, notifying them of any actions that need
to be taken. This ensures that leases are renewed on time and guarantees that
date-sensitive deadlines are met. Other pop-up information balloons provide ready
access to retail and business reports as well as street and bird’s-eye property views.

Business Analyst Online—As a ready-to-use Software as a Service solution, BAO is


a vital part of MacKenzie’s quick reports creation toolset. It provides demographic,
industry, and investigative data from many real estate information data providers,
such as CoStar.

Business Analyst for Desktop—This is a powerful tool for performing more


in-depth analysis of the market and creating information products that can be
used in MapDash and BAO. Business Analyst is configured with replicable steps
and templates that every broker follows to evaluate market potential and access
the criteria that are important to the client. Powerful analysis reveals hidden
opportunities, and data mashup facilities allow MacKenzie to explore the area by
layering data from hundreds of other datasets including zoning, tax incentives,
floodplains, nearby businesses, and traffic counts.

Esri Tapestry Segmentation data—A rich set of demographic profiles and market
facts that help confirm the suitability and potential performance of any site, Tapestry
allows MacKenzie to match the best sites to the neighborhood needs or market
opportunities, which ensures that the client gets the best return on investment.

For more information, visit esri.com/realestate.

Copyright © 2017 Esri. All rights reserved. Esri, the Esri globe logo, Business Analyst, Tapestry, BAO, Business Analyst Online, ArcGIS, and esri.com are trademarks, service
marks, or registered marks of Esri in the United States, the European Community, or certain other jurisdictions. Other companies and products or services mentioned
herein may be trademarks, service marks, or registered marks of their respective mark owners.

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