MILESTONE

Module Name Principles of Marketing Module Code: B5-PMK-20

Week Of
(Insert Date Unit(s) to be Covered Reading Activities/Assessments
[dd/mm/yyyy])

Introduction to Marketing Kotler & Armstrong, (2018)

Principles of Marketing
17th Ed, Pearson Education Ltd
Week-1 Activities on Blackboard
Week 1
What is marketing? , The marketing
process, Customer needs, wants and
demands,goods, services

Kotler & Armstrong, (2018)

Principles of Marketing
Introduction to Marketing
17th Ed, Pearson Education Ltd
Services and experiences,
Week 2 Week-2 Activities on Blackboard -
Customer value and Exchanges,
transactions and, relationships, Markets.

Customer-Driven Marketing
Kotler & Armstrong, (2018)
Customer-Driven Marketing Strategy, Principles of Marketing
Selecting Customers To Serve, Choosing A 17th Ed, Pearson Education Ltd
Week-3 Activities on Blackboard
Week 3 Value Proposition, Marketing Management
Orientations, Customer Relationship
Management
 Kotler & Armstrong, (2018)
Analysing The Micro Environment Principles of Marketing
e Company’s Micro- 17th Ed, Pearson Education Ltd
Week 4 environment, The Company, Suppliers,
Marketing Intermediaries, Competitors, Week-4 Activities on Blackboard
Publics, Customers.

Kotler & Armstrong, (2018)

Principles of Marketing
17th Ed, Pearson Education Ltd
Week 5 Week-5 Activities on Blackboard
The Company’s Macro-Environment,
Demographics Environment, Economic
Environment, Natural Environment,
Technological Environment, Political And
Social Environment, Cultural Environmen

Consumer Markets And Consumer

Buyer Behaviour Kotler & Armstrong, (2018)
Characteristics Affecting Consumer Principles of Marketing
Behaviour, The Buyer Decision Process, 17th Ed, Pearson Education Ltd
Week 6 The Buyer Decision Process For New
Week-6 Activities on Blackboard
Products, Stages In The Adoption Process,
The Influence Of Product Characteristics
On The Rate Of Adoption.
 Business buyer behavior
Business Markets And Kotler & Armstrong, (2018)
Business Buyer Behaviour Principles of Marketing
Business Markets, Business Buyer 17th Ed, Pearson Education Ltd
Week 7 Behaviour, The Business Buying Process, Week-7 Activities on Blackboard
E-Procurement, Business-To-Business
Digital And Social Media Marketing.

Kotler & Armstrong, (2018)

Principles of Marketing
Market Segmentation 17th Ed, Pearson Education Ltd
Week 8 Segmenting Consumer Markets ,
Week-8 Activities on Blackboard -
segemetation variables

Kotler & Armstrong, (2018)

Segmenting Business Markets Principles of Marketing
business markt 17th Ed, Pearson Education Ltd
Week 9 segments ,Segmenting International Week-9 Activities on Blackboard
Markets , Requirements For Effective
Segmentation
 Kotler & Armstrong, (2018)
Products, Services And Brands Principles of Marketing
Product And Service 17th Ed, Pearson Education Ltd
Week-10 Activities on
Week 10 Classifications, Individual Product And
Blackboard-
Service Decisions, Nature And
Characteristics Of Services

Kotler & Armstrong, (2018)

Products, Services And Brands cont Principles of Marketing
Nature And Characteristics Of 17th Ed, Pearson Education Ltd
Week-11 Activities on Blackboard
Week 11 Services, Nature And Characteristics Of A
Service, Marketing Strategies For Service
Firms, Managing

Kotler & Armstrong, (2018)

Principles of Marketing
Pricing
17th Ed, Pearson Education Ltd
Major Pricing Strategies , Customer Value-
Week 12 Week-12 Activities on
Based Pricing, Cost-Based Pricing,
Competition-Based Pricing, Factors
Influencing Pricing, Broad Pricing Policies
 Place Kotler & Armstrong, (2018)
The Nature Of Marketing Channels, How Principles of Marketing
Marketing Channels Add Value, Number Of 17th Ed, Pearson Education Ltd
Week-13 Activities on Blackboard
Week 13 Channel Levels, Channels In The Service
Sector.

Kotler & Armstrong, (2018)

Promotion Principles of Marketing
The Promotion Mix, Integrated Marketing 17th Ed, Pearson Education Ltd
Week 14 Communications, The Need For Integrated
Week-14 Activities & Solutions
Marketing .Communications, Promotion Mix
on
Strategies

Kotler & Armstrong, (2018)

Designing and Managing Integrated Principles of Marketing
Marketing Communications 17th Ed, Pearson Education Ltd
Week 15 The role of marketing communications, Week-15 Activities on Blackboard
developing effective communications,
deciding
 Kotler & Armstrong, (2018)
Managing Mass Communications
Principles of Marketing
17th Ed, Pearson Education Ltd
Week 16 Week-16 Activities & Solutions
Advertising,
on Blackboard
Sales Promotions, Events and
Experiences, and Public Relations

Kotler & Armstrong, (2018)

Managing Personal Communications
Principles of Marketing
17th Ed, Pearson Education Ltd
Week 17
Direct Week-17 Activities & Solutions
and Database Marketing on Blackboard
and Personal Selling

Kotler & Armstrong, (2018)

Digital Marketing
Principles of Marketing
Interacting in digital
17th Ed, Pearson Education Ltd Week-18 Activities & Solutions
marketing ,Search-engine optimised
Week 18 on Blackboard
websites, Search engine marketing ,Online
advertising social media marketing.

Sustainable Marketing
Kotler & Armstrong, (2018)
Principles of Marketing
Week 19 17th Ed, Pearson Education Ltd
Week-19 Activities & Solutions
(14/09/24 -
Social Criticisms Of Marketing, on Blackboard
20/09/2024)
Marketing’s Impact On The Individual,
Customers, Marketing’s Impact On Society
As A Whole,
 Kotler & Armstrong, (2018)
Principles of Marketing
Sustainable Marketing cont
17th Ed, Pearson Education Ltd Week-20 Activities & Solutions
Marketing’s Impact On Other
Week 20 on Blackboard
Businesses, The Role Of Ethics In
Marketing, Legal Compliance In Marketing

Kotler & Armstrong, (2018)

Principles of Marketing
17th Ed, Pearson Education Ltd Week-21 Activities & Solutions
Week 21 Presentations
on Blackboard

Kotler & Armstrong, (2018)

Principles of Marketing
Week-22 Activities & Solutions
17th Ed, Pearson Education Ltd
Week 22 Presentations on Blackboard.
-

Kotler & Armstrong, (2018)

Principles of Marketing
17th Ed, Pearson Education Ltd
Week 23 Case study practice Week-23 Activities & Solutions
on Blackboard
 Kotler &
Armstrong, (2018)
Principles of Marketing
Week-24 Activities & Solutions
Week 24 Case study practice 17th Ed, Pearson Education Ltd
on Blackboard

Revision Week & Exams & Results Revision Week & Exams & Revision Week & Exams &
Week 25 -30
Publishing Results Publishing Results Publishing

Assessment Weightage

Name Weightage Type (written/practical, etc.)

ICA/Assignment/Case
Internal
40% study/Time framed assessment
Assessment
on BB/Mini project/Practical

End Assessment 60%

Supplementary
100%
Assessment

100%