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MINOR PROJECT REPORT

This minor project report by Shivani Bharti focuses on the issues and challenges of social media marketing in the context of FMCG products. It is submitted as part of the requirements for a Bachelor of Commerce degree at Shri Jai Narain Mishra PG College. The report includes sections on introduction, research methodology, data analysis, and conclusions.

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53 views5 pages

MINOR PROJECT REPORT

This minor project report by Shivani Bharti focuses on the issues and challenges of social media marketing in the context of FMCG products. It is submitted as part of the requirements for a Bachelor of Commerce degree at Shri Jai Narain Mishra PG College. The report includes sections on introduction, research methodology, data analysis, and conclusions.

Uploaded by

ttourand189
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MINOR PROJECT REPORT

On
“A STUDY ON ISSUE AND CHALLENGES OF SOCIAL
MEDIA MAKETING ON FMCG PRODUCTS”

Submitted Towards the Partial Fulfillment of the Requirement for the


Award Of the degree of
Bachelor of Commerce (NEP)

Shri Jai Narain Mishra PG College

Faculty Mentor: Submitted By:


Mentor Name: Student Name: Shivani Bharti
Dr. Shrish Tandon Class: B.com, 6th semester
Designation Roll No.: 2210402010866
(Assistant Professor) Session: 2024-2025

Faculty Of Commerce
Shri Jai Narain Mishra PG College (KKC), Lucknow
(Accredited ‘A’ Grade by NAAC)
(An Associated College of University of Lucknow, Lucknow)
CERTIFICATE FROM THE GUIDE

This is to certify that the project titled, A STUDY ON ISSUE AND CHALLENGES OF
SOCIAL MEDIA MAKETING ON FMCG PRODUCTS is an academic work done by
Shivani Bharti Submitted in the partial fulfillment of the requirement for the award of the
degree of bachelor of commerce From Shri Jai Narain PG College (KKC), Lucknow, under
the guidance & direction.

Place: Lucknow Mentor Name: Dr. Shrish Tandon


Date: Designation: Assistant Professor

Signature:
STUDENT’S DECLARATION

This is to certify that I have completed this project titled, A STUDY ON ISSUE AND
CHALLENGES OF SOCIAL MEDIA MAKETING ON FMCG PRODUCTS under the
guidance of Dr. Shrish Tandon is partial fulfillment of the award of degree of Bachelor of
Commerce at Shri Jai Narain Mishra PG College (KKC), Lucknow.

Date: Shivani Bharti


Place: Roll No.: 2210402010866
ACKNOWLEDGEMENT

First of all, I would like to express my thanks to Prof. K.K. SHUKLA (Faculty In
charge) for giving me such a wonderful opportunity to widen the horizons of try
knowledge.

In no small measures, I would also like to gratefully thank to all those who gave me
constructive suggestions for the improvement of all the aspect related to this project.

In particular, I would like to thank Dr. Shrish Tandon, my research grade for het
valuable suggestions and guidance.

I also owe a deep sense of gratitude to continuous encouragement other faculty


members for them.

Despite all efforts, I have no doubt that error and obscurities main that seen to afflict all
research project and for which I am culpable.

Shivani Bharti
Roll No: 2210402010866
Index

Sr. No Title Page No.

CERTIFICATE FROM THE GUIDE I

STUDENT’S DECLARATION II

ACKNOWLEDGEMENT III

1. INTRODUCTION 1-12

2. RESEARCH METHODOLOGY 13-14

3. BRIEF PROFILE 15-21

4. DATA ANALYSIS 22-27

5. DISCUSSION & CONCLUSION 28-30

6. REFERENCES & BIBLIOGRAPHY 31-32

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