TOURISM PROJECT PROFILING

I. Tourism Project Profile

A tourism project profile is a simple guide that gives short and clear details about
a tourism plan or program. It explains what the project wants to achieve, where it will
happen, who will benefit, and how it will be done. It also includes other important
information like the cost, time of implementation, and where the money will come from.
This profile helps in choosing, checking, and ranking tourism projects using clear rules
and scores. It is useful in planning and making sure the right projects are done first.

Project Name Brief Description Estimated Cost

Building Facilities Construction of restaurant PHP 25 million
facilities, an art-related
(Restaurant, Museum, and area, and an adventure
Cable car) activity to enhance visitor
engagement and
experience.
Addition of Renewable Installation of renewable PHP 10 million
Energy Technologies energy and energy-efficient
equipment to enhance and
(Solar Panels, Solar maintain the sustainability
Powered Water Supply and of the area.
Wind mills)

To sum up, this tourism project profile presents two key development plans: the
building of visitor facilities such as a restaurant, museum, and cable car, and the
addition of renewable energy technologies like solar panels and windmills. These
projects aim to improve the tourist experience while promoting sustainability in the area.
With a total estimated cost of PHP 35 million, the profile helps guide proper planning
and decision-making by showing clear goals, benefits, and needed resources. This
ensures that the most important and helpful projects are prioritized and implemented.
 II. Ranking Tourism Projects

Prioritized Rancho Paraiso tourism projects are ranked according to their

capability to contribute substantially to achieving the goals and objectives of the tourism
plan. This ranking also determined by the investment poured into projects that will bring
socioeconomic benefits to the host community. The following is steps and the ranking of
the tourism project of Rancho Paraiso:

1. Establish a project rating scale. Creating a project rating scale helps assess
the effectiveness, impact, and feasibility of tourism projects.

Project Rating Presentation Description

3 R1 Project greatly contribute to the fulfillment of
the goal
2 R2 Project moderately contributes to the
fulfillment of the goal
1 R3 Project slightly contributes to the fulfillment of
the goal
0 R4 Project does not contribute to the fulfillment
of the goal
-1 R5 Project is slightly inconsistent with the goal
-2 R6 Project is slightly inconsistent with the goal
-3 R7 Project greatly contradicts the goal

2. Assign corresponding weight on each goal of the tourism plan. Assigning

weights to the goals of a tourism plan depends on the priorities of the
stakeholders, the destination’s unique characteristics, and the economic, social,
and environmental impact of tourism. Here's a general framework with weighted
goals:

Goal Representation Weight

1. To be a premiere ecotourism destination. W1 20%
2. Improved safety, mobility, and less W2 20%
circuitous access routes to tourism sites.
W3 20%
 3. Improved protection and safety of tourists W4 20%
from disaster risks and natural hazards.
4. Sustainable ecotourism development. W5 10%
5. Enhanced social welfare delivery. W6 10%
6. Maximized role of technology in the 100%
tourism industry.

There are six (6) listed goals that are represented using the variable W, including
subscripts to identify which goal is which. Each goal was given a certain percentage of
the weight or level of contribution in achieving the overall goal of the tourism plan of
Rancho Paraiso, which is given a total of 100%.

3. Compute for the total score of each project by multiplying the value of the project
in the project rating ® with the weight of listed goals (w) in the tourism plan. The
output can be referred to as Goal Achievement Matrix (GAM) as shown.

Tourism (Tourism Project Rating X Goal Weight) TOTAL Rank

Project Goal Goal Goal Goal Goal Goal

1 2 3 4 5 6

1 RxW1 RxW2 RxW3 RxW4 Rxw5 RxW6

2 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6

3 RxW1 RxW2 RxW3 RxW4 RxW5 RxW6

Tourism (Tourism Project Rating X Goal Weight) TOTAL Rank

Project Goal Goal Goal Goal Goal Goal

1 2 3 4 5 6

1 -2x(0.2) 0x(0.2) 3x(02) 1x(0.2) 3x(0.1) 2x(0.1) 0.90 2

2 3x(0.2) 2x(0.2) 1x(0.2) 0x(0.2) 2x(0.1) -1(0.1) 1.30 1

 3 2x(0.2) 1x(0.2) -2x(0.2) 0x(0.2) -1x(0.1) 0x(0.1) 0.10 3

The value of the rating for Tourism Project (Building Facilities, Restaurant,
Museum, and Cable car) on each goal can be interpreted as follow:

• It greatly contributes to the fulfillment of Goal 1.

• It moderately contributes to the fulfillment to the Goal 2.
• It slightly contributes to the fulfillment of Goal 3.
• It does not contribute to the fulfillment of Goal 4.
• It contributes moderately to the fulfillment of Goal 5.
• It is slightly inconsistent with Goal 6.

The total score of Tourism project, in comparison with the other projects, makes
it the top project that contributes to the overall goal of the tourism plan and therefore,
should be prioritized.

III. Action Plans

This action plan outlines the key steps needed to successfully complete a
tourism development project. It includes specific activities such as preparing the site,
buying materials, building facilities, installing renewable energy systems, hiring and
training staff, promoting the site, and monitoring progress. Each activity has a set
timeline, responsible offices, required resources, and clear methods to check if
everything is done properly. This ensures the project runs smoothly, stays on track, and
meets its goals.
 Activity Definition Verification Needed Evaluation Office/
and Means Resources Methods Organization in
Timeframe Charge

Project Site Clearing and Site Labor, Completion Municipal

Preparation preparing the clearance Equipment, report, Engineering
land for Materials Physical Office
construction e reports, inspection
(Weeks 1–3) Inspection
photos

Procurement Purchasing Delivery Procuremen Timeliness of Bids and Awards

of Materials building receipts, t budget, delivery, Committee
and materials and Inventory Suppliers Quality check (BAC), Municipal
Equipment renewable list Engineering
energy Office
systems
(Weeks 2–5)

Construction Actual Progress Contractors, Milestone Municipal

of Tourism construction reports, Site Materials, progress, Engineering
Facilities of restaurant, inspections Labor Contractor Office, Tourism
museum, and evaluations Office
cable car
base (Weeks
4–16)

Installation Installing Installation Energy System Municipal

of Renewable solar panels, reports, systems, performance Environment and
Energy windmills, and Technical Technicians tests, Natural
Systems solar-powered certification Certification Resources Office
water supply s results (MENRO),
(Weeks 8–18) Municipal
Engineering
Office
Staff Hiring Hiring and Staff list, Trainers, Pre/post- HR Office,
and Training orienting staff Training Training training Tourism Office
for operations reports venue, HR assessments
and team
maintenance
(Weeks 14–
18)

Marketing Promotion of Campaign Media Reach, Visitor Tourism Office,

and new materials, team, inquiries Public Information
Promotion attractions to Engagemen Budget for Office (PIO)
Campaign tourists t analytics ads
(Weeks 16–
20)

Project Monitoring Monitoring Monitoring Evaluation Municipal

Monitoring construction reports, tools, metrics Planning and
and Final progress and Final Evaluators (budget use, Development
Evaluation conducting evaluation timeline, Office (MPDO),
post-project report quality) Mayor’s Office
evaluation
(Ongoing to
Week 20+)