Slide 1: Title Slide

Title: Design Thinking Exercise – Bookit.com Website Development

Subtitle: Helping customers build a seamless travel booking experience

Slide 2: Problem Statement

Problem Statement:

How might we help our customers in building a new website for Bookit.com that assists with all
aspects of travel bookings: Air, Rail, Bus, and Hotel?

Slide 3: Product Vision

Target Groups:

Leisure travelers

Business travelers

Solo travelers

Family travelers

Travel agencies

Event organizers

Travel bloggers and influencers

Needs/Problems:

Easy and quick booking process

Multiple payment options

Real-time availability and pricing

One-stop solution for all travel needs (air, rail, bus, hotel)

Personalized recommendations

Integration with loyalty programs

User-friendly interface

Secure payment methods

Quick customer support

Product:
A fully integrated platform for booking air, rail, bus, and hotel services

Smooth, user-friendly interface for both novice and experienced travelers

Personalized travel packages

Instant price comparison and booking

Business Goals:

Provide a comprehensive travel booking service in one place

Increase customer satisfaction and retention

Offer real-time availability and competitive pricing

Grow market share by appealing to both leisure and business travelers

Drive revenue through multiple travel categories (Air, Rail, Bus, Hotel)

Build strong partnerships with travel suppliers (airlines, rail, bus, hotels)

Enhance user experience through mobile and desktop optimization

Maximize customer conversion rates with streamlined booking processes

Establish loyalty programs for repeat customers

Slide 4: 21 Challenges for a Traveler Booking a Hotel Online

Difficulties in finding accurate and up-to-date hotel availability

Unclear pricing structure (hidden fees, taxes)

Overwhelming number of choices leading to decision fatigue

Limited filters for finding the right hotel (location, amenities, reviews)

Poor mobile optimization of booking websites

Confusing or lengthy booking process

Uncertainty around cancellation policies

Difficulty comparing hotel options side-by-side

Inadequate or unreliable customer reviews

Lack of personalized recommendations

Slow website load times

Unavailability of required room types or features

Booking issues during high-demand periods (e.g., holidays)

Unclear refund policies

Inability to easily track and manage booking details

Uncertainty over hotel location or proximity to attractions

Difficulty with payment options and currency exchange

Security concerns during the payment process

Misleading hotel descriptions or images

Lack of integration with other travel bookings (air, bus, rail)

Slide 5: 21 Ideas to Address the Challenges

Real-time hotel availability and pricing updates

Clear breakdown of hotel costs (fees, taxes, etc.)

Curated filters to narrow down choices (location, price, amenities, etc.)

Simplified, intuitive booking process

Streamlined mobile-friendly design

Clear cancellation and refund policies

Side-by-side comparison of hotel options

Verified and trustworthy customer reviews

Personalized hotel recommendations based on past bookings

Faster page load speeds and improved site performance

Integration of reward and loyalty programs

Ability to filter by room type and hotel amenities

Real-time notifications for booking status and availability

Dedicated customer support for urgent booking issues

Location maps and nearby attraction guides

Payment gateway security enhancements (SSL, encryption)

High-quality images and virtual tours of hotel properties

Detailed and transparent hotel descriptions

Integration with air, bus, and rail travel booking

24/7 customer service and easy access to booking history

Slide 6: 21 MVP (Minimum Viable Product) Features to Consider

Real-time hotel availability and pricing

Clear pricing breakdown with taxes and fees

Simple, intuitive user interface for easy booking

Personalized search filters

Side-by-side hotel comparison tool

Verified user reviews

Mobile-friendly website

Loyalty/reward program integration

Quick payment options

Secure payment gateway

Email notifications of booking confirmation

In-app chat for customer support

Room type filters

Hotel cancellation and refund policy transparency

Geolocation-based hotel recommendations

Travel itinerary management (bookings from all categories in one place)

Room availability alerts

Hotel booking management (modify/cancel easily)

Payment method flexibility (credit/debit, PayPal, etc.)

Instant customer service chatbot support

Slide 7: MVP Priority

Priority 1 (Essential Features):

Real-time availability and pricing

Secure payment gateway

Mobile-friendly design

Clear pricing breakdown (fees, taxes)

Verified customer reviews

Priority 2 (High Value Features):

Loyalty program integration

Room type filters

Hotel comparison tool

Cancellation and refund policy transparency

24/7 customer support

Priority 3 (Nice-to-Have Features):

Location-based hotel recommendations

In-app chat support

Map integration for attractions

Travel itinerary management

Multiple payment options

Slide 8: User Story Example

User Story:

"As a traveler, I want to compare multiple hotels side-by-side so that I can make an informed
decision about which hotel to book."

Acceptance Criteria:
User can filter by price, location, and amenities.

Hotels are listed in a grid format with key details like price, rating, and location.

Ability to compare at least 3 hotels side-by-side.

Comparison is updated in real-time when filters are changed.

Estimated Time:

5 days (for initial version of side-by-side comparison tool)

Slide 9: Final Thoughts

Key Takeaways:

Focusing on user-friendly features and a seamless booking process is critical.

Meeting the needs of all traveler types will create a competitive advantage.

Prioritizing essential features first allows for early feedback and iteration.

Integration with other travel booking services will offer a truly one-stop-shop experience.