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UI_UX_module2Chapter1

Design thinking is a user-centered problem-solving approach that involves empathizing with users, defining problems, ideating solutions, prototyping, and testing. It emphasizes the importance of emotional impact and user experience in design, with designers creating visions that engineers can implement. The document also discusses design paradigms, perspectives, user personas, ideation, and the role of sketching in the design process.

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2 views

UI_UX_module2Chapter1

Design thinking is a user-centered problem-solving approach that involves empathizing with users, defining problems, ideating solutions, prototyping, and testing. It emphasizes the importance of emotional impact and user experience in design, with designers creating visions that engineers can implement. The document also discusses design paradigms, perspectives, user personas, ideation, and the role of sketching in the design process.

Uploaded by

p.nagaraj.bly
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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MODULE 2

Chapter 1
Design Thinking, Ideation,
and Sketching
What is Design thinking?
• Design thinking is a user-centered approach to problem-solving that
involves understanding the needs of the people for whom you're
designing, generating a wide range of ideas, and then iteratively
prototyping and testing those ideas.

• “Design” refers to the creative human activity by which new ideas are
combined and put together to make up parts of an interaction design.
• The design thinking paradigm represents a visual framework for the
iterative process of design thinking. Here’s a breakdown of each
component.
• Empathize: Focuses on understanding the users and their needs. It
involves observing, engaging, and immersing oneself in the user's
environment to gain deep insights.
• Define: The next step involves synthesizing the information gathered
during the empathize phase to clearly express the problem.
• Ideate: In this phase, a wide range of creative solutions are
generated.
• Prototype: This phase involves creating simple, cost-effective
prototypes of the ideas generated. Prototypes can be anything from
sketches to models to digital interfaces and are used to explore
potential solutions.
• Test: The prototypes are then tested with users to gather feedback.
This phase is crucial for understanding what works and what doesn't.
• The design of the product and design for emotional impact and
the user experience comes first; it is a design-driven process.

• Designers are called upon to create a new vision, taking


customers and users to a profound and satisfying user
experience.

• After the design concept emerges, then engineers can follow up


by providing the functionality and interaction design to make the
vision a reality.
Design paradigms

• It refers to the fundamental principles, concepts, and


approaches that guide design thinking.

• These paradigms provide a framework for understanding


and addressing design problems.
Design perspectives

• We describe 3 design perspectives.

• Design perspectives refer to different viewpoints or


approaches to understanding and approaching design
problems.
1.)Ecological Perspective-

• The ecological design perspective is about how the


system or product works within its external
environment.

• It is about how the system or product is used in its


context and how the system or product interacts or
communicates with its environment.
2.)Interaction Perspective

• The interaction design perspective is about how users


operate the system or product.

• This aims to create technology that is not only functional


and efficient but also user-friendly and satisfying to use,
ultimately enhancing the overall user experience.
3.)Emotional Perspective

• By considering emotional perspective in design, designers


can create more engaging, memorable, and meaningful
experiences for users, leading to greater user satisfaction.

• This focuses on understanding and designing for the


emotional responses and experiences of users.

• It recognizes that emotions play a crucial role in how people


perceive and interact with products, services, and
environments.
User personas
• User personas are fictional characters created to
represent different user types that might interact with a
product, service, or system in a similar way.

• They are based on research and data about real users


and are used to guide design decisions.
What Are Personas?

• A persona is not an actual user, but a pretend person in a specific


work role and sub-role, with specific user class characteristics.

• Persona is a story and description of a specific individual who has


a name, a life, and a personality.
Ideation

• Ideation is the creative process of generating,


developing, and communicating new ideas.

• Ideation is an active, fast-moving collaborative group


process for forming ideas for design.

• It is an activity that goes with design thinking.

• Ideation is where you start your conceptual design.


Sketching
• Sketching is the rapid creation of freehand drawings expressing
preliminary design ideas, focusing on concepts rather than details.

• Sketching is essential to ideation and design.

• Design is a process of creation and exploration, and sketching is a


visual medium for that exploration.

• A sketch is a conversation between the sketcher or designer and the


artifact.

• A sketch is a medium to support a conversation among the design


team members.

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