LEAD COLLEGE OF MANAGEMENT

Dhoni, Palakkad, Kerala- 682030

Doc. Ref:
LEAD/ACAD/DOC/001

1. INSTRUCTIONS
1.1. The project report must be hardbound with Cover page in silver background, with college Logo
in colour. The title page shall be exactly same as the Cover page and should resemble the
sample cover page given in this document.
1.2. The report must be typed neatly on one side of good quality A4 sheet paper.
1.3. A spiral bound copy and a soft copy of the project report should be submitted to the internal
faculty guide for his/her review and approval on or before the dates specified for the submission
by the Head of the Institution.
1.4. Two copies of hard copies, signed by the internal faculty guide, and a soft copy of the final
report, with the certificate from the Organization specifically indicating the duration of project,
are to be submitted to the College Office one week before the last working day of the final
semester or the date specified by the college. An additional spiral bound hard copy of the report
may be retained with the students to be carried with them when they appear for their University
Project Viva- Voce.

2. COMPONENTS OF THE PROJECT REPORT

2.1. The project report should have the following components all arranged and bound exactly
in sequence and in the format specified for each in this document.
1. Title page (same as the cover page)
2. Certificate by the Head of Institution
3. Certificate from the Organization (For having done the project)
4. Declaration by the student
5. Acknowledgement
6. Executive Summary
7. Table of Contents
8. List of Figures
9. List of Tables
10. Report Body
11. Bibliography
12. Annexure

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
3. TITLE PAGE
3.1. The cover page and the title page should be the same, and formatting should
match the formatting requirements specified in this document.
3.2. Font and line spacing – The font and the line spacing should be exactly as shown in the
sample and the template with instructions given below.
3.3. Page Numbering – No page number should be given in this page. However, this page should
be counted in the pre- text page count.

4. CERTIFICATE BY THE HEAD OF THE INSTITUTION.

4.1. A certificate in the format in the specimen section at the end of this document, duly signed by
the Head of the Institution, should be included in the report. The certificate along with the
institution logo should be in colour, taken on bond paper and properly aligned in a page.
4.2. Font and line spacing – Heading should be Times New Roman size 16 Bold, underlined, while
the font style of certificate body should be in Times New Roman, size 14 with double line
spacing.
4.3. Page numbering – No page number should be given in this page; however, this page should be
counted in the pre-text page count.

5. CERTIFICATE BY THE INTERNAL FACULTY GUIDE

5.1. A certificate in the format in the specimen section at the end of this document, duly signed by
the Internal Faculty Guide, should be included in the report. The certificate along with the
institution logo should be in colour, taken in bond paper and properly aligned in a page.
5.2. Font and line spacing – Heading should be Times New Roman, size 16, Bold, underlined, while
the font style of certificate body should be in Times New Roman size 14 with double line
spacing.
5.3. Page numbering – No page number should be given in this page; however, this page should be
counted in the pre-text page count.

6. CERTIFICATE OF PROJECT COMPLETION BY THE ORGANIZATION

6.1. The certificate of completion of the project and its duration by the organization must be
included in the Project Report.
6.2. Though we cannot have a fixed format for the certificates issued by the company, students are
advised to constantly interact with the company officials and ensure that the certificate has the
following essential details.
1. Name of the student: Names should be as given in official records of LEAD College of
Management.

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
2. Duration of the internship: Certificate should clearly mention the start date and end date of
the Project and its duration.

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
3. Signature and seal of an authorized person from the company in the official letter head of
the organization

7. DECLARATION BY THE STUDENT

7.1. The report should include a declaration signed by the students in the format given in the
specimen section of this document.
7.2. Font and format: The headings should be Times New Roman, 16 bold underlined and the body
should be font size 14 with a line spacing of 2 points.
7.3. Page Numbering- No page number need be given on this page; however, this page is counted
for the pre-text page number count.

8. ACKNOWLEDGMENT
8.1. A brief acknowledgement not exceeding one page shall be made by the students expressing
their gratitude towards all those who have helped him in his project work.
8.2. Font & Line spacing – The heading shall be Times New Roman, 16, Bold and Underlined. The
text shall be of 12 font size with a line spacing of 1.5.
8.3. Page Numbering - This page is to be included in the pretext page count and the page number, in
lower case Roman numeral (e.g., v), should be placed at the bottom right corner of the page one
inch above the bottom edge of the page. The font size of the page number should be Times New
Roman, 12 point size.

9. EXECUTIVE SUMMARY

9.1. The executive summary should be a one page synopsis (should be neither less nor more than a
page) of the project report. Executive summary should be written in such a manner as to
generate an interest in the reader reading the entire report. It should be a one page presentation
of the most relevant information distilled from the entire report, like the problem statement or
the task being studied, organization where the study is conducted, the significance of the study,
objectives, methodology, Tools/techniques used, the learnings, observations, findings and
suggestions of the study. The executive summary could possibly end with suggestions for
further studies.
9.2. Font and line spacing- Headings to be Times New Roman, 16 bold underlined. The text should
be 12 font size, regular with 1.5 line spacing.
9.3. Page numbering – Page number in lower Roman numeral should be provided at the bottom
right corner of the page one inch above the bottom edge of the page. This page is to be included
in the pretext page count.

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
10. TABLE OF CONTENTS

10.1. The table of contents should list all the material included in the report. Material preceding the
table of contents should also be listed. The cover page, Title page and the certificate from the
internal guide and the company should not carry page numbers and should not be listed among
the items listed in the table of contents. All the material preceding the main body of the report
and listed in the table should have page numbers in lower case roman numerals. All the matter
presented under this head should be with a line spacing of 1.5, using Times New Roman font
style with a font size of 14. The pages for Table of contents should be included in the pretext
page count but the table of contents page should not carry the page number. A sample Table of
contents is given below for reference.

11. LIST OF TABLES AND FIGURES.

11.1. All the tables and figures presented in the report, including those in the annexure, should be
listed in the List of Tables and figures. A sample list is given below for reference.
11.2. The captions and page no. in the list should match the captions given in the report and the
page number in which they appear in the report.
11.3. Font and Line spacing – Times New Roman, size 14 and line spacing of 1.5.
11.4. Page Numbering – Page number in lower Roman numeral should be provided at the
bottom right corner of the page one inch above the bottom edge of the page. This page is to
be included in the pretext page count.

(Sample List of Table and Figures)

LIST OF TABLES
Tab
Capti Page
le
on No.
No.
Table The Impact of Climate change on Rabbi Crop yield 10
1
Table Income versus Propensity to spend table 12
2
Table Power factor effect on energy consumption table 23
3

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001

LIST OF FIGURES

Figure
Capti Page
No. on No.

Fig. 1 The Coastal line of India 10

Fig. 2 Pie chart on population density distribution 14

Fig. 3 Photograph of the dealer meet at Coimbatore 30

12. REPORT BODY

Chapters: The report body may be broadly grouped into four Chapters followed by Appendix
and Bibliography. The Chapter headings and order are given below.
● Introduction
● Literature Review
● Data Analysis & Interpretation
● Summary, Findings, Suggestions and Conclusion
● Appendix
● Bibliography
Refer the sample Table of contents for the suggested subtopic headings of these chapters.
Font and line spacing: Font, line spacing and page numbering to be used for the report body
is detailed in the table shown below.
The following format should be consistently used for the report body.

Font - Times New MARGINS

Roman
Top, 1 Inch or
Size - 12 Points
Bottom & 2.54 cm.
Right-
Line 1.5 Inch or 3.81
1.5 Le
spaci cm.
ft-
ng-
Right bottom 1
inch above the
Page
edge of the page,
Numberi
12 Point. size.
ng-
Arabic
Numerals.

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
13. CHAPTERS, CHAPTER NAMES
Chapters should be separated with a Chapter divider page. This should be placed at the beginning of
each page. Chapter No. and the Chapter name should be aligned and placed in the middle of the
page. The font should be Times New Roman, size 20 for the Chapter number and size 22 for the
name of the chapter. Page number should not be given to this page; however, this page should be
counted in the page count.
See below.

CHAPTER ONE
INTRODUCTION

14. CHAPTER HEADINGS, SUB-HEADINGS & HEADING LEVELS

There should be consistency in the font sizes and styles used for the report heading and subheadings.
So, a good understanding of the Heading levels is necessary.
The chapter name should be given only on the first page of chapter. This is the level 1 heading. The
first subtopic of this chapter would be the Level 2 heading and a subtopic coming under this Level
one heading would be Level 2 heading and so on.
The multi-level numbering should be used for numbering the various levels of headings. 1, 1.1, 1.1.1,
1.2.1 etc. to represent the various level of subheadings in chapter 1.
The font size and style to be used for various heading levels in all chapters are as follows.

Heading level Alignment Font Font style

Size
1 Page center 14 Times New Roman Bold,
Underlined, All caps
2 Left Aligned 12 Times New Roman, Bold, Major
words capitalized
3 Left Aligned, 12 Times New Roman, bold with only
with one tab the first letter capitalized and
indentation paragraph
starting immediately after heading in
the same line.
4 Left 12 Times New Roman, regular,
sentence case with underline.
aligned, with
one table
indentation

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
5 (not Left aligned 12 Times New Roman with any font
recommended style not used above but should be
to go beyond consistently applied for all level 5
level 4) headings in all chapters

15. FIGURES AND TABLES

Figures: All non-numerical data or any other illustrative visual material - for example,
drawings, graphs, photographs, maps, flowcharts, line diagrams etc. - should be labeled as
figures. All figures shall carry a suitable caption. Caption is a concise explanation of the figure
and should be placed below the figure, after the figure number. Figure number and the caption
should be in Italics, font size 12, and left aligned. The source or any notes of the figure should
be given immediately below the figure. Line spacing of 1 may be used for notes and figure
captions. All figures may be numbered sequentially as they appear in the text and referred to
under the head “Figures” in the “List of Tables and Figures”. Figures in the text of the report
body and the annexure shall be numbered serially as Fig. 1, Fig. 2…etc. The caption used for
the figures in the list of figures should be the same as the caption used in the main text of the
report where these figures appear. A specimen of a figure is given below for reference.

(Specimen of a Figure appearing in the report body

Fig. 2. LEAD College of Management, Dhoni, Palakkad

Source: LEAD College website, Retrieved from www: /http: lead.ac.in

Tables: All numerical data presented in tabular form shall be designated as Tables. All tables
shall have a suitable title and shall be numbered serially. The table number and the table title, in
Italics font size 12, should appear above the table, and should be left aligned. The source of the
data in the table, if taken from an external source should be mentioned immediately below the

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
table. All tables may be numbered sequentially in the text as they appear and referred to under
the head ‘Tables’ in the “List of tables of tables and figures”. The title used for the tables
should be exactly same as the title used in the main text of the report where these tables appear.
Tables in text of the report body and the annexure shall be numbered serially as Table 1, Table
2…etc. A specimen table as presented in the report text is given below for reference.
(Specimen of the Table for reference)
Table 2. Individual and Family Characteristics as a Percentage of the Sample (Census
Data in Parenthesis)
Characteristic Moth Father
er
(n=750)
(n=75
0)
(Census (Census
% Data) %. Data)
Self-Identity
Mexican 77.2 - 71.0 -
Mexican American 22.8 - 29.0 -
Nativity
Mexico 74.2 (38. 80.0 (44.
2) 2)
United States 25.8 (61. 20.0 (55.
8) 8)
Educational levela

8th grade 29.2 (30. 30.2 (33.

7) 4)
Some high School 19.5 (20. 22.4 (22.
9) 6)
12th Grade 23.1(22. 20.9 (20.
5) 7)
Bachelor’s or higher 6.2 (6.8 6.2 (6.2
) )
Note. Adapted from “Sampling and Recruitment in Studies of Cultural influence on
Adjustment: A case study With Mexican Americans.” By M.W. Roosa, F.F. Liu, N.A
Gonzales and D. Saenz, 2008, Journal of Family Psychology, 22, p.300.copyright by
American Psychological Association. A Census data is for all women or men and are not
limited to parents or adults in our age group

LEAD College of Management, Palakkad- For Internal circulation only

LEAD COLLEGE OF MANAGEMENT
Dhoni, Palakkad, Kerala- 682030
Doc. Ref:
LEAD/ACAD/DOC/001
16. CITATION
Plagiarism will be viewed with ZERO tolerance and instances of plagiarism will result in
ZERO marks for the report. Hence all facts, opinions or quotations borrowed by the student
shall be

LEAD College of Management, Palakkad- For Internal circulation only

 Doc. Ref:
LEAD COLLEGE OF LEAD/ACAD/DOC/001
MANAGEMENT Revision: R0
Dhoni, Palakkad, Kerala- 682030 Issued on: 30.04.2024
Title: MANUAL FOR THE PREPARATION OF MAJOR PROJECT REPORT Page 9 of 34

acknowledged by citing the sources. The American Psychological Association’s (APA, writing
style, as detailed in the APA Manual, 6 th Edition, shall be used to cite references. References
should be cited in text with author-date citation system and all references should be listed
alphabetically in the “References” listed at the end of the report. Ensure that the text citation
and entry in the “References” are identical in spelling of author name and year.
Author-Date Citation system: APA requires the use of in-text parenthetical citations. These
In-text parenthetical citations lead the reader to the bibliographic information included in the
alphabetical list of references at the end of the report. In-text citation means the author whose
opinions or quotations or facts collected by him are burrowed is acknowledged in the text of the
report. There are two ways of handling In-text citation.
Author’s name incorporated in sentence, in which case only the year of publication need be
given within parenthesis (brackets) like this.

Barrow (1996) found that …….

The author’s name not incorporated in the sentence. In this case the Authors Last
name and year of publication within parenthesis, Like this (Barrow, 1996)
In case of two authors, cite both the names every time these authors are referenced, like this
(Barrow & Rose, 2005).
In case there are more than two authors, then cite all the author’s the first time and in
subsequent references use the word et all after the first author. For example,

Smith, Ruby, Jones (2015) argued that …..

Smith et all. (2015) observed that…..
References / Bibliography: In APA style the alphabetical list of works cited is called
“References”. However, we would be using the word Bibliography instead of References.
As you prepare your Bibliography follow these guidelines
Each entry in the Bibliography should have the following 4 elements which should be in the
order given below.
Author’s Last name, followed by First name and middle name
Year of publication within parenthesis.
Title of the article in italics.
Publisher information. Name of the Publisher followed by the Place of publication

LEAD College of Management, Palakkad- For Internal circulation only

 Doc. Ref:
LEAD COLLEGE OF LEAD/ACAD/DOC/001
MANAGEMENT Revision: R0
Dhoni, Palakkad, Kerala- 682030 Issued on: 30.04.2024
Title: MANUAL FOR THE PREPARATION OF MAJOR PROJECT REPORT Page 10 of 34

For Example,

Harari, Yuval Noah. (2015). Sapiens, A brief History of Mankind. Penguin Random
House, London
The list should be in alphabetical order and hanging indentation should be used in the
References. A sample is shown below for your information.

Harari, Yuval Noah. (2015). A brief History of Mankind. London: Penguin

Random house

Watts, Duncan J. (2011). Everything is Obvious Once You Know the Answer. London:

Atlantic Books

In the case of an article in a journal the Title field should have the title of the article and the title
of the Journal with volume and page numbers where the article appears. The primary source, in
this case, is the Journal and hence it should be in Italics.
In the case of information collected from a Web source, the URL of the site from where the
information was retrieved and the date on which it was retrieved should be given. Often the
author’s name or the details of the publisher in company web sites may not be available. In this
case the domain name of the company could be taken as the author, and the corporate office of
the company could be given in the publisher’s information. If the year of publishing in not
available, use (n.d.) within brackets indicating “no date” can be used. See sample below

itcportal.com. (n.d.). Annual Report for the year ending 2018. Mumbai:
ITC India Ltd. Retrieved from http://www.itcportal.com/annualreport
2018 on 21 April 2019.
Please refer to the APA manual 6th edition for further understanding of the style.

17. APPENDIX
This is the last part of the report. All pictures, Annual reports etc. sample questionnaires used
in the study and all other documents which are relevant but do not directly contribute to the
study should be placed in the Annexure. The figures and tables appearing in the Annexure
should also be serial numbered as per the formats explained earlier and should appear in the list
of tables and figures.

LEAD College of Management, Palakkad- For Internal circulation only

 Doc. Ref:
LEAD COLLEGE OF LEAD/ACAD/DOC/001
MANAGEMENT Revision: R0
Dhoni, Palakkad, Kerala- 682030 Issued on: 30.04.2024
Title: MANUAL FOR THE PREPARATION OF MAJOR PROJECT REPORT Page 11 of 34

SPECIMEN DOCUMENTS
The specimen documents with the prescribed formatting are given below. Students are also advised
to check the formatted final sample report and ensure that their reports look exactly like the sample
report with respect to each aspect of the formatting.

LEAD College of Management, Palakkad- For Internal circulation only

 Times New Roman, 14
Reg., All Caps
A REPORT
16 Regular, All Caps,

On Bold, Double line space

A STUDY ON THE FACTORS THAT INFLUENCE THE

CUSTOMER BUYING BEHAVIOUR OF FMCG

PRODUCTS
14 Italics
By
THE
14 Reg. Mr. AJAY UNIVERSITY OF
KUMAR CALICUT
Times New Roman 16

Regn. No.: Bold, All Caps Line

LCAQMBA025 space 1.5

Submitted to 16 Regular All Caps

14 Italics

In partial fulfillment of the requirements for the award of the degree of

14 Italics
MASTER OF BUSINESS ADMINISTARTION
Under the
14 Reg., Caps, Bold
Guidance of

Dr. BIJOY

MOHAPATR

A.

ASSOCIATE

PROFESSOR
6.8 Cms

4 cms.
 12 Reg., All Caps bold
LEAD COLLEGE OF MANAGEMENT
DHONI, PALAKKAD, KERALA -
678009
 Times New Roman 14 Bold, All
Caps

LEAD COLLEGE OF MANAGEMENT

DHONI PO, OLAVAKKODE, PALAKKAD,
Times New Roman 11 regular,
KERALA - 678009
All Caps
Line spacing 1.15

CERTIFICATE Times New Roman 16 Bold, All

This is to certify that the project report titled, “A Study on the factors that

influence the Customer buying behavior of FMCG Products”, submitted by Mr.

Ajay Kumar, Reg. No. LCAQMBA025, a student of fourth semester MBA of this

college, is a bona fide work carried out by him in partial fulfillment of the

requirements for the award of degree of Master of Business Administration of

the University of Calicut.

Times New Roman, 14 Italics,

line spacing- 2 pts.
Times New Roman, 14 Bold,
Regular.
Line space 1.15 between name

Place: Palakkad Dr. Thomas George K.

Date: Director
 Times New Roman 14 Bold, All
Caps

LEAD COLLEGE OF MANAGEMENT

DHONI PO, OLAVAKKODE, PALAKKAD,
Times New Roman 11 regular,
KERALA - 678009
All Caps
Line spacing 1.15
CERTIFICATE Times New Roman 16 Bold, All

This is to certify that Mr. Ajay Kumar, Reg. No. LCAQMBA025, has

successfully completed his/her project work from 5 th July 2024 to 8th September

2024 at Paper Boat Pvt. Ltd., Kakinada, Andhra Pradesh, under my guidance.

The project report titled, “A Study on the factors that influence the customer

buying behavior of FMCG products, submitted by him, is a bona fide work

carried out by him in partial fulfillment of the requirements for the award of

degree of Master of Business Administration of the University of Calicut.

Times New Roman, 14 Italics,

line spacing- 2 pts.

Times New Roman, 14 Bold,

Line space 1.15 between
name and designation

Place: Palakkad Dr. Bijoy Mohapatra.

Date: Associate Professor
 Times New Roman 16 Bold, All
DECLARATION Caps

I, Mr. Ajay Kumar, Reg. No. LCAQMBA025, hereby declare that this report titled

“The study on the factors that influence the customer buying behavior of FMCG

Products” is a record of my original work done under the guidance of Mr. Bijoy

Mohapatra, Associate Professor LEAD College of Management, Dhoni,

Palakkad. I further declare that this exposition is a result of my own effort and

has not been submitted earlier for the award of any degree/ diploma by the

University of Calicut or any other University or Academic body.

Times New Roman, 14 Italics,

line spacing- 2 pts.

Times New Roman, 14 Bold,

Regular

Date: Mr. Ajay Kumar

Regn. No. LCAQMBA025
Times New Roman, 16 Bold, All
Level 2 heading –Font size 12,
bold, Major words capital

(Sample report page showing the Chapter headings and subheadings)

Level 1 heading – Chapter name,

Times New Roman Font size 14,
CHAPTER ONE
bold, all caps
1. COMPANY PROFILE
1.1 History of the Company

The study on the factors that influence the buying behavior of ceiling fans was done for the
Orient Fans Pvt. Ltd., New Delhi. The study xxx xxx xx xx xx xx x x xxxxx x xxxx.

1.2 Business Processes and Products

To determine the factors that influence the Buying behaviour of industrial products. Xxxx
xxx xxx xxx xx xx x x x xxxxxx xxx x x xxxxxxx xxxxx x xx
Level 3 heading –Font size 12,
1.3 Methodology
bold, only first word capitalized.
This study is basically quantitative in nature. Xxxxxx xxxxx x x x xxxxx xxxxxxxxx.

1.3.1 Sampling method. The sampling method adopted for this study is a convenient sample.
Xxxx xxx xxx xxxxx xxx x xx x x xxxxxx xxxxxxx xxxxx xxxx x x x
1.3.2 Data collection instruments. Two approaches to data collection were adopted for the
study.They are the Direct Method and the Indirect method. Level 4 heading

1.3.2.1 Direct method. Direct method. xxxxx xxx xx xx x x x x x x x x x –Font size 12,
Regular,
1.3.2.2 Indirect method.
Underlined.

Note: The headings in all the levels in chapters should be consistently the
same and please try limit the number of subheadings to 4 levels.
Times New Roman 12 size,
Corbel, 16 size, Bold, All Caps
Regular, Hanging Indent,
Alphabetical order, Double line BIBLIOGRAPHY

Harari, Yuval Noah. (2015). A brief History of Mankind. London: Penguin Random

house

itcportal.com. (n.d.). Annual Report for the year ending 2018. Mumbai: ITC India

Ltd. Retrieved from http://www.itcportal.com/annualreport 2018 on 21

April 2019.

Watts, Duncan J. (2011). Everything is Obvious Once You Know the Answer.

London: Atlantic Books.

 A PROJECT REPORT

On

THE FACTORS THAT INFLUENCE CUSTOMER

BUYING BEHAVIOUR OF FMCG PRODUCTS

By

Mr. AJAY KUMAR

Regn. No. LCAQMBA0025

Submitted to

THE UNIVERSITY OF CALICUT

In partial fulfillment of the requirements for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

Dr. BIJOY

MOHAPATRA

ASSOCIATE PROFESSOR

LEAD COLLEGE OF MANAGEMENT

DHONI P.O., PALAKKAD, KERALA -
678009
 LEAD COLLEGE OF MANAGEMENT
DHONI PO, OLAVAKKODE, PALAKKAD,
KERALA -678009

CERTIFICATE

This is to certify that the project report titled, “A Study on the factors that

influence the Customer buying behavior of FMCG Products”, submitted by Mr.

Ajay Kumar, Reg. No. LCAQMBA025, a student of fourth semester MBA of this

college, is a bona fide work carried out by him in partial fulfillment of the

requirements for the award of degree of Master of Business Administration of

the University of Calicut.

Place: Palakkad Dr. Thomas George K.

Date: Director
 LEAD COLLEGE OF MANAGEMENT
DHONI PO, OLAVAKKODE, PALAKKAD,
KERALA -678009

DECLARATION

I, Mr. Ajay Kumar, Reg. No. LCAQMBA025, hereby declare that this report titled

“The study on the factors that influence the customer buying behavior of FMCG

Products” is a record of my original work done under the guidance of Mr. Bijoy

Mohapatra, Associate Professor LEAD College of Management, Dhoni,

Palakkad. I further declare that this exposition is a result of my own effort and

has not been submitted earlier for the award of any degree/ diploma by the

University of Calicut or any other University or Academic body.

Place: Mr. Ajay Kumar

Date: Reg. No. LCAQMBA0025
 ACKNOWLEDGEMENT

I humbly bow before the ALMIGHTY GOD for giving me the

strength and wisdom to complete this project successfully.

I extend my deep sense of gratitude to Dr. THOMAS K GEORGE, Director, LEAD

College of Management, for granting me permission and facilities to do the

project. I am grateful to Prof. FRACKSON C VIYANO, Mentor, LEAD College of

Management, for the sincere and constant support that I have received throughout

my academic career.

I am highly indebted to Mr. V PRAMOD (PROJECT GUIDE), Assistant Professor,

LEAD College of Management, for his guidance and constant supervision

throughout this project.

I would like to express my sincere gratitude to my dear parents and friends, for

their support and coordination rendered to me, to make this project a success and,

I would like to acknowledge my deepest regards to all the teachers at LEAD

College of Management, Palakkad for their impartial help, support, and guidance

towards this project.

Finally, I thank all those who helped me, directly and indirectly, to carry out this

project successfully.

AJAY KUMAR

iv
 EXECUTIVE SUMMARY

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus
malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra
imperdiet enim. Fusce est. Vivamus a tellus. Pellentesquehabitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas.

Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor.
Donec laoreet nonummy augue. Suspendisse dui purus, scelerisque at,
vulputate vitae, pretium mattis, nunc.Mauris eget neque at sem venenatis
eleifend.

Ut nonummy. Fusce aliquet pede non pede. Suspendisse dapibus lorem

pellentesque magna. Integer nulla. Donec blandit feugiat ligula. Donec
hendrerit, felis et imperdiet euismod, purusipsum pretium metus, in lacinia
nulla nisl eget sapien. Donec ut est in lectus consequat consequat.

Etiam eget dui. Aliquam erat volutpat. Sed at lorem in nunc porta tristique.
Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Nunc ac
magna.

Maecenas odio dolor, vulputate vel, auctor ac, accumsan id, felis. Pellentesque
cursus sagittis felis. Pellentesque porttitor, velit lacinia egestas auctor, diam
eros tempus arcu, nec vulputate augue magna vel risus. Cras non magna vel
ante adipiscing rhoncus. Vivamus a mi. Morbi neque. Aliquam erat volutpat.

Etiam eget dui. Aliquam erat volutpat. Sed at lorem in nunc porta tristique.
Proin nec augue. Quisque aliquam tempor magna. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Nunc ac
magna.

v
 CHAPTER TITLE PAGE No.
1.1 INTRODUCTION 2

1.2 INDUSTRY PROFILE 3-10

1.3 COMPANY PROFILE 11-17

CHAPTER 1 1.4 STATEMENT OF THE PROBLEM 17

INTRODUCTION 1.5 OBJECTIVES OF THE STUDY 18

1.6 RESEARCH METHODOLOGY 18-20

1.7 SCOPE OF THE STUDY 20

1.8 LIMITATIONS OF THE STUDY 20

CHAPTER 2 2.1 REVIEW OF LITERATURE

LITERATURE REVIEW 2.2 THEORETICAL FRAMEWORK

CHAPTER 3
3.1 TABLES, GRAPHS AND INTERPRETATION
DATA ANALYSIS AND
INTERPRETATION

4.1 SUMMARY

CHAPTER 4 4.2 FINDINGS

FINDINGS AND
RECOMMENDATIONS 4.3 SUGGESTIONS

4.4 CONCLUSION

vi
BIBLIOGRAPHY

ANNEXURE

vi
i
 LIST OF FIGURES

Figure Capti Page

s on No.
Fig. 1 The Coastal line of India 10

Fig. 2 Pie chart on population density distribution 14

Fig. 3 Photograph of the dealer meet at Coimbatore 30

vii
i
 LIST OF TABLES

Tables Capti Page

on No.
Table The Impact of Climate change on Rabbi Crop yield 10
1
Table Income versus Propensity to spend table 12
2
Table Power factor effect on energy consumption table 23
3

Prepared by Recommended by Approved by

Mr. Pramod V Dr. Babu PK Dr. Thomas George K.

Assistant Professor Dean QA Director

ix