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Neuro-marketing - DetectiveMarketing.com ( PDFDrive ) (1)

The document discusses the concept of neuro-marketing and the shift towards involving consumers in the branding process. It includes tips for enhancing creativity in marketing strategies and emphasizes the importance of customer focus for loyalty and profit. Additionally, it highlights the need for innovative ideas to improve a company's bottom line.

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Dawit Mekonnen
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10 views18 pages

Neuro-marketing - DetectiveMarketing.com ( PDFDrive ) (1)

The document discusses the concept of neuro-marketing and the shift towards involving consumers in the branding process. It includes tips for enhancing creativity in marketing strategies and emphasizes the importance of customer focus for loyalty and profit. Additionally, it highlights the need for innovative ideas to improve a company's bottom line.

Uploaded by

Dawit Mekonnen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Neuro-marketing

What’s next, a can opener?

© 2005 DetectiveMarketing.com

1
Is it time to
stop hunting consumers
and start involving them?

© 2005 DetectiveMarketing.com

2
What is ONE?

“It’s a consumer revolution – a demanding but liberating shift.


The rise of this powerful consumer boss marks one of the
most important milestones in the history of branding.”
A.G. Lafley
CEO
The Procter & Gamble Company
(Advertising Age75TH)

© 2005 DetectiveMarketing.com

3
Could the media work as a brand mirror?

Company

Brand

Product

© 2005 DetectiveMarketing.com

4
People love people
–but who loves
your brand?

© 2005 DetectiveMarketing.com

5
What’s in the gap?

© 2005 DetectiveMarketing.com

6
10 tips for becoming more creative
1. Hire people who have different talents than you.

2. Install a random control in the elevator so that everyone ends up on the


wrong floor. Get a head start by pressing the wrong button today.

3. Exchange Filofaxes with each other.

4. Bring your children to work.

5. Invite your customers to participate in projects at an early stage.

6. Invite someone from the street to attend your next meeting.

7. Mix people in meetings: for example sales people and marketing people.

8. Change the setting of the meeting. Why not hold your next meeting at a
kindergarten?

9. Create imbalance. Stand on one leg during a meeting and seek imbalance.
Seek imbalance in the marketplace.

10. Use simple language. A good idea thrives on simplicity.

11. Always go the extra mile and do a little more than what’s on the list.
Send this list to at least 12 people, copy it, post it in the elevator. Use it on your homepage, in your
magazinel or newsletter. The only condition is that you site the source: www.DetectiveMarketing.com

© 2005 DetectiveMarketing.com

7
Your 10 tips for becoming more creative
1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

© 2005 DetectiveMarketing.com

8
Your 5 most creative customers
1. Reason:

2. Reason:

3. Reason:

4. Reason:

5. Reason:

© 2005 DetectiveMarketing.com

9
5 most creative customers - you don’t have!
1. Reason:

2. Reason:

3. Reason:

4. Reason:

5. Reason:

© 2005 DetectiveMarketing.com

10
Profit vs. Creativity

How does creativity build your bottom-line?

What is most important when creating profit with creativity for x company?

1.

2.

3.

4.

5.

6.

etc..

© 2005 DetectiveMarketing.com

11
Why customer focus?
Loyalty – customer for life?
Profit
Quality

?
© 2005 DetectiveMarketing.com

12
10 things that hinder creativity
1.

2.

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4.

5.

6.

7.

8.

9.

10.

© 2005 DetectiveMarketing.com

13
Who is the sender and who is the receiver
What is the fastest media in the world today?
What message will build: Storytelling/Buzz?

3 1

© 2005 DetectiveMarketing.com

14
Why
ONE goes beyond make-up
?

© 2005 DetectiveMarketing.com

15
10 creative ideas to build x company bottom-line!

1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

© 2005 DetectiveMarketing.com

16
“Behaviour speaks much louder than words”
Dr. Peter Drucker

© 2005 DetectiveMarketing.com

17
WEBSITE
www.detectivemarketing.com

BLOG
http://blog.detectivemarketing.com

Illustrations by Roland Williams

© 2005 DetectiveMarketing.com

18

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