A MINOR PROJECT REPORT

ON
Women Online purchase behaviour
SUBMITTED FOR THE PARTAL FULFILLMENT TOWARDS THE
AWARDS IN
MASTER OF BUSINESS ADMINSTRATION OF UNIVERSITY
SCHOOL OF MANAGEMENT STUDIES

Session: 2023-25
GGSIPU, DWARKA, SECTOR 16C NEW
DELHI - 110078

Submitted To: Submitted By:

Prof. Sanjay Kumar Bipin Kumar Choudhary

Enrollment No:-06516688523

MBA IST YEAR

 DECLARATION

I Bipin, hereby declare that this Mini Project report is the record of authentic work
carried out by me during the period from FEB to MAY 2024 and has not been
submitted to any other university or institute for the award of any degree/diploma
etc.
BIPIN KUMAR
Date:
 ACKNOWLGEMENT

I take this opportunity to express my deep sense of gratitude, thanks and regards towards
all those who have directly or indirectly helped me I the successful completion of this
project. I present my sincere thanks to Prof. Sanjay Kumar who has sincerely supported
me with the valuable insights into the completion of this project.

I am grateful to all my friends who have helped me in the successful completion of this
project.

Last but not the least I am indebted to my parents who provided me their time, support
and inspiration needed to prepare the project report.

DATE:
PLACE:
 PREFACE

Many students may have done work on this project in different ways. I have also tried to
work on this project in different ways.
It was for the first time I got the opportunity to work for such a prestigious and well known
organization and things which I have experienced in my training time are going to help
me throughout my lifetime. I have worked on this project with great enthusiasm and zeal.
I have tried to cover almost all the things which I have experienced and learned from
company management.

No doubt at present the working atmosphere is fine but it needs some alteration keeping
in mind this view; I have suggested some improvements/ suggestions.

BIPIN KUMAR CHOUDHARY

 INDEX
Chapter-I 0-6

 Introduction
 Objectives of the Study
 Need for the Study
 Scope of the Study
 Methodology
 Limitations of the Study
Chapter-II 7-8
 Company Profile
Chapter –III 9-10
 Literature Review of the study
Chapter –IV 11-23
 Data Analysis and Interpretation.
Chapter –V 24-39
 Findings
 Suggestions
 Conclusion
 Questionnaire
 Bibliograph
 INTRODUCTION

Flipkart an e-Commerce company founded in the year 2007, by Mr. SachinBansal and
BinnyBansalboth alumni of the Indian Institute of Technology, Delhi. They had been working
for Amazon.com previously. It operates exclusively in India, where it is headquartered in
Bangalore, Karnataka. It is registered in Singapore, and owned by a Singapore based holding
company. Started with an initial capital of four lakhs it now aims for annual turnover of around
Rs.4500 crores. Flipkart has launched its own product range under the name
“DigiFlip'',Flipkart also recently launched its own range of personal healthcare and home
appliances under the brand “Citron”. During its initial years, Flipkart focused only on books,
and soon as it expanded, it started offering other products like electronic goods, air
conditioners, air coolers, stationery supplies and lifestyle products and e-books.
 HISTORY AND GROWTH OF FLIPKART:-

Flipkart is not an Indian company since it is registered in Singapore and majority of its
shareholders are foreigners. Because foreign companies are not allowed to do multi-brand e-
retailing in India, Flipkart sells goods in India through a company called WS Retail. Other
third-party sellers or companies can also sell goods through the Flipkart platform. Flipkart now
employs more than 15000 people. Flipkart allows payment methods such as cash on delivery,
credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery.

Flipkart is presently one of the largest online retailers in India, present across more than
14 product categories & with a reach in around 150 cities. Flipkart is currently a 10,000 member
strong team, with 3000 sellers on its platform and delivering 5 million shipments per month.
Flipkart’s ‘Big Billion Day’ sale helped the company to achieve record single day sales of Rs.
600 Crores on Monday It made its presence felt in online retailing by offering path breaking
services like Cash on Delivery (COD), 30 Day replacement Guarantee, EMI options, Flipkart
mobile app , etc.

According to Mohana Priya’s: “Online shopping has grown in popularity over the years
mainly because people find it convenient from the comfort of their home or office.

One of the most enticing factors about online shopping is popularity during a holiday season,
it alleviates the need to wait in long lines or search from store to store for a particular item.

The main scope of the study is to know about customer satisfaction towards online shopping.
The present study reveals reasons for preferring an online website and satisfaction towards
online websites”.

Some of the objectives that guide the working of flipkart could be labelled as under:

❖ The main objective is not just those who shop online .They want to highlight the
convenience of e- commerce to traditional offline shoppers and thus help grow the
market.
❖ Their main aim is a diversity products portfolio into home appliances, electronics, etc.
❖ The main target is stronger supply chain and aggressive acquisitions.
❖ The main target in 2020 is entering the global market.

1
MARKETING STRATEGY:-

a) Flipkart has been mostly marketed by word of mouth.

b) Customer satisfaction has been their best market medium.
c) Flipkart very wisely used SEO (Search Engine Optimization) & Google Ad-words as
the marketing tools to have a far reach in the online world.
d) All in all to create a great customer experience. Kids were used to create the adverts to
send out the message -if a kid can do it, we can also do it.

BRAND AWARENESS:-

Brand Awareness is a key success factor in the market. Flipkart is the industry leading
with 80% market share having a very high Brand Awareness and lowest price.

BRAND LOYALTY:-

Excellent user experience on the e-commerce website in terms of usability speed clarity
will enhance the loyalty of existing customers and move a step ahead of brand awareness
towards customer retention.

FLIPKART’S SUCCESS MANTRA:-

● Flipkart users are more satisfied than that of their competitors, great customer service
has been its hallmark.
● The user interface is sleek and easy to use.
● Cash on delivery creates trust in the mind of Indian customers who have always feared
making payments online.
● Flipkart focuses on providing the relevant information possible into every single page.
● Easy understandable gateway of payment
● Clear description is there for each product
● Different angles of each picture

FUTURE ROAD MAP:-

Everything except for groceries and automobiles will be available on flipkart in future. They
will look at bigger investments in their supply chain. To enter into various new categories and
expand the categories also.

2
 OBJECTIVES OF THE STUDY

The main objectives of this study were;

● To explore individual characteristics of women online shoppers;

● To assess whether these women characteristics induce a shopping online; and
● The main objective is just those who shop online more whether men or women.
● Their main aim is diversity products portfolio into home appliances, electronics, etc

We then construct a research framework and data collection. This is followed by data analysis
and the discussion of the findings. Managerial implications and future research directions are
suggested.

3
 IMPORTANCE OF THE STUDY
The above mentioned points showcase the varied set of importances of the study that has
been conducted:

● In today’s world, people don’t have time to do tradition shopping. By using E-commerce web
sites they can avail service 24*7 according to their convenience by saving cost, time, period
etc..,

● This study mainly focuses on the awareness among the society about E-commerce websites

● There is also a need to analyze women’s behaviour online on the basis of age group of users,
maximum number of products purchased.

● To know the number of users in the online either women or men

● To know the method of payment, which is more i.e., like credit card, debit card, net banking,
online payment, wallet, cash on delivery etc..,

4
 SCOPE OF THE STUDY

Rajamahendravaram city as the main area for the research purpose:

1. The study is limited to Rajamahendravaram city only.

2. The sample size does not give a clear representation of the total universe.

3. The study is going to tell about women’s online purchasing behaviour with reference to the
flipkart.com

4. The analysis is deeply going on Flipkart because it is considered the number one site in India.
It has royalty and brand.

5
 LIMITATIONS

 The study is restricted only to women’s who have done online purchasing through
flipkart, Delhi respondents. The view of their other areas is not taken.
 Few respondents answer was collected.
 Respondents concentrated where the customers are women’s and have done
purchase from Flipkart only.
 Since the researcher selected 42 sample size it is not sufficient to cover opinion
of entire population.
 Time duration in conducting the research is very low.

6
 COMPANY PROFILE

Flipkart is one of India’s leading e-commerce platforms, providing a wide range of products
including electronics, fashion, home essentials, groceries, and more. Established in 2007,
Flipkart has grown exponentially, becoming a household name in Indian online retail.

Founding and Growth

Founders: Flipkart was founded by Sachin Bansal and Binny Bansal, both alumni of the
Indian Institute of Technology (IIT) Delhi.

Initial Focus: The Company started as an online bookstore before expanding into various
product categories.

Growth Milestones:

2007: Launch of Flipkart.

2010: Introduction of categories beyond books, such as electronics and lifestyle products.

2014: Acquisition of Myntra, a leading fashion e-commerce site.

2018: Walmart acquired a 77% stake in Flipkart for $16 billion, marking one of the largest e-
commerce deals globally.

Market Position

Customer Base: Flipkart boasts millions of active users and a substantial market share in the
Indian e-commerce sector.

Product Range: The platform offers a diverse range of products including electronics,
fashion, home goods, groceries, and more, catering to a broad spectrum of consumer needs.

Seller Network: Flipkart has a vast network of sellers and offers a marketplace model,
enabling various vendors to sell their products on the platform.

Innovations and Services

7
Flipkart Plus: A loyalty program offering benefits like free delivery, early access to sales,
and more.

Big Billion Days Sale: An annual flagship sales event featuring massive discounts and
exclusive offers across categories.

Technological Innovations: Integration of AI and machine learning for personalized

shopping experiences, voice assistant features, and mobile app optimization.

Logistics and Supply Chain

Ekart: Flipkart's logistics arm, which ensures efficient delivery and return processes across
India.

Warehousing: Strategic placement of warehouses and fulfillment centers across the country
to facilitate quick and reliable delivery.

Impact and Community Engagement

Employment: Flipkart has created thousands of jobs directly and indirectly through its
supply chain and seller ecosystem.

Corporate Social Responsibility (CSR): Initiatives in education, healthcare, and disaster

relief, contributing to community development and social welfare.

Challenges and Competitors

Challenges: Regulatory hurdles, competition from other e-commerce giants, and the need for
constant technological upgrades.

Competitors: Amazon India, Snapdeal, Reliance JioMart, and various niche e-commerce
platforms.

Future Outlook

Flipkart aims to continue expanding its product range, enhancing customer experience, and
leveraging technology to stay ahead in the competitive e-commerce market. The company's
focus on innovation, customer satisfaction, and strategic partnerships will likely drive its
growth in the coming years.

8
 Literature Review of the study
Understanding women's online purchasing behavior on e-commerce platforms like Flipkart is
essential for tailoring marketing strategies, enhancing user experience, and driving sales
growth. This literature review explores the various factors influencing women's online
shopping habits and the implications for Flipkart.
Purpose and Importance of the Project
The primary purpose of this project is to identify and analyze the determinants of women's
online purchasing behavior on Flipkart. By understanding these factors, Flipkart can optimize
its platform to better cater to female consumers, thereby improving customer satisfaction,
loyalty, and overall sales performance. This research is important for several reasons:
1. Market Growth: Women represent a significant and growing segment of the online
shopping market. Understanding their behavior can help Flipkart tap into this potential.
2. Competitive Advantage: Insights from this research can give Flipkart a competitive edge
by enabling it to offer a more personalized shopping experience.
3. Customer Satisfaction: Enhancing the shopping experience based on consumer behavior
can lead to higher customer satisfaction and retention rates.
4. Strategic Planning: The findings can inform Flipkart’s strategic decisions in areas such as
marketing, product offerings, and technology enhancements.
Summary of Key Findings
Socio-Demographic Factors
• Age and Income: Younger women, especially those aged 18-35, are more likely to shop
online due to higher tech-savviness and preference for convenience. Higher income groups
also shop online more frequently due to greater disposable income.
• Education and Occupation: Higher education levels correlate with increased online
shopping due to better trust and navigation skills. Working women prefer online shopping
due to time constraints.
Psychological Factors
• Perceived Ease of Use and Usefulness: Women's likelihood of using Flipkart increases
with perceived ease of use and perceived usefulness of the platform.
• Trust and Security Concerns: Trust in the platform and security of transactions are critical
for women, who tend to be more cautious about online fraud and data privacy.
• Customer Reviews and Recommendations: Positive reviews and social proof
significantly impact women's purchase intentions.

9
Technological and Design Factors
• Website Design and User Experience: A well-designed, user-friendly website enhances
satisfaction and encourages repeat purchases.
• Mobile Optimization: Given the increasing use of smartphones for online shopping, a
responsive and user-friendly mobile app is essential.
Consumer Behavior Models
• Technology Acceptance Model (TAM): Emphasizes the importance of perceived ease of
use and usefulness in technology adoption.
• Theory of Planned Behavior (TPB): Highlights the influence of attitudes, subjective
norms, and perceived behavioral control on purchasing behavior.
• Unified Theory of Acceptance and Use of Technology (UTAUT): Extends TAM and
TPB by incorporating social influence and facilitating conditions.
Flipkart-Specific Studies
• Brand Perception and Loyalty: Positive brand image and trustworthiness significantly
affect women's purchasing behavior.
• Promotional Strategies: Discounts, flash sales, and loyalty programs effectively attract
female consumers.
• Social Media Influence: Engaging content and influencer partnerships on social media
platforms drive traffic and influence purchasing decisions.

Flipkart-Specific Studies

Brand Perception and Loyalty: Positive brand image and trustworthiness significantly
affect women's purchasing behavior.
Promotional Strategies: Discounts, flash sales, and loyalty programs effectively attract
female consumers.
Social Media Influence: Engaging content and influencer partnerships on social media
platforms drive traffic and influence purchasing decisions.

10
 RESEARCH DESIGN & METHODOLOGY

The research is based upon primary and secondary data both.

● Primary data:-

The primary data was collected through a questionnaire designed exclusively for the study. The
questionnaire was designed to collect information about the demographic profile of the
respondents such as age, gender, education and family monthly income. In addition to this
various questions related to the knowledge and experience about online shopping, reason for
choosing online shopping, type of products purchased online, factors affecting consumer's
behaviour while online shopping etc…,

● Secondary data:-

Secondary data was taken from research papers, Journals, magazines and websites.

Sample size: - 42

Theoretical framework:

This framework is most suitable to our investigation because the understanding of the
determinants of women’s attitude has both a direct and positive effect on women’s intentions
to actually use the Internet for shopping suggested, we integrated additional factors including
‘control’. These factors are proposed to act as significant determinants for ‘ease of use’
introduced ‘consumer traits’ and ‘situational influences’ to the TAM framework, resulting in
their attitudinal model of technology-based self-service. Although various researchers have
modified the original TAM framework to suit their investigation, apart from ‘ease of use’,
‘usefulness’, and ‘enjoyment’, we integrated six factors for understanding women’s intentions
to shop online including ‘consumer traits’, ‘situational factors’, ‘product characteristic’,
‘previous online shopping experience’, ’trust in online shopping’, and ‘product attributes’.

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 DATA ANALYSIS AND INTERPRETATION

The following table shows the demographic profile of the respondents..,

Table 1:-

Experience of online shopping:-

Particulars No.of Respondents % of respondents

Below 1year 4 9.52

1-2 years 19 45.23

3-4 years 11 26.19

Above 5 years 8 19.06

Total 42 100

experience of online shopping

20 1-2 years, 19

18

16

14
no of respondents

12 3-4 years, 11

10
Above 5 years, 8
8

6
Below 1year, 4
4

Interpretation: Table1 shows that; Max. People have an experience of 1-2 years of online
shopping (45.23%)

Table 2:-

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Reasons for choosing online shopping

Particulars No.of Respondents % of respondents

Wide Variety of products 12 28.57

Different types of payments 1 2.38

Lower prices 3 7.14

Easy buying products 22 52.38

More discounts 4 9.53

Total 42 100

reasons for choosing online shopping

25 Easy buying
products, 22

20
no of respondents

15 Wide Varity of
products, 12

10

5
Lower prices, 3
Different types of
payments, 1
0
1

Interpretation: This one shows that; mostly people felt that online shopping has easy buying
procedures (52.38%).

13
Table 3:-

Products purchased in online shopping,

particulars No.of Respondents % of respondents

Books 12 28.57

CD/video 6 14.28

Soft wares 0 0

Gifts 6 14.28

Tickets 1 2.38

Clothes 1 2.38

Gadgets 16 38.11

Total
42 100

18
16
16
14
12
12
10
8
6 6
6
4
2 1 1
0
0

Books CD/video Soft wares Gifts Tickets Clothes Gadgets

Interpretation: This one shows that; majority of the respondents preferred in online available
gadgets (38.11%) .

14
Table 4:-

Online shopping saves time,

Particulars No. of Respondents % of respondents

Strongly agree 12 28.57

Agree 21 50.00

Neutral 2 4.76

Disagree 7 16.67

Strongly disagree 0 0

Total 42 100

25

21
20

15
12

10
7

5
2
0
0

Strongly agree Agree Neutral Disagree Strongly disagree

15
Interpretation: This one is shows that; majority people agreed that the online shopping saves
time (78.57%)

Table 5:-

Online shopping saves money

particulars No. of Respondents % of respondents

Strongly agree 9 21.42

Agree 21 50.00

Neutral 3 7.14

Disagree 7 16.67

Strongly disagree 2 4.77

Total 42 100

25

21
20

15

10 9
7

5
3
2

Strongly agree Agree Neutral Disagree Strongly disagree

16
Interpretation: This one is shows that; 71.42% majority of people agreed that the online
shopping saves money

Table 6:-

Online shopping is risky

Particulars No.of.respondents % of respondents

Strongly agree 3 7.14

Agree 5 11.90

Neutral 4 9.52

Disagree 22 52.38

Strongly disagree 8 19.06

Total 42 100

25
22

20

15

10
8

5
5 4
3

Strongly agree Agree Neutral Disagree Strongly disagree

17
Interpretation: This one is shows that; 71.44% majority of people not agreed that the online
shopping is risky

Table 7:-

It is easy to choose and make comparison with other products while shopping online..,

Particulars No. of Respondents % of respondents

Strongly agree 11 26.19

Agree 21 50.00

Neutral 2 4.76

Disagree 7 16.67

Strongly disagree 0 0

Total 42 100

25

21
20

15

11
10
7

5
2
0
0

Strongly agree Agree Neutral Disagree Strongly disagree

18
Interpretation: This one shows that; 76.19% majority of people agreed that It is easy to
choose and make comparison with other products while shopping online.

Table 8:-

Get on-time delivery by shopping online..,

particulars No. of Respondents % of respondents

Strongly agree 7 16.67

Agree 23 54.76

Neutral 8 19.04

Disagree 3 7.14

Strongly disagree 1 2.39

Total 42 100

25 23

20

15

10 8
7

5 3
1
0

Strongly agree Agree Neutral Disagree Strongly disagree

19
Interpretation: This one is shows that ; majority people agreed that Get on-time delivery by
shopping online (71.43%)

Table 9:-

The website design helps in searching the product easily..,

particulars No. of Respondents % of respondents

Strongly agree 23 54.76

Agree 11 26.19

Neutral 5 11.90

Disagree 2 4.76

Strongly disagree 1 2.55

Total 42 100

25
23

20

15

11
10

5
5
2
1
0

Strongly agree Agree Neutral Disagree Strongly disagree

20
Interpretation: This one shows that; 80.95% majority of people agreed that the website
design helps in searching the product easily.

Table 10:-

Recommendations to non-online buyers for online shopping..,

particulars No. of Respondents % of respondents

Recommended 34 80.95

Not- recommended 8 19.05

Total 42 100

40

35 34

30

25

20

15

10 8

Recommended Not- recommended

Interpretation: This one shows that; 80.95% majority of people agreed that
Recommendations to non-online buyers for online shopping.

21
Table 11:-

Who are more interested to spend time in online..,

particulars No. of Respondents % of respondents

men 27 64.28

women 15 35.72

Others 0 0

Total 42 100

30
27

25

20
15
15

10

5
0
0

men women Others

Interpretation: This one shows that; 64.28% majority of people agreed that Who are more
interested to spend time online.

22
Table 12:-

Who are more attracted to online advertisements and promotions..,

particulars No. of Respondents % of respondents

Men 13 30.95

Women 29 69.05

Others 0 0

Total 42 100

35

30 29

25

20

15 13

10

5
0
0

Men Women Others

Interpretation: This one shows that; 69.05% majority of women agreed that who are more
attracted to online advertisements and promotions.

23
 FINDINGS
The findings that we gained in this study are as follows:

● Starting from demography, the results of correlation results of age indicated that there
is a quite strong correlation between age and attitude towards online shopping, i.e.
elderly people are not so keen to shop online. This will help online retailers to make
strategies according to different age brackets.
● Correlation is also done on education to see the trend of online shoppers with different
education levels, the result showed that there is a very high positive correlation between
education and attitudes towards online shopping and would indicate that higher
education makes online shopping more attractive.
● Table 1 shows that; high percentage of sample of age group is 18-30 years
● Table 3 shows that; Mostly people felt that online shopping has easy buying procedures
(52.38%)
● Table 5 shows that; Most of the respondents feel that there is no risk in online shopping
(71.44%)
● Table 9 shows that; 76.19% respondents agreed that while online shopping, it is easy
to choose and compare with other products.
● Table 10 shows that; Maximum number of respondent suggests non online buyers to
become online buyers (80.95%)

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 SUGGESTIONS

1. More awareness towards online shopping:-

We find through this study that the demo-graphical issues like age, education and income were
agreed for online shopping but the rate is higher when the respondents are young, when the
education is higher the respondents agreed for the same and the higher income group
respondents strongly agree for the same. It means an awareness program for online shopping
is very much necessary. The retail online shoppers should be planned for awareness towards
online shopping through different ways.

2. Varied payment options:-

In order to attract more and more customers, online shoppers have to increase the payment
options as there are only a small section of people in India who have credit cards so this also
hampers some who are willing to shop online. More options like Cash-on-delivery, money
transfer, cheques or demand drafts, end-to-end payment should be made available to the
customer who can adopt the best suited method.

3. Awareness regarding security measures:-

Security issues still continue to be a major drawback and trends like AVS (Address Verification
System), PIN for credit cards, smart cards, digital signatures, e-cards, and easier intra-and inter-
bank transactions online need to be made more prominent. Teaching consumers to transact
only on secure internet connections is also necessary.

4. Highlight the benefit of shopping at home:-

Potential customers should be convinced of the benefits of shopping from home without having
the pain of going out in crowded places.

5. Make the prices more competitive:-

The price offered for online shopping should be made more competitive as compared to the prices
of the goods available in the local shops then only the customers will feel motivated to buy
online.

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 6. Stress on the special offers:-
Customers should be made aware about the varied sales promotion schemes, which will make this
online buying more attractive and popular among the buyers.

7. Emphasis on after sale service:-

As the biggest hindrance in the path of online shopping becoming more popular is the question “who
is to blame” If the product is not functioning well? Therefore, there should be more stress on
the quality of products and the durability of the products, which are offered for sales and along
with that assurance for after sales service.

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 CONCLUSION
The thesis determined computer experience and age of women to have an impact on whether
they make online purchases or not. The largest obstacle for online shopping was payment
discomfort and the largest benefit of shopping online was the convenience factor. Several
factors that could increase the probability for women of making online purchases was
discovered, and specific recommendations for marketers which target women in this group
were developed. Furthermore, one of the models concerning consumers‟ intention to make
purchases‟ in an online environment was modified to focus the intentions of women to shop
online.
This thesis has found evidence suggesting that frequency of computer and Internet use as well
as computer experience relate to the probability of making purchases online for women. Higher
frequency of computer and Internet use as well as computer experience correlate to a higher
probability of making purchases online. The intention of women to shop online was also
discovered to relate to age even in this fairly narrow age range; women in the age category
above 50 years made fewer online purchases than women in the age group 18-30 years.
The three most important obstacles regarding Internet shopping for women were in order of
importance; payment discomfort, worry about Internet fraud and worry about misuse of
personal information. These three obstacles can be perceived as intertwined and the underlying
reasons for their influential roles as difficulties are multiple. The discomfort concerning the
three obstacles is derived from worries about losing money from one's bank account and not
receiving the ordered product. These fears might be overestimated and can be a result of intense
media coverage, as well as failure of banks and online companies to present safe payment
methods to their consumers.
Convenience along with an ability to save time was in this study attributed as the most
important benefits women perceived Internet shopping to entail. Other important benefits were
that online stores offer lower prices, as well as the Internet allows women to make purchases
from stores not available in their residential area. The reason for convenience and time saving
to be the largest benefits of online shopping is the pressed time schedules of women.
Several factors were discovered which could have an ability of increasing the target group’s
level of Internet shopping. These were categorized into three areas,
1. The first area was „price related factors‟. These factors related to the price level of
products sold in the web shop and marketing activities which aimed at offering lower
prices.

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 2. The second area was „catalog related factors‟ which indicated an increase of online
shopping if a catalog would be distributed from the company managing a web shop.
3. The third area was „advertisement related factors‟, which brought up the importance of
extensive advertising to remind the women in the investigated age range of the
existence and the possibilities connected to making purchases online.
The online purchasing behavior of middle-aged women is an interesting area for research since
it is a large demographic group, with a large purchasing power and is a group which increases
their amount of Internet purchases every year. Further research could consider a different
industry for the research or a wider age group. The research could entail a nationwide
quantitative study with an aim of yielding extensive information about the habits and attitudes
women have concerning shopping on the Internet. The aspiration would be to find methods to
customize marketing strategies to further increase the online shopping behavior of women in
the selected age group.

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 QUESTIONNAIRE

Dear sir/madam,

Pursuing this mini project entitled “A STUDY ON IMPACT OF E-COMMERCE

WITH SPECIAL REFERENCES TO A STUDY OF WOMEN’S ONLINE
PURCHASING BEHAVIOR”.We seek your help and cooperation to fill the
following questionnaire freely and frankly. We ensure confidentiality and your
responses will be used for study purposes only. Please tick the right answer,

1.Name:
2.Gender:

Ο Male Ο Female
3. Age:

Ο18-30 year’s Ο 31-40 year’s

Ο41-50 year’s Ο Above 50 years
4. Educational qualification :

Ο High school Ο Intermediate

Ο Under-graduation Ο Post-graduation
5.Occupation :

Ο Student Ο Homemaker Ο Salaried Ο Business

6. What is your annual income:

Ο Below 240000 Ο 240001-360000

Ο 360001-480000 Ο Above 480000
7. Any experience of online shopping :
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Ο Yes Ο No
8. How many years of experience in online shopping :

Ο Below 1year Ο 1-2 year’s

Ο 3-4 year’s Ο Above 5year’s
9. What is the reason for choosing online shopping?

Ο Wide variety of products

Ο Different types of payments
Ο Lower prices
Ο Easy buying products
Ο More discounts

10. How frequently do you purchase online?

Ο Very often Ο Often

Ο Occasionally Ο Frequently
11. What type of products do you purchase in online shopping?

Ο Books Ο Gifts
Ο Cd/dvd Ο Tickets
Ο Softwares Ο Clothes
Ο Gadgets
12. Any availability of information about products and services?

Ο Excellent Ο Good
Ο Average Ο poor
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13. Does online shopping save time?

Ο Strongly agree Ο Agree

Ο Neutral Ο Disagree
Ο Strongly disagree
14. Is online shopping risky?

Ο Strongly agree Ο Agree

Ο Neutral Ο Disagree
Ο Strongly disagree
15. Is it easy to choose and make comparisons with other products while
shopping online?

Ο Strongly agree Ο Agree

Ο Neutral Ο Disagree
Ο Strongly disagree
16. Do you get on-time delivery by shopping online?

Ο Strongly agree Ο Agree

Ο Neutral Ο Disagree
Ο Strongly disagree
17. Is it website design that helps in searching products easily?

Ο Strongly agree Ο Agree

Ο Neutral Ο Disagree
Ο Strongly disagree

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18. Would you recommend non-online buyers for online shopping?

Ο Recommended Ο Non-Recommended
19. Who is more interested in spending time in online shopping?

Ο Men Ο Women
Ο Others

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 BIBLIOGRAPHY

● Book title; kotler on marketing (how to create win and dominate markets). Publisher
Simon & Schuster. Author “Philip kotler”.
● Book title; marketing management (hard cover) by Author “Philip kotler”. Publisher
“pearson”
● www.wikipedia
● http://www.letsintern.com/employer-page/internships-at-Flipkart/999
● http://www.Flipkart.com/about-us

● http://en.wikipedia.org/wiki/Flipkart

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