Design Thinking(8)Notes
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kumarisanchita75Design Thinking(8)Notes
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kumarisanchita75Most people make the mistake of thinking design is what it looks like.
People think it’s this
veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not
what we think design is. It’s not just what it looks like and feels like. Design is how it works.”
– Steve Jobs
Design Thinking
Design thinking is a process for solving problems by prioritizing the consumer's
needs
Empathize
Design Thinking is a human-centered approach. In order to create desirable products
and services, you need to understand who your users are and what they need. Thus
it is imperative to understand what a person facing the problem is going through. In
other words, understand the pain points of the person for whom you are designing a
solution. Identify what matters to the person using techniques such as observation,
interviews, discussions etc. Design Thinkers usually refer to the person facing the
problem as the "user". Without the empathy stage, truly solving a user problem is
nearly impossible.
Define
Create a point of view based on the users need and insights. Understand all their
needs and create a problem statement that will help you to focus on developing a
solution. A good problem statement should clearly state a single pain point of the user
and contain details of the user and their needs/ preferences. Sometimes there may be
a correlation between 2 different pain points of the user.
Ideate
Ideation is the process of generating ideas to solve the identified problem of the user.
Ideation should follow after the problem statement is clearly defined. Use techniques
such as Brainstorming. Do not discourage any wild ideas while generating ideas.
Evaluating ideas follows Idea Generation. Ideation has two stages, namely Idea
Generation and Idea Evaluation.
Prototyping
After selecting an Idea, to give it some shape, you have to build a representation of
your idea. Prototype can be a sketch, a note, a non functional model or even a fully
working model!
Test
After a prototype is developed, share your prototype with the user. Observe how your
user interacts with the prototype. Gather feedback from the user and analyse the
performance of your prototype. Testing your solutions/ prototype allows you to make
improvements to your solution to better fit the user.
LET US DO
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WHY DESIGN THINKING SKILLS MATTER
The main value of design thinking is that it offers a defined process for innovation.
While trial and error is a good way to test and experiment what works and what
doesn’t, it’s often time-consuming, expensive, and ultimately ineffective. On the
other hand, following the concrete steps of design thinking is an efficient way to
develop new, innovative solutions.
Design Thinking Makes You Think Outside the Box
Design thinking can help people do out-of-the-box or outside-the-box thinking.
People who use this methodology:
Attempt to develop new ways of thinking—ways that do not abide by the dominant or
more common problem-solving methods.
Have the intention to improve products, services and processes. They seek to analyze
and understand how users interact with products to investigate the conditions in which
they operate.
Ask significant questions and challenge assumptions. One element of outside-the-box /
out-of-the-box thinking is to falsify previous assumptions—i.e., make it possible to prove
whether they’re valid or not.
As you can see, design thinking offers us a means to think outside the
box and also dig that bit deeper into problem-solving. It helps us carry
out the right kind of research, create prototypes and test our products and
services to uncover new ways to meet our users’ needs
