Sustainable Business Practice Study Notes
Sustainable Business Practice Study Notes
2025
LU 1: The Case for Sustainable
Business Practices
• Describe the key economic, social & environmental challenges facing the planet;
• Describe how unsustainable brand practices are contributing to environmental, social,
economic issues;
• Argue the responsibility of brands and business to society and the community;
• Investigate the United Nation's agenda for Sustainable Development and the Sustainable
Development Goals (SDGs);
• Explain sustainability and sustainable development;
• Motivate the business case for sustainability and sustainable business practices;
• Explain the relationship between sustainability to innovation;
• Examine sustainable solutions for brands and business in a circular, green and blue
economy;
• Define sustainable business and sustainable business strategy;
• Explain the importance of sustainability in business and the role of the triple bottom
line;
• Discuss the benefits of sustainability in business;
• Discuss the need for sustainability via participation;
• Examine and apply the four strategies to encourage consumer participation in
sustainability efforts; and
• Reflect on the case for sustainability and its impact on your personal and professional
life.
Think about
Instructions:
Green sectors
• Renewable energy
• Green buildings
• Clean transportation
• Water management
• Waste management
• Land management
The green economy
• The Green Economy is
one that results in
improved human well-
being and social
equity, while
significantly reducing
environmental risks
and ecological
scarcities
• Green Economy Sectors:
• Renewable energy
• Green buildings
• Clean transportation
• Water management
• Waste management
Strategic Corporate Social Responsibility by
• Land management
Debbie Haski-Leventhal ©2021 SAGE Publications,
18
Inc
The blue
economy
The Blue Economy (based on
the notion that the sky,
ocean, and earth from space
all look blue) is that we
can shift from scarcity to
abundance with what is
locally available.
Focuses on value creation
and economic benefits via
job creation, and reduced
energy use, while benefiting
the communities involved.
How do businesses respond to natural
disasters?
Five waves of sustainability
The journey to sustainability
The journey to sustainability