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Strategia Case study

Priyadashni, a struggling retail chain, faces declining sales due to online competition and rising operational costs. The document outlines potential strategies for revitalization, including customer segmentation, an omni-channel approach, and digital transformation. Key evaluation criteria for these strategies include strategic alignment, feasibility, innovation, financial viability, and risk mitigation.

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yashpartemba2023
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18 views2 pages

Strategia Case study

Priyadashni, a struggling retail chain, faces declining sales due to online competition and rising operational costs. The document outlines potential strategies for revitalization, including customer segmentation, an omni-channel approach, and digital transformation. Key evaluation criteria for these strategies include strategic alignment, feasibility, innovation, financial viability, and risk mitigation.

Uploaded by

yashpartemba2023
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Strategia @Coc_sibmpune

case
study
Revitalizing Priyadashni
Revitalizing a Struggling Retail Chain Company Background
Priyadashni is a once-dominant retail chain operating in multiple
cities. The company has experienced a significant decline in sales
over the past five years, primarily due to increased competition from
online retailers and discount chains. Additionally, rising operational
costs and a diminishing brand image have further eroded the
company's market position.

Key Data
and
Consideration
● SalesTrends: A steady decline in sales, particularly in flagship stores.
● CustomerDemographics: Aging customer base with shifting preferences
towards online shopping and sustainable brands.
● Competition: Growing market share of online retailers like Amazon and
aggressive pricing strategies from discount chains like Walmart and Target.
● Operational Costs: High overhead expenses, including rent for physical
stores and inefficient supply chain operations.
● BrandPerception: Diminishing brand loyalty and relevance among
younger consumers.
Potential Areas
for Analysis

1. Customer Segmentation:
○ Identify key customer segments based on demographics, psychographics, and buying
behavior.
○ Tailor product offerings, marketing messages, and store experiences to cater to each
segment.
2. Omni-Channel Strategy:
○ Develop a seamless shopping experience across all channels (physical stores, online,
mobile).
○ Implement strategies like buy online, pick up in-store (BOPIS) and curbside pickup to
enhance convenience.
○ Leverage social media and influencer marketing to drive online traffic and engagement.
3. Product Assortment:
○ Curate a product mix that aligns with current trends and consumer preferences.
○ Introduce exclusive and limited-edition products to generate excitement and drive sales.
○ Partner with emerging brands to offer unique and trendy products.
4. Pricing Strategy:
○ Implement a flexible pricing strategy that balances profitability and competitiveness.
○ Utilize dynamic pricing to adjust prices based on demand, competition, and inventory
levels.
○ Offer personalized discounts and promotions to loyal customers.
5. Supply Chain Efficiency:
○ Streamline supply chain operations to reduce costs and improve delivery times.
○ Implement advanced inventory management systems to optimize stock levels.
○ Explore opportunities for sustainable sourcing and ethical manufacturing.
6. Digital Transformation:
○ Invest in technology to enhance customer experience and improve operational efficiency.
○ Develop a robust e-commerce platform with advanced features like personalized
recommendations and virtual try-on.
○ Utilize data analytics to gain insights into customer behavior and optimize marketing
efforts.
7. Store Optimization:
○ Reevaluate the store network, closing underperforming stores and investing in high-
potential locations.
○ Redesign store layouts to create a more engaging and immersive shopping experience.
○ Implement innovative in-store technologies like interactive displays and virtual reality.
8. Employee Engagement:
○ Foster a culture of innovation and customer service excellence.
○ Provide training and development opportunities to empower employees.
○ Implement employee recognition programs to boost morale and productivity.

Evaluation
Criteria

● Strategic Alignment: How well does the proposed strategy address the company's core
challenges and align with its long-term goals?
● Feasibility: Is the strategy practical and achievable within the given constraints?
● Innovation: Does the strategy incorporate innovative ideas or approaches to differentiate
the company?
● Financial Viability: Can the strategy generate sustainable revenue growth and
profitability?
● RiskMitigation: How effectively does the strategy address potential risks and challenges?
By addressing these key areas and developing a comprehensive revitalization strategy,
Priyadashni can regain its market leadership and ensure long-term success.

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