Utility
Utility
Utility
• Form Utility : This utility is derived when you change a form of something
into a thing which satisfy your want. It involves the production of goods which
are ready for consumption so that it is beneficial to consumers. For example
we use wood for furniture.
• Place Utility : Utility is different from place to place. As sweater is having
utility at cold region then the hot region
• Time Utility : Utility is also created due to the change in time. For example
torch is having utility at the time of dark or night.
• Possession Utility :The possession utility means the utility derived from a
consumer when he owns a commodity. When someone purchase a product, he
pays for it and gets the ownership of that product. Thus the experience of
having the product is the possession utility.
Cardinal Utility
• Cardinal utility states that the level of satisfaction a consumer acquires after
consuming any goods and services can be measurable and expressed in
quantitative number.
• It was Alfred Marshall who first discussed the role played by the theory of
utility in the theory of value.
• Cardinal utility analysis assumes that marginal utilities decreases or
diminishes with each extra unit of consumption, known as Law of Diminishing
Marginal utility.
Law of Diminishing Marginal Utility
• The Law of Diminishing Marginal Utility means that the more of an item that
you use or consume, the less satisfaction you get from each additional unit
consumed or used.
• The Law states that the more we have of a commodity, the less we want to
have more of it as the utility derived from every success unit of the
commodity keeps on decline when more is consumed.
• Diminishing Marginal Utility can be explained with the help of following table
Cups of Tea consumed Total Utility Marginal Utility
Per day (Utils) (Utils)
1 12 12
2 22 10
3 30 8
4 36 6
5 40 4
6 41 1
7 39 -2
Maximum
utility
utility
Total
utility
0
quantity
Marginal
utility
Applications and Uses of Diminishing
Marginal Utility
• The concept of marginal utility is of crucial significance in explaining
determination of the prices of commodities.
• The concept of marginal utility has helped to explain the paradox of value
which troubled Adam Smith in The Wealth of Nations.
• According to the modern economists, the total utility of a commodity does
not determine the price of a commodity and it is the marginal utility which is
crucially important determinant of price.
• The law of diminishing marginal utility is often used to justify progreddive
taxes.
• The idea is that higher taxes cause less loss of utility for someone with a
higher income. In this case, everyone gets diminishing marginal utility from
money.
Law of Equi-Marginal Utility
• Consumer’s surplus is simply the difference between the price that ‘one is
willing to pay’ and ‘the price one actually pays’ for a particular product.
• Marshall defines the consumer’s surplus in the following words; “ excess of
the price which a consumer would be willing to pay rather than go without a
thing over that which he actually does pay is the economic measure of this
surplus satisfaction…. It may be called consumer’s surplus.”
• Consumer’s surplus = What a consumer is willing to pay minus what he
actually pays
= ∑ Marginal utility – (Price * Number of units of a
commodity purchased)
No. of Units Marginal Utility Price Net Marginal
Benefits
1 20 12 8
2 18 12 6
3 16 12 4
4 14 12 2
5 12 12 0
6 10 12 -2
Consumer surplus
Producer
surplus
Limitation of cardinal approach