Unit 5 Consumer
Unit 5 Consumer
GUN JUMPING
Introduction
In the world of mergers and acquisitions (M&A), there are various legal aspects that
companies must adhere to in order to ensure fair competition and protect the interests of
shareholders and consumers at large and one such aspect is 'gun jumping'.
The term 'gun jumping' originated in sports to refer to an athlete beginning the race before the
starting gun is fired whereby the violator gains an advantage over its co-athletes. On the same
analogy, gun jumping in competition law parlance refers to enterprises "jumping the gun",
that is acting too soon or before the proper time in giving effect to a combination.
Under Section 43A of the Competition Act, 2002 ("Act"), gun jumping occurs when an
enterprise either fails to notify the transaction to the Competition Commission of India
("CCI") prior to its consummation (procedural gun jumping), or when an enterprise violates
the standstill obligations by prematurely giving effect to the transaction before CCI's
approval (substantive gun jumping).
In the event of violation, the CCI may impose a penalty on the enterprise which may extend
to one percent of the total turnover or assets of the combination, whichever is higher. Apart
from monetary penalty, initiation of proceedings for gun jumping also raises significant
reputational implications for the parties to the combination.
Procedural: Failing to notify the CCI about a combination that requires notification.
Substantive: Giving effect to a combination before CCI's approval, even if it's been notified.
The merger control regime under the Act is ex-ante and mandatorily requires all
combinations breaching the jurisdictional thresholds to be notified to the CCI, unless
otherwise exempted. It is also suspensory in nature and requires the parties to "stand still" and
not give effect to the combination prior to the CCI approval or until 210 days have elapsed
from the filing of the notice. 2 The Competition (Amendment) Act, 2023 envisages a shorter
timeline of 150 days as a relief to enterprises waiting to give effect to the combination.
However, this provision is yet to be enforced.
Recently, gun jumping has caught the limelight since the CCI passed a slew of orders
penalising enterprises for gun jumping and the CCI also released the draft of the new
Combination Regulations for public consultation which can have far-reaching implications,
inter alia, for gun jumping inquiries.
Engaging in gun jumping is considered a violation of merger control regulations, and it can
lead to legal consequences for the parties involved. Such consequences may include fines, the
unwinding of the transaction (reverting to the pre-merger status), and reputational damage.
To avoid gun jumping, companies typically work closely with legal counsel, follow best
practices in merger planning, and maintain transparent communication with regulatory
authorities throughout the process. Understanding and adhering to the specific requirements
of antitrust laws in different jurisdictions is crucial to navigating mergers and acquisitions
successfully without running afoul of regulatory authorities
CCI is empowered under Section 43A to impose a penalty of up to 1% of the turnover of the
enterprise that either fails to seek the CCI's approval for a transaction that breaches applicable
thresholds or gives effect to the transaction prior to the CCI's approval.
Penalties on individuals: Under Section 48 of the Act, relevant individuals within a non-
compliant enterprise may also be penalised up to 10% of their average 'turnover' for the
preceding three years, for either giving effect to or failing to prevent a contravention of
Sections 3(3), 3(4), or 4. Further, in case of contravention of Section 3(3) of the Act, the CCI
is empowered to impose a penalty of up to 10% of the individual's aggregate 'turnover' during
the period of the computation.
A large number of gun-jumping cases before CCI were Suo-Motu inquiries, primarily based
on information gathered through media and market intelligence. Several procedural gun-
jumpings were unearthed on the basis of voluntary belated filings by the parties or
information provided in combination notices regarding other transactions pursued by the
parties. Some of the important cases are mentioned below:
Amazon-Future Group Deal case: In 2021, CCI, while exercising its extraordinary
jurisdiction, suspended the 2019 approval order granted in favour of Amazon NV Investment
Holdings LLC (Amazon) for the acquisition of Future Coupons Private Limited (FCPL) and
fined Rs. 202 crores on Amazon on the ground that Amazon was found jumping the gun by
giving false information to CCI about the reason for the combination, which in reality was to
by-pass FDI restrictions, which violates Section 6(2) read with Section 43A of the
Competition Act of 2002 (the Ast) and Regulation 9(4) of the Combination Regulation.
Further, the order was upheld by NCLAT.
There are a number of reasons why merger control authorities have strict rules against gun
Jumping, some of which can be:
First, by implementing the merger before it has been approved, the merging parties can lock
in customers, suppliers, and other strategic assets. This can make it more difficult for
authorities to assess the impact of mergers and for other companies to compete, and can
ultimately lead to higher prices and less choice for consumers.
Second, glye the merging entities an unfair advantage over their competitors by gaining
access to confidential information about their competitors or locking in customers of merging
entities.
Finally, gun jumping can undermine public confidence in the merger control process. When
companies are seen to be flouting the rules, it can erode public trust in the system and make it
more difficult for competition authorities to do their job.