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Communication and Visibility Plan Template 20170109 en 0

The Communication and Visibility Plan Template outlines a strategy for effective communication regarding a project, detailing objectives, target groups, and specific goals for each group. It includes planned communication activities, chosen tools, indicators for success, and provisions for feedback. Additionally, it addresses the necessary human and financial resources required for implementing the communication activities.

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0% found this document useful (0 votes)
5 views

Communication and Visibility Plan Template 20170109 en 0

The Communication and Visibility Plan Template outlines a strategy for effective communication regarding a project, detailing objectives, target groups, and specific goals for each group. It includes planned communication activities, chosen tools, indicators for success, and provisions for feedback. Additionally, it addresses the necessary human and financial resources required for implementing the communication activities.

Uploaded by

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We take content rights seriously. If you suspect this is your content, claim it here.
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Communication and Visibility Plan Template

General Communication Strategy

Objectives

1. Overall communication objectives

2. Target groups

o Within the country(ies) where the action is implemented

o Within the EU (as applicable)

3. Specific objectives for each target group, related to the action's objectives and
the phases of the project cycle

Examples of communication objectives:

o ensure that the beneficiary population is aware of the roles of the partner
and of the EU in the activity

o raise awareness among the host country population or in Europe of the roles
of the partner and of the EU in delivering aid in a particular context

o raise awareness of how the EU and the partner work together to support
education, health, environment, etc

Communication Activities

4. Main activities that will take place during the period covered by the
communication and visibility plan

Include details of:

o the nature of the activities

o the responsibilities for delivering the activities

5. Communication tools chosen

Include details of advantages of particular tools (media, advertising, events, etc.)


in the local context
1
Indicators of achievement

6. Completion of the communication objectives

Include indicators of achievement for the different tools proposed

7. Provisions for feedback (when applicable)

Give details of assessment forms or other means used to get feedback on the
activity from participants

Resources

8. Human Resources

o Person/days required to implement the communication activities

o Members of the management team responsible for communication activities

9. Financial resources

o Budget required to implement the communication activities (in absolute


figures and as a percentage of the overall budget for the action)

1 Consistent with those set out in the logical framework for the action.

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