Technicals - Marketing Case Study
Uploaded by
pratik tawadeTechnicals - Marketing Case Study
Uploaded by
pratik tawadeMarketing Case Study (catchy name to be decided)
Event Proposal - Paradox 24
Event Details :
Proposed By Shubham Kumar, [email protected] & Soumyadeep
Dhali, [email protected] on behalf of Kaziranga
House
Platform Offline
Event Category Competition / Hackathon
DIfficulty Level Gamma
Event Domain TECHNICALS
Time Required 4 Hours
Participation Prerequisites:
Participants do not need any specific requirements, just A spark of creativity and innovation
and an interest towards solving real-life marketing scenarios.
ABSTRACT
● This event requires the participants to form a team of minimum 1 and maximum 3
people.
● The event requires the participants to do a case study of a marketing case (to be given by
the organizers) in a stipulated time period and then present their findings in front of a
judge at an on-campus round.
● The Judge evaluates against a marking scheme (TBD)
THE TEAM
Name Student Email ID Designation Contact No. Responsibility
Shubham Kumar 22f3001971@ds. Event Head 9507985827 Will make sure the
study.iitm.ac.in event runs smoothly
and there is a
learning that
students will take
home.
Soumyadeep 22f1001672@ds Event Co-Head 8777890451 Will make sure the
Dhali .study.iitm.ac.in event runs smoothly
and there is a
learning that
students will take
home.
Dania Kolen 22f1001834@ds Mentor 7021575626 Will make sure the
Shah .study.iitm.ac.in event runs smoothly
and there is a
learning that
students will take
home.
Kaziranga kaziranga-sec@ Mentor 7310552684 Mentioning here as
Secretary - ds.study.iitm.ac.i a guarantee that the
Adamya n event responsibility
Vatsalya Sharma lies on the House
and will assign other
members for this
event very soon
Kaziranga kaziranga-ds@d Mentor 8317521596 Mentioning here as
Deputy Secretary s.study.iitm.ac.in a guarantee that the
- D Chirag Rao event responsibility
lies on the House
and will assign other
members for this
event very soon
PLAN OF ACTION
The plan of action post acceptance is as follows
1. We will start listing out products on which different marketing cases could be made.
This includes cases from potential sponsors of the event as well.
2. We will start contacting the judges and pitch the judgment proposal to them.
3. We will finalize the judge and the marking scheme.
4. A Preliminary round to be conducted. (Format: TBD, helps us save the best for offline
event and save time as well)
5. We will be sharing an entire marketing case to the final round qualified participants
15 days before the event. They are required to do a case study on the case and
present their ideas on campus.
6. We will set up the venue on arrival.
7. EVENT:
a. Participants would be called for a dummy event one day prior to the main
event to uphold the quality of the event.
b. On event day, participants would present their case study and findings to the
judge.
c. All teams would follow suit one after the other.
d. Results would be announced.
8. The Event team to conduct prize distribution and further formalities.
9. Department to close financial holdings and certify the event organizers.
REQUIREMENT
1. VENUE:
a. Any auditorium in ICSR or similar would be good for the event
2. TECHNICAL REQUIREMENTS
a. Microphones
b. Projector
c. Camera for Gmeet (incase judge is remotely available)
3. JUDGE
a. We will be reaching out to multiple Venture capitalists for being a judge in our
event. We are ideally looking to extend an invitation to Mr. Arjun Vaidya .
4. PRIZES
a. We would need participation certificates to all the participants who have
submitted pitch in the preliminary round
b. We would need appreciation certificates to all the participants who have
participated in finals on campus
c. We would need merit certificates and trophies and/or cash prizes for winners
(1st, 2nd and 3rd)
5. PROMOTIONAL MATERIAL
a. To be provided by the Multimedia Productions Team and Technicals
Department
6. SPONSORSHIP APPRAISAL
a. To be provided by Technicals Department and Sponsorship Department
7. STATIONERY
a. Whiteboard
b. Marker
Evaluation Criteria:
● To be discussed with the Judge and we will let the department know soon.
● We are expecting the criteria to be on the lines of industry level since we are
getting a capitalist as a judge.
Selection Process Of Participants :
If there are multiple rounds, how participants will be judged and filtered.
Preliminary Round registrations through google form or through paradox website whatever the
department feels appropriate.
Preliminary Round selection:
We will be getting the students to present their marketing proposal on a google meet with a
judge being present in the same meet.
We will share a form through the department ID, where we will send out some products to the
participants on which they have to do pitching. Based on the pitching, we will shortlist 10 teams
who will battle it out on campus.
