SPRINGS BOY’S HIGH SCHOOL

GAUTENG EAST DISTRICT

GRADE 11 TOURISM JUNE EXAM 31 MAY 2024
EXAMINER: MRS V OLIVIER TIME: 2,5 hours
MODERATOR: MRS S. KEARNS/MS M. SMIT MARKS: 150

INSTRUCTIONS
1. Answer all questions on the folio paper.
2. Answer SECTION A on the front folio only.
3. Number questions carefully. Follow instructions carefully.
4. Answer all the questions in full sentences.
5. Draw a 2cm margin on the right hand side of the page.
6. The table below is a guide to help you allocate your time according to each section.
7. This test consists of 10 pages.

Section Topic Marks Time

Section A SHORT QUESTIONS 30 30
Section B MARKETING 20 20
Section C CULTURE AND HERITAGE TOURISM 30 30
Section D TOURISM SECTORS 50 50
DOMESTIC, REGIONAL AND 20 20
Section E
INTERNATIONAL TOURISM
TOTAL 150 150

SECTION A : SHORT QUESTIONS

QUESTION 1

1.1 Four options are provided as possible answers to the following questions. Choose
the answer and write only the letter (A–D) next to the question number
(1.1.1–1.1.10) on your folio paper, for example 1.1.11 D.

1.1.1 Tourists are using these long distance luxury buses in South Africa.

A. Reya Vaya, MyCiti and Areyeng

B. Areyeng, Baz Bus and Translux
C. Intercape, Translux and Greyhound
D. Metro, MyCiti and Areyeng

1.1.2 The acronym CDW and TLW is associated with …

A. tourism organisations.
B. car rental.
C. luxury cruises.
D. flight tickets.

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1.1.3 Kwaito is a form of …

A. music.
B. cuisine.
C. clothing.
D. dance.

1.1.4 A hotel-owned vehicle used for transporting tourists to and from the
airport.

A. Rickshaw
B. Shuttle
C. Tuk-tuk
D. Tram

1.1.5 Domestic Tourism Market Segmentation is the grouping of people with …

A. different likes and dislikes.

B. similar likes and dislikes.
C. similar biological features.
D. different living conditions.

1.1.6 This organisation is responsible for promoting domestic tourism.

A. South African Tourism

B. Tourism Levy South Africa
C. Tourism Grading Council of South Africa
D. Tourism Business Council of South Africa

1.1.7 Tourist volumes refer to …

A. average number of nights spend at a destination.

B. the number of tourists who visit a destination.
C. the money spent at a destination.
D. a particularly quiet season at a destination.

1.1.8 Documents to be presented at South African airports before boarding a

domestic flight.

A. Passport and flight ticket

B. Boarding pass and ID
C. Passport and visa
D. ID and flight ticket

1.1.9 A radio advertisement is an example of ...

A. above-the-line advertising.
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 B. below-the-line advertising.
C. personal sales.
D. sponsorships.

1.1.10 An example of external personal sales:

A. A waiter recommends an expensive bottle of wine.

B. A netball tour is sponsored by a business.
C. A sales representative from TB Tours visits a firm to convince them to
book their business trips through them.
D. Discounts are offered in store to a customer.
(10)

1.2 Choose a description from COLUMN B that matches the term in COLUMN A. Write
only the letter (A–G) next to the question number (1.2.1–1.2.5) on your folio paper,
for example 1.2.6 K.

COLUMN A COLUMN B
1.2.1 Video walls A Is normally printed in book format advertising a
specific tourism product, e.g. Township tours.
1.2.2 Audiovisual B A convenient method to reach a large number of
people via SMS, MMS of video.
1.2.3 Digital C A website is convenient to supply necessary
images information to a potential client 24 hours per day.
1.2.4 Cellphone D A group of television screens or computer monitors
marketing the size of a wall, that graphically display
advertisements.
1.2.5 Web-based E This type of electronic images can provide
advertising information about certain special offers, bargains
and attractions, and hereby attract by passers’
attention and interest.
F It is easier to reach the target market as it is much
more personal.
G This type of advertising use videos, images and
sound to inform prospective clients while a speaker
does a demonstration to market a destination.
(5)

1.3 Choose the correct word(s) from those given in brackets. Write only the word(s)
next to the question number (1.3.1–1.3.5) on your folio paper, for example 1.3.6
passport.

1.3.1 The (Gautrain/Shongololo Express) offers luxury train packages across the
borders of South Africa.
1.3.2 The (Park station/Sandton station) is the latest addition to the Gautrain
route.
1.3.3 (ACSA/SATSA) manages most of the bigger airports in South Africa.
1.3.4 The Union Buildings are found in (Pretoria/Cape Town).
1.3.5 Technology used at airports for physical identification (x-ray
machine/biometric scanners).
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 (5)

1.4 Choose the correct word from the word bank that fits the description. Write only
the number and word on your folio paper, for example 1.4.11 visa

trend; seasonal; coat of arms; regional marketing; mass media; markets;

exhibitions; reservation; airfreight

1.4.1 An image representing a country.

1.4.2 Tools to communicate to the general public.

1.4.3 The general pattern of how something is occurring.

1.4.4 Displays of goods and information.

1.4.5 Increasing or decreasing according to the season.

1.4.6 A booking of a flight or a hotel room.

(6)

Match the logos (A – D) with the company. Write only the question number 1.5.1 –
1.5 1.5.4 and the corresponding letter on your folio paper, for example 1.5.5 F

A B

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 C D

1.5.1 Promotes South Africa as a tourist destination.

1.5.2 Ensures accommodation is of the correct standard.

1.5.3 Declares monuments, buildings, natural features as a World Heritage Site.

1.5.4 Promotes domestic tourism within our country.

(4)
TOTAL SECTION A: 30

SECTION B: MARKETING
QUESTION 2
2.1 Classify the following marketing strategies in the word block as
above-the-line or below-the-line marketing. Copy the table on to your folio paper.
Video walls; Exhibition / expo; Personal sales; Billboards; Meander Map;
Sales Promotions
Media Advertising Promotional advertising
(Above-the-line marketing) (Below-the-line marketing)

(6)
2.2 Your school is hosting a cultural festival. Suggest TWO ways your school can market
the festival. Motivate your answers. (4)
2.3 MTA is sending their employees to the KZN Travel Adventure show. Study the
marketing campaign images below and answer the questions.

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 2.3.1 Identify the potential customers targeted in the MTA marketing campaign. (2)
2.3.2 Deduce TWO reasons for travel costs to be included in MTA’s marketing
campaign budget. (4)
2.3.3 Explain the term ‘marketing budget’. (2)
2.3.4 List TWO other costs that must be considered when drawing up a marketing
budget. (2)
TOTAL SECTION B: 20

SECTION C: CULTURE AND HERITAGE TOURISM

QUESTION 3
3.1 Study the picture below and answer the questions that follow.
CULTURAL TOURISM
An experience in uniqueness and diversity

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 3.1.1 Name TWO elements of culture. (2)
3.1.2 Explain the phrase “An experience in uniqueness and diversity” in the
heading. (2)
3.1.3 Name the date and the month in which South African’s celebrate our heritage.
(1)
3.2 In a paragraph, discuss FOUR aspects of how Gauteng became the leading province (5)
of South Africa.
3.3 Explain what is meant by “Heritage”. (2)
3.4 Define the following terms with regards to cultural uniqueness.
3.4.1 Cuisine (2)
3.4.2 Folklore (2)
3.5 State the nickname of South Africa. (1)
[17
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QUESTION 4
Study the picture below and answer the questions that follow.

an agency of the
Department of Arts and Culture

4.1 Explain the main function of SAHRA. (2)

4.2 Define the following with regards to South African Heritage.
4.2.1 Structures older than 60 years. (1)
4.2.2 Archaeological and paleontological sites. (1)
4.2.3 Meteorites. (1)
4.2.4 Shipwrecks. (1)
4.2.5 Burial grounds. (1)
4.3 In a paragraph, predict THREE consequences for our heritage if all heritage permits
and protection permits are abolished (ended/stopped) in South Africa. (3 x 2) (6)
[13
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TOTAL SECTION C: 30
SECTION D: TOURISM SECTORS
QUESTION 5
5.1 Refer to the schedule and the case study and answer the questions that follow.
Mr. Jacobs wants to fly from Durban to Johannesburg on the first available flight
on Tuesday. He has to attend a meeting in Cape Town on Friday morning and
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 wants to fly from Johannesburg to Cape Town on Thursday. He will return to
Durban on the last available flight on Friday.

FROM JOHANNESBURG
TO CAPE TOWN (JNB-CPT)
123---- 0650 0840 BA6-441 B737
1234567 1700 1950 BA6-435 B737
TO DURBAN (JNB-DUR)
1234--7 0530 0720 BA6-422 B737
123456- 0930 1120 BA6-423 B737
FROM DURBAN
TO JOHANNESBURG (DUR-JNB)
12345-- 0630 0740 BA6-200 B737
12345-- 1800 1910 BA6-432 B737
FROM CAPE TOWN
TO DURBAN (CPT-DUR)
1234567 0930 1125 BA6-310 B737
1234567 1730 1925 BA6-312 B737

PRICE IN RAND Y J
JNB-DUR 1254 2300
DUR-JNB 1254 2300
JNB-CPT 2177 4350
CPT-JNB 2177 4350
CPT-DUR 2177 4360
DUR-CPT 2177 4360
5.1.1 Identify the flights that will meet Mr Jacobs' needs. Write down the flight
numbers of each of the three flights.
(a) Durban to Johannesburg (1)
(b) Johannesburg to Cape Town (1)
(c) Cape Town to Durban (1)
5.1.2 Calculate the total cost of his flights if he flies economy class. Show all
calculations. (4)
5.1.3 Explain the boarding procedures in the correct order to Mr Jacobs. (5)
5.1.4 Mr Jacobs flies with South Africa's new budget airline LIFT. Inform him
about TWO characteristics of a budget airline. (4)
5.1.5 Explain to Mr Jacobs what a thermal scanner is used for at an airport. (2)
5.1.6 Select TWO safety tips that Mr Jacobs must be aware of at the airport. (2)
[20]
QUESTION 6
6.1 Explain the difference between a commuter train and a long distance tourist train. (2)
6.2 Identify if the Shosholoza Meyl can be classified as a tourist class train. Give a
reason for your answer. (2)
6.3 Discuss TWO unique features of the Shongololo Express. (2)

6.4 Read the following article about the Gautrain and answer the questions that follow.

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 The Gautrain, modelled on the London underground service – is described as a
R30 billion world-class rapid rail system and the answer to Gauteng’s public
transport challenges – is starting to live up to its promise. Gautrain’s operator,
Bombela Concession Company said services between Rosebank and Hatfield had
a punctuality record of 97,8% in its first 50 days. The good track record was
achieved despite two service disruptions because of cable theft. The Sandton-
airport link had a punctuality record of 99,6% over the same period.

6.4.1 Explain why the Gautrain is called a world-class rapid rail system. (2)
6.4.2 Identify another rail system used elsewhere in the world that is mentioned
in this extract. (1)
6.4.3 The Gautrain experienced serious disruptions in its service. State what
(according to the passage), caused these disruptions. (1)
6.4.4 Suggest ONE way how the disruption problem can be solved. (2)
[12]

QUESTION 7

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Study the INTERCAPE bus schedule and answer the questions that follow.
All prices are quoted in SOUTH AFRICAN RAND. Prices Subject to rapid change
Route Full Flexi Flexi Saver
Beaufort West to Johannesburg
Budget CA-BLM-PTA Express
Departure: Thur 25 Feb 2021 18:50nm ZA | Arrival: Fri
26 Feb 2021 06:45vm ZA 350.00 333.00 315.00
Notes : Direct Route
Low number of seats available
Beaufort West to Johannesburg
Budget CA-BLM-PTA Express
Departure: Fri 26 Feb 2021 18:50nm ZA | Arrival: Sat 27
Feb 2021 06:45vm ZA 350.00 333.00 315.00
Notes : Direct Route
Beaufort West to Johannesburg
CA-KIM-PTA
Departure: Sat 27 Feb 2021 20:50nm ZA | Arrival: Sun 28
Feb 2021 09:45vm ZA 680.00 646.00 612.00
Notes : Direct Route
Beaufort West to Johannesburg on route
Budget CA-BLM-PTA Express
Departure: Sun 28 Feb 2021 18:50nm ZA | Arrival: Mon
01 Mar 2021 06:45vm ZA 350.00 333.00 315.00
Notes : Direct Route
Beaufort West to Johannesburg
CA-KIM-PTA
Departure: Sun 28 Feb 2021 20:50nm ZA | Arrival: Mo 01
Mar 2021 09:45vm ZA 680.00 646.00 612.00
Notes : Direct Route
Beaufort West to Johannesburg
CA-BLM-PTA
Departure: Mo 01 Mar 2021 00:35nm ZA | Arrival: Mo
01 Mar 2021 13:20vm ZA 480.00 456.00 432.00
Notes : Direct Route

7.1 Mr Smith travels by bus from Beaufort West. Identify his destination. (1)
7.2 Identify the departure time if Mr Smith wants to travel on 1 March 2021. (1)
7.3 State the time Mr. Smith will arrive at his destination. (1)
7.4 Identify how much will Mr Smith pay for his trip if he uses the “Flexi” payment
option. (1)
7.5 Determine if Mr Smith will have a wide choice of seats if he decides to travel on 25
February instead. Motivate your answer. (2)
7.6 Explain how much Mr Smith will pay for his trip if he uses the “Saver” payment
option. (1)
7.7 Briefly explain the term “direct route”. (1)
[8]

QUESTION 8
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Read the information below and answer the questions that follow.

Joan and her friend Jana are going on a matric holiday on the MSC Musica
#netMATRIEKS boat trip. They have booked an Aurea suite.

8.1 Determine the cost if two friends to go on the trip. (1)

8.2 Explain what is included in the price. (3)
8.3 They will be staying in a suite. Define the term “suite”. (2)
8.4 Explain what type of entertainment and activities they can expect on the cruise. (4)
[10]
TOTAL SECTION D: 50

SECTION E : DOMESTIC, REGIONAL AND INTERNATIONAL TOURISM

QUESTION 9
9.1 Specify TWO possible reasons why some people in South Africa do not travel. (2)
9.2 List and give ONE descriptor of each of the FIVE segments of local travelers as
published in the 2012-2020 South African Domestic Tourism Growth Strategy. (10)
9.3 List TWO objectives of domestic campaigns such as Sho’t Left. (4)
9.4 Suggest TWO ways how the problem of seasonality can be addressed in SA’s
tourism industry. (4)
TOTAL SECTION E : 20
GRAND TOTAL : 150

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