S. S. Jain Subodh P.G.

College
(Autonomous)
(Department of Business Administration)
Bachelor of Business Administration
(BBA)
Scheme of Examinations & Syllabus w. e. f. session 2022-23

(Semester -I)
Paper Paper Nomenclature of the Paper No. of Theory Internal Total Time (End Sem.
No. Code Hours per Exam)
week
1 PBBA 101 Principles and Practices of 03 70 30 100 3 Hrs.
Management
2 PBBA 102 Business Communication 03 70 30 100 3 Hrs.
3 PBBA 103 Business Law 03 70 30 100 3 Hrs.
4 PBBA 104 Fundamentals of Computers 03 70 30 100 3 Hrs.
5 PBBA 105 Managerial Economics 03 70 30 100 3 Hrs.
6 PBBA 106 Fundamentals of Accounting 03 70 30 100 3 Hrs.

(Semester - II)
Paper Paper Nomenclature of the Paper No. of Theory Internal Total Time (end sem.
No. Code Hours per exam)
week
1 PBBA 201 Entrepreneurship and Start up 03 70 30 100 3 Hrs.
Management
2 PBBA 202 Human Resource Management 03 70 30 100 3 Hrs.
3 PBBA 203 Company Law 03 70 30 100 3 Hrs.
4 PBBA 204 Strategic Management 03 70 30 100 3 Hrs.
5 PBBA 205 Macro Economics 03 70 30 100 3 Hrs.
6 PBBA 206 Financial Management and 03 70 30 100 3 Hrs.
Accounting

(Semester - III)
Paper Paper Nomenclature of the Paper No. of Theory Internal Total Time (end sem.
No. Code Hours exam)
per week
1 PBBA 301 Indian Management Thought 03 70 30 100 3 Hrs.
2 PBBA 302 Marketing Management 03 70 30 100 3 Hrs.
3 PBBA 303 Personality Development 03 70 30 100 3 Hrs.
4 PBBA 304 Industrial and Production Management 03 70 30 100 3 Hrs.
5 PBBA 305 Fundamentals of Banking 03 70 30 100 3 Hrs.
6 PBBA 306 Business Statistics 03 70 30 100 3 Hrs.
 S. S. Jain Subodh P.G. College
(Autonomous)
(Department of Business Administration)
Bachelor of Business Administration
(BBA)
Scheme of Examinations & Syllabus w. e. f. session 2022-23
(Semester - IV)
Paper Paper Nomenclature of the Paper No. of Theory Internal Total Time (end
No. Code Hours per sem. exam)
week
1 PBBA 401 Green Management and 03 70 30 100 3 Hrs.
Sustainability
2 PBBA 402 Organizational Behavior 03 70 30 100 3 Hrs.

3 PBBA 403 Advertising and Sales Promotion 03 70 30 100 3 Hrs.

4 PBBA 404 E-Commerce 03 70 30 100 3 Hrs.
5 PBBA 405 Research Methods in Business 03 70 30 100 3 Hrs.
Management
6 PBBA 406 Quantitative Techniques 03 70 30 100 3 Hrs

(Semester -V)
Paper Paper Nomenclature of the Paper No. of Theory Internal Total Time
No. Code Hours per (end sem.
week exam)
1 PBBA 501 Ethics and Corporate Social 03 70 30 100 3 Hrs.
Responsibility
2 PBBA 502 Consumer Behavior and 03 70 30 100 3 Hrs.
Marketing Research
3 PBBA 503 International Business 03 70 30 100 3 Hrs.
4 PBBA 504 Project Report and Viva-Voce - - - 100 -
5 PBBA 505 Business Budgeting 03 70 30 100 3 Hrs.
6 PBBA 506 Management Accounting 70 30 100 3 Hrs.

(Semester - VI)
Paper Paper Nomenclature of the Paper No. of Hours Theory Internal Total Time (end
No. Code per week sem. exam)
1 PBBA 601 Retail Management 03 70 30 100 3 Hrs.
2 PBBA 602 Compensation Management 03 70 30 100 3 Hrs.
3 PBBA 603 Management Information 03 70 30 100 3 Hrs.
System
4 PBBA 604 Group Project and Presentation - - 100 -

5 PBBA 605 Risk and Insurance Management 03 70 30 100 3 Hrs.

6 PBBA 606 Cost Accounting 70 30 100 3 Hrs.

 S. S. Jain Subodh P.G. College
(Autonomous)
(Department of Business Administration)
Bachelor of Business Administration
(BBA)

Examination Question Paper Pattern for all semester Exams

Attempt all questions

I 10 Questions ( very short answer questions) 10 * 1 Mark - 10

II 5 Questions (short answer questions) 5 * 3 Marks - 15

III 3 Questions ( 1 question from each unit with 3 * 15 Marks - 45
internal choice

Total of End Sem. Exam - 70

Internal Assessment - 30
Maximum Marks - 100
Minimum Marks - 40
 Bachelor of Business Administration
Semester I
Paper I
PBBA 101
Principles and Practices of Management
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To understand and evaluate firm’s management philosophy and

their impact on organization and operation of the business.

COURSE CONTENTS
Unit – I
Management: Concept, Nature, Importance; Management Vs. Administration, Levels of
Management, Characteristics of Managers, Principles of Management.
Functions of Management, Planning: Nature, Objectives and Significance, Types of Plans,
Process, and Barriers to Effective Planning, MBO: Concept, Significance and Process.
Unit – II
Organizing: Definition, Forms of Organization Structure, Formal and Informal
Organizations, Delegation of Authority.
Staffing: Definition, Characteristics, Need, Importance & Elements.
Direction: Concept, Importance, and Elements. Supervision: Role of Supervisor
Unit – III
Motivation: Need and Importance, Techniques, Theories of Motivation McGregor Theory,
Maslow’s Need Hierarchy Theory, Herzberg’s Theory, Alderfer’s Theory, Mc Clelland
Theory, Expectancy Theory
Leadership: Need and Importance, Functions of Leaders, Leadership Styles, Basic idea of
Trait, Behavioral and Contingency theories of Leadership, Communication: Concept,
Importance
Control: Nature, Process and Techniques.
Books Recommended:
1. Mathur, B.S.- Principles of Management, Oscar publications, Delhi.
2. Chatterjee, Satya Saran- Introduction of Management, World Press, Delhi.
3. Banerjee, Mritunjoy- Business Administration, Asia Publication House, University of
Michigan
4. Sarlekar, S. - Business Management, Kitab Mahal, Allahabad.
 Bachelor of Business Administration
Semester I
Paper II
PBBA 102
Business Communication
Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100

COURSE OBJECTIVE To enable the students with various communication related aspects
and to refine their communication skills for better and improved organizational effectiveness.
COURSE CONTENTS
Unit – I
Business Communication: Meaning, Nature, Importance, Objectives; Process of
Communication, Effective Communication, Media of Communication, 7 C’s of
Communication, Types of Communication
Unit – II
Barriers of Communication, Overcoming Barriers, Effective Listening, Public Speaking,
Seminar, Presentation, Interview, Group Discussion

Unit – III
Business Letters: Layout, Kinds, Report Writing: Format, Types of Report, Application for
Employment, Resume Writing: Preparing the Resume, Do’s & Don’ts of Resume.

Suggested Readings:
1. Chaturvedi & Chaturvedi, Business Communication, Pearson Education, Delhi
2. Mathew, M.J, Business Communication, RBSA Publication, Jaipur
3. Diwan, Parag, Communication Management, Deep Publication Pvt. Ltd, Delhi
4. Pandey, H.S. & Pareek, Neelima, Business Communication, RBD Publication, Jaipur
5. Rajendra Pal and J.S. Korhali, Essentials of Business Communication, Sultan Chand &
Sons, New Delhi
 Bachelor of Business Administration
Semester I
Paper III
PBBA-103
Business Law
Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100

COURSE OBJECTIVE: To understand the basic concept behind procedural substance and
protective legislation related to Business.
COURSE CONTENT
Unit – I
Indian Contract Act, 1872: Definition, Essentials, Nature, Classification, Proposal-
Acceptance, Capacity to Contract, Free Consent. Consideration, Performance of Contract
Unit – II
Legality of Contract, Agreements declared Void, Discharge of Contract, Remedies for Breach
of Contract.
Special Contracts: Contract of Indemnity and Guarantee, Contract of Bailment and Pledge,
Contract of Agency.
Unit – III
Sales of Goods Act, 1930: The Contract of Sales of Goods Act & Hire –Purchase; Conditions
& Warranties; Transfer of Property in Goods; Performance of Contract; Unpaid Seller;
Remedies for Breach of Contract & Auction Sale.
Suggested Readings:
1. Arora Sushma, Business Laws, Taxmann Publications Pvt. Ltd., New Delhi
2. Kuchhal MC, Kuchhal Vivek, Business Law, Vikas Publishing House Pvt. Ltd., New
Delhi
3. Nolakha, R.L., Business Law, Ramesh Book Depot, Jaipur.
4. Tulsian, P.C., Business Law, Tata Mc Graw Hill Publishing Company, New Delhi.
5. Kapoor, N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.
6. Agarwal, Rohini, Student’s Guide to Mercantile & Commercial Law, Taxmann Allied
Services Pvt. Ltd.
 Bachelor of Business Administration
Semester I
Paper IV
PBBA-104
Fundamentals of Computers
Time: 3 Hour Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE To impart the necessary computer education to the students of

management.

COURSE CONTENT
Unit I
Fundamentals of Computer: Definition, Characteristics, Generation, Classification, Data
Organization- Drives, Directories, Files. Input and Output Devices, Memory and Storages
Devices, Different Ports and its uses, Different type of Printers, Number System

Unit II
Software: System Software and Application Software, Programming Languages, Operating
System- Windows Operating Environment, Features of MS Window, Control Panel, Task
Bar, Desktop, Formatting Disk, Windows Application, Icons, Window’s Accessories, MS-
Word: Formatting Text and Paragraphs, Working with Tables, Graphics and Frames, Spelling
and Grammar Checkers, Thesaurus, Mail Merge, Macro, MS-Excel: Working and Editing in
Workbooks, Creating Formats and Links, Formatting a Worksheet, Creating Graphs,
Formatting and Analyzing Data
Unit III
Power Point: Creating and Viewing a Presentation, Managing Slide Shows, Using
Hyperlinks, Advance Navigation with Action Setting and Action Buttons, Organizing
Formats with Master Slides, Appling and Modifying Designs, Adding Graphic, Multi Media
and Special Effects, Internet: Intranet Tools: E-mail: Anatomy of e-mail, e-mail Address,
Adding Signature, Attaching Files, Managing e-mail Account, Computer Virus and Antivirus
Software

Suggested Readings:
1. Sinha, P.K., Computer Fundamentals, BPB Publication, Jaipur
2. Nortan, Peter, Introduction to Computers, Tata McGraw Hills, New Delhi
3. Taxali, R.K., PC Software for Windows 98, Tata McGraw Hills, New Delhi
4. Swamy, E. Balguru, Programming in ANSI ‘C’, McGraw Hills, New Delhi
5. Jain, Anubha, Deep Shikha Bhargav, Computer Fundamentals, RBD, Jaipur
 Bachelor of Business Administration
Semester I
Paper V
PBBA 105
Managerial Economics
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To provide the knowledge of economic theories and their

application for managerial decisions.
COURSE CONTENT
Unit – I
Managerial Economics: Definition, Nature, Scope, General economics v/s Managerial
economics, Role of managerial economics in formulation of Business Policies.
Utility Analysis: Concept, Measurement of Utility, Law of Diminishing Marginal Utility,
Indifference Curve, Consumers’ Surplus.
Theory of Demand: Concept and Determinants of Demand, Law of Demand, Elasticity of
Demand, Methods to Measure its Price Elasticity.
Theory of Supply: Concept, Determinants of Supply.
Unit – II
Cost Analysis: Concept and Classification, Short-run and Long-run Cost curve.
Revenue Analysis: Concept and Classification. Firm’s equilibrium.
Production Function: Concept, Cobb-Douglas Production Function, Law of Variable
Proportions and Laws of Returns to Scale, Producer’s Equilibrium.
Unit – III
Market Structures: Characteristics, Equilibrium, Price and Output Determination of Perfect
Competition, Monopoly, Oligopoly, Monopolistic Competition and Discriminating
Monopoly
Suggested Readings:
1. Mathur, N.D., Business Economics, Shivam Book House (P) Ltd., Jaipur
2. Mehta, P.L., Managerial Economics, S.Chand & Sons Publication, New Delhi
3. Agarwal, Som Deo, Business Economics, RBD, Jaipur
4. Paul, Keat & Young, K. Y., Managerial Economics, Prentice Hall, New Jersey
5. Choudhary, C. M. Jain, Vipin, Managerial Economics, RBD, Jaipur
6. Agarwal, M.D. Agarwal, Somdev, Managerial Economics, RBD, Jaipur
7. Divedi, D.N., Managerial Economics, Vikas Publishing House, New Delhi
 Bachelor of Business Administration
Semester I
Paper VI
PBBA-106
Fundamentals of Accounting

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: To provide basic fundamental of accounting and application of

accounting to sole business. Also provide knowledge about accounting of non – profit
organization.

COURSE CONTENTS
Unit – I
Accounting: Definition, Need for Accounting, Learning Objectives, Functions of
Accounting; Book Keeping and Accounting, Branches of Accounting, Financial Accounting,
Cost Accounting and Management Accounting. Basic Accounting Principle, Accounting
Concepts, Accounting Conventions, Accounting Standards, Systems of Book Keeping,
Journal, Rules of Debit and Credit, Journal Entries with GST, Ledger Posting, Trial Balance,
Revenue & Capital Expenditure, Cash Book and other Subsidiary Books.
Unit – II
Rectification of Errors, Depreciation Accounting, Preparation of Final Accounts with
and without adjustment including Manufacturing Accounts.
Unit – III
Computer Accounting: Accounting Package, Tally Micro Studies. Bank Reconciliation
Statement: Advantages of Keeping Bank Account, Cause of Difference, Meaning and
Objective of Reconciliation, Technique for Preparation.
Books Recommended:
1. Sharma & Bhardwaj - Book-keeping & Accounting, RBD, Jaipur.
2. Sharma, Shah & Agarwal - Financial Accounting, Shiv Book Depot, Jaipur.
3. Monga, Sehgal, Ahuja - Advanced Accounts, RBSA, Jaipur.
4. Jain, Khandelwal & Pareek -Fundamentals of Accounting, Vol. I, RBD, Jaipur.
5. Agarwal, Shah, Goyal & Sharma - Fundamentals of Accounting, Vol. I, NBH,
New Delhi.
 Bachelor of Business Administration
Semester II
Paper I
PBBA-201
Entrepreneurship and Start up Management
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100
COURSE OBJECTIVE: To make students aware about the entrepreneurship qualities and
developing entrepreneurial skills for their future endeavors.
COURSE CONTENTS
Unit – I
Entrepreneurship: Concept, Role, Types of Entrepreneurship, Entrepreneurship Traits,
Entrepreneurs and Managers, Problems of Entrepreneurship (Sessions 7)
Entrepreneurship Training and Development, Government Encouragement to
Entrepreneurship
Unit – II
Concept of Small and Medium Enterprises, Role of SMEs, Policies Governing Small
Enterprises in India, Problems and Suggestions
Project Feasibility, Management of Small Business Enterprises, Role of DICs in Promoting
Small Scale Entrepreneurs
Unit – III
Concept of Startups and Venture Capital, Brief Overview of Venture Capital financing for
Startups, Procedure for setting up a new Start Ups. Entrepreneurial and Startup Success
Stories in India: Ola, Oyo, Flipkart Swiggy. Paytm, BYJUS, Udaan, CRED
Books Recommended:
1. Shukla M. B. – Entrepreneurship of Small Scale Industries, Kitab Mahal, Delhi.
2. Sudha, G. S. - Fundamentals of Entrepreneurship, RBD, Jaipur.
3. Sudha, G.S. - Entrepreneurship Development, RBD, Jaipur.
4. Vasant, Desai – Dynamics of Entrepreneurship Development and Management,
HimalayaPublishing House, Bombay.
5. Desai, Vasant – Small Scale Industries and Entrepreneurship, Himalaya Publishing
House,Bombay.
6. Kilby, Peter (Ed) – Entrepreneurship and Economics Development, The Free Press New
York
7. Joshi, Vivek-Start-Up to Scale-Up: Entrepreneur’s Guide to Venture Capital,
notionpress.com
8. Goyal, Pankaj-Before You Start Up, Finger Print
 Bachelor of Business Administration
Semester II
Paper II
PBBA-202
Human Resource Management
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100
COURSE OBJECTIVE: To sensitize students to various facets of managing people and to
create an understanding of the various policies and practices of human resource management.
COURSE CONTENT
Unit – I
Human Resource Management: Meaning, Nature, Scope, Objectives, Importance, Problems,
Role of HR Manager, Job Analysis: Purpose, Steps, Techniques, Job Description, Purpose,
Contents, Preparation and Characteristics of Good Job Description Human Resource
Planning: Features, Objectives, Process, Limitations
Unit – II
Recruitment: Importance, Sources, Process, Types and Techniques, Factors affecting
Recruitment, Selection: Factors affecting Selection, Selection Policy, Steps and Techniques,
Placement and Induction of Employees. Training: Need, Importance, Process, Methods,
Difference between Training and Development
Unit – III
Performance Appraisal: Types, Need, Methods and Steps, Compensation: Concept,
components, Monetary and Non Monetary Rewards, Discipline: Concept, Causes of
Indiscipline, Types of Discipline, Disciplinary Measures Grievance Handling: Concept,
Need, Causes, Grievance Handling Procedure

Suggested Readings:
1. Jeffrey A. Mello, Strategic Human Resource Management, South Western Publication,
U.S.A., Mason.
2. Handblin, A.C., Evaluation and Control of Training, McGraw Hills, University of
Michigan.
3. Aswathappa, K., Human Resource Management, Mc Graw Hills, University of
Michigan.
4. Sudha, G.S., Human Resource Management, RBD, Jaipur.
5. Mehta, A. & Upadhayay Payal, Human Resource Management, RBD, Jaipur.
6. Subba Rao, P., Essentials of Human Resource Management and Industrial Relations,
Konark Publishers, New Delhi
 Bachelor of Business Administration
Semester II
Paper III
PBBA-203

Company Law
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100
COURSE OBJECTIVE To provide knowledge of Indian Companies Act 1956, to gain
insight into legal matters of corporate sector
COURSE CONTENT
Unit – I
Company: Meaning, Nature, Classification, Functions, Liabilities and Rights of Promoters,
Difference between Private Company and Public Company, One Person Company- Meaning,
Features, Provisions to formation, Privileges of OPC over MPC, Change of Nominee,
Contract by OPC with the member, Difference between OPC and MPC, Benefits,
Limitations, Difference between OPC and Sole Proprietorship, Cessation of OPC,
Conversion of OPC into Public or Private Company, Conversion of Private Company into
OPC

Unit – II
Shares and Share Capital: Types of Shares and Share Capital, Allotment of Shares, Share
Certificates and Share Warrants, Transfer and Transmission of Share, Forfeiture of Shares,
Re-issue of Forfeited Shares, Memorandum of Association and Articles of Association:
Meaning, Contents and Alteration, Company Secretary: Definition, Appointment, Qualities,
Duties and Role
Unit – III
Meetings: Notice, Agenda, Quorum, Resolution, Minutes, General Principles of Meeting.
Types of Meetings: Statutory Meetings, Directors Meeting, Annual General Meetings and
Extra Ordinary General Meeting
Suggested Readings:
1. Majumdar and Kapoor, Company Law and Practice, Taxmann, New Delhi
2. Nolakha, R.L., Company Law, RBD, Jaipur
3. Mathew, M.J., Company Law, RBSA Publications, Jaipur
4. Singh, Avtar, Company Law, Eastern Book Company, Lucknow
 Bachelor of Business Administration
Semester II
Paper IV
PBBA -204
Strategic Management

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100
COURSE OBJECTIVE: To make student aware of measurement of performance in various
business and effect of strategies.
COURSE CONTENTS
Unit – I
Strategic Management: Concept, Need, Role of Strategic Management in Business and Non-
Business Organizations, Limitations, Strategic Management Process, Organizational
Mission, Vision, Objectives, Goals and Ethics
Unit – II
External Environment, Internal Environment, Core Competence and Competitive Advantage,
Developing Strategic Alternatives, Classification of Strategies: Stability, Growth,
Retrenchment and Combination, Evaluation of Strategic Alternatives: Generic Competitive
Strategies, Offensive and Defensive Strategies, Functional Strategies, Matching Strategies.
Unit – III
Strategic Choice-Concept, Process, Factors, Strategic Implementation: Concept and Major
Issues, Strategic Evaluation: Concept and Process, Strategic Control: Concept and
Techniques
Suggested Readings:
1. David F.R., Cases in Strategic Management, Prentice Hall, New Jersey.
2. Ramaswamy V.S. and Namakumari S., Strategic Planning Formulation of Corporate
Strategy Macmillan India, New Delhi.
3. Jain, P.C., Strategic Management, RBD, Jaipur.
4. Prasad L.M., Business Policy & Strategy, Sultan Chand & Sons, New Delhi.
5. Grigspy D.W. and Stahl, M.J., Cases in Strategic Managements, Blackwell Publishers
Ltd.
 Bachelor of Business Administration
Semester II
Paper V
PBBA-205
Macro Economics
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE The course aims to familiarize the students with the broad
framework of aggregate demand, and aggregate supply, national income, growth, and
business cycle.
Unit – I

COURSE CONTENT
Macro Economics: Meaning, Definition, Nature, Scope, Micro v/s Macro Economics, Types
of Macro Economics: Macro Static, Macro Dynamic and Comparative Static, Significance of
Macro Economics in Business Decisions, Importance and Limitations of Macro Economics.
Unit – II
Classical Theory of Employment- A study of complete classical model, Say's Law, Criticism
of Classical Theory. Keynesian theory of Employment and Output- Aggregate Supply,
Aggregate Demand, Effective Demand, Comparison between Classical and Keynesian
contribution.
Unit – III
Business Cycles - Meaning, Characteristics, Phases of Business Cycle-Recovery, Prosperity,
Recession, Depression, Control of business Cycle. National Income: Concepts and
Measurement; Value-added Method, Income Method, Expenditure Method and Social
Accounting Method; Significances and Limitations in estimation of National Income.
Suggested Readings:
1. Shapiro Edward ,Macro Economic Analysis, Galgotia Publication, Delhi.
2. Seth M..L.& Agarwal Narayan Laxmi , Macro Economic Theory M, Agra.
3. Vaish M.C. Macro Economic Theory-,Wishwa Prakashan, New Delhi.
4. Ahuja H.L., Macro Economic Theory, S. Chand & Sons Publication, Delhi.
5. R.G Dipsey & Cheystal, Principles of Economy, Oxford University Press.
6. Ghadoliya M.K., Macro Economics:. RBSA Publishers, Jaipur.
 Bachelor of Business Administration
Semester II
Paper VI
PBBA-206
Financial Management and Accounting
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE To familiarize student basic knowledge of financial management

that can be helpful for a beginner in financial decision making.

COURSE CONTENT
Unit – I
Financial Management: Meaning, Importance, Objectives, Financial Decisions, Financial
Planning: Objectives, Principles of Sound Financial Planning, Relations of Finance
Department with other Departments, Role of Finance Manager, Capital Structure: Factors
Influencing Capital Structure - EBIT - EPS Analysis

Unit – II
Working Capital Management: Working Capital Management: Meaning, Importance of
Working Capital, Excess or Inadequate Working Capital, Determinants of Working Capital
Requirements, Inventory Management
Unit – III
Capital Budgeting: Meaning, Importance and Techniques, Cost of Capital- Concept,
Significance, Infrastructure, Classification and Determination of Cost of Capital.

Suggested Readings:
1. Khan & Jain, Financial Management, Mc-Graw Hill Education, New Delhi
2. Agarwal & Agarwal, Financial Management, RBD, Jaipur
3. Agarwal, M.R, Financial Management, Malik & Company, Jaipur
4. Pandey, I.M., Financial Management, Vikas Publication House Pvt. Ltd, Noida
 Bachelor of Business Administration
Semester II
Paper I
PBBA-301
Indian Management Thought
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To develop an understanding about the relevance of Indian ethos in

organizations and stimulate correlation of Indian Management concept to modern day business
practices
COURSE CONTENTS
Unit – I
Indian Style of Management and Indian Ethos: Concept, Evolution, Salient Features,
Difference between Western and Indian Management thought, Wisdom Worker Vs Knowledge
Worker, Total Quality Mind for Total Quality Management Concept and need for Values in
Management, Secular versus Spiritual values in Management
Unit – II
Indian Epics and Management: Dimensions of Vedic Management, Bhagwad Gita,
Ramayana, Kautilya’s Arthashastra
Holistic Approach for Managers in Decision Making: Doctrine of Karma (Nishkam
Karmayoga), Guna Theory (SRT i.e. Sat, Raj and Tam Model), Theory of Sanskaras
Unit – III
Indian Thinkers: Swami Vivekanand, Mahatama Gandhi, S.K. Chakraborty, C.K. Prahalad
Indian Business Leaders: JRD Tata, Ram Krishna Bajaj, G.D. Birla, Dhirubhai Ambani
Books Recommended
1. Chakraborty, S.K. and Bhattacharya, Pradip: Human Values, New Age International
(P) Ltd. Publishers
2. Khanna, S.: Vedic Management, Taxman Publications (P) Ltd.
3. Bhagwad Gita as viewed by Swami Vivekananda: Vedanta Press and Bookshop
4. Mehta, J. and Gupta, P.: Business Ethics and Ethos, Pragati Prakashan
5. Rajgopalachari, C.:Ramayana, Bhartiya Vidhya Bhawan
 Bachelor of Business Administration
Semester III
Paper II
PBBA 302
Marketing Management
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To develop the knowledge and skills necessary to formulate,

implement and control marketing strategies and to identify and analyze opportunities within
marketing environments using various strategic marketing management techniques.
COURSE CONTENTS
Unit – I
Marketing: Concept, Scope, Importance of Marketing, Difference between Marketing and
Selling, Market Segmentation: Basis, Benefits of Market, Target Marketing, Product
Positioning: Concept, Process, Strategies, 4 P’s of Marketing
Unit – II
Product: Product Classification, Product Line Decision, Product Life Cycle and Strategies,
Price: Concept, Price Setting: Objectives, Pricing Decisions, Pricing Strategies, Distribution
Channels: Concept, Types, Factors affecting choice of channels, Promotion: Sales Promotion,
Advertising, Personal Selling, Publicity
Unit – III
Service Marketing: Introduction, Characteristics, Classification, Scope, Difference between
Goods and Services, 7P’s of Service Marketing, Services Industries: Tourism, Travel,
Transportation, Financial Services; Education and Professional Service, Telecom and Courier
Suggested Readings:
1. Kotler Philip, Marketing Management, Prentice Hall of India Pvt., Ltd., New Delhi
2. Saxena Rajan, Marketing management, Tata Mc Grow-Hill Publishing Co., Ltd. New
Delhi
3. Ramaswamy V.S. and Namakumari S., Marking Management Planning Implementation
and Control The Indian Context, Macmillan India Ltd., New Delhi
4. Varshney R.L. & Gupta S.L., Marketing Management (An Indian Perspective) Text and
Cases, Sultan Chand & Sons, New Delhi
5. Shajahan S., Services Marketing, Himalaya Publishing House, Mumbai
6. Jha S.M., Services Marketing, Himalaya Publishing House, Mumbai
7. Gupta Rampal, Services Marketing, Galgotia Publishing Company, New Delhi
8. Reddy P.N., Appannarian H.R., Kumar S. Anil, Nirmala, Services Marketing, Himalaya
Publishing House, Mumbai
9. Mehta, Khinvasara, Marketing of Service, RBD, Jaipur
 Bachelor of Business Administration
Semester III
Paper III
PBBA-303
Personality Development
Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100

COURSE OBJECTIVE: The objective of this course is to enable the students with the
various communication related aspects and to refine the personality skills for better and
improved organizational effectiveness.
COURSE CONTENTS
Unit – I
Personality: Concept, Traits influencing Behavior in Organisations: Perception and
Personality, Individual Personality Factors: Factors of Association, Relationships at Home,
Friends, Environment, Educational Factors, Conditional, Genetic, Cultural, Spiritual-Public
Relation Factors.
Basics of Personality Formation Structure – Mind Mapping, Competence Mapping, 3600
Assessment and development
Types of Persons: Extrovert, Introvert, Ambivert.
Unit – II
Human Nature: Understanding Human Nature, Influence of Environment and Heredity,
Concept of Attitude, Concept of Self.
Thinking: Concept, Thinking Skills, Thinking Styles, Effective Thinking Six Thinking Hats.
Unit –III
Skills: Concept, Definition Need and Types, Personal and Intrapersonal Skills, Interpersonal
Skills,Managerial Skills, Decision Making Skills, Interaction Skills.
Books Recommended
1. Sudha G.S.-Personality Development and Human Resources, Malik & Company, Jaipur
2. Covey; Stephen- 8 Habits, -Simon & Schuster, U.K.
3. Khera; Shiv -You Can Win
4. Mehta Anil & Chouhan, Bhumija- Organizational Behavior, RBD, Jaipur.
 Bachelor of Business Administration
Semester III
Paper IV
PBBA 304
Industrial and Production Management

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: To make students aware about the Industry Set-up, Work
environment, plant layout and to develop the understanding about the role of production and
operations management in business.
COURSE CONTENTS

Unit-I
Industrial Management- Meaning; Importance of Industrial Management Scientific
Management: Meaning and Definition, Principles, Importance and Criticism. Work Study,
Method Study, Work Measurement.
Production and Operations Management: Meaning, Nature, Significance, Scope, Role and
Functions, Types of Productions Systems.
Unit-II
Plant Location: Meaning & Importance; Factors Influencing Selection of Plant Location Plant
Layout: Nature, Objectives, Importance, Factors Influencing Layout, Types of Layout, and
Problems of Layout. Production Development Techniques, Inventory Management
Techniques and Materials Management.
Unit-III
Work Environment and Plant Utility- Meaning, Importance, Factors Affecting Work
Environment, Industrial Safety and Safety Management, Stores Management, Production
Planning and Control
Books Recommended:
1 Buffa, E.S.- Modern Production and Operations Management, John Willey and Sons,
U.K.
2 Chunawalla, Patel- Production and Operations Management, Himalaya Publication
House, India
3 Everett & Adam- Production and Operations Management, Prentice Hall, Cornell
University.
4 Goel and Gupta- Production Management, Pragati Prakashan, India.
5 Jain, J. Industrial Management, Kitab Mahal; Allahabad
6 Kandelwal, Production and Operation Management, Ajmera Book Company, Jaipur
 Bachelor of Business Administration
Semester III
Paper V
PBBA-305
Fundamentals of Banking

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100
COURSE OBJECTIVE: To familiarize the students with regard to structure, organization
and working of financial system in India.

COURSE CONTENTS
Unit – I
Indian Banking Sector- Structure and Functions of Indian Banking Sector, Sources of Funds
for a Bank, Various Deposits Products, Types of Bank Financing: Fund Based and Non Fund
Base, Cash Credit, Bank Overdraft, Term Loan, Export/Import Financing, Rural / Farm
Lending, etc. Bank Guarantee, Introduction to NPA and its Management, Classification of
NPA and Recovery Strategy
Unit – II
Central Banking Concept- Function and Role of RBI- Money Creator, Credit Regulator,
Supervision of Banking Sector, Demonetization, Reforms in Indian Banking - Narsimhan
Committe I and II.
Unit – III
Fundamentals of Investment Banking- Fund based and Fee based Services, Innovation in
Banking; E-Banking, Introduction of NBFCs – Role and Classification
Suggested Readings:
1. Kohn, Meir, Financial Institutions and Markets, Oxford Printing Press
2. Bhole, L M, Financial Institutions and Markets, Mc Graw Hill
3. Desai, Vasantha, The Indian Financial System, Himalaya Publishing House
4. Khan, M Y, Indian Financial System, Tata Mac Graw Hill, New Delhi
5. Varshney, P N & Mittal, D K, Indian Financial System, Sulthan Chand & Sons, New
Delhi
6. Gardon, E & Natarajan, K, Financial Markets & Services, Himalaya Publishing House,
Mumbai
7. Pathak, Indian Financial System, Pearson, India
 Bachelor of Business Administration
Semester III
Paper VI
PBBA-306
Business Statistics

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: The objective of the course is to equip the students with basic
statistical tools and to enable them to do analytical evaluation for arriving at logical
conclusions and inferences.
COURSE CONTENTS
Unit – I
Statistics: Definition, Utility, Limitations, Data Collection, Classification, Frequency
Distribution and Tabulation of Data, Measures of Central Tendency: Functions, Requisites of
Good Average, Types, Computation and Uses of Mean, Median and Mode
Unit – II
Dispersion: Objectives, Absolute and Relative Measures. Range and its Types, Quartile
Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation. Skewness:
Meaning, Types, Karl Pearson’s and Bowley’s Measures.
Unit – III
Correlation Analysis: Uses, Types, Karl Pearson’s Coefficient, Probable Error, Rank
Correlation, Concurrent Deviation Methods. Regression Analysis: Meaning, Uses, Types,
Least Squares Principles, Two Regression Lines and it’s coefficient

Suggested Readings:
1. Sancheti and Kapoor, Statistics: Theory and Practice, S. Chand & Sons, Delhi.

2. Jain Rita, Goyal R. K.,Business Statistics, Ajmera Book Company, Jaipur

3. Kelash Nath Nagar , Statistical Methods, Vikas Publishing House, New Delhi.

4. Agarwal, Bhargav, Tiwari & Meena , Statistical Methods, RBD, Jaipur.

5. Oswal, Agrawal, Modi, Bhargava, Tiwari, Business Statistics, RBD, Jaipur.

 Bachelor of Business Administration
Semester IV
Paper I
PBBA-401
Green Management and Sustainability
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100
COURSE OBJECTIVE: The objective of this course is to deliver the knowledge on green
management practices and sustainable development.
COURSE CONTENTS
Unit – I
Green Management: Meaning, Nature, Importance, Types (Green HRM, Green Marketing,
Green Production, Green Finance, Green Supply Chain Management, Green Research and
Development, Green Criminology), Relevance in 21st Century, Green Tax incentives and
Rebates.
Unit – II
Sustainable Development: Meaning, Importance, Sustainable Initiatives by Companies,
Triple Bottom Line (Sustainability Measurement), Environment and Sustainability Issues
Sustainable/ Green Production: Meaning, Principles, Steps, Corporate Environmental
Resposibility: Concept and Importance
Unit – III
Green Marketing: Concept, Importance, Green Marketing Mix, Challenges, Green Aspects in
Services, Concept of Green Washing. Short Case Studies on Going Green: Coca Cola,
McDonalds, Tesla Motors, ITC, SBI, Tata Group
Suggested Readings:
1. Kumar Sandeep and Bakshi Shweta, Green Management: Way to environmentally
Benign Development, Manakin Press
2. Bhati Bharti and Shukla R.K, Green Marketing, Problems and Prospects, Book River
Press
3. Verma P.K, Green Marketing Issues and Challenges, Yking Publisher
4. Ray Binayak, India Sustainable Development and Good Governance Issues, Atlantic
Publishers & Distributers Pvt. Ltd.
5. Jazmin Seijas Nogarida, Green Management and Green Technologies: Exploring the
Causal Relationship by, ZEW Publications.
6. Leo A. Meyer ,The Green Energy Management Book ,LAMA books References:
7. John F. Whaik Green Marketing and Management: A global Perspective, Qbase
Technologies.
 Bachelor of Business Administration
Semester IV
Paper II
PBBA-402
Organizational Behaviour
Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100
COURSE OBJECTIVE: To create understanding about the impact of behavior in
organisations in order to enhance productivity.
COURSE CONTENTS
Unit – I
Introduction: Meaning of O.B., Disciplines Contributing to O. B. Field, Role of O.B. in
Today’s Business Organizations. Individual Behaviour: Personality: Features, Personality
Determinants, Personality Characteristics Perception: Nature and Importance, Perceptual
Process, Perceptual Errors, Learning: Theories and Reinforcement Schedules
Unit – II
Interpersonal Behaviour: Johari Window, Brief Overview of Transactional Analysis-Ego
States, Types of Transactions, Life positions, Applications .Group Dynamics: Concept of
Group and Group Dynamics; Types of Groups; Formal and Informal Groups; Stages of
Group Development, Group Norms, Group Cohesiveness; Group Think and Group Shift.
Team Vs. Group; Types of teams; Building and managing effective teams.Management of
Conflicts: Reasons and Types of Conflicts, Positive and Negative Aspects of Conflict. Management of
Conflicts
Unit – III
Power: Meaning, Source of Power, Implications for Performance and Satisfaction.
Organizational Change: Major Forces of Change. Resistance to Change. Process of
Change. Developing Supportfor Change, Change Model
Organization Culture: Concept, Functions, Socialization; Creating and sustaining culture
Books Recommended:
1. Rao, V.S.P.- Organisational Behaviour, Excel Books.
2. Robbins - Organizational Behaviour, Pearson Edition, New Delhi.
3. Pareek, Udai - Understanding Organizational Behaviour, Oxford Publications.
4. Dwivedi, R.S. - Human Relations and Organizational Behaviour, RBD, Jaipur.
5. Aswathappa, K. - Organizational Behaviour, Himalaya publications
6. Chandan - Organizational Behaviour (Vikas publications)
 Bachelor of Business Administration
Semester IV
Paper III
PBBA-403
Advertising and Sales Promotion
Time: 3 Hours
Theory Marks: 70
Internal Marks: 30
100
COURSE OBJECTIVE The objective of this course is to deliver the knowledge from
setting of advertisement; its launch in the appropriate media and measurement of
effectiveness of the campaign.
COURSE CONTENT
Unit – I
Advertising: Meaning, Objectives, Types of Advertising, DAGMAR Approach and 5 Model
approach Role of Advertising in National Economy, Importance of Advertising in Modern
Marketing, Personal Selling, Public Relation, Advertising agency
Unit – II
Advertising Media: Media planning and Selection, factors affecting selection of media,
Types of Media, Advertising Appeals, Advertising Budget Decisions.
Unit – III
Sales Promotion: Nature of Sales Promotion, Distinction with Advertising and Personal
Selling, Role and Importance of Sales Promotion, Techniques and Functions of Sales
Promotion Department, Limitations in a Shortage Economy. Types of Sales Promotion:
Dealer Promotion, Consumer Promotion, Sales Promotion of Industrial and Consumer
Products. Evaluation of Sales Promotion Programme
Suggested Readings:
1. Aaker, Batra and Myers, Advertising Management, Prentice Hall of India
2. Chunawalla & K.C. Sethia, Fundamentals of Advertising, Theory and Practice, Himalya
Publication House
3. Bhatia, Tej K. ,Advertising & Marketing in Rural India, MacMillan India Ltd.
4. Kazmi, S.H. Batra, Satish, Advertising & Sales Promotion, Excel Books
5. Sudha, G.S., Advertising and Sales Management, RBD, Jaipur
6. Prasad, S. Shyam, Kumar Sumit –Advertising Management, RBD, Jaipur
 Bachelor of Business Administration
Semester IV
Paper IV
PBBA-404
E-Commerce
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100

COURSE OBJECTIVE: The objective of this course is to deliver the knowledge on

emerging trends in e-commerce.
COURSE CONTENT
Unit – I
Introduction to e-commerce: Meaning, Features, Scope, Types, e-Commerce v/s Traditional
Commerce, Advantages and Challenges, Emerging Trends in e-commerce
e-Business Models : Types and its Advantages and Disadvantages.
UNIT – II
Electronic Payment System: Introduction, Types of electronic payment system, Security
Issues, Electronic Banking: Traditional Banking and E-Banking, Operation in E-Banking
Electronic Trading: Concept and Advantages
ERP-Meaning, Process, SAP Applications and Advantages, E-Commerce Security Issues and
Prevention
UNIT – III
e-Marketing – Traditional Marketing Vs. e-Marketing, Objectives, Strategies, The e-
Marketing Mix, Impact of e-Commerce on Market.
Mobile Commerce: Concept, Importance and Methods

ESSENTIAL READINGS:
1. David Whiteley, E-Commerce, Tata McGraw Hill
2. C.S. Rayudu : E-Commerce and E-Business, Himalaya Publication
3. T.N. Chhabra, R.K.Suri, E-Commerce New Vistas for Business, Dhanpat Rai & Co.
4. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce,
Pearson Education
5. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to
EBusiness, Vanity Books International, New Delhi.
6. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
 Bachelor of Business Administration
Semester IV
Paper V
PBBA-405
Research Methods in Business Management
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100

COURSE OBJECTIVE: The Objective of the course is to enable the students, in

developing the most appropriate methodology for their research studies and to make familiar
with the art of using different research methods and techniques.
COURSE CONTENT
Unit – I
Fundamentals of Research: Concept, Scope, Objectives, Research Process, Types,
Significance. Research Design: Meaning, Components, Types: Exploratory Research Design,
Descriptive Research Design and Hypothesis- testing research design.
Unit – II
Collection of Data: Concept, Types of Data, Methods of Collection of Data, Data Analysis
and Interpretation. Sample Design: Meaning, Process, Types of Sampling: Probability, non-
Probability Sampling. Determination of Sample size.
Unit – III
Hypothesis: Concept of Hypothesis, Qualities of a good Hypothesis, Hypothesis Testing:
procedure for Hypothesis Testing, Tools of testing hypothesis: Parametric tests: non-
Parametric tests: Z Test, T- Test, Chi Square, F Test, Analysis of Variance. Report Writing
and Presentation, Bibliography & References.
Suggested Readings:
1. Rao, K.V., Research Methodology, Tata Mc Graw-Hill Publication, Delhi
2. Young, P.V., Scientific Social Surveys and Research, Prentice Hall New York
3. Saunders Lewis, Thorn Hill, Research Methods for Business Students, Pearson
Education
4. Jain Rita, Saxena Nishith, Research Methodology, RBSA Publication
5. Kothari, C.R., Research Methodology, New Age Publication
6. Deepak & Sondhi, Neena, Research methodology: Concepts and Cases, Vikas
Publishing House Pvt. Ltd. Delhi
 Bachelor of Business Administration
Semester IV
Paper VI
PBBA-406
Quantitative Techniques

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: To enable students for analytical evaluation and arrive at logical
conclusions and inferences to the decisions.
COURSE CONTENT
Unit – I
Quantitative Techniques: An Introduction to Statistical and Operational Research
Techniques, scope, applications and limitations of quantitative techniques, Role and Scope in
Business and Industry.
Linear Programming: Graphical and Simplex Solution of LPP, Primal and its Dual
Unit – II
Transport and Assignment Problems
Theory of Games: Two Persons Zero Sum Game, Pure and Mixed Strategy
Unit –III
Queuing Theory: Application of Queuing Theory in Business Decision Making
Network Analysis: Programme Evaluation and Review Technique (PERT) and Critical Path
Method (CPM), Cost Analysis and Crashing the Network
Books Recommended:
1. Khandelwal, Gupta - Quantitative Techniques for Management, Ajmera Book
Company, Jaipur
2. Agarwal, Agarwal - Quantitative Techniques for Management, RBD, Jaipur
3. Srivastav, Shenoy and Sharma- Quantitative Techniques, Newage International
United Publishers, New Delhi.
4. Kothari, C.R. - Quantitative Techniques, Vikas Publishing House Pvt. Ltd., Delhi.
5. Kapoor, V.K. - Operation Research, Sultanchand & Sons, New Delhi
 Bachelor of Business Administration
Semester V
Paper I
PBBA-501
Business Ethics and Corporate Social Responsibility

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: To enable the students to understand the relevance of ethics in the
sphere of Management and relate it’s relationship with the individual, group and
organizational processes.
COURSE CONTENT
Unit – I
Business Ethics: Meaning, Characteristics and Assumptions, Principles, Scope, Ethical
Standards of Business, Types of Unethical Business Conduct, Causes of Unethical Conduct,
Measures to improve ethical conduct in business.
Nature and Concept of Group Ethics, Ethical elements of Group Decision Making, Ethics and
the Indian Manager
Unit – II
Corporate Social Responsibility: Nature, Scope and Importance, Corporate Governance:
Concept, Importance
Concept, and Relevance of Gandhian Approach and Trusteeship in modern business,
Gandhiji’s Doctrine of Satya and Ahimsa, Green Business Practices
Unit – III
Ethical Issues related with Marketing, Finance, Science and Technology, Human Resource
Management
Concept and Need for Values in Management, Universality of Values, Secular versus
Spiritual Values in Management
Books Recommended:
1. Saneev, Rinku and Khanna, Parul: Ethics and Values in Business Management, Ane
Books Pvt. Ltd.
2. Chakraborty, S.K. and Bhattacharya, Pradip: Human Values, New Age International (P)
Ltd. Publishers
3. Mehta, J. and Gupta, P.: Business Ethics and Ethos, Pragati Prakashan
4. Chakraborty, Shitangsu K.,Chatterjee, Samir R.: Applied Ethics in Management:
Towards New Perspectives, Springer Science & Business Media
5. Collins, Dennis: Business Ethics; Best Practices for Designing and Managing Ethical
Organizations, SAGE PublicationsInc
 Bachelor of Business Administration
Semester V
Paper II

PBBA-502
Consumer Behaviour and Marketing Research
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To help the students understand the buying motives and
consequent purchase decision process of a buyer.
COURSE CONTENT
Unit – I
Consumer Behaviour: Introduction, Consumer Needs and Buying Motivation, Personality,
Self- Concept and Consumer Behaviour, Consumer Perception, Consumer Attitude,
Consumer Psychographics, Psychographics vs Demographics, Group Dynamics and
Consumer Reference Groups, Family and Cultural Influence on Buyer Behaviour
Unit – II
Consumer Decision Process: Pre and Post Purchase Behaviour, Purchase Process, Rationality
in Buying, Models of Buying: Nicosia, Howard Sheth, Engle, Blackwell Kolas Model,
Organizational Buying Behaviour
Unit – III
Marketing Research: Definition and Planning of Research, Research Design, Marketing Plans
and Proposals, Sampling- Process, Selection and Size, Data Processing Analysis and
Interpretation, Reporting the Research Findings, Application of Marketing Research, Scope
of Marketing

Suggested Readings:
1. Schiffman, Leon.G Kanuk, L.L, Consumer Behavior
2. Loudon, David L , Consumer Behavior, Mc Graw Hill
3. Batra, Satish .K,,Consumer Behavior, Excel Books
4. Solomon, Michael R, Consumer Behavior, Pearson
5. Lindquist, Jay D Sirgy, M. Joseph ,Consumer Behavior, Biztantra
6. Sharma, Chouhan, Saini, Consumer Behaviour, RBD, Jaipur
 Bachelor of Business Administration
Semester V
Paper III
PBBA-503
International Business
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100
COURSE OBJECTIVE: To equip the students about the global scenario of business & to
give knowledge about the art of managing business across domestic borders.
COURSE CONTENT
Unit – I
International Business: Meaning, Scope, Role, Driving forces, Cultural Environment:
Definition, Components, Imperatives, Work Place and Market Place, Misconception about
Culture, Political Environment: Concept, Importance, Political Systems: Democracy,
Autocracy, Theocracy, Monocracy Dictatorship, Major Political Objectives: Political
Sovereignty, National Security, Protection of Cultural Identity
Unit – II
The Global Economic Environment: The Global Economy, Bases of Eco, Wealth,
Population, Natural Environment Technological Resources, Eco System: Market Allocation,
Command Allocation, Mixes Allocation, Indicators of Eco, Wealth-National Product,
Balance of Payment, Exchange Rate, Foreign Investment
Legal Environment: Legal Systems, Code VLS Common Law, Islamic Law Socialist Law,
Agreements and Conversions, Bilateral, Multilateral, Global Laws relating to I.B. Market
Entry Laws Product, Intellectual Property Laws, Warranties & Product Liabilities, Pricing
and Channels of Distribution, Sales & Promotion, Tax Laws, Conflict of Laws
Unit – III
Foreign Direct Investment-Reasons, Volume and Directions, Foreign Exchange Transactions
and Terminology
Suggested Readings:
1. Robinson, R.D., International Business Management- A Guide to Decision Making,
Dryden Press.
2. Shiva, Ramu, International Business, A. H. Wheeler Publishing Co. Ltd.
3. Thakur and Mishra, International Business, Deep and Deep Publications, New Delhi
4. Diwan, J.M. and Sudarshan, K.N., International Business Management, Discovery
Publications House, New Delhi.
 Bachelor of Business Administration
Semester V
Paper IV
PBBA-504
Project Report & Viva Voce

Allocation of Marks: Project Report: 50

Marks
Viva Voce: 50 Marks

Scope of the Project Report and Viva -Voce

The project study is to be based on any of the functional area such as Marketing, Finance,
HRM etc. It may be noted that the chosen functional area is not restrictive. If the student
finds any other area interesting or otherwise, they can explore it and comment on it in his /her
report. Each student is required to carry out the work based on primary or secondary data
collected and submit the report individually.

OBJECTIVES
1. To work & gain knowledge of actual business environment.
2. To explore the various functional areas and analyze how theoretical concepts taught are
applied in real life situations.
3. To analyze best practices, system, processes, procedures and policies of a Company/
industry in different functional areas and bring forward the deviations.
4. To develop skills in report writing through data collection, data analysis, data
extraction, and presentation and draw lessons vis-à-vis firm or company.
 Bachelor of Business Administration
Semester V
Paper V
PBBA-505
Business Budgeting
Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100

COURSE OBJECTIVE: To familiarize the students with various concepts of budgets.

COURSE CONTENT
Unit–I
Business Budgeting: Meaning, Origin, Features, Significance, Limitations, Types of Budget:
Public and Private Budgets, Fixed and Flexible Budgets.
Operating Business Budgets: Sales Budget, Production Budget, Materials budget, Labour
Budget, Overheads Budget, Financial Budgets- Cash Budget, Master Budget, Limitations of
Business Budgets, Features of Sound Business Budgeting Systems.
Unit–II
Capital Budgeting: Techniques: Pay back, Average Rate of Return, Net Present Value and
Internal Rate of Return, Budgetary Control and Variance Analysis; Material Cost Variances,
Labour Cost Variance, Overhead Cost Variance and Sales Variance.
Unit–III
Performance Budgeting: Concept, Evolution, Uses in Business Decisions, Preparation of
Performance Budgets, Follow- up and Monitoring, Zero Base Budgeting: Concept Evolution
and its Practical utility in Business Decisions, Information System for Business Budget.
Suggested Readings:
1. Heckert J.B. and J.D. Wilson, Business Budgeting and Control, Biblio Bazaar.
2. Welsch, G. A Business Budgeting, Controllership Foundation, University of Michigan.
3. Agarwal, M. R. Business Budgeting, Garima Publications, Jaipur.
4. Aydlott, Julie, A. The Quick Guide to Small Business Budgeting, San Diego Business
Accounting Solutions
 Bachelor of Business Administration
Semester V
Paper VI
PBBA-506
Management Accounting
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100
COURSE OBJECTIVE: To develop an understanding of the importance, language and
techniques of Management accounting.
COURSE CONTENT
Unit–I
Management Accounting: Meaning, Functions, Limitations, Responsibilities and Qualities of
a Management Accountant, Management Accounting v/s Traditional Accounting, Financial
Statement: Introduction, Comparative and Common size Income Statements and Balance
Sheets, Trend Analysis
Unit–II
Ratio Analysis: Meaning, Classification of Ratios, Calculation and Interpretation of Ratio,
Long Term and Short Term Finance: Equity Share Capital, Debentures, Long Term Loans,
Short term Loans
Unit–III
Cash Flow Analysis: Concept, Preparation of Cash Flow Statements, Comparison between
Fund Flow Statement and Cash Flow Statement, Leverage: Operating, Financial and
Combined Leverage
Suggested Readings:
1. Lal Jawahar, Advanced Management Accounting Text and Cases, S. Chand & Co., New
Delhi
2. Khan, Jain, Management Accounting, S. Chand & Sons. Delhi
3. Pandey I. M., Management Accounting, S. Chand & Sons, Delhi
4. Agrawal & Agrawal, Management Accounting, RBD, Jaipur
5. Agarwal M.R., Managerial Accounting, Garima Publications, Jaipur
 Bachelor of Business Administration
Semester VI
Paper I
PBBA-601
Retail Management
Time: 3 Hours Theory Marks: 70
Internal Marks: 30
100

COURSE OBJECTIVE: To develop an understanding of the core and contemporary

concepts of Retail Management.
COURSE CONTENT
Unit – I
Retail: Nature, History, Role and Importance. Types of Retail Institutions in India, Retail
Management Process, IndianRetailing Scenario, e- retailing
Retail Managers – Roles, Skills, Personality Traits and Job Opportunities. Retail Buying and
Merchandise Management; Emerging Trends in Retailing: Franchising, Visual
Merchandising, Private Labels, Role of Information Technology, Ethical Issues in Retailing
Unit – II
Strategic Planning in Retail: Planning Process and Evaluation, Concept of Shopping and
Shopping Behavior ,International Retailing: Impact of Culture, Entry Strategies
Retail Entrepreneurship: Concept, Major Retail Entrepreneurs in India
Unit – III
Store Planning: Location and Layout.
Brief Overview of Store Operations: Point of Purchase Communication, POS (Point of Sale),
Customer Service and Accomodation, Floor and Shelf Management, Accounting and Cash
Management, Setting up Stores before Opening, Store Requirements.
Relationship Marketing and Building Store Loyalty
Books Recommended:
1. Agarwal, Bansal, Yadav ,Kumar-Retail Management, Pragati Prakashan,Meerut,2008
2. Sinha, Uniyal-Managing Retailing, Oxford University Press, New Delhi,2012
3. Levy Michael, Weitz Barton - Retailing Management, V Edition, Tata McGraw Hill,
NewYork, 2006
4. Berman Berry, Evans J.R.- Retail Management- A Strategic Management Approach, IX
Edition , Pearson Education, New York, 2006
5. Nair Suja- Retail Management, V Edition, HPH, Mumbai, 2006
6. Pradhan Swapna- Retailing Management-Text and Cases, II Edition, Tata Mc Graw
Hill,India, 2007.
 Bachelor of Business Administration
Semester VI
Paper II
PBBA-602
Compensation Management

Theory Marks: 70
Time: 3 Hours Internal Marks: 30
100
COURSE OBJECTIVE To learn how system operates to attract, retain and motivate
competent work force and to assess and diagnose compensation management, issues and
problems.

COURSE CONTENT
Unit – I

Compensation Management – Meaning, Role, factors Influencing Compensation

Management, Role of Various Parties- Employees, Employers, Unions, & Government.
Economics and Behavioural Issues, Wage Concept, Wage Theories
Unit – II

Compensation Management: Compensation Decisions, Internal and Employee Equities,

Developing Compensation Programs - Basic systems – Time Wage, Piece Wage, Incentives,
Wage Payments & Total Salary Structure; Principles of Reward Strategy
Unit – III
Job Evaluation: Purpose, Methods, Components, Bonus, Incentives, Performance, Link
Reward System, Profit Sharing and Stock, National Policy: Wage Board and Commission,
Corporate Consideration in Compensation
Suggested Readings:
1. Singh, B. D, Compensation and Reward Management, Excel Books, India.
2. Henderson, Compensation Management, Pearson Education, Canada.
3. Aguins, Performance Management, Pearson education, Canada.
4. Sahu, Performance Management System, Excel Books, New Delhi.
5. Chadha, Prem, Performance Management, Macmillan, India.
 Bachelor of Business Administration
Semester III
Paper V
PBBA-603
Management Information System

Time: 3 Hours Theory Marks: 70

Internal Marks: 30
100

COURSE OBJECTIVE: To manage the information systematically for effective decision

making.
COURSE CONTENT:
Unit – I

MIS: Concept, Role, Objects, Emergence of MIS, MIS and Computers, Impact of MIS,
Systems Approach to MIS, Data and Information: Meaning and Importance, Relevance of
Information in Decision Making, Sources and Types of Information, Cost Benefit Analysis,
Quantitative Aspect, Assessing Information Needs of the Organization
Unit – II

Decision Making: Decision Making and MIS, Decision Making Concept, Organizational
Decision Making and Decision Making Concept, MIS as Technique of Program Decisions,
Decision Support System, DBMS: Introduction, Types of Database Users, DBMS v/s
Traditional File Management System, Network: Introduction, Topology, LAN and VAN,
Data Communication
Unit – III

Introduction: E-Commerce, ERP, E-Enterprise, E-communication, Electronic Payment

Processes, M-commerce, Security and Ethical Issues: Introduction, Security and Control
Issues in Information Systems, Ethical Issues in Business, Date Privacy Issues, MIS in
Functional Areas, Production Information Systems, Financial Information Systems,
Marketing Information Systems, Human Resources Information System
Suggested Readings:

1. Goyal, D.P., Management Information Systems, MacMillan Publication, India

2. Davis & Olson, Management Information Systems Mc Graw-Hill, New York.
3. Murdick, Ross & Clagett, Information Systems for Management Prentice Hall
Professional Technical Reference, New Delhi
4. Dickson, Gary W. Wetherbe, James C., The management of Information Systems,
McGraw-Hill, Inc, New York
5. Bidgoli, Hossein, Handbook of Management Information Systems: A Managerial
Perspective, Academic Press, Inc., California
6. Thomas Donaldson, Patricia H. Werhane, Margaret Cording , Ethical Issues in Business: A
Philosophical Approach, Pearson
 Bachelor of Business Administration
Semester VI
Paper IV
PBBA-604
Group Project and Presentation

Allocation of Marks: Group Discussion: 50 Marks

Presentation of Project Report: 50
Marks

1. The students of BBA VI Sem. Paper Code PBBA 606 must be divided into groups. Each
group must consist at least five students.
2. These groups of students should be given separate Current Theme/Topic for preparing
Group Project and Presentation.
3. The Theme/Topic among the groups should not be repeated.
4. Presentation shall be given in the presence of Internal and External Examiners and rest of
other four students of the group.
5. After presentation of the project, the group members shall participate in the group
discussion.
6. The External Examiner shall evaluate performance of each student on the basis of merit
 Bachelor of Business Administration
Semester VI
Paper V
PBBA-605
Risk and Insurance Management
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100
COURSE OBJECTIVE The objective of this course is to enable the students to understand
various types of insurance, computation of risk and premium.
COURSE CONTENT
Unit – I
Insurance- Origin and Development, Meaning, Characteristics, Functions, Social and
Economic Significance of Insurance, Risk and Hazards, Management of Risks, Fire
Insurance: Meaning, Scope, Issue of Fire Insurance Policy, Types of Plans, Conditions of
Fire Insurance Policy
Unit – II
Marine Insurance- Meaning, Scope, Procedure of Issuing policy, Types of Marine Insurance
policy, Condition, Calculation of Premium, Marine Losses and Settlement of Claims.
Life Insurance-Meaning need functions and Development of life insurance in India,
Important plans of LIC Whole life Endowment, Annuity insurance plans, Group insurance
plans, Unit link insurance, Liberalization and life insurance
Unit – III
General Insurance- Meaning, Scope, Settlement of Claims, Working of General Insurance
Companies GICI, Prospects and Challenges.

Suggested Readings:
1. Kothari R.K. and Jain Mukesh , RBD Jaipur
2. George, E. Rejda, Principles of Risk Management and Insurance, Pearson Education.
3. Dorfman, Marks S., Introduction to Risk Management and Insurance, Pearson
4. Gupta. P.K, Insurance and Risk Management, Himalaya Publishing House.
5. Mishra, M. N., Principles and Practices of Insurance, S. Chand and Sons.
6. Black, K. and H.D. Skipper, Life and Health insurance, Pearson Education
7. Crane, F., Insurance Principles and Practices, John Wiley and Sons, New York.
 Bachelor of Business Administration
Semester VI
Paper I
PBBA-606
Cost Accounting
Theory Marks: 70
Time: 3 Hours
Internal Marks: 30
100

COURSE OBJECTIVE: To develop an understanding of cost classification, allocation

and how the costing techniques are useful in the process of managerial decision-making.
COURSE CONTENT
Unit – I
Costing-Meaning of Cost Accountancy, Cost Accounting and Costing, Distinction between
Financial and Cost Accounting, Elements of Cost.
Material Costing: Purchasing, Storing and Pricing of Stores issued Inventory Control.
Labour Costing - Labour: Recording of Time and Wages, Methods of Remuneration,
Incentive Plans, Allocation of Wages, Labour turn-over and Treatment of Idle-time, Over-
time.
Unit – II
Overhead Costing: Meaning, Collection, Classifications, Apportionment Allocation and
Absorption of Overheads, Calculation of Machine Hour Rate.
Costing Methods - Single Output or Unit Costing.
Operating Costing
Unit – III
Job and Contract Costing:Job and Contract Costing. Determination of Profit or Loss on
Contracts, when Contract has been Completed, Uncompleted and Nearer to Completion.
Accounting of Process Costing: Material Losses & its Treatment, Inter Process Profit.
Cost Volume Profit Analysis: P/V Ratio, BEP, Margin of Safety.
Books Recommended:
1. Sharma, Shah, Mangal - Cost Accounting, RBD, Jaipur
2. Jain, Khandelwal, Pareek - Cost Accounting, Ajmera Book depot, Jaipur.
3. Saxena and Vashistha - Advanced Cost Accounts, Sultan Chand & Sons, Delhi.
4. Oswal, Maheshwari, Modi - Cost accounting, RBD, Jaipur.
5. Jain, Narang, Agarwal - Cost Accounting, Kalyani Publishers, Ludhiana