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Vested (1)

The document outlines a comprehensive strategy for healthcare staffing in the rapidly growing U.S. behavioral health market, highlighting the demand for credentialed professionals such as BCBAs and RBTs. It details lead generation tactics, including outreach via LinkedIn and conferences, and presents a sales presentation framework emphasizing the company's value proposition and client engagement strategies. The relationship management plan includes follow-up protocols and methods for addressing client objections to enhance retention and satisfaction.

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akshay
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13 views16 pages

Vested (1)

The document outlines a comprehensive strategy for healthcare staffing in the rapidly growing U.S. behavioral health market, highlighting the demand for credentialed professionals such as BCBAs and RBTs. It details lead generation tactics, including outreach via LinkedIn and conferences, and presents a sales presentation framework emphasizing the company's value proposition and client engagement strategies. The relationship management plan includes follow-up protocols and methods for addressing client objections to enhance retention and satisfaction.

Uploaded by

akshay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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• Market Analysis

• Lead Generation Strategy


Agenda • Sales Presentation
• Relationship Management Plan

2
Market Analysis
1. Industry Overview:

• The U.S. healthcare staffing market, especially in behavioral health, is experiencing


rapid growth.
• Key trends in behavioral and allied health recruitment:
• Increasing demand for BCBAs, RBTs, psychologists, and therapists.
• Rising awareness and diagnosis of autism and mental health conditions.
• Strong need for skilled, compassionate, and credentialed professionals.
• High attrition and burnout require consistent talent pipelines.

4
2. Target Market (Ideal Client Profile - ICP):

• Organization Type: Behavioral health clinics, ABA therapy centers, healthcare


staffing providers.
• Roles in Demand: BCBAs, RBTs, occupational therapists, physical therapists,
speech-language pathologists, psychologists, nurses.
• Pain Points:
• Difficulty sourcing certified professionals.
• Retention issues and burnout.
• Regulatory and credentialing complexities.
• Need for reliable, vetted, long-term staffing partners.

5
Lead Generation Strategy
1. Lead Sources:

•LinkedIn & Job Boards: Connect with hiring managers, clinical directors, HR heads.
•Behavioral Health Conferences: Engage with healthcare leaders at ABA and mental health
events.

•Alliances with Therapy Networks: Build partnerships with therapy schools and certification
boards

7
2. Outreach Email Template:

Subject: Supporting Your Behavioral Health Staffing Needs

Hi [Name],

I’m Akshay from Vested. We specialize in helping behavioral and healthcare organizations find
credentialed professionals like BCBAs, RBTs, and therapists—quickly and reliably.

If you're scaling your team or facing gaps in coverage, I’d love to share how we’ve helped centers
like yours reduce time-to-hire and improve retention.

Would you be open to a quick call this week?

Best Regards,
Akshay Dholakia
8
Sales Presentation

1. Value Proposition:

2. 2. Sales Presentation Outline (20


mins):

9
1. Value Proposition:

•Deep focus on behavioral health and allied healthcare staffing.


•Pre-screened, credentialed professionals (RBTs, BCBAs, therapists).
•Fast turnaround: Matches in under 72 hours.
•Flexible hiring models: Full-time, contract, temp-to-perm.
•Commitment to retention and clinical success.

10
2. Sales Presentation Outline (20 mins):

• Introduction & Vested Overview (2 mins)


• Client Staffing Needs & Goals (3 mins)
• Healthcare Hiring Challenges (3 mins)
• Our Solution & Vetting Process (5 mins)
• Case Studies & Success Metrics (3 mins)
• Pricing Models (2 mins)
• Q&A and Next Steps (2 mins)

11
Relationship Management Plan
1. Post-Pitch Follow-up:

•Send a personalized thank-you message.


•Include capability deck and a relevant case study.
•Propose a follow-up call within 3–5 business days.

13
2. Client Engagement:

•Monthly performance and retention check-ins.


•Quarterly business reviews.
•Updates on market trends, credentialing, and compliance.

14
3. Handling Objections:

•Objection: "We’ve had poor experiences with staffing partners."


• Response: Share client testimonials and process transparency.
•Objection: "We prefer in-house hiring."
• Response: Position Vested as a seamless extension of their HR team.

•Objection: "We’re concerned about cost."


• Response: Emphasize reduced time-to-hire, improved retention, and long-term ROI.

15
Thank
you

Akshay Dholakia
LinkedIn: linkedin.com/in/akshay-dholakia
Email: [email protected]
Phone: +91 9594941450

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