LESSON 3:

EXPLORING TOOLS FOR

LOCAL AND GLOBAL
COMMUNICATION
 UNIT 1:
EVALUATING TEXTS
THAT USE WORDS AND
IMAGES
Global and local are understood basically as
specific sizes and/or ranges. Essentially
global means big and local small.

Globalizing the local and localizing the global

are the twin forces blurring traditional
national boundaries.
Global communication has created an
immense business empire for communication
tools which directly is responsible for the
changing paradigms and policies of
international relationships among nations of
the world.
The term text includes any form of written,
spoken or media work conveying meaning to
an audience.
Text may use words, graphics, sounds and
images in presenting information. It may also
be in oral, print, visual or electronic forms.
Every piece of text carries a message, and
every message carries a meaning that may be
true or false. As a regular consumer of text
and receiver of information, you need to be
more aware and critical about what you
accept as a matter of truth or fact.
THINGS TO CONSIDER IN
EVALUATING THE TEXT
 Message

Purpose of the message

How is the message conveyed

Target audience of the message

Effect of the message being conveyed

 MEDIA LITERACY
Media literacy, put simply, is the
ability to identify different types of
media and the messages they are
sending. Therefore we, as the readers
or viewers, need to view the media
objectively, with the goal to find out
or analyze what is being presented.
MEDIA LITERACY
According to Wikipedia, media literacy encompasses
the practices that allow people to critically evaluate,
and create or manipulate media. The US-based
National Association for Media Literacy Education
defines it as the ability to analyze, evaluate, create
and act using all forms of communication.
KEY CONCEPTS OF
MEDIA LITERACY
All media messages are
constructed

Media have embedded values

and points of view

Each person interprets

messages differently
 Media have commercial,
ideological, or political interests

Media messages are constructed

using a creative language having
its own rules
 UNIT 2:
COMMUNICATION AIDS AND
STRATEGIES:
UNDERSTANDING AND ANALYZING TOOLS
OF TECHNOLOGY
SMOKE SIGNALS (9TH C. BCE)
In the past, people used smoke signals as a form of
communication, however, smoke signals could only
send a few simple messages. As the world changed
and the population grew people needed to send
longer messages as well as sending them further in
distance.
SMOKE SIGNALS (9TH C. BCE)

Particularly used by Native Americans.

Different messages could be conveyed by
varying the number and spacing of puffs.
One puff “attention”, two puffs “all is well”,
three puffs “danger or request for help”.
 LETTER WRITING (1516)
People replaced smoke signals for letter writing at
least until the invention of the telegraph.
Pigeons were one of the first animals
used to “deliver” these letters because
of their good sense of direction, and
this system soon came to be known as
the pigeon post.
 LETTER WRITING (1516)
There was a shift from horses and other animals as
the means of diffusion of these letters to humans in
the form of a ‘Master of the Posts’ in 1516, in the
United Kingdom.
This general idea of a specific individual delivering
letters to the receivers eventually led to what we now
know as “postmen”.
TELEGRAPH (18TH CENTURY)
The telegraph system was a form of communication
that transmitted electric signals over wires from
different locations to translate messages.

It was invented by Samuel

Morse hence the popular
Morse Code.
TELEPHONE (19TH CENTURY)
It was invented by Samuel Morse hence the
popular Morse Code until Alexander Graham Bell
invented the telephone.

After the telephone came the fiber

optics cable used to allow data to
be processed faster to your home
televisions and computers.
CELL PHONES (20TH CENTURY)
Another major advancement in
technology is the cellular phone
that has brought a whole new
meaning to the term multitasking.
Cell Phones today can do anything and everything
from sending messages to emails, uploading video and
pictures and most importantly downloading
applications for everything.
In today's digital era, communication is easier than ever
before, people can connect with each other, share online
content with the click of a button and work together on
projects regardless of distance.

Modern communication devices, such as smartphones

and laptops open up new opportunities for individuals
and businesses alike.
TOOLS OF TECHNOLOGY
IN COMMUNICATION
A wide variety of communication tools are used for
external and internal communication, these tools
include:
 radio and sound recording and
mail
reproduction technology

email cellphones

television, cable tv smartphones

telephones computers laptops

VoIP/internet telephony messenger apps

video and multimedia

chatbots
equipment

web conferencing tools, google blogs/

meet, zoom, messenger rooms vlogs

social networking like Facebook, tracking

Twitter, Instagram etc. software
17
 COMMUNICATION TOOLS
social media text messaging

MODERN
direct message email marketing

instant message direct email

voice
SMS blogging
calling
Communication in today's society plays a
major role in the public and private sphere.
Nowadays, communication globally is at
the tip of your fingers literally.

There are a lot of different forms

of technology that have made this
possible, from ipads, to Kindles, to
blackberry playbooks and more.
Tablets and wireless internet have allowed many
countries to communicate instantaneously with the
use of emails, text messaging, instant messages and
video chat.

Modern day technology keeps

communication constant. It allows
people to express themselves with
a click of a button.
Therefore, future technology should be more compatible
with people's needs. Tablets should be Nano sized, lite
and slick, interactive and portable.
Users should be able to explore endless possibilities
from writing word documents to creating and designing
websites.
Future tablets should be able to bend,
fold and roll while giving the user the
experience of reading a book or a
magazine.
 The future holds a lot of promise for auto voice
translating and interpreting which will remove any
language barriers.

The future progression in technology will change the

dynamics of communication all across the world, in the
classroom, the workplace and in the public sphere.
COMMUNICATION AIDS
AND STRATEGIES
COMMUNICATION AID
A communication aid helps an individual to
communicate more effectively with people around
them. Communication aids are also referred to as
AAC devices.
AAC refers to Augmentative and Alternative
Communication. These are a huge range of techniques
which support or replace spoken communication.

These include gesture, signings,

symbols, word boards, communication
boards and books as well as voice-
output communication aids (VOCAs).
 TWO TYPES OF
COMMUNICATION AIDS
Unaided communication
Aided communication
These methods don't rely on external devices and include
gestures, signing, and facial expressions.

These methods use external tools like: picture

boards and communication books and voice-
output communication aid (VOCAs).
These use symbols, pictures,
or words to help individuals
express themselves.
Electronic devices that allow
individuals with severe speech
or language impairments to
communicate by producing
speech using synthesized or
recorded voices.
 COMMUNICATION
STRATEGIES
Plans for how information will be exchanged, through
verbal, nonverbal, and visual approaches, to achieve
specific communication goals.
 Active listening

Clear and concise language

Multiple communication channels

Feedback

Understanding your audience

THANK YOU FOR
LISTENING!