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DDM II 2024 -Class Schedule edited

The document outlines the schedule for the Diploma in Digital Marketing, Intake II 2024, conducted online via MS Teams. It includes various modules covering topics such as digital marketing fundamentals, social media strategies, content marketing, search engine optimization, and contemporary themes in digital marketing, with specific lecture dates and times provided. Key assessments include group assignments, individual projects, and an examination, all scheduled throughout the course duration from October 2024 to August 2025.

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Giulio Themiya
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7 views1 page

DDM II 2024 -Class Schedule edited

The document outlines the schedule for the Diploma in Digital Marketing, Intake II 2024, conducted online via MS Teams. It includes various modules covering topics such as digital marketing fundamentals, social media strategies, content marketing, search engine optimization, and contemporary themes in digital marketing, with specific lecture dates and times provided. Key assessments include group assignments, individual projects, and an examination, all scheduled throughout the course duration from October 2024 to August 2025.

Uploaded by

Giulio Themiya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Diploma in Digital Marketing | Intake II 2024 | ONLINE |MS Teams

Saturday
MODULE SUBJECT LECTURE DATE TIME
1.1 Fundamentals of digital marketing 12-Oct-2024 02.00 pm - 06.00 pm
1.2 Digital consumer understanding 26-Oct-2024 02.00 pm - 06.00 pm
Module I - Introduction Digital
Marketing
1.3 Online marketplace and competition 02-Nov-2024 02.00 pm - 06.00 pm
1.4 Online macro environment 9-Nov-24 02.00 pm - 06.00 pm
1.5 Organizational Impact
16-Nov-2024 02.00 pm - 06.00 pm
2.1 Setting goals and objectives for digital marketing
Module II - Stratagic Digital
2.2 Strategy formulation for digital marketing 23-Nov-2024 02.00 pm - 06.00 pm
Planning Process
2.3 Digital tactics & plan 30-Nov-2204 02.00 pm - 06.00 pm
Case Study and Discussion (Individual Project) 07-Dec-2024 02.00 pm - 06.00 pm
3.1 Introduction to social media 21-Dec-2024 02.00 pm - 06.00 pm
3.2 Developing a social media strategy 04-Jan-2025 02.00 pm - 06.00 pm
Module III - Social Media
3.3 Social media audience management 11-Jan-2025 02.00 pm - 06.00 pm
Marketing and Advertising
3.4 Social media campaign management 18-Jan-2025 02.00 pm - 06.00 pm
3.5 Social media analytics 25-Jan-2025 02.00 pm - 06.00 pm
4.1 Content marketing strategy 1-Feb-25 02.00 pm - 06.00 pm
4.2 Effective content creation 8-Feb-25 02.00 pm - 06.00 pm
Module IV - Content 4.3 Content marketing plan 02.00 pm - 06.00 pm
15-Feb-2025
Marketing 4.4 Content distribution 02.00 pm - 06.00 pm
4.5 Influencer marketing
4.6 Measuring the effectiveness 22-Feb-2025 02.00 pm - 06.00 pm
Continuous Assessment Briefing
Module V - Conceptualizing 5.1 Process of Website Development
01-Mar-2025 02.00 pm - 06.00 pm
Web and App Development 5.2 Introduction To Website Development Tools
Group Assignmnet Briefing 08-Mar-2025 02.00 pm - 06.00 pm
6.1 Introduction to SEO 10-Mar-2025 02.00 pm - 06.00 pm
Continuous Assesment Submission 12-Mar-25 Full Day

Module VI - Search Engine 6.2 Keyword research 3/15/2025 02.00 pm - 06.00 pm


Optimization 6.3 On page optimization 22-Mar-25 02.00 pm - 06.00 pm
6.4 Backlinks 3/29/2025 02.00 pm - 06.00 pm
6.5 SEO audit
4/5/2025 02.00 pm - 06.00 pm
6.6 Web analytics - Google analytics
6.7 Developing a SEO Plan 19-Apr-2025 02.00 pm - 06.00 pm
7.1 Fundamentals of SEM, display ads and video ads 26-Apr-2026 02.00 pm - 06.00 pm
3-May-25 02.00 pm - 06.00 pm
7.2 Campaign setup
10-May-25 02.00 pm - 06.00 pm
7.3 Campaign performance evaluation
5/17/2025 02.00 pm - 06.00 pm
Module VII - Digital Campaign (Paid Search, Display and Video)
Management 7.4 Google’s brand measurements
24-May-2025 02.00 pm - 06.00 pm
7.5 YouTube channel growth
7.6 Web Analytics: Google Analytics – 2 31-May-2025 02.00 pm - 06.00 pm
7.7 Introduction to Programmatic Advertising
14-June-2025 02.00 pm - 06.00 pm
Continuous Assessment Briefing
Practical Session
21-June-2025 02.00 pm - 06.00 pm
8.5 Blockchain technology
8.1. Future of CRM
8.2. Data-driven marketing
8.3. Security and Privacy 28-June-2025 02.00 pm - 06.00 pm
Module VIII - Contemporary
8.4. Artificial intelligence & machine learning
Themes in Digital
8.6 Emerging technologies
Continuous Assesment Submission 07-July-2025 Full Day
8.7 Facebook Blueprint - Assessment
05-July-2024 02.00 pm - 06.00 pm
8.8 Google ads academy
Group Assignment Submission (Online Submission) 20th April 2025
Presentation - Group Assignmnet 26th April 2025 to Onwards
Individual Project Submission - Individual (Online Submission) 12th July 2025
Presentation - Individual Project 19th July 2025 to Onwards
Examination 3-Aug-25 09.00 - 11.00
NOTE: Selected modules will cover practical sessions with demonstrations during the class.

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