E-Commerce & ERP

INFO3232
3rd Year 2nd Sem
 Module 1
Electronic Commerce:
Overview, Definitions, Advantages & Disadvantages of E –
Commerce, Drivers of E –Commerce, Myths, Dot ComEra,E-
business. Technologies: Relationship Between E–Commerce
& Networking, Different Types of Networking For E –
Commerce, Internet, Intranet & Extranet, EDI Systems,
Wireless Application Protocol: Defn. Hand Held Devices,
Mobility & Commerce, Mobile Computing, Wireless
Web, Web Security, Infrastructure Requirement For E –
Commerce. Electronic Data Interchange (EDI):
Meaning, Benefits, Concepts, Application, EDI Model,
EDIFACT standard, Internet EDI
 Definition

E-commerce (electronic commerce) is the

buying and selling of goods and services, or
the transmitting of funds or data, over an
electronic network, primarily the internet.
These e-commerce transactions typically fall
within four types: business-to-business (B2B),
business-to-consumer (B2C), consumer-to-
consumer or consumer-to-business.
• In 2011, e-commerce accounted for 5% of
total retail sales according to the U.S. Census
Bureau.
• By Q2 2020, after the start of the COVID-19
pandemic, e-commerce accounted for 16.5%
of retail sales.
• Since then, it has fallen slightly to about 15%
as physical stores reopened.
 How does e-commerce work?
• E-commerce is powered by the internet. Customers use their own devices to access online stores.
They can browse products and services those stores offer and place orders.

• As an order is placed, the customer's web browser communicates back and forth with the server
hosting the e-commerce website. Data pertaining to the order is relayed to a central computer
known as the order manager.

• The data is then forwarded to databases that manage inventory levels; a merchant system that
manages payment information using payment processing applications, such as PayPal; and a bank
computer. Finally, it circles back to the order manager. This ensures store inventory and customer
funds are sufficient for the order to be processed.

• After the order is validated, the order manager notifies the store's web server. It displays a message
notifying the customer that their order has been processed.

• The order manager then sends order data to the warehouse or fulfillment department, letting it
know the product or service can be dispatched to the customer. At this point, tangible and digital
products are sent to the customer, or access to a service is granted.

• Platforms that host e-commerce transactions include online marketplaces that sellers sign up for,
such as Amazon; software as a service (SaaS) tools that let customers rent online store
infrastructures; and open source tools that companies manage using their in-house developers.
 Advantage of E-Commerce
• Reduced overhead costs
– Running an e-commerce store is a lot more cost-
effective than running a physical store. You don’t have
to rent commercial real estate — instead, you can pay
an affordable fee for web hosting. You don’t have to
invest in security for your commercial property, plus
you don’t have to worry about paying rent for a
warehouse or hiring employees. With an e-commerce
store, typical costs include your domain name, your
web hosting, and the cost of building your website, as
well as your inventory. That being said, most e-
commerce websites spend some money on marketing
as well.
• No need for a physical storefront
– There are so many difficult aspects to running a
physical storefront and using e-commerce means you
don’t have to face most of those obstacles. Renting a
commercial property can be expensive, especially if
you’re in a big city. You also have to pay for electricity,
water, and internet to ensure your space is up to code
and can handle your business. There’s also security to
consider; if you want your physical storefront to be
secure, you’ll need to invest in cameras and other
surveillance equipment. With an e-commerce store,
you can simply build your website and start selling
your products online without worrying about setting
up a physical storefront and spending as much money.
• Ability to reach a broader audience
– Perhaps the biggest advantage of e-commerce is the
fact that it allows you to reach a massive audience.
Your physical storefront can only get so many visitors
in a day, especially if you live in a smaller town or a
rural area. With an e-commerce store, you can reach
potential customers all throughout the world and
show them your products. Even if you’re not selling
your products overseas, you can still reach shoppers
all the way across the United States to boost your
sales. This expanded reach has even allowed a handful
of smaller e-commerce stores to become massive
brands over time.
• Scalability
– Of the advantages and disadvantages of a business
using e-commerce, scalability is one of the most
practical advantages for long-term growth. If you have
a physical storefront, your business can only grow so
much before you have to move to a larger storefront.
You also have to move inventory and equipment from
one location to another, which makes it even harder
to scale your store with the growth of your business.
With e-commerce, your website and store can grow as
your business does, and you don’t have to spend a
fortune moving to a new physical space.
• Track logistics
– Keeping track of logistics is an essential part of e-
commerce and retail marketing, and it’s
significantly easier with e-commerce than it is
with a physical storefront. You can outsource
fulfillment logistics so your customers can enjoy
benefits like 2-day shipping and easy returns
processing. You also have an electronic record of
everything, which makes it easy to track sales and
look for trends that help you grow your business
over time.
 Disadvantages of e-commerce
• Potential security threats
– When you’re doing business online, there’s always
the potential for security threats. Poor website
security can allow unauthorized users to gain
access to your website and look at sensitive data.
In rare cases, issues with payment processors may
lead to data breaches that put customers’ credit
and debit card information at risk. A big part of
learning how to build e-commerce websites is
learning how to make sure that website is secure,
which is why some business owners prefer to hire
a professional.
• Competition
– There’s a lot of competition in the world of e-
commerce because it’s so easy for anybody to create
an online store. This is one of the biggest e-commerce
disadvantages because it means you have to work
extra hard to make sure you’re promoting your store
and driving traffic to your website. Certain niches are
also very crowded, so you may have a tough time
selling your product depending on your industry and
products. Ultimately, the success of your store is
determined by how hard you work to build your
online presence.
• IT issues
– There are no tech issues that can keep you from
accepting cash at a physical store, but IT issues
can be a big problem for e-commerce websites. If
your website suddenly crashes or you’re having a
problem with your payment processor, that
downtime could potentially cost you money and
customers. What’s even worse is that fixing these
IT issues could cost you even more. Keeping it
simple can help you avoid some of the potential IT
issues that come with e-commerce, but tech
problems are something to be aware of.
• Shipping logistics
– Running a physical storefront is simple because all you
have to do is sell products to customers when they
come in to shop. If you want to sell products over the
phone or through a catalog, you can use a simple
shipping service to send out a few packages each
week. With an e-commerce store, you have to figure
out all of the shipping logistics because every
purchase will have to be shipped. It can be difficult to
figure out a seamless shipping solution for your
business, and you don’t want to end up in the red due
to high shipping costs.
• Limited connection with customers
– You don’t get a chance to connect with customers
on a personal level when you’re running an e-
commerce store. Some people may prefer that,
but you can’t offer the same personal touch when
you make a sale online.
E-Commerce Drivers
• Product: everything starts with product – something customers want to have.

• Brand and content: creating the communications, in other words, the ‘story’ or
‘content’ and propositions that will excite and captivate your target shopper.

• Marketing: amplifying that content and proposition to target shoppers by creating

a brand, creating graphics, creating ads, writing headlines and copy (the fun stuff!)
to acquire, convert and retain customers.

• Trading and conversion: taking the traffic to the website and converting it into
customers – sometimes changing the price/product and offers to maximize
revenue.

• Operations: managing performance and the technology to adapt to changing

customer needs and expectations. Handling customer service and managing their
subsequent views on the service.

• Fulfillment: managing the inventory, making the right choices in terms of stock,
picking and packing products, and shipping orders to customers.
 Dot Com Era : Late 1990s to mid-
2000s
• This era coincided with the spread of internet
across the globe. A lot of software companies
mushroomed delivering basic websites and
rudimentary customer facing capabilities for
their clients. Many of the early e-commerce
companies folded during the great ‘dot com
bubble burst’. Some reasons for the rampant
failure were –
• Internet penetration was still confined to urban
population. Moreover, the mobile internet access
was in its nascent stage thereby shrinking the
market size.
• Most companies did not think end-to-end, supply
chains were under-developed and costly,
hampering the scale up and destroying customer
value proposition.
• Excessive optimism on future led to
disproportionate investments in customer
acquisition despite no visibility of current
marginal profitability.
 Digital Social Era – Early 2000s till
now
• This era was characterized by two mega trends
that swept all walks of life namely, “digital
ubiquity” and “social media”. Technology
became omnipresent with sharply reducing
device and internet access costs. The birth of
Facebook, WhatsApp, Twitter and the likes
created one giant hyper-connected world. This
was also the era of “mobile apps”.
• This era saw the emergence of two prominent
types of companies.
• Stand-alone e-commerce companies like Amazon,
Flipkart & the likes. These companies pumped in big
bucks to build very strong logistics and overcame the
drawback of their predecessors. The consumer
proposition became very strong – lowest prices, access
to widest product range, delivered home. The e-com
giants acquired customers in deeper interior towns &
villages in contrast to their predecessors.
• Companies operating on ‘market place’ model,
connecting buyers and sellers, simplifying the hitherto
cumbersome consumer need fulfillment mechanisms.
For example, Uber, Zomato and the likes. This era saw
the birth of myriad of start-ups on this model.
 New Era of Hybrid Collaborative
Models :- The Future of digital
economy
• UPI, digital wallets and Google Pay have made cashless
payments between individuals and entities convenient,
secure and real time. The entry of small & micro
vendors (vegetable sellers, traders, door delivery
vendors and the likes) and service providers
(electricians, plumbers, painters, drivers, maids etc) in
the mobile commerce world has completed the
missing piece in the digital business models. We are at
the cusp of yet another digital transformation, an era
of efficiency, speed and even better value to
consumers. Below are some of the interesting
possibilities the new era will usher in.
• Digital Eco System Cross Overs – There is likely to be a confluence of “e-tailing”, “e-payments” and
“e-networking” in order to provide a very strong integrated, seamless and intuitively convenient
ecosystem to customers. Companies rooted in any of the three areas having large customer base
will attempt to foray into other two areas. PayTM originated as e-wallet has expanded its reach into
e-tailing. WhatsApp has already launched its payment service “WhatsApp Pay”. Amazon has
launched Amazon Pay for Person-to-Person payment (P2P). These cross-overs create new
compelling consumer propositions. For example, a customer can now interact real time with
neighborhood grocer on WhatsApp, finalize the order and pay on WhatsApp and get the delivery
super fast at no extra cost.

• Marketing Automation of Brick-and-Mortar (BAM) companies – A crucial aspect of Indian

economy is that the retail shops are abundant and well penetrated into the population. The
number of shops per thousand population in India is 3 – 4 times that in West. These retail points
have their allegiance to the BAMs and perceive the new e-commerce and modern trade channels
as competitive threat. The unique advantage of these stores is the reach, proximity to customers,
customer insights and significantly lower cost structures compared to their modern counterparts.
The BAM’s ‘hold’ on the traditional retail channel is an enormous asset. It’s just that, they did not
leverage the strength to create their own e-commerce model!
 What is E-Business
• E-Business encompasses executing all types of
business transactions and services via the web.
This includes procuring raw materials, online
education, commercial transactions, monetary
transactions on the internet and more. This
indicates an online presence of all types of
businesses and services.
• Examples are E-Commerce companies and their
additional internal business activities such as
classifieds, auction sites, software or hardware
developer sites, etc. The E-Business online
activities, in the meantime, include:
• Setting up an online store
• Supply chain management
• Online commercial transactions (buying and
selling products)
• Customer Education
• Monetary Business Transactions
• E-Mail Marketing
E-Commerce E-Business

Carrying out commercial transactions Conducts all kinds of business activities

online and services over the internet

Buying/ selling, monetary transactions Online presence of the business

online

A sub-set of E-Business, it is also a narrow A super-set of E-Commerce. Business

concept transactions are supported in E-Business

Limited transactions Transactions are not limited

Involves use of only one website Multiple websites and CRMs, ERPs that
connect different business processes are
used

Mandatory use of internet Internet, Intranet or Extranet are used

It is more relevant in B2C, Business to This is more appropriate to B2B or

customer context Business to Business context

Also cover external or outward business Covers internal as well as external

processes business activities or processes
 E – Commerce &
Networking
• Network effects play an important role in e-commerce.
• Network effect strategy allows companies in e-commerce
to set up a network with noncompetitive prices.
• In e-commerce network effects are important in areas
including trade, money transaction and all applications
where the interaction between users exists.
• There is also relevance of network effects on trade with
Trust Credibility.
• E-business networks allow businesses to communicate with
each other and transmit information quickly and efficiently
at cheaper costs than using a traditional electronic data
interchange, resulting in lower prices for consumers while
also facilitating collaborations between companies.
• Internet:
– The Internet, sometimes called simply "the Net,"
is a worldwide system of computer networks -- a
network of networks in which users at any one
computer can, if they have permission, get
information from any other computer (and
sometimes talk directly to users at other
computers).
• Intranet:
– An intranet is a private network contained within an
enterprise that is used to securely share company
information and computing resources among
employees. An intranet can also be used for working
in groups and teleconferences.
– Intranets encourage communication within an
organization. They let employees easily access
important information, links, applications, forms
and databases of company records. A database that
includes all the usernames of employees who have
access rights to the network is often used to maintain
intranet security.
• Extranet:
– An extranet is a private network similar to an
intranet, but typically open to external parties,
such as business partners, suppliers, key
customers, etc. The main purpose of an extranet is
to allow users to exchange data and applications,
and share information.
 How do intranets, the internet and
extranets differ?
• Internet
– The internet works on a public network that anyone can access. There
are no limits on who can access the internet, other than users must
have access to a computing device that's connected to the internet.
The public internet can have unlimited users at any one time, but it is
more vulnerable to attackers than an intranet.
• Intranet
– An intranet works on a private network of computers. Only authorized
people and systems can access it. They also must connect to the
intranet via the required LAN or VPN. An intranet typically can host a
specific number of users.
• Extranet
– An extranet is an intranet that grants access to those outside of an
organization to certain information and applications. Third parties
such as customers, vendors and partners are given access to certain
parts of the organization's intranet.
EDI: Electronic Data Interchange
• What is EDI?
– Exchange of electronic data between
companies using precisely defined
transactions

– Set of hardware, software, and standards

that accommodate the EDI process
 Definition
EDI (Electronic data interchange) is electronic
exchange of business data/ documents between
two organizations using pre-defined transaction
formats

 Constituents of EDI process

– Hardware
– Software
– Standards
 HISTORY
• In 1968, the transportation industry
recognized that the abundance of paperwork
was beginning to present a problem
• Transportation Data Coordinating Committee
(TDCC),is formed to develop standard formats
for exchanging business information
electronically
• But, all the standards that were developed at
this time supported only transportation
related issues
• In 1978, The American National Standards Institute
(ANSI) used the pioneering work of TDCC to charter a
committee known as the ASC (Accredited Standard
Committee) X12
• The main objective was to develop uniform standards
for inter-industry electronic interchange of business
transactions
• In 1983, ANSI published the first five American
National Standards for EDI.
• Using X12 standards, users ran into problems when
communicating electronically outside of their national
boundaries
• In 1988, the United Nations chartered
UN/EDIFACT (Electronic Data Interchange For
Administration, Commerce and Trade) to
develop international EDI standards
• These standards take the form of United Nations
Standard Messages (UNSMs), which are
analogous to what ANSI X12 calls Transaction
Sets
• Users involved in EDI will reap various benefits:
overseas expansion, expense control, and the
elimination of support for multiple formats
Example of EDI
Benefits of EDI
Suppliers, manufacturers, and retailers cooperate in some of the most successful
applications of EDI.
 EDI- HARDWARE AND SOFTWARE
EDI Hardware Requirements
Messaging Server
Security protocol implementation

EDI Software
Option 1: Readymade EDI Solutions
Follows global standards and templates
Industry specific solutions
Common platform for multi-partner interaction
Not customizable and dependence on vendor
Option 2 : Custom built solutions
Can be integrated with existing backend applications
Flexibility of enhancements
 EDI Standards
• Definition
A set of rules, agreed upon, accepted, and adhered to by two
entities, through which data is structured into electronic
formats for exchange of information

• Common standards requirements

Compatible hardware and software
Agreed data exchange templates

• Common standards
ANSI X12 is the standard that any industry can use
United Nations/EDI For Administration Commerce and Trade
(UN/EDIFACT) is the standard for international EDI
transactions
EDI LAYERED ARCHITECTURE
Information Flow WithoutEdi
Information Flow WithEdi
 EDI ISSUES
• Initial and operative costs
• Need to share master data with external
partners.
• Security concerns Confidentiality of
Information Authenticity of information
Requires continuous maintenance and
resources.
 EDI Applications InBusiness
• Four different scenarios in industries that
use EDI extensively:

– International or cross-border trade

– Electronic funds transfer
– Health care EDI for insurance claims processing
– Manufacturing & retail procurement
 How does EDI work?
• Supplier’s proposal sent electronically to purchasing organization.
• Electronic contract approved over network.
• Supplier manufactures and packages goods, attaching shipping data
recorded on a bar code.
• Quantities shipped and prices entered in system and flowed to
invoicing program; invoices transmitted to purchasing organization
• Manufacturer ships order.
• Shipment notice EDI transaction sent
• Purchasing organization receives packages, scans bar code, and
compares data to invoices actual items received.
• Payment approval transferred electronically.
• Bank transfers funds from purchaser to supplier’s account using
electronic fund transfer (EFT).
 EDI Standards
– EDI requires companies to agree on standards
• Compatible hardware and software
• Agreed upon electronic form format

– Established EDI standards

• Automotive Industry Action Group (AIAG)
• X.12 de facto umbrella standard in U.S. and Canada
• EDI for Administration, Commerce, and Trade (EDIFACT)
umbrella of standards in Europe
 How to Subscribe to EDI
– Larger companies purchase hardware and
software
– Medium and small companies seek third-
party service
• Value-added networking (VAN)
• Managed network services available for a fee
 EDI Benefits
• Cost Reduction
– Manpower, communications, resources, storage
• Speed
– Electronic transfer Vs mail/ courier
• Accuracy
– Avoids duplicate data entry and error margin
• Security
– Information less susceptible to interception/ falsification
• System Integration
– EDI can be integrated with internal system to push & pull
data
 EDI on the Web
– Advantages of Web EDI
• Lower cost
• More familiar software
• Worldwide connectivity

– Disadvantages of Web EDI

• Low speed
• Poor security
 The Importance of EDI
– Need for timely, reliable data exchange in response to
rapidly changing markets
– Emergence of standards and guidelines
– Spread of information into many organizational units
– Greater reliability of information technology
– Globalization of organizations
Infrastructure Requirement for E-Commerce
All the facilities and tools needed to run
ecommerce business. This includes the
hardware, software, network, and services
that support your operations from start to
finish.
E-Commerce infrastructure include the
hardware, like servers(web), devices,
networking equipment, software applications,
and services like data management, security,
maintenance, payment processing system and
upgrades.
• Role of Web Server
– A commerce server is a server that provides the
basic components and functions of an online
storefront, such as a shopping cart, credit card
processing and product displays. Commerce
servers also manage and maintain accounting and
inventory data, also called back-end data.
 Top 5 benefits of ecommerce web hosting
• High availability and scalability

– When you are running an e-store, you should ensure your

website’s all time availability. Because no or less-
availability would mean lost sales. Unlike a physical store,
you can’t see your customers online and a slow loading
webpage can irate a visitor so much that he might lose his
interest and go away without making a purchase. An
efficient e-commerce hosting service provider will ensure
high availability of your website, with no or less downtime.
• Secure your customers’ transactions

– Online business would mean online transactions. When a

customer buys a product from your website, he makes
online transactions. Ecommerce hosting providers equip
your website with authentic SSL certificates to safeguard
your crucial customer data during transit. Also, they secure
your website from viruses and hackers through different
security applications . A website with HTTPS gives
customers a feeling of trust and thus, a peaceful state of
mind while making purchase. An SSL certificate also affects
your website search ranking: Google drops the search
ranking of websites without a SSL certificate.
• Ease of shopping with cart
– What makes shopping a better and suave experience
is a shopping cart. It is beneficial in multiple ways.
First, it allows customer to add products which they
like and then review all of them and order desired
ones from a single place. Second, it provides hassle
free shopping with secure checkout process. Easy
integrations with payment gateways help customers
to place the orders straightaway. Hence, e-commerce
hosting services with shopping cart integration should
be your preference.
• Hosting experience with less technical know-
how
– In ecommerce hosting, the hosting company
provides the web server, website design tool, and
install special capabilities on your website related
to order processing and payment. Thus, what they
basically do is provide you with a ready to use
framework in form of some virtual templates,
which can be used by you to further customize
and enhance your website. Thus, even with less
technical know-how, you can get started with your
ecommerce website.
• Multiple website management with single
admin panel
– Every online hosting retailer starts with the aim of
expansion; hence you need a hosting provider
who will let you manage multiple websites
through a single admin panel. This will help you in
expanding your business base and earning more
customers.
 Mobility and Commerce
Mobile commerce (also known as m
commerce) is the use of any mobile device to
conduct commercial transactions via the
Internet. In other words, mobile commerce is
any transaction completed on a mobile
device—paying bills, transferring money,
signing up for a subscription, and the
purchase and sale of goods and services.
•
Difference between e commerce and
m commerce
Mobile commerce is a subset of ecommerce.
M commerce makes it even easier for
shoppers to buy things online at their
convenience and for businesses to reach new
shoppers to sell to customers no matter which
device they’re on.
 Types of Mobile Commerce
• Mobile banking: Mobile banking apps make it
easy for consumers to conduct financial
transactions like depositing a check or
transferring money.
• Mobile payments: This includes online payments
for things like utilities, phone bills, and even
paying for dinner at a restaurant.
• Mobile shopping: Mobile shopping has now
become the standard in ecommerce across many
industries. Customers can purchase clothing,
health and beauty items, books, groceries, music,
art, gifts, and even travel.
Need a Mobile Commerce Strategy
• A solid mobile commerce strategy is key to
thriving in modern ecommerce. Today’s shoppers
seek convenience. As a business owner, you want
your products to be available to your customers
anytime, anywhere. A mobile commerce strategy
can help you engage with shoppers on a touch
point that is easy and accessible for them, putting
you in a better position to attract your ideal
customers, make their lives easier, and encourage
customer loyalty.
 Benefits of M Commerce
• M commerce benefits both consumers and
online businesses. Shoppers can purchase just
about anything from their mobile device,
while online businesses have greater reach
and visibility when selling their merchandise
online.
Advantages of mobile commerce for
consumers
Mobile commerce provides flexibility, comfort,
and spontaneity. Shoppers can order groceries
online, pay utility bills, and shop for new
sneakers—all on their mobile device. Many
shoppers carry their phones wherever they go,
making on-the-go shopping and browsing
even easier than before. M commerce offers
consumers the convenience of being able to
purchase what they need when they need it.
Advantages of mobile commerce for online
sellers
M commerce provides another channel for
online sellers to engage their customers and
drive sales for their business. Mobile
commerce is convenient, adaptable, and
accessible, providing opportunities to create
an even better customer experience.
• Rapid purchase process. Consumers don’t have to stand in a line at
a store to pay for an item or wait until they can access a
computer. They can browse for items they are interested in and
make purchases using their mobile device. A strong mobile
experience can help increase conversions on your site.

• Enhanced customer experience. As a business owner, you want

your customers to have the best shopping experience. If your
mobile commerce app or mobile-ready store is designed to attract
your target customers and provide them with a unique online
shopping experience, they will return again and again.

• Direct communication. With m commerce, you can take advantage

of mobile features like targeted push notifications to reactivate your
customers and bring them back for re-engagement.
• Personalized shopping. If you have a mobile app or website, you
can obtain important customer data. You can see your customers’
buying patterns, shopping history, behavior, and demographics. This
information can help you create a personal shopping experience for
each customer, provide relevant offers and recommendations that
increase their customer lifetime value.

• Bridge between online and offline shopping. The growth of click

and collect services like buy online, pick up in Personalized
shopping. If you have a mobile app or website, you
can obtain important customer data. You can see your customers’
buying patterns, shopping history, behavior, and demographics. This
information can help you create a personal shopping experience for
each customer, provide relevant offers and recommendations that
increase their customer lifetime value.
• Omnichannel commerce. Omnichannel is all
about meeting your customers where they are
and making it easier for them to buy. With mobile
devices, you can further enhance your
omnichannel strategy since customers have
their phones on them at all times.

• Diverse payment methods. To simplify the

buying process, you can take advantage of
mobile payment technology and mobile wallets
to move shoppers quicker through checkout.
 Challenges of M Commerce
• Wide variety of screens: Depending on the user’s
phone, your mobile experience can vary widely
between devices. To provide a consistent
experience no matter which device your site is
viewed on, you’ll want to make sure you have a
mobile-ready, fully response website.
• Payment troubles: If a shopper cannot make a
payment on their mobile device, they
are less likely to return to your business. Make
sure you offer a variety of flexible payment
options to make things easy for shoppers.
• Price comparison: A simplified mobile
experience makes it easier for customers to
quickly compare prices across different stores
on their phone, potentially leading them to
your competitors. To keep customers sticking
around, you’ll need to make sure your site is
user-friendly and easy to navigate and
communicates a compelling offer.
• Security and privacy: Customers care about their privacy
online, and many may be hesitant to shop on their phones
for this reason. Make sure your ecommerce platform
provides top-notch security and data encryption to protect
both consumer data and your reputation.

• Constant maintenance and development: Since mobile

devices are constantly updated, you need to
properly maintain and optimize any mobile apps your store
has alongside these phone updates. Depending on your
needs, a mobile-responsive website might be the better
solution for your business.
Thank You