SO Lecture#1
SO Lecture#1
Sustainable organisations
In this course we will look at the following interconnected factors that
determine the long-term sustainability of organisations
• Economic factors
• Social factors
• Ecological factors
• Governance factors
Syllabus
• Markets
• Externalities
• Natural resource economics theory
• Incentive regulation
• Sustainability and climate change
• Sustainable economic development
• Economies of sustainable local communities
• Sustainable production and consumption
• Corporate social responsibility in a global context
The course is designed so that it is accessible to those who may have little in
the way of an economics background.
Introduction
“There are political and business leaders who do not care if economic growth
causes environmental damage and there are environmental advocates who do
not believe you can have economic growth without causing environmental
damage.” (Cohen, 2020)
Scarcity ................................................................................................................................... 4
Problem caused by scarcity/Main economic problem .................................................................................4
Scarcity: It is the state when resources are scarce or short in supply. Scarcity
means not having enough of something to fulfill all demands.
The problem of scarcity raises three economic questions which are answered
as follows
1. What to produce?
The goods and services demanded by the consumer.
2. How to produce?
Using the least-cost production technology.
3. For whom goods and services are produced?
Those consumers with the willingness to pay
Concept of utility
Economic analysis requires a system of value from which we can compare
alternatives and so distinguish allocations that give us maximum level of
satisfaction. Thus, we assign a certain value of satisfaction to each alternative
which we call utility. Suppose
Utility(a cup of coffee) = 10
Utility(a cup of tea) = 8
These numbers don’t mean anything, they only show that you derive more
utility from coffee than from tea.
Every day you make economic choices that involve ranking alternatives. Much
of government policy-making involves the ranking of alternatives. Since people
have different values, the best economic choice for one is not necessarily the
best for another as in the case of drink choices some people might prefer a tea
over coffee or vice versa.
Economic rationality
Economic rationality refers to choices made in the context of scarcity where
the benefits to the decision maker are maximized.
Rational consumer: In the context of markets, a consumer is said to be
rational if she/he wishes to maximize their overall level of satisfaction, or
utility.
Rational firm: While firms are said to be rational if they wish to maximize
their profits.
Opportunity cost
Opportunity cost represents the potential advantages that a business, an
investor, or an individual consumer foregoes when choosing one alternative
over another. Although opportunity costs cannot be calculated with
certainty, taking them into consideration can lead to better decision making.
Example: Assume the expected return on investment in the stock market is
10% over the next year, the alternative is to invest in new equipment which
would generate an 8% return over the same period. The opportunity cost of
choosing the equipment over the stock market is 2% (10% - 8%). Thus, by
investing in the business through updating equipment, the company would
forgoe the higher return on stock market investment. However, this can yield
higher return to the company in the future. Thus, bearing the opportunity
cost can be beneficial in the long run.
The PPF in Figure 1 represents all the possible combinations of food and
clothing that can be produced in a given time period when available resources
are fully and efficiently employed. As we move along the PPF and increase the
production of one good, such as clothing, we must shift resources away from
producing the other good, food. The opportunity cost of a given increase in
clothing is reflected in the amount of food (and the value we place on it) that is
given up to produce more clothing. For example, the movement from point B
to point D.