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Empowermen
t
Technologies
Multimedia and ICT
Compiler/Contextualizer: Wilfredo R. Tura Jr.
 Multimedia and ICT
__________________________________________________________________________

Content Standard : The learners demonstrate an understanding of

how rich media content and interactivity affects
and changes the user experience in the delivery
and consumption of ICT content.
Performance Standard : The learners independently assess one’s
experience along a range of online rich content
on the basis of the usability of the interface.
Competencies : Explore the principles of interactivity and rich
content in the context of Web 2.0 and the
participation of the user in the online
experience.
Learning Objectives : Upon the completion of the given module, the
learners are expected to explore the principles
of interactivity and rich content in the context of
Web 2.0 and the participation of the user in the
online experience.

What I Know

Multiple Choice: Write the letter of your answer on a separate sheet of

paper.
1. What multimedia content is hosted by YouTube?
A. audio C. videos
B. podcasts D. vodcasts
2. Which of the following focuses on the rich user interface to
enhance how the data is presented, manipulated, and used by the
users?
A. GUI C. multimedia
B. interactive D. rich user experience
3. Which of the following multimedia is an episodic series of audio or
text files streamed online?
A. audio C. videos
B. podcasts D. vodcasts
4. Which is an example of a host for audio/music/sound content?
A. YouTube C. Farmville
B. Soundcloud D. TED Talks
5. What is referred to as the ‘read-write internet’?
A. Web 1.0 C. Web 3.0
B. Web 2.0 D. Web 4.0
6. Which of the following includes syntax for embedding images, but
not audio and video files?
A. interactive C. multimedia
B. markdown D. videos
7. What tool used to create animated videos for a marketing
campaign?
A. Loopster C. Periscope
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 B. Magisto D. Wideo
8. Which of the following is an Adobe’s app used to transform ideas
into visual stories?
A. Animoto C. Spark
B. Loopster D. Wevideo
9. Which of the following is the use of information technology in
various forms of assessment?
A. Online game C. Online Test
B. Online courseware D. Online Video
10. What is being referred to as broadcasting over the internet?
A. Webcasting C. Podcasting
B. Newscasting D. Vodcasting

What I Need to Know

This module presents how the new media, through its rich content
and collaboration features has changed your experiences both as creator
and user of the web page. It covers the topics on rich content in the online
environment and the user experience, the multimedia and interactivity,
Web 2.0, Web 3.0, and user participation in the web.

What’s In
There are plenty of online collaborative tools that an organization or group
can use to communicate using internet. Identify one of them and briefly
describe its usage.

What’s New

Compare the before and after images of the Facebook platform

below. As a user of a digital tool, what is ‘simple yet functional
usability’ in your opinion?

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 Before After

What is It

Rich content in the Online Environment and the User Experience

Rich user experience is the ability of the Web to deliver full-scale
GUI style applications to the client, making it easier to interact, share, and
access Web content. Although rich user experience is based on rich
contents, it focuses on the rich user interface to enhance how the data is
presented, manipulated, and used by the users.
GUI (Graphical User Interface) is a program that allows a person to
work easily with a computer by using a mouse to point a small pictures
and other elements on the screen.
Multimedia is the integration of text, sound, graphics, animation,
and video into a single unit.
Interactive means that the user or audience has control over the
program or presentation.

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The Evolution to Web 3.0

Web 2.0, Web 3.0, and User Participation in the Web

Web 2.0 is the interactive version of web-based communities and
social networking websites like Facebook, Orkut, LinkedIn, etc. It also
includes video sharing, wikis, blogs, mashups, etc. In Web 2.o, the user
cannot only receive information but also contribute and modify the
available content. It is also referred to as ‘read-write internet’.

Features of Web 2.0

1. Users can modify the available content.

2. Use web pages to link different users.
3. Content can be shared more efficiently.
4. Information can be obtained by subscribing to a web page’s RSS.
• RSS (Really Simple Syndication) – is a family of web feed
formats used to publish frequently updated works such as
blog entries, news headlines, audio, and video in a
standardized format. With this small RSS, the person can
have updated real-time information. Apart from this, the
subscriber can receive updates on any development in the
web page as long as there is access to the internet.
5. It allows one to access internet through not only the computer but
also mobiles, television, etc.

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Web 3.0

In web 2.0, the Web 3.0 is like

Internet has been used a personal assistant
as a means for providing which has information
connection between about practically
people while in Web 3.0, everything. This is the
it is used to make reason that it is called a
connections with ‘giant database’.
information.

Web 3.0 is also

called the ‘Internet of
Services’. Besides the
human readable part of
the Web, there will be
machine accessible
services which can be
combined to higher level
of services.

Types of Rich and Multimedia Content

The type of rich and multimedia content currently includes but are
not limited to:

A. Videos, embedder, and on-demand

Through video hosting sites, you can take a video and show it to the
entire world (e.g., YouTube).

HTML5 introduces a ribbon of new tags to accommodate the

increasingly interactive and multimedia nature of the Web. While there
have been numerous ways to embed video, audio, and dynamic imagery
in the past, the new web standard attempts to make this easier, more
consistent, and more reliable.
Markdown. It includes syntax for embedding images, but not audio
and video files. Embedded video in particular has become a lot more
commonplace since John Gruber wrote the original Markdown spec. It
would be good to have a standard or common way to embed audio and
video using Markdown.

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Online Tools to Produce Video Content

1. Facebook Live is a Facebook’s live-streaming tool used to engage

viewers in real-time.
2. YouTube editor is used to create new videos and edit clips and
publish them to YouTube with one click. All of your uploads are
added automatically to the video editor. You can combine multiple
videos, add music from a library of approved tracks, and customize
clips with special tools and effects.
3. YouTube live streaming. Once your YouTube channel is enabled,
you have three options to start a live stream. Stream Now is a
quick and easy way to send content to automatically start and stop
the stream for you at the right time.
4. Adobe Spark. Spark is Adobe’s app to transform ideas into visual
stories. You can pick photos, add text, and apply design filters to
create professional graphics and easily combine video clips, photos,
and icons into an engaging video.
5. Magisto is an app to create professional videos with easy-to-use
editing tools, captions, custom branding, and commercially licensed
music.
6. Facebook Slideshow. Facebook slideshow ads are video-like ads
that use motion, sound, and text to tell your story across devices.
Slideshows load quickly so they play beautifully on any connection
speed.
7. Loopster is a full-featured online video editor with an easy-to-use
interface. You can edit your videos by rotating, cropping, splicing,
zooming, and adding sound effects to either standard or high-
definition videos. You also can add and reorder video fragments,
overlay music and titles, add animated transitions, and saved to any
format.
8. Wideo is a tool to create animated videos for a marketing
campaign. Just drag and drop elements or upload your own images
and start animating in a few clicks.
9. Periscope is a Twitter’s app for live streaming. Broadcast live video
and interact with people through hearts and comments. Instantly
share your live videos to Twitter and other social network.
10.WeVideo is a full-featured online platform for editing video. Use
text, transitions, motion effects, picture-in-picture, green screen
technology, custom call-to-action, a music library, and more. Ensure
your videos always look good with HD resolution.
11.StoriesAds.com is a tool for creating compelling video content
tailored for Instagram’s vertical format. StoriesAds.com provides the
tools for advertisers and marketers to build vertical video assets for
Instagram directly from a web browser in a quick and cost-effective
manner.
12.Animoto is a platform for creating videos and slideshows with three
story telling products. The marketing video builder is a drag-and-
drop tool, designed to perform well on social media. The slideshow
builder provides roughly 100 templates to turn photos and video
clips into a professional slideshow video.

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 B. Sound, Music, or Audio.
If videos are too much for you, you can always record sounds.
You can now share your sound bites to the entire world (e.g.,
Soundcloud).

C. Online Games, Tests, and Courseware

Online Games
An online game is a video game that is either partially or primarily played
through the internet or another computer network. Game developers now
create what is called “browser-based games.” You do not need to install
these games to your computer as they run in most updated web browsers
(e.g., AdventureQuest, Farmville, Candy Crush, DOTA 2, League Legends,
Mobile Legends).

Online Test
Electronic assessment also known as e-assessment or online test is the
use of information technology in various forms of assessment such as
educational assessment, health assessment, and psychological
assessment. This may utilize an online computer connected to a network.
Online survey forms and tests automatically display the results when
finished (e.g., Online IQ, Personality Tests, Quipper School).
Online Courseware
Courseware is educational material intended as kits for teachers or
trainers or as tutorials for students usually packaged for use with a
computer. Courseware can encompass any knowledge area but
information technology subjects are most common. Courseware can
include material for instructorled classes, web sites that offer interactive
tutorials, material that is coordinated with distance learning such as online
classes conducted over the internet, and videos for use individually or as
part of classes (e.g., E-learning Courses using a Learning Management
System).

D. Web-, Game-, Pod-, and Vod-casting

Webcast
Webcast is a media file distributed over the internet using streaming
media technology. A webcast may either be distributed live or on demand.
Essentially, webcasting is broadcasting over the internet. A webcast uses
streaming media technology to take a single content source and distribute
it to many simultaneous listeners or viewers.
According to PCMAG, Webcast means to

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 • send live audio or video programming over the web. It is the
internet counterpart to traditional radio and TV broadcasting.
• send selected Web-based information (text, graphics, audio,
video, etc..) to internet users based on individual
requirements. Users typically must have the appropriate
multimedia application in order to view a Webcast.
www.webopedia.com

Gamecast
Gamecast is a hook for some functionality that will be available in
the future. What it does is send play by play data to web server. The intent
is that if you are scoring a game on an iPhone (or an iPod Touch with WiFi
connectivity), you will be able to send the play-by-play data to the server
in real time, and other people interested in your game will be able to
access your data.
There are at least a couple of ways to make this data available:

• A web view of the game much lie you can see on espn.com of MLB
games whereas the game progresses, people can “watch it” on the
internet.
• Another user with iScore can be kept in sync while you are scoring a
game.

Podcast
A podcast is an episodic series of digital audio or video files which a
user can download and listen to. It is often available for subscription, so
that new episodes are automatically downloaded via web syndication to
the user’s own local computer, mobile application, or portable media
player (e.g., Stuff You Should Know, TED Talks, The Starters, Ear Biscuits).

Vodcast
A vodcast is something like a TV program or element of a program.
Unlike TV programs which you have to watch when scheduled, vodcasts
are stored on servers and you can download them whenever you want. It
is a “Video on Demand” (VOD) with ‘cast’ thrown on the end as in
broadcast. It is an episodic series of video streamed online (e.g., YouTube
series/shows like Video Game High School, Good Mythical Morning).

Benefits of Vodcasting

• Video content on demand when consumer wants access.

• Easier and cheaper than TV production.
• Allows for skills and delivery convergence.

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 - A newspaper can be an online broadcaster and a broadcaster
can be an online newspaper.
• Flexible mass distribution much easier.
• Little to no cost for maker or consumer.
- No copies to be made and distributed.

What I Have Learned

Complete the statement.
1. Rich user experience is the ability of the
Web to
_________________________________________________________________
________________________________________________________________.

2. The difference between Web 2.0 and Web 3.0 is

____________________
_________________________________________________________________
________________________________________________________________.

3. The types of rich and multimedia content are the following:

_________________________________________________________________
_______________________________________________________________.

What I Can Do

Given the definition in the screenshot below, describe what you

would combine to make your digital content interactive.

What’s More

Matching Type. Match Column I with Column II by writing the letter of

your answer on a separate sheet of paper.
I II

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 1. RSS a. provides the tools for advertisers &
2. Wideo marketers
3. Spark b. streaming tool used to engage viewers
in
4. FB live real-time.
5. FB slideshow adds c. used to create new videos and edit
clips.
6. Wevideo d. easy way to send content to
automatically
7. Multimedia start and stop the stream.
8. Animoto e. an app to transform ideas into visual
9. StoriesAds.com stories.
10. Magisto f. an app to create professional videos.
11. Loopster g. video-like ads that use motion, sound,
12. Interactive and text
13. Periscope h. a full-featured online video editor
14. YouTube Editor i. tool to create animated videos for a
15. Stream Now marketing campaign.
j. Twitter’s app for live streaming.
k. a full-featured online platform for
editing video.
l. platform for creating videos and
slideshows
m. integration of text, sound, graphics,
animation and video into a single unit.
n. audience has control over the
presentation.
o. a family of web feed formats

Assessment
Multiple Choice: Write the letter of your answer on a separate sheet of
paper.
1. Which of the following is not a benefit of Vodcasting?
A. Mass distribution is flexible. C. Easier and cheaper
B. Costly for consumers. D. Allows for delivery convergence
2. Which of the following is a multimedia content hosted by YouTube?
A. audio C. videos
B. podcastsD. vodcasts
3. Which of the following emphasizes on the rich user interface to
improve how the data is presented, manipulated, and used by the
users?
A. GUI C. multimedia
B. interactive D. rich user experience
4. Which of the following is not a feature of Web 2.0? A. Web pages
link different users.
B. Content can be efficiently shared.
C. Users can alter the available content.
D. Allows anyone to access internet through computer only.
5. What is an episodic series of audio or text files streamed online?

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 A. audio C. videos
B. podcastsD. vodcasts
6. What is an example of a host for audio/music/sound content?
A. YouTube C. Farmville B. Soundcloud D. TED Talks
7. Which of the following is TRUE to Web 3.0?
A. Means for providing connection
B. Internet of services
C. Content is shared
D. Company focused
8. What term is referred to as the ‘read-write internet’?
A. Web 1.0 C. Web 3.0
B. Web 2.0 D. Web 4.0
9. Which of the following includes syntax for embedding images, but
not audio and video files.
A. interactive C. multimedia
B. markdown D. videos
10. What tool used to create animated videos for a marketing
campaign?
A. Loopster C. Periscope
B. Magisto D. Wideo
11. Which of the following is an Adobe’s app used to transform ideas
into visual stories?
A. Animoto C. Spark
B. Loopster D. Wevideo
12. Which of the following is the use of information technology in
various forms of assessment?
A. Online game C. Online Test
B. Online courseware D. Online Video
13. Which of the following is an example of a courseware?
A. E-learning Courses C. Online IQ
B. Farmville D. Soundcloud
14. What term refers to broadcasting over the internet?
A. Webcasting C. Podcasting
B. Newscasting D. Vodcasting

15. The following are examples of a Podcast except what?

A. Good Mythical Morning C. The Starters
B. Ear Biscuits D. TED Talk

References

Innovative Training Works, Inc. (2016). Empowerment Technologies. Manila,

Philippines: Rex Book Store, Inc.

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Multimedia and ICT. (2018). Retrieved October 20, 2020 from
https://www.slideshare.net/RosdenHingpit/lesson-8-
empowermenttechnologies

Strickland, M. (n.d.). The Evolution of Web 3.0. Retrieved October 24,

2020 from http://www.slideshare.net/mstrickland/theevolution-of-web-
30/3buzz_buzzWhat_is_Web_30

Yuvienco, J., Gonzales, J., DepEd Management Team. (2016). Empowerment

Technologies Student Reader. DepEd Complex Meralco Avenue, Pasig
City, Philippines: DepEd – Bureau of Learning Resources

Yuvienco, J., Limson-Santos, C., Gonzales, J., DepEd Management Team.

(2016). Empowerment Technologies Teacher’s Guide. DepEd Complex
Meralco Avenue, Pasig City, Philippines: DepEd – Bureau of Learning
Resources

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