Natura

Beauty
Natural deodorant
Team
Luis Enrique Zuniga Coronado 2162867
Mariana Ximena Salazar Calderon 2168921
Sophie Stephanie Buentello Garza 2162971
Jennifer Montserrat Aguirre Mata 2158643
Sabrina Ruiz Mejía 2273141
Valeria Lizbetth Vázquez Vázquez 2273189
Bryan Daniel Blanco Siller 2140605
 1 Executive
Summary
NaturaBeauty is a student-run natural cosmetics brand focused on
health and environmental care. Our main product is a handcrafted,
organic deodorant made with beeswax, shea butter, coconut oil,
baking soda, vitamin E, and essential oils. It is chemical-free,
aluminum-free,and comes in biodegradable kraft paper packaging.
The brand promotes conscious self-care through sustainable, skin-
friendly alternatives.
The
Opportunity
and Strategy
There is a growing demand for
personal care products that are free of
harmful chemicals and environmentally
friendly. Young consumers are
increasingly seeking natural and
sustainable alternatives.
The Target
Market and
Projections
Our target market includes teenagers
and young adults, especially women,
who have ensitive skin or are
interested in healthier, eco-friendly
products. We aim to connect with
environmentally aware consumers
through relatable branding and social
media engagement.
The
Competitive 100% natural and chemical-free

Advantages formulation
Biodegradable and plastic-free

NaturaBeauty stands out by offering: packaging

Handmade production with quality
ingredients
Affordable pricing compared to
imported organic brands
Youthful, modern brand image
aligned with eco-conscious values
The Economics,
Profitability,
and Harvest
Potential
Production cost per unit: $64.26
MXN
Selling price per unit: $128 MXN
Profit per unit: $63.74 MXN The low cost of production combined

Profit margin: 99.2% with a competitive selling price makes

the business highly profitable
 2 The Company and its
product
Natura Beauty is a company specialized in Products:
the development, production, and Natural stick deodorants
commercialization of 100% natural Cream Deodorants
deodorants formulated with active spray dodorants
ingredients derived from plant and mineral kids and teen line
sources.El custom deodorants

Market entry strategy: Growth Strategy:

Local market testing • Expansion into physical retail
Product validation through testers and • Product line extension
surveys • Eco and vegan certifications
Eco-conscious influencer marketing • Internationalization
Strong digital presence: • Circular economy approach
 3 Market
Research and
Analysis
Target Market and Ideal Customer:
Our ideal customers are individuals
between the ages of 18 and 45, mainly Market Size and Trends:

health-conscious women and men who The global natural personal care market is
booming, and Mexico is no exception. The
care about the ingredients in the
Mexican market for organic and natural
products they use on their bodies.
cosmetics is estimated to grow by around 8%
annually, driven by an increasing demand for
clean, eco-friendly alternatives.
4 The
Economicsof the
Business
Gross and operating Margins
Based on projected sales and costs, our gross
margin is estimates at 55- 60%, driven by the
premium of the organic products and direct to
the consumer sales channels.

Profit Potential and Durability

The business shows strong long-term durability,
supported by the high demand for organic and
sustainable sources.
Fixed, Variable and Semi-variable Costs
Fixed costs: include rent, insurance and staff salaries.
Variable costs: primarily raw materials, packaging and
logistics, which depends on the production volume.
Semi-variable: utilities and marketing

Months to Break Even

We estimated a breakeven point in the 10-12
moths, assuming moderate sales growth and
controlled expenses.

Months to Reach Positive Cash Flow

Is projected in 6 to 8 months, supported by initial
customer subscriptions, pre-orders and special
sales
 5 Marketing
Plan
Our company “Naturabeauty”, is Products or services we sell:
dedicated to natural personal care, Cream Deodorant (Botánica cream)
offering a line of products free of Powder Deodorant (Desert Bloom)
harmful chemicals and respectful of the Solid Deodorant Stick (Aura)
environment. We focus on natural Aloe Vera Roll-on Deodorant (Aloe
efficacy, skin health, and sustainability. Alo)
 6 DESING AND
DEVELOPMENT PLANS
Marketing Strategies Distribution Channels Sales Process
-Customer Service: Our customer service team will
-Social Media Advertising: We will use platforms such as -Physical Store: We will establish a physical store in a be available to answer
Instagram, Facebook, and Twitter to promote our products strategic location for questions and resolve customer doubts through
through targeted ads to our target audience. customers to visit and purchase our products different channels (phone,
- and Brand Ambassadors: We will collaborate with
directly. email, online chat).
influencers and brand ambassadors who share our values
-Online Store: We will create an online store for -Purchase Process: Customers will be able to
and objectives to promote our products to their followers.
customers to purchase our purchase our products through
-Strategic Partnerships: We will establish partnerships with
products from anywhere and at any time. our online store or physical store. They will also be
personal care and beauty companies to offer promotional
packages and increase our visibility in the market. -Distributors: We will establish agreements with able to place orders
-Events and Activations: We will organize events and distributors to make our through our distributors.
activations in stores and shopping centers for customers to products available in stores and supermarkets across -Follow-up and Loyalty: After the purchase, we will
try our products and learn about their benefits firsthand. the country. ensure that customers
are satisfied with our products and offer them special
promotions and
discounts to remain loyal customers.
Pricing StrategyOur

organic beauty products will have a competitive price in the

market, but will also reflect the quality and benefits they
offer. We will offer different sizes and formats so customers
can choose the one that best suits their needs and budget.

In summary, our marketing and sales plan for our

organic beauty products focuses on attracting
customers through different channels, offering high-
quality products at a competitive price, and providing
excellent customer service to ensure loyalty and
growth of our customer base.
7 MANUFACTURING AND
OPERATIONS PLAN

Organic Raw Materials Production Equipment

$60,000 (24%) $50,000 (20%)
To produce our products safely and efficiently, we need
We need to invest in high-quality
to purchase equipment such as: small industrial mixers
natural ingredients such as essential
Molds for soaps and balms Precision scales Racks for
oils, vegetable butters (shea, cocoa),
drying and storage Thermometers, industrial blenders,
herbal extracts, dried flowers, and
and stainless steel toolsmThis equipment will help us
medicinal plants. maintain hygiene and consistent product quality.

Biodegradable Packaging and Brand Registration and Health Permits

Eco-Friendly Labels $15,000 (6%)
To operate legally, we need to register our brand and
All our packaging will be recyclable,
compostable, or reusable (glass, cardboard, comply with COFEPRIS health regulations (Mexico’s
bioplastic). We will also invest in printed sanitary authority). This is essential for building trust
labels made from recycled paper using plant- with customers and selling in formal markets and stores.
based inks.
Corporate Image and Design Online Platform and Digital Advertising
$10,000 (4%) $35,000 (14%)
We will invest in professional design for We will use this budget to create an online store with
our logo, packaging, product catalog, shopping cart, payment system, and digital marketing
branding, and visual identity. This helps strategies on Instagram, TikTok, Facebook, and Google
us stand out and look professional and Ads.
trustworthy from the beginning.

Contingency and Emergency Fund

Salaries for Two Employees

$30,000 (12%) $20,000 (8%)

During the first three months, we will hire This fund will cover any unexpected expenses such as
two employees (production and sales) to delivery delays, equipment repairs, or replacement
support product creation and promotion.
costs. It helps us stay financially stable during the first
This ensures that the founders can focus on
months.
the business strategy.
 8. Management Teams
a. Organization b. Key Management Personnel (To be completed)
c. Management Compensation and Ownership, the project is run by
NaturaBeauty is comprised of a team of seven students and does not involve financialcompensation or complex
university students, eachresponsible for a key ownership structures.
d. Other Investors
area crucial to the overall development of the At this stage, no external investors are involved. A symbolic investmentof
business. The organizational structure is $5,000 MXN is being sought to enhance packaging, build initialinventory,
and launch targeted social media marketing campaignse. E. Employment
distributed among the following functions: and Other Agreements, and Stock Option and Bonus Plans
There are no formal employment agreements, stock option plans, or
•​Product formulation bonus programs established at this early stage.
•​Sustainability and packaging f. Board of Directors
Given the academic and startup nature of the project, a formal board of
•​Graphic design and branding
directors has not yet been established.
•​Market research g. Other Shareholders, Rights, and Restrictions
•​Financial analysis All rights and responsibilities currently reside within the
foundingstudent team.
•​Social media marketing h. Supporting Professional Advisors and Services
•​General coordination and presentation The project benefits from the support of the Faculty of Accounting and
Business Administration at UANL.
 9. Overall Schedule
The development of NaturaBeauty follows a structured timeline to
ensure the successful launch and growth of the brand. Below is the
proposed schedule for the first year:
•​Months 1–2: Finalize product formulas, design packaging,
createbranding materials
•​Month 3: Obtain legal permits and brand registration (COFEPRISand
trademark)
•​Months 3–4: Build inventory and acquire production equipment
•​Month 5: Launch of online store and digital marketing campaigns
•​Months 6–7: First sales through social media, eco fairs, and smallretail
partners
•​Month 8: Customer feedback analysis and product improvements
•​Months 9–12: Expansion to new product variations and planningfor
physical retail partnerships
 10. CRITICAL RISKS,
PROBLEMS, AND
ASSUMPTIONS
Critical Risks:
• Market resistance or skepticism about the effectiveness of
natural deodorants
• Supply chain instability for organic ingredients
• Regulatory delays in COFEPRIS approvals
• Economic downturn reducing consumer spending on non-
essentialitems

Problems:
• Limited initial capital may restrict production scale
• Competition from well-funded national and international
brands
• Difficulty in establishing brand credibility in a competitive
market
 Assumptions:

• Target market will respond positively to eco-conscious

branding
• Social media channels will drive early sales effectively
• Ingredient sourcing will remain stable in price and
availability
• No major regulatory changes will negatively impact the
natural cosmetics sector
 11 The Financial
Plan
a.Actual Income Statements and Balance b.Pro Forma Income Statements
Sheets: Projected sales (first 3 months): 100
As a new venture, NaturaBeauty does units at $128 MXN/unit = $12,800 MXN
not yet have actual income statements Projected cost per unit: $64.26 MXN
or balance sheets. These will be Gross profit: $6,374 MXN
developed as part of post-launch Marketing and operational expenses
operations and monitoring (approx.): $3,000 MXN
Net profit estimate (Q1): $3,374 MXN
c.Pro Forma Balance Sheets Assets:
Inventory (raw materials and finished goods): $8,000 MXN
Equipment: $50,000 MXN
Cash (post-funding): $5,000 MXN
Liabilities:
Short-term debt or investment to be repaid: $5,000 MXN
Owner’s Equity:
Reinvested earnings and founder contributions: $58,000 MXN
d.Pro Forma Cash Flow Analysis
Initial capital: $125,000 MXN (sum of production, marketing,
salaries, etc.)
Monthly revenue grows by ~20% post-launch
Positive cash flow is expected within 6–8 months, assuming
moderate sales and controlled costs
 12. PROPOSED COMPANY
a. Desired Financing
OFFERING d. Use of Funds
NaturaBeauty seeks an initial seed capital of $125,000 MXN to The capital will be distributed as follows:
support product development, production setup, marketing, and • Organic raw materials: $60,000 MXN
operations during the launch phase. • Eco-friendly packaging: $30,000 MXN
• Production equipment: $50,000 MXN
b. Offering • Health permits and brand registration: $15,000 MXN
We propose a symbolic investment of $5,000 MXN from early • Corporate image and design: $10,000 MXN
collaborators or micro-investors. This offering includes public • Digital advertising and platform development: $35,000 MXN
recognition in our branding and communication materials, as • Staff salaries (3 months): $30,000 MXN
well as consideration for future equity participation once the • Emergency fund: $20,000 MXN
business formalizes as a legal entity.
e. Investor’s Return
c. Capitalization While the project is currently in a non-equity stage, we propose
The project is currently financed through founder contributions that early contributors receive non-monetary benefits such as:
and is structured as a collaborative academic initiative. No • Brand visibility (name/logo recognition as founding supporters)
external equity has been issued at this point. Future • Access to exclusive promotions or first product editions
capitalization will be based on business growth and may include • Future right of first refusal on equity or profit-sharing
strategic partners aligned with our sustainability values. agreements
 13. APPENDIXES
The following supporting materials are included in the appendices:
1. Product Photos and Descriptions
Visual representations of NaturaBeauty’s deodorant lines: cream, stick, rollon, and powder.
2. Ingredient Information Sheets
Details on each raw material used, including sourcing, benefits, and certifications.
3. Market Research Summaries
Data on consumer preferences, market size, and natural cosmetic trends in Mexico.
4. Social Media Strategy Overview
Screenshots and draft content plan for launch on Instagram, TikTok, and Facebook.
5. Team Profiles
Background and roles of each founding member.
6. Break-even Analysis Table
Detailed calculation of fixed costs, margin per unit, and required sales volume.
7. Cost Estimates
Breakdown of projected startup expenses by category.
8. Letters of Support (if available)
Endorsements or support statements from professors, incubators, or potential partners.
Thank You