Questions
Questions
• (A) Blockchain
• (B) Augmented reality
• (C) Virtual reality
• (D) Secure sockets layer
Correct Answer: (D) Secure sockets layer
Explanation: SSL encrypts data during transmission, ensuring secure online transactions.
4. In a supplier-oriented marketplace, who has more control over pricing and product availability?
• (A) Buyers
• (B) Suppliers
• (C) Both of these
• (D) None
Correct Answer: (B) Suppliers
Explanation: In supplier-oriented markets, suppliers control product availability and pricing.
5. Which type of marketplace focuses on meeting the specific needs and preferences of buyers?
• (A) Supplier-oriented
• (B) Buyer-oriented
• (C) Both of these
• (D) None
Correct Answer: (B) Buyer-oriented
Explanation: Buyer-oriented marketplaces focus on catering to the specific demands and preferences of buyers.
14. Which of the following is part of the four main types of E-commerce?
• (A) B2B
• (B) B2C
• (C) C2B
• (D) All of the above
Correct Answer: (D) All of the above
Explanation: B2B, B2C, and C2B are all common types of e-commerce.
22. Which type of E-commerce focuses on consumers dealing with each other?
• (A) B2B
• (B) B2C
• (C) C2B
• (D) C2C
Correct Answer: (D) C2C
Explanation: C2C (Consumer-to-Consumer) focuses on transactions between consumers, such as through platforms
like eBay or Craigslist.
23. Online trading is a service offered on the internet for the purchase and sale of:
• (A) Goods
• (B) Services
• (C) Securities
• (D) None
Correct Answer: (C) Securities
Explanation: Online trading typically refers to the buying and selling of securities (stocks, bonds) over the internet
through platforms like stock trading websites.
33. Includes all electronic-based information exchanges within or between companies and customers:
• (A) E-Commerce
• (B) E-marketing
• (C) E-communication
• (D) E-business
Correct Answer: (D) E-business
Explanation: E-business includes all electronic-based information exchanges, not just buying and selling (which is E-
commerce).
34. All of the following are techniques B2C E-commerce companies use to attract customers, except:
• (A) Registering with search engine
• (B) Viral marketing
• (C) Online ads
• (D) Virtual marketing
Correct Answer: (D) Virtual marketing
Explanation: "Virtual marketing" is not a standard term; techniques like search engine registration, viral marketing,
and online ads are common strategies for attracting B2C customers.
36. Which products are people most likely to be comfortable buying on the internet?
• (A) Books
• (B) Mobiles
• (C) Shoes
• (D) All of the above
Correct Answer: (D) All of the above
Explanation: People are comfortable purchasing a variety of products like books, mobiles, and shoes online due to
convenience and detailed information available for these products.
43. When two companies are linked together by computers and they send business transactions through these
computers, they are probably using:
• (A) EDI
• (B) B2C
• (C) Smart cards
• (D) Digital wallets
Correct Answer: (A) EDI
Explanation: EDI (Electronic Data Interchange) is the system used to exchange business documents and transactions
electronically between companies.
50. What is an arrangement made between E-commerce sites that direct users from one site to another?
• (A) Spam
• (B) Viral marketing
• (C) Affiliate programs
• (D) None
Correct Answer: (C) Affiliate programs
Explanation: Affiliate programs involve one website directing users to another, typically for a commission on sales
made through that referral.
53. What is the percentage of customers who visit a website and actually buy something called?
• (A) Affiliate programs
• (B) Click through
• (C) Spam
• (D) Conversion rate
Correct Answer: (D) Conversion rate
Explanation: The conversion rate refers to the percentage of visitors to a website who complete a purchase or
desired action.
56. Which form of E-commerce currently accounts for about 97% of all E-commerce revenues?
• (A) B2B
• (B) B2C
• (C) C2B
• (D) C2C
Correct Answer: (A) B2B
Explanation: B2B (Business to Business) e-commerce accounts for the majority of e-commerce revenues due to bulk
transactions between businesses.
57. If it is easy for competitors to enter the market, the threat of new entrants is considered?
• (A) High
• (B) Low
• (C) More
• (D) Less
Correct Answer: (A) High
Explanation: A high threat of new entrants occurs when it is easy for competitors to enter the market, potentially
increasing competition.
59. Which form of E-marketplace brings together buyers and sellers from the same industry?
• (A) Horizontal
• (B) Vertical
• (C) Integrated
• (D) Inclined
Correct Answer: (B) Vertical
Explanation: Vertical marketplaces bring together buyers and sellers from the same industry, focusing on specific
industries like manufacturing or agriculture.
68. Which E-government area is being used when government agencies send out and accept bids for work?
• (A) G2G
• (B) G2B
• (C) G2C
• (D) G2E
Correct Answer: (B) G2B
Explanation: G2B (Government to Business) involves electronic interactions between government and businesses,
such as publishing tenders and accepting bids for government contracts.
70. All of the following are major B2C business models except:
• (A) Content provider
• (B) Industry consortium
• (C) Transaction broker
• (D) Service provider
Correct Answer: (B) Industry consortium
Explanation: An industry consortium is a B2B model, not B2C. B2C business models focus on selling products or
services directly to consumers, unlike consortiums which involve collaboration between businesses.
71. The business model involves an independently owned vertical digital marketplace for direct inputs:
• (A) E-distributor
• (B) Exchange
• (C) E-procurement
• (D) Private industrial network
Correct Answer: (B) Exchange
Explanation: An Exchange is an independently owned digital marketplace that connects many suppliers and buyers in
a specific industry, primarily for direct inputs like raw materials or components.
72. G2C stands for:
• (A) Government to Employees
• (B) Government to Citizen
• (C) Government to Businessmen
• (D) Government to Government
Correct Answer: (B) Government to Citizen
Explanation: G2C (Government to Citizen) refers to the relationship and services provided by the government directly
to the public, such as issuing documents, licenses, and public service portals.
73. Compared to internet users, the number of cell phone subscribers is:
• (A) About the same
• (B) Slightly fewer
• (C) Much fewer
• (D) Much larger
Correct Answer: (D) Much larger
Explanation: The number of cell phone subscribers globally is much larger than internet users, as mobile phones are
more accessible and widely used even in areas with limited internet connectivity.
74. A website offering content created by third party transparently to customers is an example of:
• (A) Reintermediation
• (B) Syndication
• (C) Virtual manufacturing
• (D) Build-to-order
Correct Answer: (B) Syndication
Explanation: Syndication refers to the process of distributing content created by a third party through a website. The
site transparently shares this content with users, often seen in news, blogs, or media platforms.
76. Which is the model of E-commerce if the seller is an individual and the buyer is a business?
• (A) Consumer to Business
• (B) Business to Consumer
• (C) Business to Business
• (D) Consumer to Consumer
Correct Answer: (A) Consumer to Business
Explanation: In the Consumer to Business (C2B) model, individuals (consumers) offer products or services to
businesses, which then purchase or use them — like freelance services or content licensing.
77. Which of the following model is part of E-governance?
• (A) G2C
• (B) B2B
• (C) B2C
• (D) C2C
Correct Answer: (A) G2C
Explanation: G2C (Government to Citizen) is a key component of e-governance, involving digital interactions
between the government and citizens for services like online bill payment, licenses, and public service delivery.
79. Which refers to paying the money back to the buyer after the price has been deducted from the account?
• (A) Refund
• (B) Deduction
• (C) Change base
• (D) None
Correct Answer: (A) Refund
Explanation: A refund is the process of returning money to the buyer after a transaction has been completed and the
amount has been deducted from their account
81. Which of the following are advantages normally associated with B2B E-commerce?
• (A) Shorter cycle times
• (B) Reduction in costs
• (C) Both (A) and (B)
• (D) None
Correct Answer: (C) Both (A) and (B)
Explanation: B2B E-commerce typically leads to shorter cycle times due to automation and cost reduction through
streamlined procurement, inventory management, and communication.
82. If the threat of substitute products or services is low, it is:
• (A) Disadvantage to the supplier
• (B) Advantage to the buyer
• (C) Advantage to the supplier
• (D) None
Correct Answer: (C) Advantage to the supplier
Explanation: When there are few or no substitute products, suppliers face less competition and have more control
over pricing, which gives them a strategic advantage.
83. The threat of new entrants is high when it is _ to enter the market:
• (A) Hard for customers
• (B) Hard for competitors
• (C) Easy for competitors
• (D) Easy for customers
Correct Answer: (C) Easy for competitors
Explanation: The threat of new entrants increases when it is easy for competitors to enter the market due to low
barriers like minimal capital requirements or loose regulations.
85. When a transaction is processed online, how can the merchant verify the customer's identity?
• (A) Use Secure Sockets Layer
• (B) Use Secure Electronic Transaction
• (C) Use Electronic Data Interchange
• (D) Use Financial Electronic Data Interchange
Correct Answer: (B) Use Secure Electronic Transaction
Explanation: Secure Electronic Transaction (SET) is a protocol specifically designed to ensure secure and
authenticated online transactions by verifying both the customer and merchant identities.
93. Which industry benefits from E-commerce in terms of online stock trading?
• (A) Healthcare
• (B) Travel
• (C) Finance
• (D) Retail
Correct Answer: (C) Finance
Explanation: The finance industry benefits significantly from E-commerce through online stock trading platforms,
enabling fast, convenient, and real-time trading for investors.
96. What is the exchange of goods or commodities and services for money called?
• (A) E-commerce
• (B) Commerce
• (C) Both of these
• (D) None
Correct Answer: (B) Commerce
Explanation: Commerce refers to the general exchange of goods and services for money, whether done online or
offline. E-commerce is a digital form of commerce.
97. Compared to B2C E-commerce, B2B E-commerce is:
• (A) Of equal size
• (B) Slightly smaller
• (C) Slightly larger
• (D) Much larger
Correct Answer: (D) Much larger
Explanation: B2B E-commerce involves transactions between businesses, often in large volumes and values, making
it much larger than B2C E-commerce in terms of scale and revenue.
98. Which of the following is an example of a digital wallet used for online payments?
• (A) PayPal
• (B) Cash
• (C) Cheque
• (D) Barter system
Correct Answer: (A) PayPal
Explanation: PayPal is a widely used digital wallet that allows users to make secure online payments and money
transfers electronically.
99. What is the term for the process of converting website visitors into customers by encouraging them to take
specific actions (e.g., making a purchase)?
• (A) Conversion optimization
• (B) Search engine optimization
• (C) Social media marketing
• (D) Content marketing
Correct Answer: (A) Conversion optimization
Explanation: Conversion optimization is the process of improving a website to increase the percentage of visitors
who complete desired actions, like making a purchase or signing up.