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PURCOMM - UNIT 1

Communication is the exchange of thoughts and ideas, encompassing verbal and non-verbal forms. Effective communication relies on principles such as clarity, attention, and feedback, while ethical communication emphasizes honesty, openness, and respect. Understanding the elements and types of communication is essential for fostering meaningful interactions.

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10 views2 pages

PURCOMM - UNIT 1

Communication is the exchange of thoughts and ideas, encompassing verbal and non-verbal forms. Effective communication relies on principles such as clarity, attention, and feedback, while ethical communication emphasizes honesty, openness, and respect. Understanding the elements and types of communication is essential for fostering meaningful interactions.

Uploaded by

mparas23-0544
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT 1: THE PRINCIPLES AND PROCESSES OF MODELS OF COMMUNICATION

COMMUNICATION

WHAT IS COMMUNICATION?

 Communication is the exchange of thoughts, ideas,


concepts, and emotions between and among humans.
 Scholars describe communication by looking at its
etymology. The word “commun” means “something
common,” and “ication” suggests “understanding”
(Chase and Shamo, 2013).
 The process of sending and receiving message (verbal
or nonverbal) (Nordquist, 2018).

TYPES OF COMMUNICATION

1. Verbal Communication (Manzano, Arador, & Ladia,


2018)

Verbal communication is a form of transmitting messages


using word symbols to represent ideas and objects. It
comes in two forms:

 Oral communication (spoken words, conversations)


 Written communication (letters, emails, reports)

2. Non-Verbal Communication

According to Wertheim (2012), 90% of meaning in


communication comes from non-verbal
communication. Compared to verbal communication, non-
verbal communication follows these principles:

 Conveys more meaning


 Is more involuntary
 Is often more ambiguous
 Is often more credible

CATEGORIES OF NON-VERBAL COMMUNICATION


(WERTHEIM, 2012)

1. Visual (Body Language) – Includes facial expressions,


eye movements, posture, and gestures. Note: The most accurate model is Shanon-Weaver’s Model
2. Tactile – Involves the use of touch, such as handshakes, because she’s the only one who introduced the noise in
pats on the shoulder, kisses, or hugs. communication.
3. Vocal – The way a message is spoken, including
intonation, volume, stress, and speech rate.
4. Time, Space, and Image – The distance we keep from
others, our punctuality, and even the clothes we wear PRINCIPLES OF EFFECTIVE COMMUNICATION
convey messages.
1. Clarity – The message should be clear and
ELEMENTS OF COMMUNICATION understandable.
2. Attention – Ensure listeners are focused on the
message.
1. Sender – The source of the message 3. Feedback – Response from listeners determines
2. Message – The information being communicated communication success.
3. Channel – The medium used to send the message 4. Informality – Adapt communication style based on the
4. Receiver – The person who interprets the message situation.
5. Feedback – The response from the receiver 5. Consistency – Align the message with the
6. Noise – Anything that disrupts communication communication goal.
6. Timeliness – Deliver messages at the right time for
effectiveness.
7. Adequacy – Ensure shared information is true and
accurate.
COMMUNICATION ETHICS

 Ethics – Involves the creation and evaluation of


goodness in communication.
 Communication Ethics – Focuses on ethical standards
in all communication aspects (Lipari, 2017).

FOUR PILLARS OF COMMUNICATION ETHICS

1. Honesty – Avoid lies; stick to facts to maintain trust.


2. Openness – Share necessary information to ensure
fairness.
3. Clarity – Be concise to prevent misunderstandings.
4. Respect – Communicate with consideration for others.

DOS AND DON’TS OF COMMUNICATION ETHICS

 DO - Consider Your Audience


 DON’T - Use Jargon
 DO - LANGUAGE ACCESSIBILITY
- Communicate in a language your audience
understands to ensure clarity and inclusivity.
 DO - TECHNOLOGY ACCESSIBILITY
- Not everyone has reliable access to technology;
ensure your message is accessible to all.
 DO - DISABILITY ACCESSIBILITY
- Use accessible formats, like subtitles, to
accommodate individuals with disabilities.

THE IMPACT OF ETHICAL COMMUNICATION

Ethical communication fosters responsible thinking, decision-


making, and inclusive relationships across cultures and media.

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