COMPETITIVE

User Experience Evaluation

ANALYSIS
for

ASOS.COM
by
Shilpa Tripathi
03.03.18 IN4MATX 283
Table of Contents click to view

2 Introduction

5 Direct Competitors

25 Indirect Competitors

40 Influencer Features

52 Recommendations Summary
Evaluation Evaluation

PURPOSE BENEFITS
This evaluation’s purpose is to reveal how Asos.com This evaluation’s purpose is to reveal how Asos.com
can improve user interaction with their website. The fits in the market landscape. It also helps uncover
information gathered from direct and indirect industry trends and marketing strategies employed
competitors along with influencers can help ASOS by competitors. Learning from this evaluation can
continue their competitive edge in the market while help reevaluate current branding and marketing
improving their relationship with their consumers strategies along with identifying tactical
and broadening their consumer base. advantages.

Evaluation Executive

METHOD SUMMARY
The competitive analysis evaluates and compiles Through the competitive matrix tool (link), the
competitor information, their practices, products, evaluator will look at the direct competition,
services and market space. The researcher conducts indirect competition, along with narrowing down
a comprehensive analysis of the competitors influencers who provide valuable interactions that
most and less successful market strategy to assess can elevate ASOS's current interactions.
their position.

2
About ASOS
VALUE PROPOSITION
ASOS is a fast fashion internet e-commerce website
that allows its users to find and wear the latest trends
in street style. It currently holds the top position in
the fast fashion market with over 111,315 items in
their stores (reference link). In 2017, up to August 31,
ASOS's revenue increased 33% to £1.9 billion.
(reference link). Fashion influencer based shopping
experience, easy shipping, and return policies along
with quick customer service make ASOS.com the best
in the market.

3
COMPETITORS
Determining ASOS's Direct & Indirect Competitors and Influencers

DIRECT COMPETITORS BOOHOO

Direct competitors for ASOS consist of fast fashion brands that have a large ZARA
selection, quick shipping, and return options, along with providing their service
UNIQLO
to multiple countries.

INDIRECT COMPETITORS
HAUTELOOK
Indirect competitors have a large production inventory and are a worldwide
established online marketplace that offer fashion and lifestyle items at a GILT
multitude of price points. They are constantly expanding the business model.

INFLUENCERS AMAZON FASHION

By researching influencers, we find innovative insights from any type of businesses INTO THE GLOSS
that can be implemented into ASOS.com. This allows ASOS to continue dominating NORDSTROM

the market, improving their interactive elements and market strategy. LIMEROAD
NORWEGIAN RAI N

4
 DIRECT
COMPETITORS
Competitors that provide the same (or similar) services on the same
scale and occupy the same market space
Overview
DIRECT COMPETITORS
BOOHOO boohoo.com ZARA zara.com UNIQLO uniqlo.com

DESCRIPTION: Fast Fashion brand that DESCRIPTION: Zara brings fast fashion in a DESCRIPTION: Uniqlo is a Japanese 360-
drops over 100 products daily. Based in higher sales bracket of $30-90 per piece. degree fashion brand doing in-house
Manchester. "The boohoo group has a "Bringing attractive and responsible fashion, design, production, and sales. That's what
strong presence in the UK, US, Europe and and improve the quality of customer allows them to produce to demand. Simple,
Australia, and sells products to almost service, are Zara's priorities." (link) classic designs define Uniqlo's style
every country in the world." Their goal is: aesthetics and their price point is closer to
"To be the leading online fashion brand for PROS: Zara's website is highly editorial and Zara.
all 16-24 year olds." (link) resonant of its deep history in the market as
the original fast fashion titan. Each item is PROS: Uniqlo provides Japanese curated
PROS: Boohoo's website has effective of high-quality and targets a specific western fast-fashion, allowing a unique lens
categorizations for different needs and it fashion-forward demographic. of fast-fashion.
services a diverse demographic within the
young female user base. CONS: Zara is fast-fashion in a higher CONS: Uniqlo subscribes to a specific
bracket, which is less inclusive that other, classic preppy style reminiscent of Jcrew
CONS: It doesn't serve a wide male newer fast fashion brands that focus on and Banana Republic. It doesn't address
demographic the way it does female. The inclusivity and diversity highly. diversity and inclusivity well.
kid's section seems unintuitive to their
premise.

5
Direct Competitor 1/3:

BOOHOO
ANALYSIS
BOOHOO
boohoo.com

Boohoo is a fast fashion brand that drops over 100 products

daily. Based in Manchester. "The boohoo group has a strong
presence in the UK, US, Europe and Australia, and sells products
to almost every country in the world."
Their goal is: "To be the leading online fashion brand for all 16-24
year olds." (link)
YEAR FOUNDED: PRIMARY PRODUCTS: SOCIAL NETWORKS:
2006 Women's clothing Instagram
Women's shoes Facebook
MONTHLY TRAFFIC: Women's accessories Twitter
15,000,000 Men's clothing YouTube
Men's shoes Pinterest
REVENUE STREAMS: Men's accessories Blog
Retail Children's clothes
Children's shoes CONTENT TYPE:
PRICE RANGE: Children's accessories Bright colors
$ (Affordable) Content blocks
UGC FEATURE: Simple text
Users can comment on each
item, on their blog & on social
media

7
 BOOHOO
boohoo.com

PURPOSE: HELP: GLOBAL NAVIGATION:

The homepage design doesn't There is no chat or help option on the Global navigation is consistent across all
immediately give the viewer an idea of home page. When a user scrolls all the pages. Menus and submenus are easy to
where they are. You know its an e- way to the bottom of the homepage, they access and comprehend using real-world
commerce site with "mens", "womens" can spot "customer service" which brings terminology.
and "kids" sections, which leads to an the viewer to FAQ's. You can either tweet
idea that this is a clothing e-commerce Boohoo help or fill out a help form, both of
site. A modern viewer will which seem like a long-wound method of
recognize fashion website markers providing help.
immediately leading to faster
comprehensibility.

SEVERITY RANKINGS: potential for improvement problem good

8
 BOOHOO
boohoo.com

SYSTEM STATUS: SEARCH: RECOMMENDATIONS:

The system status is visible at all times Search is visible in every page and Recommendations are present on every
whenever any menu item is accessed. provides a list of possible matches with page all the way to the checkout.
no negative feedback. The search
results are comprehensive and give the
user the ability to edit as they refine.

SEVERITY RANKINGS: potential for improvement problem good

9
 BOOHOO
boohoo.com

ADD TO CART: PRODUCT INFO: CHECKOUT:

Data specific input allows "add to cart" to Although product details are Checkout is very clear. It tells you what
become available only after you meet comprehensive, adding a 360-degree you are buying, how much your total is
necessary criteria of size, color, etc. This view, a video or styling information and what forms of payments are
way the user is forced to look through could help elevate the users accepted, which is incredibly helpful
their order. You can also delete an item understanding of the product (especially for the user base Boohoo serves.
from the top "cart" menu that appears since so many of the sales are outside
once you've added an item to the cart. Boohoo's home base, Manchester.

SEVERITY RANKINGS: potential for improvement problem good 10

 BOOHOO
boohoo.com

QUICK SHOP: SHIPPING & RETURNS:

Quickshop link allows the user to Although shipping qualifications are
purchase something fast. clear, the return qualifications are not
until you go to the returns tab in the
footer. A customer outside the UK would
love to have that information handy.

SEVERITY RANKINGS: potential for improvement problem good 11

Direct Competitor 2/3:

ZARA
ANALYSIS
ZARA
zara.com

Zara brings fast fashion in a higher sales bracket of $30-90 per

piece. "Bringing attractive and responsible fashion, and improve
the quality of customer service, are Zara's priorities."

YEAR FOUNDED: PRIMARY PRODUCTS: SOCIAL NETWORKS:

1975 Women's clothing Instagram
Women's shoes Facebook
MONTHLY TRAFFIC: Women's accessories Twitter
74.5 Million Men's clothing YouTube
Men's shoes Pinterest
REVENUE STREAMS: Men's accessories Blog
Retail Children's clothes Weibo (China)
Children's shoes VK (Russia)
PRICE RANGE: Children's accessories
$$ (Slightly Pricey) CONTENT TYPE:
UGC FEATURE: Muted colors
None Editorial appeal
Clean
Large candid images
Multi-angle shots of outfits

13
 ZARA
zara.com

PURPOSE: HELP: GLOBAL NAVIGATION:

The homepage design gives the viewer Although there is a contact menu on Global navigation is consistent across all
an idea of where Zara is. You know its an the top right of the page which pages. Menus and submenus are easy to
e-commerce site with "men's", "women's" instantly leads to help information, a access and comprehend using real-world
and "kids" sections, which leads to an help/chat icon beside the contact terminology.
idea that this is a clothing e-commerce menu would make it clear to the user.
site. A modern viewer will
recognize fashion website markers
immediately leading to faster
comprehensibility.

SEVERITY RANKINGS: potential for improvement problem good 14

 ZARA
zara.com

SYSTEM STATUS: SEARCH: RECOMMENDATION:

The system status is visible at all times Search is visible on every page and provides Recommendations are present on every
whenever any menu item is accessed. a list of possible matches with no negative page all the way to the checkout.
feedback. The search results are
comprehensive and give the user the ability
to edit as they refine.

SEVERITY RANKINGS: potential for improvement problem good 15

 ZARA
zara.com

ADD TO CART: PRODUCT INFORMATION: CHECKOUT:

Data specific input allows "add to cart" to Although product details are Checkout is very clear. It tells you what
become available only after you meet comprehensive, adding a 360-degree you are buying, how much your total is
necessary criteria of size, color, etc. This view, a video or styling information could and what forms of payments are accepted,
way the user is forced to look through help elevate the users understanding of which is incredibly helpful for the user
their order. You can also delete an item the product. base Boohoo serves.
from the top "cart" menu that appears
once you've added an item to the cart.

SEVERITY RANKINGS: potential for improvement problem good 16

 ZARA
zara.com

SIZE GUIDE:
SHIPPING AND RETURNS:
A user can approximate their size
Although shipping qualifications and
according to their height and weight
return qualifications are immensely
making brand sizing more accurate
clear and accessible.
than a wild guess,

SEVERITY RANKINGS: potential for improvement problem good 17

Direct Competitor 3/3:

UNIQLO
ANALYSIS
UNIQLO
uniqlo.com

Uniqlo is a Japanese 360-degree fashion brand doing in-house

design, production, and sales. That's what allows them to
produce to demand. Simple, classic designs define Uniqlo's
style aesthetics and their price point is closer to Zara.

YEAR FOUNDED: PRIMARY PRODUCTS: SOCIAL NETWORKS:

2006 Women's clothing Reddit
Women's shoes Facebook
MONTHLY TRAFFIC: Women's accessories Twitter
40,000,000 Men's clothing YouTube
Men's shoes Pinterest
REVENUE STREAMS: Men's accessories VKontakte
Retail Children's clothes
Children's shoes CONTENT TYPE:
PRICE RANGE: Children's accessories Primary colors: Red, white,
$$ (Little Pricey) black
UGC FEATURE: Content blocks and graphic
Users can comment on each blocks
item & on social media Catalog photography
(#shareyourlife). "Feedback"
tab lets you leave a detailed
opinion on website & products.
19
 UNIQLO
uniqlo.com

PURPOSE: HELP: GLOBAL NAVIGATION:

The homepage design gives the viewer There is a help button accessible on Global navigation is consistent across all
an idea of where Uniqlo is. You know its every page. pages. Menus and submenus are easy to
an e-commerce site with "men's", access and comprehend using real-world
"women's" and "kids" sections, which terminology.
leads to an idea that this is a clothing e-
commerce site. A modern viewer will
recognize fashion website markers
immediately leading to faster
comprehensibility.

SEVERITY RANKINGS: potential for improvement problem good

20
 UNIQLO
uniqlo.com

SYSTEM STATUS: SEARCH: RECOMMENDATIONS:

The system status is visible at all times Search is visible on every page and Recommendations are present on every
whenever any menu item is accessed. provides a list of possible matches page all the way to the checkout.
with no negative feedback. The search
results are comprehensive and give
the user the ability to edit as they
refine.

SEVERITY RANKINGS: potential for improvement problem good

21
 UNIQLO
uniqlo.com

ADD TO CART: PRODUCT INFORMATION: CHECKOUT:

Data specific input allows "add to cart" Although product details are Checkout is very clear. It tells you what
to become available only after you meet comprehensive, adding a 360- you are buying, how much your total is
necessary criteria of size, color, etc. This degree view, a video or styling and what forms of payments are accepted,
way the user is forced to look through information could help elevate the which is incredibly helpful for the user
their order. You can also delete an item users understanding of the base Boohoo serves.
from the top "cart" menu that appears product.
once you've added an item to the cart.

SEVERITY RANKINGS: potential for improvement problem good

22
 UNIQLO
uniqlo.com

FEEDBACK: SHIPPING & RETURNS:

There is a feedback tab for consumers Although shipping qualifications and
regarding websites and products that return qualifications are immensely
Uniqlo offers. clear and accessible.

SEVERITY RANKINGS: potential for improvement problem good

23
 INDIRECT
COMPETITORS
“Indirect competitors offer a similar value proposition to a different
customer segment; or, they target your exact customer base without
offering the exact same value proposition.” Jaime Levy (UX Strategy)
Overview
INDIRECT COMPETITORS
HAUTELOOK hautelook.com GILT gilt.com

DESCRIPTION: Items from Nordstrom trickle DESCRIPTION: Items from high-end

down for discounted rates for a limited time retailers trickle down for discounted rates
on this subscription-only service. "Situated for a limited time on this subscription-only
in downtown Los Angeles, we’re a group of service. "Gilt provides instant access to top
retail aficionados, denim enthusiasts and designer labels, at up to 70% off retail. Find
dedicated shoe collectors who believe that something new every day for women, men,
great style and an unlimited budget don’t kids and the home as well as exclusive
have to go hand-in-hand." (link) services and experiences and luxury travel."
(link)
PROS: Free subscription-only service that
leads to a high sellout of inventory. PROS: Free subscription-only service that
Updated daily. Allows high-end retailers to leads to a high sellout of inventory.
be able to highlight items and sell them Updated daily. Allows high-end retailers to
through this time-bound layout. be able to highlight items and sell them
through this time-bound layout.
CONS: You can't access or even try it
without a subscription possibly turning CONS: Items expire quickly. Prices can be
away the discerning consumer. more when matched to other online stores.

25
Indirect Competitor 1/2:

HAUTELOOK
ANALYSIS
HAUTELOOK
hautelook.com

"Situated in downtown Los Angeles, we’re a group of retail

aficionados, denim enthusiasts and dedicated shoe collectors
who believe that great style and an unlimited budget don’t
have to go hand-in-hand." (link)

YEAR FOUNDED: PRIMARY PRODUCTS: SOCIAL NETWORKS:

2007 Women's clothing Instagram
Women's shoes Facebook
MONTHLY TRAFFIC: Women's accessories Twitter
3.6 Million Men's clothing YouTube
Men's shoes Pinterest
REVENUE STREAMS: Men's accessories Reddit
Retail Lifestyle
Home Decor CONTENT TYPE:
PRICE RANGE: Beauty Primary palette: Blue, grey,
$$ (Little Pricey) Gadgets white and black along with
muted colors
UGC FEATURE: Content blocks
Users can comment on each Simple text
item & on social media Medium-sized image blocks

27
 HAUTELOOK
hautelook.com

PURPOSE: HELP: GLOBAL NAVIGATION:

The homepage design doesn't There is a help button available at Global navigation is consistent across all
immediately give the viewer an idea every page. pages. Menus and submenus are easy to
of where they are. You know its an e- access and comprehend using real-world
commerce site with "mens", "womens" terminology.
and "kids" sections, which leads to an
idea that this is a clothing e-
commerce site. A modern viewer will
recognize fashion website markers
immediately leading to faster
comprehensibility.

SEVERITY RANKINGS: potential for improvement problem good

27
 HAUTELOOK
hautelook.com

SYSTEM STATUS: SEARCH: RECOMMENDATIONS:

The system status is visible at all Search is visible in every page and Recommendations are present on
times whenever any menu item is provides a list of possible matches every page but not on the checkout
accessed. with no negative feedback. The page..
search results are not comprehensive.
For example, pink dress does not
work as a filter showing all matching
items.

SEVERITY RANKINGS: potential for improvement problem good

28
 HAUTELOOK
hautelook.com

ADD TO CART: PRODUCT INFO: CHECKOUT:

Data specific input allows "add to Although product details are Checkout is very clear. It tells you
cart" to become available only comprehensive, adding a 360- what you are buying, how much your
after you meet necessary criteria degree view, a video or styling total is and what forms of payments
of size, color, etc. This way the information could help elevate the are accepted. This uses a similar form
user is forced to look through their users understanding of the filling method as the "add to cart".
order. You can also delete an item product.
from the top "cart" menu that
appears once you've added an
item to the cart.

SEVERITY RANKINGS: potential for improvement problem good

29
 HAUTELOOK
hautelook.com

QUICK SHOP: SHIPPING & RETURNS:

Quickshop link allows the user to The shipping and return policies
purchase something fast. are the most salient characteristics
of this website because of their
umbrella brand Nordstrom's level
of service. Items can be returned
through shipping or in stores.

SEVERITY RANKINGS: potential for improvement problem good

30
Indirect Competitor 2/2:

GILT
ANALYSIS
GILT
gilt.com

Items from high-end retailers trickle down for discounted rates for a
limited time on this subscription-only service. "Gilt provides instant access
to top designer labels, at up to 70% off retail. Find something new every
day for women, men, kids and the home as well as exclusive services and
experiences and luxury travel." (link)
YEAR FOUNDED: PRIMARY PRODUCTS: SOCIAL NETWORKS:
2007 Women's clothing Instagram
Women's shoes Facebook
MONTHLY TRAFFIC: Women's accessories Twitter
100 to 200 Million (Est. Men's clothing YouTube
2017) Men's shoes Pinterest
Men's accessories Blog
REVENUE STREAMS: Lifestyle Weibo
Retail Home Decor API
Beauty
PRICE RANGE: Gadgets CONTENT TYPE:
$$ (Slightly Pricey) Primary palette: black, gold,
UGC FEATURE: white
Users can connect through Content blocks
social media or chat/phone Simple text
call. Medium-sized image blocks

33
 GILT
gilt.com

PURPOSE: HELP: GLOBAL NAVIGATION:

This is a subscription-only service so Help is available. However, the site Global navigation is consistent across
there is an expectation to know that it could use a direct help button to all pages. Menus and submenus are
is a fashion e-commerce site. connect with a representative easy to access and comprehend using
through chat/phone/email. real-world terminology. However, once
you get to the customer service
section, the global menu disappears on
Safari browser.

SEVERITY RANKINGS: potential for improvement problem good

34
 GILT
gilt.com

SYSTEM STATUS: SEARCH: RECOMMENDATION:

The system status is visible at all times Search is visible on every page and Recommendations are present on every
whenever any menu item is accessed. provides a list of possible matches page all the way to the checkout.
with no negative feedback. The
search results are comprehensive
and give the user the ability to edit
as they refine.

SEVERITY RANKINGS: potential for improvement problem good

35
 GILT
gilt.com

ADD TO CART: PRODUCT INFORMATION: CHECKOUT:

Data specific input allows "add to Although product details are Checkout is very clear. It tells you
cart" to become available only after comprehensive, adding a 360-degree what you are buying, how much your
you meet necessary criteria of size, view, a video or styling information total is, how much time you have to
color, etc. This way the user is could help elevate the users complete the transaction and what
forced to look through their order. understanding of the product. forms of payments are accepted,
You can also delete an item from the
center pop-up "cart" menu that
appears once you've added an item
to the cart.

SEVERITY RANKINGS: potential for improvement problem good

36
 GILT
gilt.com

Safari

Chrome

QUICKVIEW: SHIPPING AND RETURNS:

Quickview on Safari could make Shipping qualifications and return
shopping on guilt a less clunky qualifications are immensely clear
experience, Currently, it only works and accessible.
on Chrome browser,

SEVERITY RANKINGS: potential for improvement problem good

37
INFLUENCER
FEATURES
Well-executed or relevant UX features findings
from influencers around the web
Influencer 1/5:

AMAZON
FASHION
GREAT CATEGORIES,
360 DEGREE VIEW
AMAZON
amazon.com

Amazon's 360 view of apparel

speaks volumes about the item,
its quality, and its flow, making it
easier for the user to imagine fit,
style, and shape of the garment
on them.

40
AMAZON
amazon.com

Amazon's categorization of
clothes by styles, influencer,
styling options, edits etc. make it
easy for the user to see garments
in new and interesting
perspectives. It really helps users
who lack imagination to style
outfits together.

41
Influencer 2/5:

GLOSSIER
INTERACTIVE ELEMENTS, CLEAN CATALOGING
AESTHETIC, MODEL'S INTERACTION WITH
PRODUCT
GLOSSIER
glossier.com

Glossier's clean cataloging

aesthetic make the site very
readable and improves
accessibility. It also presents
information comprehensively and
compactly, soothing user nerves
and making things appear high-
end.

Interactive elements such as the

rainbow are playful catalysts
throughout the website.
43
GLOSSIER
glossier.com

Each product has the models

interact uniquely with the
product, providing inspirations,
clarity and a sense of whimsy.

44
Influencer 3/5:

NORDSTROM
STYLE HELP, EXCLUSIVES
NORDSTROM
nordstrom.com

Nordstrom makes their users feel

special because they get one-of-
a-kind and exclusive items only
available at Nordstrom. It makes
it an event by providing exclusive
item highlights on its main page.

Providing styling help

is a massive lifesaver
for those in need of
styling services. This
feature alone will bring
and retain customers
who love fashion but
can't put it together.

46
Influencer 4/5:

LIMEROAD
HOMEPAGE
LIMEROAD
limeroad.com

Limeroad's homepage is
very clear about its business
premise, firmly rooting the
users' idea of what kind of e-
commerce site they have
arrived at. The videos in the
background provide an
exciting narrative about
what the consumer can
expect.

48
Influencer 5/5:

NORWEGIAN
RAIN
ANNOTATIONS,
DESCRIPTION
NORWEGIAN RAIN
norwegianrain.com

Norwegian Rain does an

amazing job of highlighting
their unique item: the
Norwegian raincoat, on their
main page by annotating
and describing what makes
it special. This method can
bring attention to what
makes a product
unique/exclusive/hard to
make/ hard to source, etc.

50
RECOMMENDATIONS
SUMMARY
Closing points on market, opportunities and recommendations
RECOMMENDATIONS
Current Marketplace
DIRECT COMPETITORS
Most direct and indirect competitors have a clear navigation system with a
clear indication of where the user is located in the system. By having clear BOOHOO
markers and accessible highlighting or block highlighting or a sub-menu ZARA
item, the user gets a sense of grounding. UNIQLO
When an item is added to a cart, most direct competitors make the action
reversible and revisable through the use of a pull-down pop-up menu that INDIRECT COMPETITORS

highlights user's selected item. HAUTELOOK

Most direct and indirect competitors have a help facility accessible from GILT
the home page. Several do not make it necessary to overview FAQ's to
qualify for a chat. INFLUENCERS
Having a quick buy option allows return users to purchase things quickly. AMAZON FASHION
Having better categorizations for diversity improves overall brand appeal INTO THE GLOSS

for fast fashion on an average price point as in the case of Boohoo.com. NORDSTROM
LIMEROAD
Having several feedback mechanisms as in the case of Uniqlo.com NORWEGIAN RAI N

imcreases user trust in the brand.

52
RECOMMENDATIONS
Opportunity
DIRECT COMPETITORS
Better system flow from cart to checkout to delivery can help make ASOS's
user's shopping experience more positive while reducing cart abandonment. By BOOHOO
including diverse products and categories, more users can feel welcome to shop ZARA
with ASOS. UNIQLO

INDIRECT COMPETITORS

Evaluator's Recommendations HAUTELOOK

GILT

My recommendations would be to improve cart-to-delivery system flow since that

INFLUENCERS
is the most out-of-sync experience with the current ASOS site. My other
recommendations would be the creation of diverse personas to target a larger AMAZON FASHION
INTO THE GLOSS
audience base. Lastly, I would recommend using the landing page purely for NORDSTROM

ASOS statement of purpose and location redirection so that the viewer doesn't LIMEROAD
NORWEGIAN RAI N
start by getting too distracted with graphics and content and not pay attention to
the location redirection prompt.

53
 Improve welcome screen to focus on location

5
redirection

Make add to cart function editable, if not reversible

Improve cursor feedback on the sub-menus by using

Website block menu highlighting
Interaction
Final
Improve "add to cart" feedback including a pop-up
Recommendations menu with item details
Checklist
Provide a "quick buy" option on item pages for
quick purchasing while scrolling the catalog
54
 1
Develop product categorizations for a diverse user base
Product (use personas to fulfill user motivations)
Development
Final
Recommendations
Checklist

55
 1
Improve feedback mechanisms regarding products and
Improvement services
& Feedback
Final
Recommendations
Checklist

56
REFERENCES
Boohoo.com
Zara.com
Uniqlo.com
Hautelook.com
Gilt.com
amazon.com/fashion
intothegloss.com
glossier.com
nordstrom.com
limeroad.com
norwegianrain.com
https://www.racked.com/2017/5/16/15643246/asos-boohoo-british-fast-fashion
https://www.businessoffashion.com/articles/intelligence/fast-fashion-slow-to-e-commerce
https://www.statista.com
https://www.similarweb.com

57
THANK
YOU