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Zepto Business Report (1)

Zepto is an Indian quick commerce startup that delivers groceries within 10-20 minutes using a hyperlocal dark store model and advanced logistics. It operates micro-warehouses in urban areas, employs gig workers for last-mile delivery, and utilizes AI for inventory and route optimization. The report outlines key success factors and provides tips for building a similar startup, emphasizing the importance of technology and customer experience.

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mohithyadav540
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124 views

Zepto Business Report (1)

Zepto is an Indian quick commerce startup that delivers groceries within 10-20 minutes using a hyperlocal dark store model and advanced logistics. It operates micro-warehouses in urban areas, employs gig workers for last-mile delivery, and utilizes AI for inventory and route optimization. The report outlines key success factors and provides tips for building a similar startup, emphasizing the importance of technology and customer experience.

Uploaded by

mohithyadav540
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Professional Business Report on Zepto's Supply Chain and Operational Model

1. Executive Summary

Zepto is a fast-growing Indian quick commerce startup that promises delivery of groceries and essential items

within 10-20 minutes. With a focus on speed, reliability, and scalability, Zepto has disrupted the conventional

grocery delivery space using a hyperlocal dark store model, cutting-edge logistics, and real-time inventory

systems.

2. Supply Chain Infrastructure

Zepto operates through a network of micro-warehouses (dark stores) strategically placed in high-density

urban areas. These dark stores are not open to the public but are optimized for rapid picking, packing, and

dispatching.

Key Components:

- Area: ~2,000-4,000 sq ft per dark store.

- Inventory: Curated selection of 2,000-3,000 high-frequency SKUs.

- Real-time inventory updates using AI/ML.

- Direct partnerships with FMCG suppliers and local distributors.

3. Transport & Logistics

Zepto utilizes gig workers and third-party delivery partners for last-mile delivery. Orders are dispatched

typically within 1-2 minutes of placement.

Key Strategies:

- AI route optimization and real-time mapping.

- Two-wheeler delivery optimized for urban areas.

- Performance-based incentives for riders.


Professional Business Report on Zepto's Supply Chain and Operational Model

4. Zepto's Functioning & System Architecture

Order Process:

1. Order placement via app.

2. Inventory check and assignment.

3. Picker packs from the dark store.

4. Delivery is dispatched and completed in 10-20 mins.

Technology Stack:

- Cloud-native backend.

- Custom OMS, WMS, RMS.

- Real-time dashboards and tracking.

5. Key Success Factors

- Hyperlocal density with small delivery radii.

- Speed and consistency.

- Strong tech and analytics integration.

- Tight control on unit economics.

6. Tips to Build a Zepto-Alike Startup

- Start in dense urban locations.

- Develop a robust tech platform and app.

- Recruit and incentivize a gig workforce.

- Prioritize customer experience and fast support.

- Build partnerships with FMCG brands.


Professional Business Report on Zepto's Supply Chain and Operational Model

7. Conclusion

Zepto blends hyperlocal execution, smart technology, and logistics efficiency. Replicating this model requires

capital, operational rigor, and a customer-first mindset. With proper execution, a Zepto-like startup can thrive

in many urban markets.

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