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Mobile Technology
and Academic
Libraries:
Innovative Services for
Research and Learning
edited by Robin Canuel and Chad Crichton
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The paper used in this publication meets the minimum requirements of American
National Standard for Information Sciences–Permanence of Paper for Printed Li-
brary Materials, ANSI Z39.48-1992. ∞
All rights reserved except those which may be granted by Sections 107 and 108 of
the Copyright Revision Act of 1976.
21 20 19 18 17 5 4 3 2 1
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Table of Contents
ix Acknowledgments
xi Introduction
Robin Canuel and Chad Crichton
1 Chapter 1 The Mobile Context: A User-Centered Approach to
Mobile Strategy for Libraries
Edward Bilodeau
1 ������� Introduction
2 ������� Mobile Technologies and the Decline of the Desktop Computing
Paradigm
4 ������� The Mobile Context
9 ������� Exploring the Mobile Context of Your Users
11 ����� Informing Your Mobile Technology Strategy
13 ����� Conclusion
13 ����� References
15 Chapter 2 The Development of an Academic Library’s Mobile
Website
Junior Tidal
15 ����� Introduction
15 ����� Literature Review
16 ����� Background
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
iv TABLE OF CONTENTS
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Table of Contents v
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
vi TABLE OF CONTENTS
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Table of Contents vii
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Acknowledgments
The editors would like to acknowledge the assistance of the following individuals
and institutions that provided us with support and encouragement throughout
the course of this project: the McGill University and University of Toronto Scar-
borough Libraries, Kathryn Deiss, Erin Nevius, and the Association of College
and Research Libraries. We would like to thank the following individuals for read-
ing various drafts of chapters and providing their thoughtful comments and feed-
back: Edward Bilodeau, Eamon Duffy, Dawn McKinnon, Lonnie Weatherby, and
Deena Yanofsky. We would also like to thank the chapter authors for sharing their
innovative and interesting ideas and services and for writing such high-quality
chapters, and a special thank you to our families for their steadfast support and
understanding—Jennifer, Matthew and Nicholas, and Julie.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
ix
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Introduction
Robin Canuel and Chad Crichton
As we approach the tenth anniversary of the introduction of the Apple iPhone,
mobile technology has become a ubiquitous presence in the lives of today’s stu-
dents and faculty. The maturing of this technology has led to our becoming more
and more comfortable in a world where digital information flows seamlessly from
screen to screen as we move about our daily lives, freeing us somewhat from the
constraints of wired technology. This evolution presents both risks and opportu-
nities for academic librarians, operating as we do in a field that is both uniquely
tied to a static sense of “place” in the public imagination and at the same time
passionately devoted to the freedom, spread, and accessibility of information for
the public at large. The following chapters explore the responses of academic li-
braries to this maturing of mobile technology, as librarians around the world work
to adapt their spaces, collections, teaching, and services to the new possibilities
presented by mobile technology. In libraries today, no longer do we expect, nor
require, our users to have a physical presence in the library. Leveraging the poten-
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
tial of smartphones, tablets, and even wearable technologies allows academic li-
brarians to further expand their reach to students and faculty beyond the library’s
walls. Furthermore, by understanding how mobile technology changes the behav-
ior of our users, we can gain new insights into their needs and make improvements
to our traditional services and spaces in order to better contribute to faculty re-
search and student learning.
The first step in embracing the challenges and opportunities of mobile tech-
nology is understanding the context in which library users employ this technology
and adapting our online presence to respond not only to the limitations of mobile
devices, but also to their ability to open up new possibilities for users. In chapter
1, Edward Bilodeau explains this “mobile context” and how it has significantly
altered the ways in which people interact with technology. Bilodeau highlights the
importance of this changed context for web designers and also for academic librar-
ians thinking about integrating mobile resources and devices into their practice.
Junior Tidal follows with a practical case study of the design of a mobile website
through a number of iterations, using a wide variety of approaches and tools. Tidal
presents a historical review of the work done at his institution in response to the
xi
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
xii INTRODUCTION
evolving needs of mobile library users over the years as an overview of how mobile
websites have evolved to respond to changes in both technology and user behav-
ior. Chapter 3, from Carlson, Sonsteby, and DeJonghe, highlights the importance
of collecting insights from users in order to ensure that a library’s mobile-inspired
website redesign meets the needs of today’s faculty and students. This user-cen-
tered design approach incorporates feedback comprised of real-world user experi-
ences with mobile websites in order to improve its organization and functionality
in line with user expectations.
Subsequent to the current response of librarians to the new mobile context
and the online design consequences that stem from this new reality, our focus
shifts to the implications of this technology for library orientation and instruction
work. In the time-honored realm of library orientation, LeMire, Gilbert, Graves,
and Faultry-Okonkwo describe their development of new, self-guided library
tours that leverage mobile devices and that can be integrated into information
literacy instruction sessions. In our fifth chapter, Maceira and Wong discuss the
integration of iPads into in-class information literacy sessions and detail the ad-
vantages that mobile technology can bring to the classroom. Roberts and Taormi-
na continue our coverage of mobile technology for teaching in chapter 6 with their
case study of its integration into their workshop, introducing the Special Collec-
tions and Archives of Stanford University to anthropology students. Their use of
iPads as recording devices in the classroom introduces their students to the use of
mobile technology as a tool for research in the field, a topic covered in more detail
in the following chapters. Maureen Knapp at Tulane University, meanwhile, fo-
cuses on the importance of mobile technology to the health care professions in a
potentially less remote real-world context. Knapp’s instruction work is focused on
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
medical students, with whom she discusses the advantages of leveraging mobile
technology to provide improved bedside patient care utilizing specialized mobile
apps and custom hardware. Her workshops introduce these students to some of
the ways in which mobile technology can facilitate their work in the field, and its
use for fieldwork continues as a theme in our succeeding chapters.
Wayne Johnston begins our discussion of mobile technology as a research
tool with his chapter covering some of the unique ways in which mobile tech-
nology can assist university researchers engaged in fieldwork around the world.
Johnston’s personal experiences and numerous discussions with field researchers
in a number of disciplines result in several colorful anecdotes that drive home
mobile technology’s potential to have an immensely positive impact on the work
of researchers working to gather data out in the “real world,” away from the con-
fines, and infrastructure, of their home institutions. In chapter 9, Mê-Linh Lê
brings the focus back to the library explicitly, and she tackles the research im-
plications of mobile technology from the perspective of librarians engaging in
their own research. Lê covers the use of mobile technology for all aspects of the
research process, from data collection through publication and dissemination,
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
Introduction xiii
highlighting and suggesting some of the best apps for librarians when conduct-
ing their research.
Earlier chapters having covered mobile technology from the perspectives of
web design and teaching, Hailie Posey’s chapter then introduces us to the use of
mobile technology from the perspective of collections work. With her case study
on the deployment of iPad kiosks into the physical stacks, she demonstrates how
patrons who are browsing the stacks can have rapid and convenient access to con-
textual digital information that can be used to supplement these print collections.
Posey’s chapter illustrates the ways in which mobile technology can be combined
with traditional collections to enhance the user’s browsing experience and his or
her ability to engage more deeply with print collections. Miller, Lee, and Pike also
discuss mobile apps from a collections perspective, with the apps themselves be-
ing selected for addition to the collection in a manner similar to traditional print
and electronic materials. Miller and his colleagues discuss their experiences and
conclusions with regard to how best to collect, curate, deploy, and promote apps
as part of our campus collections.
Outside of the classroom and the stacks, mobile technology is also impact-
ing that most central service in academic libraries—reference and research as-
sistance. Chapter 12, by Falls, Martin, and Moore, discusses the use of mobile
technology to provide a peer-to-peer roaming reference service for students and
researchers at University of North Carolina at Charlotte. Mobile devices can be
deployed in order to free reference staff from the confines of the traditional ref-
erence desk and enable them to meet with students and faculty at their point of
need. Moore and her coauthors detail the promise and pitfalls of implementing
a roving reference service, including both unexpected barriers and unanticipat-
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
ed benefits. In the following chapter, Nielsen and Jeffery describe the next step
in mobile reference support, whereby students and faculty can have contextual
information about the collections with which they are interacting (or any space
with which they are interacting, for that matter) beamed directly to their mobile
devices without the direct intervention of library staff in the moment. Nielsen
and Jeffery’s library implemented proximity beacons in various locations in and
around their library to work in conjunction with mobile devices to connect the
physical world with the virtual and to assist patrons in navigating collections and
services. With the proper app installed, library users within physical proximity
of one of these stationary beacons can have online resources “pushed” to their
devices—resources that provide contextual information to the users tailored to
their physical location. This leveraging of mobile technology to provide contextu-
al, unmediated, location-based information and services to users when and where
they are is a very new development, and it demonstrates the potential impact that
new uses of mobile technology could have in the future.
In “Gamification Using Mobile Technology in the Classroom,” Avery Le dis-
cusses how mobile technology can be used to leverage the appeal of online gaming
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
xiv INTRODUCTION
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
CHAPTER 1
Edward Bilodeau
Introduction
Libraries have always looked for ways to make use of new technologies to enhance
the resources and services that they provide to their user communities. As the
use of mobile devices became more widespread, many libraries invested in de-
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
2 Chapter 1
FIGURE 1.1
The desktop context.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 3
The user was expected to adapt to the availability and realities of the technol-
ogy. In order to use the application, the individual had no choice but to travel to
wherever the desktop computer was located, sit before the computer, and focus on
the task at hand. The user was also expected to undergo training to learn how to
use the application in accordance with the developer’s design.
In the desktop model of computing, the interaction between the user and
the computer is considered to be independent of context, with the attention of
the user entering “into the ‘nonspace’ of [the computer’s] interface” (Greenfield,
2006, p. 71). Where this interaction is taking place, the events occurring around
it, the exact positioning of the user in relation to the computer interface—none of
this is considered relevant to the conceptualization or design of the application.
It is worth noting that even in a recent review of the literature covering usability
methods and models, it was found that fewer than 10 percent of the papers consid-
ered context as a relevant component of any model of usability (Harrison, Flood,
& Duce, 2013).
Our approach to designing and developing computer applications has, for the
most part, been grounded in the early days of mainframe computing. At that time,
people, and entire organizations, had very little choice but to conform to technol-
ogy, often using the computer in laboratory-like settings. With the birth of per-
sonal computing in the late 1970s, and its rapid acceleration in the 1980s, people
began to have a choice of which computer to use, where to use it, and what applica-
tions to use. The physical reality of desktop computers did place some constraints
on where and how they were used, with most people choosing to sit before them
at a desk, much as they used the typewriters the computers were modeled after.
Personal computers were being used in offices, homes, schools, and other
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
contexts that were already far removed from the controlled environments where
mainframe workstations had been used. The 1980s also saw the introduction of
portable computers, the first mobile computing technology. The first models were
little more than desktop computers that were designed to be easier to move than
a typical computer and monitor. Advances in technology and miniaturization led
to the laptop form factor, giving users a personal computer that was truly portable.
All of these devices, however, were for the most part considered to be variations
or instances of the desktop computer. People used the same applications that they
used on their desktop computers. People adjusted to the smaller keyboards and
alternative pointing devices (trackballs, trackpads, etc.) that were created to sup-
port the traditional desktop interaction model.
The introduction and rapid adoption of smartphones and tablet computers
over the past fifteen years has ushered in a new era in mobile computing, one that
is forcing us to rethink the basic paradigm of personal computing. Modern mobile
technologies have provided people with new ways of using computing technology
without being tethered to a desktop computer. People will continue to use desk-
top computers and laptops, but will supplement these with smartphones, tablets,
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
4 Chapter 1
and new forms of personal mobile computing technologies such as wearable de-
vices. In light of this new reality, the model provided by the traditional desktop
context, that of a detached user placed before a screen, is not likely to provide us
with the guidance and understanding that we need in order to provide our users
with the technology choices that they want and need. We can no longer assume
that the user will be at a desktop, nor can we say with any certainty which tech-
nology the user will employ to carry out a given task. We have to account for the
ways in which the various elements of the users’ context will influence their deci-
sions of which technologies to use or how that context will impact their ability to
make effective use of the technology at their disposal. If we want to provide the
communities our libraries serve with useful and compelling online services and
applications, we need to focus our efforts on understanding the mobile context of
our users.
vice. It is this second, user-centered perspective on the mobile context that is most
relevant to the conception and design of mobile applications.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 5
typically the location, identity, and state of people, groups, and computational and
physical objects” (p. 106).
This technology-driven perspective on the mobile context is important to li-
braries, as the capacity of mobile devices informs our thinking about what kinds
of solutions are feasible. However, the capacities and limitations of the technolo-
gy cannot be the focus of our thinking. Our goal is not to implement technology
but to provide solutions that meet the needs of our users. In order to do that, our
thinking needs to be grounded in an understanding of the user.
a specific task can be seen as being embedded in a complex system of overlapping and
interrelated motivators and constraints.
In most cases, the technology involved will be some form of personal mobile
technology, such as a smartphone, tablet, wearable device, or even a laptop. In
addition, the physical spaces where the user is located, and moving through, will
often contain additional technology options to supplement the user’s own per-
sonal mobile technologies. This is especially true in libraries and on university
campuses, which often provide public workstations and touch screen displays for
people to use.
At the center of this model of the mobile context, however, is the user and the
task that he or she is trying to accomplish. The user is typically performing this
task while engaged in another activity in a physical environment that is continual-
ly changing and providing stimuli. The user’s attention is not likely to remain fully
on the task, but instead will shift from one part of the context to another, as de-
manded by the task or activity or made necessary because of other interruptions.
It is this variable and ever-changing nature of the mobile context that perhaps dif-
ferentiates it the most from the desktop context (Tidal, 2005).
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
6 Chapter 1
FIGURE 1.2
The mobile context. Adapted from “Design Sketch: The Context of Mobile
Interaction,” by J. Braiterman and N. Savio, 2007, International Journal of
Mobile Marketing, 2(1), p. 67.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
The mobile context also recognizes that users are individuals and that they
will differ in meaningful ways. The users’ previous experience and familiarity with
the library, with the library’s systems, with technology, and specifically mobile
technology, will all impact both the technology choices that they make and how
effective they are in using the technology. Their own cognitive abilities, emotional
state, and motivation to complete the task also play a role in the choices they make
and their ability to use the technology effectively. The users will also be influenced
by cultural norms of what is considered appropriate behavior, selecting and using
technology in a way that suits their behavioral response that larger cultural con-
text.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 7
This model of the mobile context demonstrates how clearly inadequate and
ill-suited the traditional, contextless user-computer model is for informing our
work with mobile technologies. The desktop context described earlier can in fact
be seen as a specific instance of the mobile context model, one where the choice
of technology, location, activity, and environment are predetermined. In order to
use computing technology to carry out the task, the person has to go to where the
desktop computer is located, sit still at that location, and focus his or her attention
on performing the computing task at hand. However, this is an artificial construct
even for desktop users today, who are not necessarily sitting quietly and are rarely
in an environment that is free of distraction. Even within the virtual “nonspace” of
the human-computer interface, people are likely to be trying to do several things
at once, to be subjected to various forms of virtual distraction (e-mail messag-
es, reminders, notifications, etc.), their attention continually shifting between all
of these elements. People working at a laptop or desktop computer may also opt
to use their mobile devices as they are perceived as being more convenient or a
more “natural method” for carrying out a specific task (Heimonen, 2009). Walsh
(2012b) described this use of a mobile device to supplement a laptop or desktop as
“dual screening” (p. 14). He also observed, at least within an observational group
of more advanced mobile technology users, the practice of moving content be-
tween devices so that the content could be utilized on the user’s preferred device
(Walsh, 2012a).
Mobile technologies are no longer a poor alternative that people use when
they do not have access to a desktop computer. From the user’s perspective, de-
pending on the task, the mobile device is equal to, or even superior to, the desktop
computer. The mobile context is the perspective that allows us to understand and
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
8 Chapter 1
In order to fully understand the mobile context, libraries need to seek a deep-
er appreciation for what motivates people’s use of mobile technologies. For exam-
ple, Silva and Firth (2012) describe how smartphones, tablets, and other mobile
devices that we have here at the start of the twenty-first century provide people
with a wide range of ways to filter, perceive, experience, and otherwise mediate
their interactions with the space around them. Location-aware devices make pos-
sible new ways for people to access information related to their current context
and to connect with objects and people in the space around them. The emergence
of smart devices, appliances, and objects that are said to make up the Internet of
Things (Kopetz, 2007) has moved us further along toward a future of ubiquitous
computing, and already we are seeing how our personal mobile devices integrate
with this world (Islam & Want, 2014). The idea of mobile technology as a means
of mediating our experiences with the world around us provides a useful, broader
perspective on why and how people seek to use their mobile devices and serves to
ground the more specific observations we make about mobile device use.
The task a user is trying to complete can be thought of as consisting of several
micro-tasks. Micro-tasks are a series of smaller tasks of limited scope that are each
part of a larger workflow that is carried out to accomplish a broader task or goal
(Kim, 2013, p. 11). For example, a student wanting to take a book out of the library
might carry out following micro-tasks:
1. Get the title of the book.
2. Find out if the library has the book.
3. Reserve the book.
4. Receive notification that the book is ready to pick up.
5. Find out when the library is open.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 9
ered external and outside the scope of consideration, are an essential part of the
mobile context and can no longer be overlooked.
It is possible to imagine a number of ways that each of these micro-tasks could
be carried out, many of which could involve the use of some form of mobile tech-
nology. The challenge for us is that for each micro-task, people will choose which
available technology to use based on their preferences and their assessment of
how useful or well-suited a device or application is for a given task (Walsh, 2012b).
These choices are likely to vary as the context changes and will be different for
each person. Some people are comfortable with computing on the go, some prefer
to at least be stationary, while others prefer to wait until they are sitting in a more
traditional setting even to use their mobile phone, tablet, or laptop. Some prefer
or have to use one device for everything, while others are able, and prefer, to use
different devices for different tasks (for example: a phone for communications and
looking things up, a tablet for reading, a laptop for writing).
The widespread adoption of mobile technologies has changed people’s expec-
tations about how they can use technology to communicate, accomplish tasks,
and interact with the world around them. Libraries that ignore this reality and
continue to implement technology based on the traditional, oversimplified model
of desktop computing are likely to find themselves increasingly unable to meet the
needs of their users. Libraries that make a commitment to explore and understand
the mobile context of their users can leverage that understanding to improve not
only their mobile and desktop technology deployments but also their user experi-
ence across all aspects of the library.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
10 Chapter 1
if there are opportunities to improve service using mobile technologies (or other
solutions). Bentley and Barrett (2012, pp. 20–21) provide an example of such a
process, describing a staged process used with design teams at Motorola and MIT
that begins with a broad exploration of an area of interest to identify issues and op-
portunities to deliver new or improved products. From these initial explorations,
they develop specific research questions that guide a second round of more specif-
ic observations, focus groups, and interviews. The understanding gained through
this process is then used to inform the design of new products and services.
In many cases, libraries may consider themselves to already be past the ex-
ploratory stage. Having identified what they perceive as a need or opportunity to
improve library service using mobile technology, these libraries will have a good
idea of who and more importantly which behaviors they need to observe. Librar-
ies may want to be cautious, however, and not focus too closely on their original
ideas, but instead make their observations open enough to allow for some explo-
ration of the problem space, if only to validate their original assumptions about
the nature of the problem, as well as the potential for using mobile technology to
address it.
The people and situations that we choose to study will depend on the moti-
vation for undertaking the study. Observations should include all behaviors and
aspects of the context that appear to be meaningful to the participants or that
influence their behaviors in some way. For example, if you are specifically inter-
ested in improving services for faculty, you’ll need to observe faculty members in
a number of settings. If you are interested in supporting learning in the classroom,
your study would include students, but also faculty and teaching assistants, with
the observations being made in the classroom during (and potentially before and
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
after) class.
Libraries traditionally turn to surveys, focus groups, and interviews as ways
of better understanding the needs and preferences of users. Unfortunately, none
of these methods are appropriate for exploring how people use mobile technology.
You also cannot get an accurate picture of how people use mobile technologies in
an artificial, controlled laboratory-like setting (Zhang & Adipat, 2005). If we are
to develop an accurate understanding of the mobile context of our user commu-
nities, we need to observe the mobile context directly. Bentley and Barrett (2012,
p. 42–43) recommend using task analysis as a framework to explore the mobile
context. This can be done by asking participants to carry out the relevant tasks
in the actual context of interest. Researchers can observe behavior directly, while
asking participants to speak aloud while they carry out the task. Doing this gives
the researcher access to what people are thinking. Partially structured interviews
can be used afterward to seek further explanation and insights into observations
made during the task analysis.
Even without the participation of users, librarians and project team members
can benefit from situating themselves in the same contexts as their users as they
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 11
try to identify and develop solutions. For example, brainstorming sessions held in
real-world contexts can provide teams with an appreciation of the opportunities
and limitations within which their applications will need to work (Hinman, 2012,
p. 56). Librarians are then likely to have a more realistic sense of how willing their
users are likely to be engage with any given solution. It is also harder to ignore the
constraints imposed by the context because librarians are actually experiencing
them as opposed to having to imagine them.
It should be noted that many libraries will likely find it challenging to ded-
icate the time and resources required to carry out extensive field observations.
However, any amount of time spent observing or directly experiencing the re-
al-world conditions in which mobile technologies are used is likely to be beneficial
to the design team. Even a one-hour observation session can provide insights and
shift people’s thinking enough to help them improve their understanding of the
mobile context and therefore make better decisions about what to develop and
how it should be designed (Bentley and Barrett, 2012).
The mobile context provides libraries with a perspective that is focused on the
users, the tasks they are trying to achieve, and the complex environment they are
living in. From this perspective, libraries can gain a better appreciation for how
their community uses the library and the ways in which the services and resources
offered by the library fall short of meeting user needs. They can also better concep-
tualize changes that are likely to improve the user’s experience.
There are several ways that a library can provide support for their services
and resources on mobile devices. The decision on the most appropriate technolo-
gy strategy is often based on the library’s development resources and capabilities.
However, an accurate assessment of the library’s understanding of their users’
mobile context can play an equally important role in choosing how to proceed.
Kim (2013, p. 12) summarizes the trade-offs that libraries often consider when
deciding on the technological approach that they are going to use for supporting
mobile devices. Many academic libraries possess, or can easily acquire, the tech-
nical skills necessary to implement responsive web applications in a reasonable
time frame. However, web apps run in a browser and have limited access to the
full capabilities of the mobile device. Native applications can take full advantage
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
12 Chapter 1
of the mobile technologies and often provide a superior user experience. Howev-
er, providing this experience requires the library to commit to a significant and
ongoing investment of resources. Native apps require specialized knowledge and
are harder to develop. They are also platform-specific, meaning that libraries need
to implement and maintain separate versions of their apps for each platform they
need to target. As a result, few libraries are able to develop custom native applica-
tions, choosing to implement responsive, mobile-ready versions of their websites
instead.
More importantly, it takes more than technical proficiency and capabilities to
successfully implement a mobile solution. In order to be effective, libraries should
take care to deploy technology solutions that are in line with their understanding
of the mobile contexts of the community they serve. Figure 1.3 shows the level of
understanding of the mobile context required to be able to effectively deploy the
various types of mobile solutions.
FIGURE 1.3
Understanding of mobile context required for mobile solutions.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Mobile Context 13
that take full advantage of the capabilities of the mobile device. Far from being a
straight port of the library’s desktop applications, these native apps can be tailored
to the specific needs and realities of the patron’s mobile context.
Libraries that lack the technical expertise or capacity necessary to design
and build mobile applications themselves can opt to license third-party mobile
applications. However, this does not alleviate the need for the library to invest in
exploring and understanding the mobile context of its users. Understanding the
mobile context will allow libraries to identify what applications are needed and
how these applications need to deliver their functionality if they are to be used
by students and faculty. Libraries will also be able to leverage their experience in
observing, exploring, and understanding the mobile context to work with users
to assess the various third-party applications as part of the selection process. By
grounding the selection of third-party applications in the mobile context, libraries
can ensure that the needs of their users are the primary consideration when estab-
lishing selection criteria and that these requirements will carry sufficient weight
to balance other factors such as technical, organizational, and financial require-
ments in the final assessment.
Conclusion
Despite the rapid adoption of smartphone technology, we are still in the early days
of mobile computing. At the time of writing, it has been less than ten years since
the iPhone was released (Allison, 2007). Recently, we have seen the emergence
of both wearable devices as well as the proliferation of embedded technologies
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
that over time will provide people with even more computing options in any giv-
en context. We are still learning, both as individuals and as organizations, how
to best incorporate this technology into our work and our lives. Our approach-
es, techniques, and best practices for designing, developing, and deploying soft-
ware applications are still very much rooted in the traditional desktop model. The
mobile context provides librarians with a user-centric perspective from which to
better understand their relationships and interactions with the communities they
serve, preparing them to better meet the challenges and opportunities presented
by technological advances the future is sure to bring.
References
Allison, K. (2007, January 9). FT.com site: Apple rolls out much-anticipated iPhone. FT.com.
Retrieved from http://search.proquest.com/docview/229017840?accountid=12339.
Bentley, F., & Barrett, E. (2012). Building mobile experiences. Cambridge, Mass.: The MIT
Press.
Braiterman, J., & Savio, N. (2007). Design Sketch: The Context of Mobile Interaction. Inter-
national Journal of Mobile Marketing, 2(1), 66–68.
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Dey, A. K., Abowd, G. D., & Salber, D. (2001). A Conceptual Framework and a Toolkit for
Supporting the Rapid Prototyping of Context-Aware Applications. Human-Computer
Interaction, 16(2–4), 97–166.
Greenfield, A. (2006). Everyware: The dawning age of ubiquitous computing. Berkeley, CA: New
Riders.
Harrison, R., Flood, D., & Duce, D. (2013). Usability of mobile applications: Literature
review and rationale for a new usability model. Journal of Interaction Science, 1(1), 1.
Heimonen, T. (2009). Information needs and practices of active mobile Internet users. Paper
presented at the Mobility ‘09: 6th International Conference on Mobile Technology, Applica-
tion & Systems. Article 50 (pp. 1–8). Retrieved June 15, 2016 from ACM Digital Library.
Hinman, R. (2012). The mobile frontier: A guide for designing mobile experiences. Brooklyn,
N.Y.: Rosenfeld Media.
Islam N., & Want R. (2014). Smartphones: Past, present, and future. IEEE Pervasive Comput-
ing, 13(4), 89–92.
Kim, Bohyun. (2013). The Present and Future of the Library Mobile Experience. Library
Technology Reports, 49(6), 15–28.
Kopetz, H. (2011). Internet of things. In Real-time systems: Design principles for distributed
embedded applications (pp. 307–323). New York: Springer.
Mello, S. (2002). Customer-centric product definition: The key to great product development.
New York: AMACOM.
Silva, A. de S. e., & Frith, J. (2012). Mobile interfaces in public spaces: Locational privacy, con-
trol, and urban sociability. New York: Routledge.
Tidal, J. (2015). Usability and the mobile web: A LITA guide. Chicago: ALA Tech Source.
Walsh, A. (2012a). Mobile information literacy: A preliminary outline of information be-
haviour in a mobile environment. Journal of Information Literacy, 6(2), 56–69.
Walsh, A. (2012b). Using mobile technology to deliver library services: A handbook. Lanham,
Md.: Scarecrow Press.
Zhang, D., & Adipat, B. (2005). Challenges, Methodologies, and Issues in the Usability
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
CHAPTER 2*
The Development of
an Academic Library’s
Mobile Website
Junior Tidal
Introduction
Mobile devices have become more ubiquitous among academic library users.
It’s now common to see through analytics that smartphones, tablet computers,
e-readers, and even portable gaming consoles are connecting to online library
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
services. This chapter is a case study of how a small academic library supported
its users through the creation of a mobile-optimized library website. It documents
the chronological changes from the website’s humble beginnings on a shared
Windows IIS server to its current configuration on a Linux-based cloud server.
Throughout its existence, the website was developed with adaptability in mind,
and flexibility, in order to respond to unpredictable changes in information tech-
nology. This adaptability includes not only the changing landscape with regard to
standards for mobile website development, but also changes in user preferences
over time with regard to devices and website architecture.
Literature Review
Content management systems (CMSs) have changed the way that libraries have
crafted their online identities. These systems centralize webpage content creation
15
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
16 Chapter 2
and allow for sites to be better organized. Libraries have employed CMSs to facil-
itate the presentation of complex websites in a user-friendly fashion (Black, 2011).
A CMS can also put content production in the hands of all librarians and not just a
single “gatekeeper,” flattening technological hierarchies of control. This distribut-
ed system of creation was important for the Darian Public Library’s website, where
Drupal was selected to support its active internal blogging community (Sheehan,
2009). Another library with goals similar to our own, the library at the University
of California, Santa Cruz, adopted Drupal because it could bring consistency to
older webpages and be used to remove defunct and redundant webpages (Hubble,
Murphy, & Perry, 2011).
Libraries have crafted mobile library websites to reach their users. Librarians
and library developers who have studied users so that they can meet their organi-
zation’s specific needs explain that understanding your user base will help in de-
signing a mobile site that will be “heavily trafficked by your users”(Bridges, Rem-
pel & Griggs, 2010, p. 318). Needs assessments have also been conducted through
surveys to gather users’ preferences (Dresselhauls & Shrode, 2012; Cummings et.
al, 2010). Preliminary research on device usage has been conducted to justify a
mobile library site (Wilson & McCarthy, 2010).
In discussing mobile web development for libraries, it is difficult not to touch
upon the adoption of responsive design. Glassman & Shen said it best, stating that
the “mobile web has been replaced by the responsive web—one site fits all” (2014,
p. 89). Responsive design is a practice where websites are coded to conform to the
screen size of the device being used to view it. The page adapts (or responds) to
a layout specific to these dimensions. The flexibility of responsive design makes
updating a library site easier and makes the site functional regardless of the device
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Background
The Ursula C. Schwerin Library serves the research needs of the New York City
College of Technology, City University of New York (CUNY), located in down-
town Brooklyn, New York. Locally known as City Tech, the college supports over
17,000 students in associate and baccalaureate programs across a wide variety of
programs. Students have access to over twenty CUNY campus libraries through-
out the five boroughs of New York City, in an arrangement similar to that of a con-
sortium resource-sharing library system. The library’s integrated library system,
monographs, and some electronic resources are centralized.
The student population of City Tech is quite diverse. Almost half of the stu-
dent population was born outside of the United States. The majority of the stu-
dent population identify as black, Hispanic, or Asian. Over 60 percent of students
speak a language other than English at home. Most freshmen receive need-based
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 17
financial aid. The college can be characterized as a commuter school with many
students working full- or part-time jobs, with a significant number of students be-
ing enrolled in continuing education programs.
web server was in dire need of upgrading. There were more demands for space and
for processing power to serve webpages.
The library web server, hosted by the campus Computing and Information
Systems (CIS) department, was shared with several other City Tech academic de-
partments. Due to this configuration, a number of security restrictions were im-
plemented by CIS. Many types of software were prohibited from being installed
on the server, as database software and web scripting languages were seen as pos-
sibly disruptive to other departmental websites. This prevented the installation of
various programs, such as CMSs, analytics tools, and web form processing. Shell
access outside of the college’s IP range was unavailable, making updating content
or repairing server problems from off campus impossible.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
18 Chapter 2
MySQL database, and PHP configuration also known as a LAMP setup. This is a
popular web server configuration, utilizing open-source technologies. Red Hat is
a specific distribution of the Linux operating system. Apache is widely used open-
source software that delivers websites. MySQL (server query language) is a rela-
tional database language, and PHP (Hypertext Preprocessor, a recursive “back-
ronym”), a web processing language.
This new server configuration lifted the restrictions that had impeded the
previous shared server. With access to PHP and MySQL, the library website
could now implement blogs, CMSs, web analytics, and server log reports. A PHP
script was written to display uniform headers and footers across the site. Naviga-
tion menus and library information were consistently displayed on every page of
the site; lack of consistency was a problem that had plagued previous iterations of
the library website. More importantly, the implementation of this new server had
opened an opportunity to create the library’s first mobile website.
a mobile webpage.
The first mobile page for the City Tech Library consisted of static HTML
pages. It was developed in a text editor and contained neither CSS declarations
nor images. This first page was very basic and contained only three links: to the li-
brary’s shared CUNY-wide catalog, to a page containing electronic resources, and
to a page containing library contact information and hours. The page displaying
electronic resources was limited to those resources that were mobile friendly. This
first mobile site was hosted at the URL http://library.citytech.cuny.edu/mobile.
A PHP script placed on the homepage of the library website redirected users to
this page based on the user’s browser agent type. User testing was not conducted
in the creation of this first mobile site. This first mobile page on the library website
was short-lived for a number of reasons. First, the PHP script to redirect users to
the mobile site didn’t always work. The script functioned by detecting what kind
of browser a user was using to visit the site. Unfortunately, some users logging
in with a cell phone browser were not redirected to the mobile site. Second, this
agent detection script required constant maintenance. New cell phones that were
web-enabled were being released, as well as a plethora of other various mobile
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 19
devices and browsers, all of which needed to be added to the redirection script
manually. At the time of this first mobile site’s existence, no statistics were taken
as to how often the page was visited. This was problematic as there was no data to
support the continuing existence of the page.
Drupal
In 2010, the library migrated away from its custom PHP-scripted setup and to
the Drupal 6 (D6) CMS. Drupal (http://www.drupal.org) is a modular, open-
source CMS that utilizes MySQL and PHP to manage web content. It is modular
in the sense that there are numerous modules, similar to WordPress plugins, that
can enhance the functionality of D6. A large community of developers is creating
these modules, including a few who have ties to academic libraries. Since these
components are open-source, a library site can be fully customized to meet spe-
cific user needs. Blog and calendar feeds can be aggregated from other sources
and displayed on the library website. The presentation of content is customized
through CSS scripts and PHP code. Code of an existing module can be modi-
fied to render an appropriate display of that aggregated content. For example, a
series of library events from a Google calendar can be aggregated, parsed, and
reproduced in a table form on the site. Finally, one of the more powerful aspects
of D6 was the ability to modify content within the browser. This is probably the
most practical reason to adopt a CMS. It may seem ubiquitous among content
management servers to provide this today, but at the time, this feature was very
useful for librarians with different levels of technology experience. Users could
simply log into the library website via the browser and update content as needed.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Using a CMS for editing was very different from updating HTML pages or
PHP scripts, which previously required a connection into the web server through
a shell and then editing the scripts through a command-line text editor. The li-
brary’s electronic resources had been kept in a flat-file database. This flat-file da-
tabase was simply a text file that contained information about a single electronic
resource per line, including the URL, the name of the resource, the date added,
and a description. The electronic resources librarian would have to manually
enter each resource line by line to update it. This process was prone to numer-
ous errors. Existing resources required a search and find command to make any
changes to the resource’s URL, name, or description. Through D6, the workflow
to update these databases was significantly improved. Now, librarians could log
into the site through their mobile device or workstation and make changes faster
and more efficiently through the web browser. Electronic resources were stored
within Drupal’s custom Content Creation Kit module, which was much more us-
er-friendly than editing flat files.
At the time of this Drupal migration, analytics tools were used to gain in-
sight into our users and their behavior. Log server files, Google Analytics, and
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
20 Chapter 2
its open-source alternative Piwik were all used to allow us to better understand
visitors to the library’s site. These tools were implemented using Drupal mod-
ules designed for this purpose. This analytic data has been used to drive the
development of the mobile website (Tidal, 2015). For instance, analytics can
show what devices are connecting to the site, how fast the connection is, the net-
work provider, and a masked IP address that can provide geographic locations.
The site can then be tailored to these factors by approaching site content from a
“mobile first” perspective. “Mobile first” is a practice where content is developed
from the perspective of a small screen. The design, layout, and content are con-
strained and, as screens get larger, are amended with more features. This also
impacts bandwidth, as constraining file size to improve website performance on
slower cellular broadband networks can be factored into the creation of the site.
Although mobile device visits to the library website make up a small percent-
age of overall traffic, their number has increased steadily since 2011. From 2011
to 2016, mobile traffic increased from 1 percent to 7 percent of overall traffic. This
is reflective of overall trends of cell phone ownership. The Pew Internet Research
and Life Project reports an increased number of cell phone owners, surpassing
that of desktop and laptop workstation owners (Smith, 2015). Many of these own-
ers also use cell phones as their primary access point to get online (Smith, 2015).
This trend required the City Tech library to respond by creating another iteration
of the library mobile site.
the same server as the main library website, a virtual server was configured in
Apache serving this separate mobile site. The mobile and desktop sites’ file struc-
ture were both contained within Apache’s default /var/www/html directory. Yet
the mobile site was contained in a subdirectory aptly labeled mobile, whereas the
desktop site was contained in a subdirectory called libSite. This set the foundation
for two separate Drupal installations.
This version of the mobile site also used a PHP redirection script provided
through a D6 module. It was similar to the script used in the first iteration of a
site: if a user visited the library website using a mobile-enabled device, it would re-
direct the user from http://library.citytech.cuny.edu to http://m.library.citytech.
cuny.edu. The design of the site was also user-centered from the ground up. For
instance, because we simply added the letter m to the virtual domain of the mobile
site, users would need to type less within the browser’s address bar to get to the
mobile site. This made the site more usable compared to a site that simply amends
the mobile site’s location as a subdirectory, such as http://library.citytech.cuny.
edu/mobile. It also reinforced the fact that the mobile site was separate from the
desktop one.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 21
Even though the main library website was utilizing D6, Drupal 7 (D7) was
chosen to manage the mobile site. D7 was chosen over D6 because it supported
a number of modules and themes that specifically optimize webpages for mo-
bile devices. Coincidentally, a number of D6 modules were unfortunately un-
available for D7. This had little bearing, however, on the mobile site since it was
intended to be minimalist in design. It was preferred that the mobile site have a
small footprint to accommodate mobile users connecting through cell networks
or spotty Wi-Fi connections.
One D7 module that was used to accommodate this smaller footprint is
the popular jQuery Update (https://www.drupal.org/project/jquery_update).
jQuery is a JavaScript-based library used to easily implement JavaScript in a web-
page. It is useful in navigating the components of a webpage as well as enhancing
a page’s functionality. It is cross-platform-compatible so that any device can pro-
cess its scripts. These scripts allow a device to display animation, process event
handling, and navigate a webpage’s source document object model (DOM). The
scripts are especially useful in providing feedback to the end user viewing the
page. Unfortunately, there is no support for later versions of jQuery for sites us-
ing D6. This is not the case for D7 installations. This was very important because
of the intended use of jQuery Mobile, a separate JavaScript library derived from
jQuery. jQuery Mobile, as its name implies, supports mobile devices. It gives de-
velopers the tool kit to design touch-based interfaces, responsive websites, and
applications.
A D6 module was installed on the desktop website to detect mobile devices.
This module redirected users to the mobile site if they were detected using a mo-
bile device. It was much more efficient than the in-house-created PHP script in the
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
first mobile site iteration. A link to the library’s desktop site was also present in the
footer of each mobile page. Members of the library’s website committee felt that
it was necessary to have this link in case there were online transactions or tasks
that could not be accomplished through the mobile instance. Although the D6
desktop site was not mobile-optimized, users were still able to access content not
found on the mobile site.
The content of the D7 site (figure 2.1) was based on the most popular pages
visited on the main library website. This data was collected through web ana-
lytics tools Piwik and Google Analytics. The popularity of these pages dictated
the order in which links appeared on the page. The webpage’s header contained
the library’s logo with the current day’s operating hours underneath. Since the
“Hours” was the most visited page according to analytics of mobile devices, it
was given the greatest priority in the visual hierarchy of the page. However, an-
alytics tells only part of the story. In order to see how effective changes were
based on analytics data, we later conducted a usability study to confirm whether
or not our changes aligned with user preferences. Log files and analytics data
alone don’t necessarily justify design decisions.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
22 Chapter 2
FIGURE 2.1
Screenshot of the D7 mobile website.
Links on the new mobile site were separated into groups of large buttons. The
first version of this D7 mobile site contained a link to a page with library direc-
tions. A second set of buttons immediately below the first included links to a cata-
log search, a page containing mobile-optimized electronic resources, and a linked
button leading to electronic books. The last button group contained links for ref-
erence desk contacts and a contact button for the library’s circulation services.
A PHP script was developed to manage electronic resources between the mo-
bile and desktop versions of the site. To alleviate the workload of managing two
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
sites, this automated script would replicate the electronic resources found on the
desktop site, parse them, and display the results on the mobile version of the page.
Only resources that contained a mobile version would be replicated on the site.
This was especially useful at the time when e-books were increasing in popularity
(Tidal, 2012).
The layout of the mobile site was designed to be responsive to screen size,
since jQuery Mobile is inherently responsive. Large buttons that were easy to tap
were employed for smaller screen sizes and resolutions. This approach also sup-
ported mobile device users using touch interface because if links are too small,
users could possibly have problems accessing the links with their fingertips. There
was also a lack of images to create a lightweight site that focused on loading in a
speedy and efficient manner.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 23
if the mobile site could support students’ research needs. In order to entice volun-
teers, users were given campus bookstore gift cards as incentives to participate in
the study.
A cognitive walkthrough was used as the evaluation instrument for the mo-
bile site. This was moderated by a testing proctor and digitally recorded. Partic-
ipants were asked to complete a series of task scenarios derived from usability
goals. For instance, one goal could be users being able to find a book on the library
website. A task scenario would be written to place the user within a realistic con-
text to achieve this goal. For example, a task could be “Imagine you are in an En-
glish class and you need to complete a research paper on the book The Hitchhiker’s
Guide to the Galaxy. Using the library website, find the call number of this book.”
Here, the scenario gives the user some context for completing the usability goal
and is a call to action to complete the task using the site. Users are asked to think
aloud as they attempt to complete the goal while their responses are recorded.
This process provides proctors a glimpse into the thinking of the users as they
interact with the website.
Participants in the usability test consisted of a variety of students: ten stu-
dents, five for the first round of usability testing and five for the second round of
testing. This approach was modeled after the common practice of using a limited
number of participants (Nielsen, 2000). The basic idea is that having more than
five users test the site won’t reveal any new usability problems, but will simply
confirm the existence of issues that have already been identified by previous test
participants. However, this assumption has been contested (Faulkner, 2003; Bev-
an et al., 2003). The sample included traditional two-year and four-year students,
as well as nontraditional, or continuing education, students. Prior to the study, a
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
screening survey was given to participants, asking which devices they have used.
This allowed them to be paired with tablets with which they were familiar so that
students using devices with which they were unfamiliar would not taint the test.
After the first round of testing, the mobile site was restructured based on
the data collected from participants. Notable changes included the addition of a
search box that takes students to the catalog instead of to a separate page accessi-
ble through a hyperlink. Numerous participants found it more useful to have this
search box, rather than a link, on the mobile site homepage directly. Participants
also revealed that students preferred having a button to take them directly to their
library account to view loaned items and renewals. This option was not available
on the site, requiring participants to log in through the catalog’s search screen.
Electronic resources were also organized by device type so that users of Apple or
Android products could select which page suited them. Links on the homepage
were also rearranged. The Directions page link was moved to the bottom of the
page, as it was deemed the least important page by participants.
Even though the site was restructured, the overall usability of the mobile
site was well received during usability testing. Participants in the first and sec-
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
24 Chapter 2
ond round completed tasks at high rates of success. The thinking aloud proto-
col (TAP) metric gave further insight into users’ reactions of the site. TAP, also
known as the think aloud method, is simply where users speak their thoughts
aloud while performing various tasks. Lewis and Rieman, who were the first to
employ the method, stated that when testing a design, users’ “comments are a rich
lode of information (1993, p. 83).” Users express what they are doing, thinking,
and feeling, which provides feedback to observers. This process not only helps
identify usability issues, but helps to pinpoint potential obstacles as well.
The TAP protocol for this study provided librarians with information on how
to improve the site (figure 2.2). Users responded that the site was easy to use and
that the site was pleasing to the eye. Conversely, they also noted that the site failed
in their expectation of its having spelling correction when using the site’s online
catalog.
FIGURE 2.2
Screenshot of the D7 mobile website after usability testing. Note the changes in
comparison to figure 2.1.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 25
consolidation of the desktop and mobile sites into a single responsive site, librari-
ans can actively add more content without switching between the two.
During the 2014–2015 academic year, a prototype of a redesigned website
was developed. This version employed responsive-design techniques. Responsive
design is a technique where a website presents a customized experience for the
user, tailored to the device used to visit the site. A website will be displayed with
the same content and a similar layout on a desktop, smartphone, or tablet com-
puter. This is accomplished by CSS style sheets, rules, and declarations, which
are triggered by specific device widths. For instance, a device width of 480 pixels,
common for smartphones, activates CSS rules that cause the site to “respond” to
that width. Based on the detected dimensions of the screen, the site will shift its
layout and conform to the display of the device. Altering the browser window size
on a desktop workstation will also cause the site to conform to the new window
width.
Responsive design alleviates the problem of device detection. Detecting what
type of device is being used to access the site through agent requests is not perfect.
The previous site’s detection methods, as previously stated, were problematic. Not
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
26 Chapter 2
only will responsive design overcome such shortcomings, but it will also cause
less of a dependence on updating the ever-growing list of devices that can be used
to access the mobile Web. Responsive design enforces consistency between the
mobile and desktop site, and this encouraged the library’s adoption of D7. At this
point modules used in the D6 version of the library website were available for D7.
This hindered the early adoption of D7. Alternate modules to accommodate the
D6 installation were developed and implemented in this new D7 site. Different
modules and themes were tested to use responsive design for the prototype site.
The most successful theme is a port of the popular web framework known
as Bootstrap (https://getbootstrap.com and https://www.drupal.org/project/
bootstrap), which was developed by two Twitter developers, Mark Otto and Jacob
Thornton. This free, open-source framework contains several useful features. One
feature of note is the framework’s contribution to the rapid deployment of a web-
site’s front end. Numerous built-in features commonly found on websites, such
as form controls, buttons, and navigation components, were readily available out
of the box, and so additional code wasn’t necessary to create them. Bootstrap is
also cross-platform-compatible for a wide range of devices. This is important, be-
cause different devices use a wide variety of web browsers. An Android tablet may
render a webpage much differently from an iPhone. An Apple MacBook running
the Firefox browser may display web content differently from a Linux workstation
running the Opera browser. A cross-platform web framework displays webpages
as similarly as possible across this wide range of devices. Bootstrap is built with
responsive design, so it runs on a wide range of devices of various screen widths.
Adopting responsive design didn’t stop at the redesigned website prototype.
At the time, the library website housed three WordPress installations. This includ-
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
ed the library’s blog, an orientation site for incoming freshmen, and a newsletter
site updated each semester. All of these sites under the library’s domain were up-
dated with responsive-enabled themes. The library staff intranet was initially a
MediaWiki installation but was also converted to a mobile-friendly WordPress
instance.
Although D7 and its modules made the site more accessible for mobile and
desktop users alike, the transition process was not without obstacles. Some fea-
tures within Bootstrap are incompatible with the Bootstrap theme developed for
D7. Numerous related open bug issues can be found on the Drupal Bootstrap proj-
ect site (https://www.drupal.org/project/bootstrap). As a result, extensive theme
modifications were required on the prototype site. To better customize Drupal
Bootstrap, a “child” Bootstrap theme was created. A child theme is a subtheme
of an existing Drupal theme, known as the “parent” theme, that inherits many of
its characteristics and functions. This child theme contains updates to the PHP-
based header files that controls the elements first loaded into the browser. These
modifications include details such as specific div CSS classes to the header’s navi-
gation section, menu modifications, and header spacing. CSS modifications were
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 27
began in the fall of 2014, and the second round concluded at the end of the fall
2015 semester. In between the first and second rounds of usability testing, the
prototype went live in the spring of 2015.
At the launch of this new redesign, there were additions to the library web-
site through CUNY-wide initiatives. The discovery tool OneSearch was launched.
This is the CUNY brand name of Ex LIBRIS’s discovery product Primo. Mo-
bile-optimized, OneSearch uses a responsive design to support various devices.
It has supplemented the CUNY Catalog, which is the web OPAC for the universi-
ty’s Aleph system. The catalog itself has also been mobile-optimized by CUNY’s
Office of Library Services. However, the library website committee decided that
OneSearch would be the default search system for library materials since it is
more usable than the CUNY Catalog.
The other change to the library website was the adoption of the popular Lib-
Guides CMS. This off-site hosted solution provides the City Tech community
with guides to assist them with their research. It replaced the previous MediaW-
iki installation that housed research guides on the library server. Echoing the re-
designed library website, LibGuides 2.0 also utilizes the Bootstrap framework.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
28 Chapter 2
FIGURE 2.3
Desktop version of the responsive-design D7 City Tech Library website.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
The Development of an Academic Library’s Mobile Website 29
FIGURE 2.4
Mobile version of the responsive-design D7 City
Tech Library website.
FIGURE 2.5
City Tech Library’s LibGuides 2.0 mirrors the
main site.
Copyright © 2017. Association of College and Research Libraries. All rights reserved.
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
30 Chapter 2
Future Improvements
Future improvements to the library’s website will not only run parallel with ad-
vances in mobile technology, but also respond to how mobile users interact with
Mobile Technology and Academic Libraries: : Innovative Services for Research and Learning, edited by Canuel Robin, and
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