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Shilpa Resume 2023

Shilpa Sharma is a seasoned Sales & Marketing professional with over 8 years of experience in various roles, including Senior Area Manager at Square Yards Consulting and Dy Manager at 94.3 My FM. She has a proven track record of exceeding sales targets, developing client relationships, and implementing successful marketing strategies. Shilpa holds a B.Ed and a Post Graduate Diploma in Management, and is proficient in Microsoft Office and other applications.

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7 views3 pages

Shilpa Resume 2023

Shilpa Sharma is a seasoned Sales & Marketing professional with over 8 years of experience in various roles, including Senior Area Manager at Square Yards Consulting and Dy Manager at 94.3 My FM. She has a proven track record of exceeding sales targets, developing client relationships, and implementing successful marketing strategies. Shilpa holds a B.Ed and a Post Graduate Diploma in Management, and is proficient in Microsoft Office and other applications.

Uploaded by

chanitiwari0110
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SHILPA SHARMA

 Phone:+91-9893865991  E-Mail:[email protected]

Sales & Marketing Professional


A likeable sales person who loves to sell experiences & exceeds sales targets by 25%

AN OVERVIEW
 Offering 8+ years of experience in the areas of Sales, Marketing, PR, Media Planning,
Administration,Relationship Management, Brand Management, Events & Promotions&Corporate
Communications.
 Worked as-
o Square Yards Consulting Pvt Ltd - Senior Area Manager – July 2022 till date
o GAAPS School- ( Army public school ) Tezpur Assam -Manager of School
Administration July 2021 till June 2022
o Dy Manager – Sales with 94.3 My Fm, D B Corp Ltd., Bhopal since February 2019
till June 2021 (2.5yrs)
o Marketing and Sales Manager with Sadhna News Channel since October 2012 till
November 2014 (2.2yrs)
o Branding and Promotions Managerwith92.7 Big FM, Mumbaisince July 2010 till
August 2012 (2.2yrs)
o Asst. Manager Brand Building and Promotions with Bertling Global Logistics India
Pvt. Ltd., Mumbaisince February 2008 till December 2009 (1.11yrs)

PROFESSIONAL EXPERIENCE
Senior Area Manager in Square Yards Consulting Pvt Ltd Hyderabad

 Exceeded sales targets by 33% in Q1 2022 through the development and implementation
of a new sales strategy.
 Managed a team of 23 sales representatives and provided coaching and mentorship to
drive individual and team success.
 Developed and maintained relationships with key clients, resulting in a 15% increase in
revenue from repeat & referral business.
 Analyzed sales data to identify trends and opportunities, and used insights to optimize
sales processes and drive growth.
 Collaborated with marketing and product teams to develop and launch new products,
resulting in a 10% increase in overall revenue like developers like Urbanrise, Candeur,
SMR Vinay Iconia etc
 Implemented a new CRM system to streamline sales processes and improve data
accuracy, resulting in a 20% increase in sales productivity.
 Led training sessions for new sales representatives and provided ongoing support to
ensure their success and growth within the company.
 Established and maintained a positive and collaborative team culture, resulting in high
employee engagement and low turnover rates.
 Negotiated and closed complex deals with high-value clients, resulting in significant
revenue growth for the company especially with SAS Infra group wrt commercial
investments, also received a special recognition for the same

Dy Manager-Sales with 94.3 MyFM, D B Corp Ltd. Bhopal


Since February 2019 till June 2021
Key Assignments:
 Leading a team of 3 team members across – Marketing, Sales, Activations
 Helping clients establish and amplify brands through solution selling, effective client
engagements
Notable Attainments:
 Delivered 10% YoY base growth for Bhopal business.
 Complete control on reducing client attrition in Bhopal Madhya Pradesh cluster
 Got hold of “Difficult to acquire clients” with great yearly revenue
 100% automation of entire MIS system like GTM, DSR for timely decision making

Marketing and Sales Manager with Sadhna News Channel


Since October 2012 till September 2013
Key Assignments:
Sales and Marketing Related Performance Metrics:
 Product Marketing/Strategy/Category Head: responsible for business.
 Devising circle Network/Brand strategy to deploy resources, focus business, retention of client base. “Getting
more from less”. Successfully delivering 10% QoQ growth.
 Channel penetration through brand management & distribution reach
 Designing marketing communication & customer experience of products and measuring its efficacy at
stipulated intervals
 Operations/ Vendor Management
 Driving sales team on monthly / quarterly agenda.
 Business Planning: AOP preparation, revenue forecasting – in coordination with Finance / Programming
teams. Weekly/ monthly update on revenue to management and highlighting opportunities for revenue
 MIS/ Performance analysis & automation: Coordinating with IT team to reduce the TAT of reports from 6
hours to 15 minutes.
 Client Insights/ Analytics: Conducting clientengagement sessions for retention purposes and to gain
consumer insights.
Notable Attainments:
 Inscribed Articles and press releases as business promotion tool to promote activations for the
channel inexpensively improving on its brand value.
 Awarded for providing channel with maximum media coverage at all events in each event.
92.7Big FM, Bhopal and Mumbai
Branding and Promotion Manager
Since July’10till June’12
Key Assignments:
Brand Related Performance Metrics:
 Brand Health - Total awareness.
 Listenership in all Sec A, B, C, D, E.

Public Relations & Affairs:


 Making & Converting QOP's into sales pitches and an overall brand strategy for the brand in each
Quarter.
 Dealing with the station Programming associates on their quarterly QOP's and reviewing
implementation of the same on a monthly basis.
 Generating of PR in A & B class media vehicles specifically, measured in terms of value of
articles/electronic footage received.
 Taking care of sales pitches to clients along with sales teams - especially for properties that are
part of the stations QOP's.
 Actively creating and implementing an alliance plan for the quarter, which will add a minimum of
50% value to the quarterly marketing budget.

Notable Attainments:
 Awarded for offering the best campaign solution from the client Hero Honda.
 Endowed with few Letters of appreciation on handling the best promotions for Bhopal
consecutively for 4 quarters.
 Appreciated with gift vouchers and prizes for managing and coordinating well between the
Channel of promotions team in Bhopal and Mumbai.
 Product promotions organized for highly regarded clients like Nestle,
 Designed Competitions, draws, sweepstakes allowing to offer larger rewards to smaller groups of
customers to build BIG as a brand
 Emblazoned Vehicles with advertising for Reliance Com, Tata Walky, Hero Honda, P&G etc
 Inscribed Articles and press releases as business promotion tool to promote activations of BIG
inexpensively improving on its brand value in the city. Also, awarded for providing BIG with
maximum media coverage at all events in each quarter.

Bertling Global Logistics India Pvt. Ltd., Mumbai


Asst. Manager Brand Building and Promotions
Feb’08-Jan’10
Key Assignments:
 Built concepts for Advertisements & Articles to be published.
 Organized brand promotional events & activities.
 Developed and circulated a weekly magazine for the organization in the country as well as head
office in Germany.
 Prepared presentations along with self voiceovers.
 Developed & collation of :
 Weekly sales report from every sales head from all regional departments.
 Missing Reports of competition from all regions.
 Projection list of Clients by sales team.
 MIS for ADs with comparison to other Competition.
 Sales lead to all sales personnel around the country.

EDUCATION & CREDENTIALS


 B. Ed – Barkatullah University – In 2020, Scored 84 %
 Post Graduate Diploma in Management- Indian Centre for International Business (ICIB),
Pune in 2008. Scored 70 %
 B.Com. (Management Honours) - IEHE, Bhopal (Barkatullah University) in 2006. Scored
69%
 IT Forte -Conversant with Microsoft Office, Windows Operating System and Internet
Applications.

PERSONAL DOSSIER
Date of Birth : 1st October’85
Linguistic Abilities : English, Hindi

A DAY IN MY LIFE
Majorly when I am not sleeping I like being on the move –
Travel, walk, singing, TV, chit chat, cooking, crafting, writing, exploring new sides of ME…also,
Taking care of people
I believe in.

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